We have found some new trademarks filed with the USPTO. The trademarks are:

1. G.I. JOE

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

We have found some new trademarks filed with the USPTO by Hasbro Inc. The trademarks are:

1. G.I. JOE

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

We have found some new trademarks filed with the USPTO by Hasbro Inc. The trademarks are:

1. G.I. JOE

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

Our "Trademark-bots" have have found some new Transformers related trademarks filed with the USPTO by Hasbro Inc. The trademarks come under the beverages section and cover two Hasbro Inc brands:

1. TRANSFORMERS
2. G.I. JOE

The applications were filed a week ago and cover "Dairy-based beverages; vegetable-based food beverages; fruit-based food beverages; yogurt-based beverages; coconut-based beverages used as a milk substitute; milk beverages containing fruits; milk based beverages containing fruit juice; peanut-based food beverages; soy-based food beverage used as a milk substitute; nut and seed-based milks" so it will be interesting to see what exactly these are for.

NEFF (86555418), My Little Pony (86555391) and Littlest Pet Shop (86558814) are additional Hasbro Inc brands which have also had beverage related trademarks filed within the last few weeks.

If you are a fan of Transformers or G.I-Joe / Action Force and are in or can get to the UK in October then you should really come along to Roll Out Roll Call. The show is a Transformers and G.I. Joe collectors event which this year will also feature the debut of the "Twins of Power" sub-show for anyone who is a fan of He-Man and She-Ra!!

You can check out the Roll Out Roll Call page on Facebook and the Twins Of Power on Facebook.  The event also has a Facebook Event page where you wil be able to join in discussions and hear the latest news on the event.  Taking place just over two months after Auto Assembly, the event will be a great time to catch up with friends before Christmas, to re-use those Cosplay outfits and to enjoy being around fellow fans of some of the biggest 80s properties

We have updated the G.I. Joe instruction sheets section of the website with some new PDF instructon sheets entries.

Of the updates, the following new entries were added into the database:

1. SKY SWEEPER JET Instructions
2. SMOKE SCREEN TRANSPORT Instructions
3. SURE FIRE and COBRA SLICE figures Instructions
4. SWAT TEAM SILENT ENTRY Instructions

You can download copies of the instruction sheets from our Hasbro Toy Instruction Sheets section of the website.

With volume one of Jim Sorenson's and Bill Forster's latest book, G.I. Joe: Field Manual Volume 1, out now, fans of the series will be please to hear that the 2nd volume of the book, which covers the 2nd season as well as the Dic series, is now available for pre-order at Amazon.com.  Set to be released in February 2013, you can preview the book here.

USA Today have shown of pictures of some of the GI Joe Retaliation toys.  These toys will not be out in the UK, so GI Joe fans will need to import them or purchase them from places like All The Cool Stuff and Kapow Toys

Directed by Jon M. Chu and due out in theaters June 29, G.I. Joe: Retaliation is the follow-up to the 1980s military-tinged franchise's first cinematic affair three years ago, G.I. Joe: The Rise of Cobra, which was the highest pop-culture point to date of three decades of comic books, cartoons and toys.

And with a new movie come new action figures of returning actors Channing Tatum as team leader Duke and Ray Park as the ninja Snake Eyes, franchise newbie Dwayne "The Rock" Johnson as heavy machine gunner Roadblock, and many more. (For those who've been waiting for a toy to complement their John McClane action figure, Bruce Willis is in the flick, too, as "original Joe," Joe Colton.) ....

The article shows off toys including Roadblock (Dwayne Johnson), Duke, Cobra Commander, Cobra Trooper, Joe Trooper, Snake-Eyes, Stormshadow, Red Ninja and Zartan.

Click the news story to see the images

Hasbro Inc have released the following press release through the Associated Press.

Hasbro transforms to attract movie money: G.I. Joe film, 'Transformers' TV show, sequel coming

PROVIDENCE, R.I. (AP) - Like one of its own Transformer robots, Hasbro Inc. has spent the last few years trying to change itself from simply a toy company to a business that creates the ideas behind movies, TV shows and electronic games.

When the Pawtucket, R.I.-based company reports its third quarter earnings Monday, investors hope to see the early payoff from the strategy. Analysts surveyed by Thomson Financial expect net income to rise nearly 18 percent from this time last year, to $117.5 million, and earnings of 71 cents per share.

