We have recieved the latest published NPD charts for UK toy sales, this time covering April 2010

UK APRIL 2010 (UNIT SALES - VOLUME)
1 ZHU ZHU HAMSTER PACKS ASSORTMENT CHARACTER
2 KIDZOOM DIGITAL CAMERA VTECH
3 STAR WARS REBEL TROOPER & SNOW TROOPER BATTLEPACK LEGO
4 SMART TRIKE PLUS GIRLS MOOKIE
5 BEN 10 ALIEN FORCE 10CM FIGURES BANDAI
6 BEN 10 ALIEN FORCE 15CM DNA FIGURES BANDAI
7 SMART TRIKE PLUS PRIMARY COLOUR MOOKIE
8 FIRST STEPS BABYWALKER VTECH
9 LITTLE TIKES COZY COUPE 30TH ANNIVERSARY EDITION MGA
10 COSMIC LIGHT SCOOTER ASSORTMENT H GROSSMAN

UK APRIL 2010 (£ SALES - VALUE)
1 HOT WHEELS BASIC CAR ASSORTMENT MATTEL
2 MATCH ATTAX ENGLAND CARDS TOPPS
3 MATCH ATTAX CARDS TOPPS
4 MATCH ATTAX EXTRA 20 TOPPS
5 TRANSFORMERS MOVIE LEGENDS ASSORTMENT HASBRO
6 GOGO’S III EXPLORER PACK MAGIC BOX
7 BEN 10 ALIEN FORCE 10CM FIGURES BANDAI
8 ZHU ZHU HAMSTER PACKS ASSORTMENT CHARACTER
9 PLAY DOH SINGLE TUB ASSORTMENT HASBRO
10 CARS CHARACTER ASSORTMENT MATTEL

UK YEAR TO DATE (£ SALES - VALUE)
1 ZHU ZHU HAMSTER PACKS ASSORTMENT CHARACTER
2 KIDZOOM DIGITAL CAMERA VTECH
3 STAR WARS REBEL TROOPER & SNOW TROOPER BATTLEPACK LEGO
4 BEN 10 ALIEN FORCE 10CM FIGURES BANDAI
5 BEN 10 ALIEN FORCE 15CM DNA FIGURES BANDAI
6 BAKUGAN STARTER PACK SPIN MASTER
7 STAR WARS LUKE’S LANDSPEEDER LEGO
8 BIONICLE STARS 2010 LEGO
9 FIRST STEPS BABYWALKER VTECH
10 TRANSFORMERS MOVIE DELUXE FIGURES HASBRO

UK YEAR TO DATE (UNIT SALES - VOLUME)
1 MATCH ATTAX CARDS TOPPS
2 HOT WHEELS BASIC CAR ASSORTMENT MATTEL
3 BEN 10 ALIEN FORCE 10CM FIGURES BANDAI
4 TRANSFORMERS MOVIE LEGENDS ASSORTMENT HASBRO
5 GOGO S III EXPLORER PACK MAGIC BOX
6 PLAY DOH SINGLE TUB ASSORTMENT HASBRO
7 ZHU ZHU HAMSTER PACKS ASSORTMENT CHARACTER
8 CARS CHARACTER ASSORTMENT MATTEL
9 PLASTICINE 8 PACK FLAIR
10 BAKUGAN BOOSTER PACK SPIN MASTER

Transformers Toys also make it into the top 10 toys sold in The Entertainer for the month

The Entertainer
1 Disney Club Penguin Puffle Series 4 Purple Jakks
2 Sylvanian Families Lakeside Lodge Flair
3 Transformers Leader Optimus Prime Hasbro
4 Hello Kitty Scooter HTI
5 Sleeping Bag Set – girls RMS Intl
6 Sleeping Bag Set – boys RMS Intl
7 Quadpod TP Toys
8 Nebulus TX Scooter – blue Grossman
9 Air Blasters Double Shot Blaster Buzzbee
10 FlyTech R/C Dragonfly – green 40MHz Character

 The publication, Toy News, also pioints out that Rubies has the licence for Transformers costumes.