Reports from Japan suggest that Tomy is on the acquisition trail, looking to make up for a declining domestic market.
According to a story from the FT's Tokyo correspondent,
demand for traditional toys in Japan has been falling by four per cent
annually as a result of the popularity of video games. Japan's toy
manufacturers are also still highly fragmented, making the sector seem
ripe for consolidation.
Tomy is understood to be in talks to
acquire a US-based educational board-game manufacturer and is also
examining two Japanese rivals, although people familiar with the
situation declined to identify any of the possible targets.
The
Texas Pacific Group last month said it would buy a 14 per cent stake in
the company, marking the first investment led by the private equity
group in Japan following several high-profile deals elsewhere in Asia.
Jun
Tsusaka, the head of TPG in Japan, has been quoted as saying that TPG
wanted to increase Tomy's overseas sales ratio to 50 per cent from 15
per cent, in order to compete with toy giants such as Mattel and Hasbro.
"Tomy
is making wonderful products that are quite innovative, but it does not
have a global organisation," said Tsusaka. "The biggest opportunity
will be China, which is growing at a pace of about 20 per cent a year.
In Japan, we could find definite synergies [in acquiring another
company] through distribution and lowering costs."
Tsusaka and
Akio Ishida, a former vice-chairman of Merrill Lynch's investment
banking unit who is now vice-chairman at TPG, have joined Tomy's board
as outside directors.
The two men are spearheading a project
committee that is examining all aspects of Tomy's business lines,
including purchasing, brand value and supply-chain management.
Tomy's
business has seen its domestic market share steadily eroded by the
popularity of video games. In the year to March 2006, Tomy posted a
group net loss of Y9.71bn ($82.4m) and for this year has cut its annual
net profit forecast to Y1.7bn from Y5bn, blaming weak demand for
traditional toys.
In order to trim costs and boost operating
margins, TPG said, Tomy could bring down procurement costs by about 15
per cent. "Until now, in many cases, [Tomy has] relied on only one to
two vendors for purchasing agreements," said Tsusaka.
Ishida
said there was room for growth in educational toys and video-game
related products, such as T-shirts and lunchboxes. Tomy is also
considering launching internet sales. "We think that Tomy has the
potential to become number-one in Japan," he said.
Thanks to ToyNewsMagazines for the story
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