Part of what's driving those expectations is the two-decade old Transformers toy line. 'Transformers' the movie was released in the United States on July 3, just after the quarter began, and has helped make Transformers products among the most sought-after toys for the upcoming holiday season.

The movie was the first step in what Hasbro hopes to be a long and fruitful relationship with Hollywood: Hasbro supplies the characters and story lines from its toys - household names such as G.I. Joe and Monopoly. Hollywood turns the ideas into big-budget movies or successful TV shows. Then Hasbro reaps the benefits. A Transformers animated TV show is coming in the spring and Hasbro is also planning a Transformers sequel, a G.I. Joe movie and at least one TV game show.

Hasbro, the world's second largest toy maker behind Mattel Inc., has made movie-related toys for years, but it didn't own some of the most popular brands, such as Spider-Man, and had to pay royalties. A few years ago, it struggled with an overreliance on fads, including Furby, and movie-related toys and was forced to cut hundreds of jobs as it lost $144 million.

These days, the company's strategy is to look at the time-tested brands it already owns - Trivial Pursuit, Battleship, Littlest Pet Shop and Mr. Potato Head, for example - and turn those into new products like movies, TV shows, games or online experiences, said Brian Goldner, Hasbro's chief operating officer.

''Our goal is to create that immersive experience that allows consumers to enjoy our brand anywhere - in any format they want - when they want,'' Goldner said.

Hasbro has had several good quarters and investors responded by driving Hasbro's share price up 56 percent in the last two years, from about $19 per share in mid-October 2005, to a close of $29.25 Thursday.

Still, in a note to investors earlier this month, Gerrick L. Johnson of BMO Capital Markets Corp., cautioned that the entire toy industry could see fallout from a slowing economy and concerns about toy safety. While Hasbro hasn't been involved in the most high-profile toy recalls this year for lead paint, Johnson wrote that sluggish sales could cause retailers to put off buying any more toys in the quarter.

In a separate note, he said he expects Transformers sales could drop off next year due to the lack of a new movie in 2008.

The Transformers movie has made about $700 million worldwide since it was released this summer and about $316 million domestically. Hasbro does not share significantly in the box office - something Goldner says it agreed to forego because it didn't invest in the movie's production cost. But it shares in the success in other ways.

It made money by licensing about 230 Transformers products, including cell phone games, video games, even a jacket that transforms to a backpack and a pillow and sells for about $500.

Goldner wouldn't comment specifically on sales of Transformers toys ahead of the earnings report. But Jim Silver, editor-in-chief of the trade magazine Toy Wishes, said retailers tell him Transformers sell out as soon as they're put on the shelf.

''These toys, the way they transform and the things that they do, they're really fun,'' Silver said. ''It's the hottest thing in the boys' category.''

A new Transformers animated series is scheduled for TV this spring, the Transformers movie DVD hit stores this week, and Hasbro is again working with DreamWorks-Paramount on a sequel, tentatively scheduled to be released in June 2009, Goldner said.

Also in development for a tentative 2009 release is a G.I. Joe movie, based on the 1980s comic books and animation series and pitting the G.I. Joe team against the evil forces of Cobra, Goldner said. Stephen Sommers, of ''The Mummy'' movies, signed up to direct, along with Stuart Beattie, who wrote the first ''Pirates of the Caribbean'' movie.

As with the Transformers movies, Hasbro would not share significantly in the box office, Goldner said. The company said it will make new toys based on the G.I. Joe movie, but would not give details.

Silver said he was excited to see how Hasbro updates the toy line.

''I'm sure G.I. Joe's going to have a lot of cool accessories,'' he said.

Sean McGowan, an analyst with Wedbush Morgan Securities, said Hasbro is right to avoid the risk of a box office bomb but should be sharing more directly in the success of a movie based on its properties. He said Hasbro has the right idea in an agreement reached this year with Electronic Arts Inc.

The Redwood City, Calif.-based video game maker now has the right to make Hasbro games for PCs, video game consoles and cell phones. The licensing deal keeps Hasbro from having to get into the video games business itself, and also allows it to do what it does best - make traditional games and toys based on EA's existing video games.

''I don't want to see them get into the business of producing TV shows,'' McGowan said. ''But if they're able to work with the producers to use the intellectual property they have, they should do that.''