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Transformers News: Tag - "gi joe movie"

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G.I. JoeSienna Miller recently confirmed that filming for the GI Joe movie ended, whilst being interviewed on the Jonathan Ross show this week. Miller didn't sound only excited about the role, or the movie, which could be worry ... then again she appeared to have no idea about GI Joe either.

Category: G.I. Joe | Submitted by: Moonbug - on: Saturday, 21st June 2008 at 20:52:06 BST | Share: | Discuss: Read on

G.I. Joe

The Associated Press have released the following article covering the sucess of the Transformers Movie and it's effect on Hasbro's profit and loss figures.

Like one of its Transformers, Hasbro Inc. has spent the last few years trying to change from a toy company to a business that creates the ideas behind movies, shows and games.

Investors hope to see a payoff from that strategy.

Last month, investors got an early taste of success when the company reported a 62 percent increase in net income. Analysts say those results bode well for the holiday shopping season, which accounted for nearly half of Hasbro's profits in 2006.

Part of what's driving expectations is the two-decade-old Transformers toy line. "Transformers" the movie was released in the United States on July 3, just after the quarter began, and has helped make Transformers products among the most sought-after toys for the coming holiday season.

The movie was the first step in what Hasbro hopes to be a long and fruitful relationship with Hollywood: Hasbro supplies the characters and story lines from its toys - household names such as G.I. Joe and Monopoly. Hollywood turns the ideas into big-budget movies or successful TV shows. Then Hasbro reaps the benefits. A Transformers animated TV show is coming in the spring, and Hasbro is also planning a "Transformers" sequel, a G.I. Joe movie and at least one TV game show.

Hasbro, the world's second-largest toy maker behind Mattel Inc., has made movie-related toys for years, but it did not own some of the most popular brands, such as Spider-Man, and had to pay royalties. A few years ago it struggled with an overreliance on fads, including Furby, and movie-related toys and was forced to cut hundreds of jobs as it lost $144 million.

These days, the company's strategy is to look at the time-tested brands it already owns - Trivial Pursuit, Battleship, Littlest Pet Shop and Mr. Potato Head, for example - and turn those into new products such as movies, TV shows, games or online experiences, said Brian Goldner, Hasbro's chief operating officer.

"Our goal is to create that immersive experience that allows consumers to enjoy our brand anywhere - in any format they want - when they want," Goldner said.

Hasbro has had several good quarters, and investors responded by driving Hasbro's share price up 56 percent in the last two years. Still, in a note to investors last month, Gerrick L. Johnson of BMO Capital Markets Corp. cautioned that the entire toy industry could see fallout from a slowing economy and concerns about toy safety. Although Hasbro has not been involved in the most high-profile toy recalls this year for lead paint, Johnson wrote that sluggish sales could cause retailers to put off buying any more toys in the quarter.

In a separate note, he said he expected Transformers sales could drop off next year because of the lack of a new movie in 2008.

The "Transformers" movie has made about $700 million worldwide since it was released in summer and about $316 million domestically. Hasbro does not share significantly in the box office - something Goldner said it agreed to forgo because it did not invest in the movie's production cost. But it shares in the success in other ways.

It made money by licensing about 230 Transformers products, including cell phone games, video games, even a jacket that transforms to a backpack and a pillow and sells for about $500.

Goldner would not comment specifically on sales of Transformers toys ahead of the earnings report. Jim Silver, editor-in-chief of the trade magazine Toy Wishes, said retailers tell him Transformers sell out as soon as they're put on the shelf.

"These toys, the way they transform and the things that they do, they're really fun," Silver said. "It's the hottest thing in the boys' category."

A new Transformers animated series is scheduled for TV this spring, the movie DVD hit stores last month, and Hasbro is again working with DreamWorks-Paramount on a sequel, tentatively scheduled to be released in June 2009, Goldner said.

Also in development for a tentative 2009 release is a G.I. Joe movie, based on the 1980s comic books and animated series and pitting the G.I. Joe team against the evil forces of Cobra, Goldner said. Stephen Sommers of "The Mummy" movies signed up to direct, along with Stuart Beattie, who wrote the first "Pirates of the Caribbean" movie.

As with the "Transformers" movies, Hasbro would not share significantly in the box office, Goldner said. The company said it would make new toys based on the G.I. Joe movie, but it would not give details.

Silver said he was excited to see how Hasbro updates the toy line.

"I'm sure G.I. Joe's going to have a lot of cool accessories," he said.

Category: G.I. Joe | Submitted by: Moonbug - on: Monday, 5th November 2007 at 15:06:36 GMT | Share: | Discuss: Read on

G.I. Joe

Hasbro Inc have released the following press release through the Associated Press.

