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Toy Industry News

Its that time of the month when it pleases us to be able to bring you not only the latest batch of NPD Sales figures, but also other information on how Transformers has been performing as a property here within the UK.

First up, Easter. Easter fell early this year which lead to a increase in toy sales with double digit growth in the Action Figure sector. Transformers continued to perform well, despite a significant drop in the number of figures available, though it was Ben10 that out shined all other action figures with its sales over the Easter period accounting for 1/5 of the entire category!

Here are the sales charts both for March as well as the Year To Date. Transformers are marked in bold

March 2008 (£ Sales)
1 Cars Assortment - MATTEL
2 Ben 10 Collectable Figures 10CM - BANDAI
3 Ben 10 Omnitrix FX Watch - BANDAI
4 In The Night Garden Talking Plush - HASBRO
5 In The Night Garden Mini Plush - HASBRO
6 Power Rangers Operation Overdrive Figures - BANDAI
7 TRANSFORMERS MOVIE LEGENDS - HASBRO
8 Tamagotchi Connexion - BANDAI
9 Hot Wheels Car Assortment - MATTEL
10 TRANSFORMERS MOVIE DELUXE - HASBRO

March 2008 (Unit Sold)
1 Hot Wheels Car Assortment - MATTEL
2 Cars Assortment - MATTEL
3 Ben 10 Collectable Figures 10CM - BANDAI
4 Power Rangers Operation Overdrive Figures - BANDAI
5 TRANSFORMERS MOVIE LEGENDS - HASBRO
6 In The Night Garden Mini Plush - HASBRO
7 WWE Ruthless Aggression - VIVID
8 Dr Who 5-Inch Figures - CHARACTER OPTIONS
9 Ben 10 Omnitrix FX Watch - BANDAI
10 Pokemon 4CM Figures - BANDAI

Year To Date (£ Sales)
1 Cars Assortment - MATTEL
2 TRANSFORMERS MOVIE LEGENDS HASBRO
3 In The Night Garden Talking Plush - HASBRO
4 In The Night Garden Mini Plush - HASBRO
5 Ben 10 Omnitrix FX Watch - BANDAI
6 Ben 10 Collectable Figures 10CM - BANDAI
7 Power Rangers Operation Overdrive Figures - BANDAI
8 TRANSFORMERS MOVIE DELUXE HASBRO
9 Hot Wheels Car Assortment - MATTEL
10 WWE Ruthless Aggression - VIVID

Year To Date (Unit Sales)
1 Hot Wheels Car Assortment - MATTEL
2 Cars Assortment - MATTEL
3 TRANSFORMERS MOVIE LEGENDS HASBRO
4 Power Rangers Operation Overdrive Figures - BANDAI
5 Ben 10 Collectable Figures 10CM - BANDAI
6 In The Night Garden Mini Plush - HASBRO
7 WWE Ruthless Aggression - VIVID
8 Dr Who 5-Inch Figures - CHARACTER OPTIONS
9 TRANSFORMERS MOVIE DELUXE - HASBRO
10 TRANSFORMERS CLASSICS MINI-CON 3PK HASBRO


Category: Toy Industry News | Submitted by: Moonbug - on: Friday, 2nd May 2008 at 15:08:30 BST | Share: | Discuss: Read on

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