Our thanks go to Justine Pryce for sending through the following Toys R Us UK press release.
TOYS R US TRANSFORM FOR TRANSFORMERS 2 REVENGE OF THE FALLEN
25 years after the original Transformers were launched, toy giant Toys R Us has announced it will dedicate a massive 24ft wall of space at the front of their stores to accommodate the latest Transformers toy range…4 weeks prior to the new movie release.
In 2007, Transformers hit cinema screens across the UK with their first movie and became a spectacular success and a big hit with toy shoppers. Now Toys R Us are set to give Transformers 2, the new live action blockbuster due for UK release next month massive support at store level and online and has tipped Transformers action figures to be top of toy wish lists yet again.
Already available on ‘pre-order’ at the toys giants online store, the latest toy releases have been given an On Sale Release Date for Saturday (30th May). New Action figures and key character Bumblebees’ Helmet and Plasma Cannon accessories are just some of the new toys about to hit the streets.
Toys R Us will be the first and only major multiple to create the ultimate in-store experience defining the Autobots and Decepticons on huge visual and audio imagery giving fans both young and old a unique Transformers shopping experience.
Mike Coogan, Toys R Us Marketing Director said “Transformershas been an enormous product conceptsince Toys R Us launched back in ’85,the size of our stores allow us to merchandise a vast selection of products within the Transformers rangefrom action figures and games tohelmets andstationary.If you love Transformers, then you’ll enjoy a trip toToys R Us, the displays will be amazing and the new range is very exciting”.
TRANSFORMERS 2 REVENGE OF THE FALLEN TOYS
Transformers 2 Deluxe Figure Bumblebee £12.99ON SALE NOW
Get ready to roll out with Autobot allies, especially Sam’s pet favourite Bumblebee. This detailed Bumblebee figure unleashes a launching pulse missile in robot mode and converts to a cool, Camaro concept car in vehicle mode.
Also available is Soundwave, Breakaway, Sideswipe, Rampage, and Sideways.
Transformer 2 Movie Leaders Megatron and Optimus Prime £44.99 each
Add to the Transformers collection with these latest Revenge of the Fallen Movie Leader figures. These large scale Megatron and Optimus Prime action figures come with realistic styling and detail. Mech Alive technology reveals inner gearing whilst electronic lights and sounds truly bring the action to life.
Transformers 2 Bumblebee Helmet £39.99
Kids can pretend to be the fun-loving Autobot character Bumblebee with this role-playing helmet that lets a child mix their own voice with music and includes ‘tune in’ radio phrases from Bumblebee and battle sound effects.
Transformers 2 Bumblebee Arm Blaster £39.99
To complete the fantasy, kids can pretend to battle the Decepticons with Bumblebee’s Plasma Cannon – the awesome arm blaster with its arsenal of weapons to protect humanity with its realistic lights and sounds.
Transformers 2 Movie Construction Devastator
Look out for this new Devastator made up from no less than six construction vehicles.
Also for those within the Brent Cross area you may well like to know that to mark the launch of the new Transformers range Chevrolet will be at the Brent Cross Toys R Us on Saturday 30th May 2009 from 10am until 6pm with an exclusive Transformers branded version of the Camero. The car will be painted up like Bumblebee (i.e Yellow with black racing stripes) but will also feature an Autobot insignia on the steering wheel, seats and wheel centres. For thoese rev heads, the car is available with both V6 and V8 engines and in the LT and SS trims. RS packages are available as an optional extra which would give you the HID Xenon headlights and 20 inch wheels.
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