According to figures released by the NPD Group, toy sales within the United States were down 2% for the first 6 months of 2009. Sales were at $7.8 billion compared to $7.95 billion for hte same period in 2008. For the 12 months ending on the same date, sales fell from $22.06 billion to $21.6 billion. NPD toy industry analyst Anita Frazier is quoted as saying “Even as the economy worsened earlier this year...there wasn't evidence of greater declines post-holiday." Its not all bad news though as some areas of the toy industry did see an increase including the Action Figure are of the market where sales rose by 13 per cent for the first half and four per cent for the 12-month period.
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