Advertising Age has had a chance to sit down with Hasbro concerning their venture with the Discovery Channel called The Hub to discuss many of the shows.  The main news from the article is the annoucment that Peter Cullen will return to a Transformers animated series in the form of Transformers Prime, set to start on the 10th October (10/10/10).

Some of the Hub's most high-profile shows will be updated versions of well-known Hasbro programs from the 1980s, including "G.I. Joe," "Transformers" and "My Little Pony." The latter is being re-imagined for young girls by "Powerpuff Girls" creator Lauren Faust, while the new "Transformers Prime" will feature the voice of Peter Cullen, the original voice of Optimus Prime from the animated series as well as the Michael Bay-directed feature films. Additionally, "Transformers" feature screenwriters Alex Kurtzman and Robert Orci will act as showrunners. "G.I. Joe Renegades" will spotlight the Joes on the lam from government forces and the agents of Cobra, a storyline that echoes the recent feature film released by Paramount last summer.

Although little information is known regarding ­Transformers Prime­ some are speculating that the show will either be a prequal to the live action Transformers movies, set in the same universe or an "alternative take" on the Movie verse whilst others point to IDW comic series.