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UK has become the worst performing toy market

by Quartz in Toy Industry News on Wednesday, 24th June 2009 08:36:38 BST

The UK toy market just got slammed by the chairman of the BTHA (British Toy and Hobby Association) Roger Dyson.  In an address to visitor's of the association's Industry Day, he pointed to a number of difficulties faced throughout 2008, which led to the UK becoming "The worst performing toy market in the developed world when compared with 2008."  Dyson gave a few reasons for the decline

"The administration of Youngsters in April was challenging enough for many of our members, but the reqercussions of the administration of Woolworths have still not subsided and are unlikely to to, at least until 2009 is well past.

"The changing landscape of retail in teh UK is and will continue to be a challenge to our members for some time to come but our industry will as ever change and adapt to what will continue to be an ever changing economic and retail environment.
" ... "We face a further difficulty, lower turnover leads to lower marketing spend which leads to lower sales, we are in a downward spiral that we need to reverse."

Its not all doom and gloom though as he forcast better things for the future.  "With Toy Fair 2010 almost sold out, the financial forecast for Toy Fair 2010 is excellent, although the association is commited to return 50 per cent of profits to the exhibitors who also support the 2011 Toy Fair."

Approved by Quartz on Wednesday, 24th June 2009 08:36:46 BST. This story has been viewed 974 times

tags: toy industry - uk news

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Latest Comments

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thelastallosaur
2009-06-24 16:42:46
thats been blindingly obvious for years mate. Anyone buying in FP (except occasionally in their sales) is mad!. it became a tourist trap years ago. Its not actually that bad for the time being, since everyone else's prices have caught up. Probably only a matter of time until they increase theirs again though.
Mirage
2009-06-24 13:02:01
thats been blindingly obvious for years mate. Anyone buying in FP (except occasionally in their sales) is mad!. it became a tourist trap years ago.
Starscreams_Ghost
2009-06-24 12:39:33
Not exactly a surprise from the Transformers point of view is it? We're in the middle of a global credit crunch so they increase prices by almost 30% on deluxes, slightly less on others, and then hold back waves so the shelves get filled with the same figures for months on end. That in mind, every buyer sees full shelves and waits for the obligatory sale before buying, which, in the case of the more recent ones, has coincided with the release of new waves! So at no point, or very rarely, are retailers getting the rrp on figures, leading them ... read on ...
KingGrimlock
2009-06-24 11:41:55
Not exactly a surprise from the Transformers point of view is it? We're in the middle of a global credit crunch so they increase prices by almost 30% on deluxes, slightly less on others, and then hold back waves so the shelves get filled with the same figures for months on end. That in mind, every buyer sees full shelves and waits for the obligatory sale before buying, which, in the case of the more recent ones, has coincided with the release of new waves! So at no point, or very rarely, are retailers getting the rrp on figures, leading them ... read on ...
TFATM
2009-06-24 08:36:38
Please use this thread to discuss the UK has become the worst performing toy market news story on the main site. The UK toy market just got slammed by the chairman of the BTHA (British Toy and Hobby Association) Roger Dyson.  In an address to visitor's of the association's Industry Day, he pointed to a number of difficulties faced throughout 2008, which led to the UK becoming "The worst performing toy market in the developed world when compared with 2008."  Dyson gave a few reasons for the decline "The administration of Youngsters in April was challenging enough for many of our members, ... read on ...




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