Hasbro issue Transformers Animated toy press release

by Moonbug in Transformers Animated on Wednesday, 20th February 2008 15:12:23 GMT

Hasbro have issue the following press release over at Transformers.com

Sneak Peak: The new Transformers Animated Collection

Story Content Straight from Toy Fair in New York City, take a look at the new Animated product line. Animated Deluxe, Voyager and Optimus vs Megatron: The Battle Begins pack will be on-shelf 6/22 with five more assortments available beginning in August.

The new Transformers: Animated series brings exciting new battles and adventures to Cartoon Network every Saturday morning! The show features dramatic, new styling and a core group of characters developed with human traits. Our designers coupled fun product features and the cool stylistic design from the animation to help kids of all ages better understand who these characters are, bringing the Autobot and Decepticon battle from the TV screen straight to you.

On-Shelf June 22, 2008:
Deluxe, Voyager, the Battle Begins Pack

Animated Supreme
New for Fall 2008 Check out the Supreme Assortment, Roll Out Command Optimus Prime. He is now larger then life with a unique conversion style to switch him from vehicle to robot mode. This is the first time Optimus Prime has ever appeared in the line at this scale.

Animated Leader
In the Leader assortment, Megatron has a large, signature arm cannon and has specific styling connecting to the characterâ€™s G1 heritage. For the first time, the Leader assortment features animated phrases as well as lights and sounds.

Be on the look out for the new waves into 2008. We may introduce new characters along with our more traditional ones, but there will always be homage to the G1 series mixed in (hint,hint).
Other New for Fall 2008 Items:

Animated Deluxe
For the first time, character conversion from vehicle to robot mirrors the conversion in the TV program providing a seamless connection between toy and entertainment!

Animated Voyager
With the characters and styling direct from the Transformers: Animated series, these action figures are larger scale but still deliver on the traditional Transformers play patterns.

Optimus Prime vs. Megatron The Battle Begins Pack
This pack includes new Transformers: Animated versions of Optimus Prime and Megatron posed and ready for battle with over-sized weapons. Includes a DVD with 22 minutes of content to excite kids about this new animation.

Optimus Prime Shift Tech Game
With 15 games, you can quest through the world of Transformers: Animated in robot or vehicle mode with one quick pull of the controller.

Animated Power Bots
Younger kids can experience the fun of Bumblebee in a non-transforming figure with amazing action features, sounds, and speech!

Animated Activators
One touch triggers spring-loaded conversion that gets these scout-scale Animated Autobot and Decepticon warriors ready for action faster then ever.

Animated Battle Blaster
Bring Optimus Prime to life with a single pull in vehicle mode to convert into his signature weapon! Features electronic lights, sounds, and phrases for the ultimate action.

Animated Bumper Battlers
Bumper Battlers match the personality of Animated characters with great crash and bash play. Hit the front bumper to activate robot mode, push the Autobot shields to activate cool sounds and phrases.