Transformers 2 licence deal

Thanks to Seibertron for the following news story.

Dutch mobile phones site iPhoneclub.nl has placed an article on their website, claiming that iPod Company XtremeMac has signed a deal to cross promote their hardcase edition of the iPhone 2.0 product with an action figure from the Transformers 2 movie, set to be released in June 2009.

Neil Harden, marketing director for XtremeMac, did not want to say which figures will be used in the cross promotion, but he did have the following to say in the article;

"We are excited that we will link our Xtreme iPhone hardcase with Transformers 2. Eventhough Transformers 2 won't be in theaters until june 2009, it's never to early to start the hype. We expect these to be sold out in a matter of hours. These [Transformers-fans] are completely predictable. That's why Paramount is making the sequel".

tags: Transformers Movie - Transformers 2 - seibertron

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