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Last night we went to our 5th screening of the new Transformers Movie, this time it was the VIP Screening at the Apollo Cinema in Piccadilly Circus. The showing was for 170 people made up of reporters from glossy magazines and various celebrities. Transformers At The Moon was was in full-force, thanks to an invite from Paramount Pictures and we can report that the following stars were in attendance (some we saw, thanks to Sarah for pointing them out, others we personally did not).
Natasha Bedingfield
Alesha Dixon (formally part of Mis-Teeq)
Lisa Maffia (originally from So Solid Crew then a solo artist)
Simon Webbe (Blue)
Dave Berry (TV Presenter).
Alfie Allen (actor)
Matt Di Angelo (actor / Eastenders)
Emma Griffiths (presenter / model)
Donald McIntyre (Columist on the Independant)
Various other celebrities from music, film and tv were there (we're hoping to get a list to you all).
As you'd expect security was high, both inside and outside of the cinema, with tons of paparazzi outside the cinema trying to photograph those going in. The VIP guests were photograph in front of a Transformers Movie standee, for advertising shots, and we saw a few people being photograph when leaving.
The screening went well, with the guests seemingly enjoying the film, although less vocal then any of the previous four screenings I've been to. A VIP goody-bag was given to those in attendance, supplied by Forbidden Planet. It contained:-
- Transformers Movie Sticker Book
- 1 pack of Transformers Movie stickers
- Transformers Movie transforming pen
- Transformers Movie notepad
- Transformers Movie wristband
- Various bars of chocolate and Haribo sweets
- Forbidden Planet Transformers logo bag
It was great fun attending the event again, although we were a tad under-dressed for the event (to quote a line from the new film). Megan Fox couldn't make the showing due to late filming, she was due to do an introduction, but was replaced by TV presenter Dave Berry. Although his talk sounded a little pre-written it was pretty funny and entertaining, and from what he was saying before the showing he did sound like a fan when he was younger.