Hasbro Inc hires 20th Century Fox executive Lisa Licht as general manager, Entertainment and Licensi

On the back of the $700 million dollar grossing success of the Transformers Movie, plus the current DVD sales, Hasbro Inc have announced that they have hired 20th Century Fox executive Lisa Licht as their newly created General Manager, Entertainment and Licensing in a move to turn more of their toy properties into movies. Licht oversaw Fox's promotional campaign for the summer smash hit The Simpsons Movie. "Hasbro has a plethora of brands and intellectual properties," Licht said. "We want to see how we can capitalize on those with the right entertainment outlet for that brand.". By the end of September, Hasbro's revenue has risen 25% on the previous year, in part due to the success of Transformers, but also the continued sales of Spider-man items. Brian Goldner, chief operating officer of Pawtucket, R.I.-based Hasbro, credits the success of the films for boosting toy sales at stores nationwide and around the world. Hasbro Inc did not invest money into the "Transformers," movie but did received an undisclosed percentage of the box-office profit as well as an upfront licensing fee. "We looked at 'Transformers' as a way to contemporize the brand," Goldner said. "The great thing about a good story and a good movie is that it travels all over the world.". Currently Hasbro Inc are working with Paramount Pictures and Dreamworks on Transformers 2 and the G.I-Joe film as well as recently signing a TV syndication deal for a Trivial Pursuit game show. Goldner said the company had its sights on a Monopoly movie or TV show.

tags: Hasbro Inc - Transformers - G.I-Joe - Industry News

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