Hasbro have issued a Press Release release regarding some of the items they will be showing off at the forthcoming US toy fair. The press release, called "Hasbro Unveils Innovative New Toys, Games and Entertainment Experiences at Toy Fair 2008" can be read in full here. due to its size, we have extracted all of the Transformers related items which you can find below.

"Hasbro Inc reveals its exciting new product offerings at New York’s annual American International Toy Fair with innovation in a wide range of entertainment categories. ....

HPG, the licensing division of Hasbro, continues to translate one of the industry's richest portfolios of brands into powerhouse lifestyle properties for children and adults around the world. On the heels of last year's TRANSFORMERS licensing program which boasted more than 230 licensees, initiatives supporting that brand are still going full tilt in 2008. Moving forward, HPG will seek to carry the global momentum surrounding the live-action TRANSFORMERS movie over to the animated world of TRANSFORMERS ANIMATED to build an equally powerful licensing campaign for years to come. ....

TRANSFORMERS

In 2008, Hasbro will build on the buzz generated by last year’s blockbuster TRANSFORMERS movie by offering a variety of new products in both the TRANSFORMERS Movie and TRANSORMERS Universe segments. In addition, the TRANSFORMERS brand returns to its origin as an animated series with the debut of the new TRANSFORMERS ANIMATED series on Cartoon Network. Co-produced by Cartoon Network Studios, the series is set in Detroit in the near future and airs on Saturday mornings at 10:30 a.m. (ET/PT). The new TRANSFORMERS ANIMATED toy line features an array of characters from the series that will appeal to both young and long-time fans alike. Highlights of the line include Animated styled action figures, ROLL OUT COMMAND OPTIMUS PRIME (Approximate retail price: $49.99; Ages: 5 & up; Available: Fall) along with the SHIFT TECHOPTIMUS PRIMEhandheld game.(Approximate retail price: $19.99; Ages: 6& up; Available: June 2008)"