Hasbro transforms to attract movie money: G.I. Joe film, 'Transformers' TV show, sequel coming

PROVIDENCE, R.I. (AP) - Like one of its own Transformer robots, Hasbro Inc. has spent the last few years trying to change itself from simply a toy company to a business that creates the ideas behind movies, TV shows and electronic games.

When the Pawtucket, R.I.-based company reports its third quarter earnings Monday, investors hope to see the early payoff from the strategy. Analysts surveyed by Thomson Financial expect net income to rise nearly 18 percent from this time last year, to $117.5 million, and earnings of 71 cents per share.

Part of what's driving those expectations is the two-decade old Transformers toy line. 'Transformers' the movie was released in the United States on July 3, just after the quarter began, and has helped make Transformers products among the most sought-after toys for the upcoming holiday season.

The movie was the first step in what Hasbro hopes to be a long and fruitful relationship with Hollywood: Hasbro supplies the characters and story lines from its toys - household names such as G.I. Joe and Monopoly. Hollywood turns the ideas into big-budget movies or successful TV shows. Then Hasbro reaps the benefits. A Transformers animated TV show is coming in the spring and Hasbro is also planning a Transformers sequel, a G.I. Joe movie and at least one TV game show.

Hasbro, the world's second largest toy maker behind Mattel Inc., has made movie-related toys for years, but it didn't own some of the most popular brands, such as Spider-Man, and had to pay royalties. A few years ago, it struggled with an overreliance on fads, including Furby, and movie-related toys and was forced to cut hundreds of jobs as it lost $144 million.

These days, the company's strategy is to look at the time-tested brands it already owns - Trivial Pursuit, Battleship, Littlest Pet Shop and Mr. Potato Head, for example - and turn those into new products like movies, TV shows, games or online experiences, said Brian Goldner, Hasbro's chief operating officer.

''Our goal is to create that immersive experience that allows consumers to enjoy our brand anywhere - in any format they want - when they want,'' Goldner said.

Hasbro has had several good quarters and investors responded by driving Hasbro's share price up 56 percent in the last two years, from about $19 per share in mid-October 2005, to a close of $29.25 Thursday.

Still, in a note to investors earlier this month, Gerrick L. Johnson of BMO Capital Markets Corp., cautioned that the entire toy industry could see fallout from a slowing economy and concerns about toy safety. While Hasbro hasn't been involved in the most high-profile toy recalls this year for lead paint, Johnson wrote that sluggish sales could cause retailers to put off buying any more toys in the quarter.

In a separate note, he said he expects Transformers sales could drop off next year due to the lack of a new movie in 2008.

The Transformers movie has made about $700 million worldwide since it was released this summer and about $316 million domestically. Hasbro does not share significantly in the box office - something Goldner says it agreed to forego because it didn't invest in the movie's production cost. But it shares in the success in other ways.

It made money by licensing about 230 Transformers products, including cell phone games, video games, even a jacket that transforms to a backpack and a pillow and sells for about $500.

Goldner wouldn't comment specifically on sales of Transformers toys ahead of the earnings report. But Jim Silver, editor-in-chief of the trade magazine Toy Wishes, said retailers tell him Transformers sell out as soon as they're put on the shelf.

''These toys, the way they transform and the things that they do, they're really fun,'' Silver said. ''It's the hottest thing in the boys' category.''

A new Transformers animated series is scheduled for TV this spring, the Transformers movie DVD hit stores this week, and Hasbro is again working with DreamWorks-Paramount on a sequel, tentatively scheduled to be released in June 2009, Goldner said.

Also in development for a tentative 2009 release is a G.I. Joe movie, based on the 1980s comic books and animation series and pitting the G.I. Joe team against the evil forces of Cobra, Goldner said. Stephen Sommers, of ''The Mummy'' movies, signed up to direct, along with Stuart Beattie, who wrote the first ''Pirates of the Caribbean'' movie.

As with the Transformers movies, Hasbro would not share significantly in the box office, Goldner said. The company said it will make new toys based on the G.I. Joe movie, but would not give details.

Silver said he was excited to see how Hasbro updates the toy line.

''I'm sure G.I. Joe's going to have a lot of cool accessories,'' he said.

Sean McGowan, an analyst with Wedbush Morgan Securities, said Hasbro is right to avoid the risk of a box office bomb but should be sharing more directly in the success of a movie based on its properties. He said Hasbro has the right idea in an agreement reached this year with Electronic Arts Inc.

The Redwood City, Calif.-based video game maker now has the right to make Hasbro games for PCs, video game consoles and cell phones. The licensing deal keeps Hasbro from having to get into the video games business itself, and also allows it to do what it does best - make traditional games and toys based on EA's existing video games.

''I don't want to see them get into the business of producing TV shows,'' McGowan said. ''But if they're able to work with the producers to use the intellectual property they have, they should do that.''

Category: G.I. Joe | Submitted by: Moonbug - on: Saturday, 20th October 2007 at 09:58:29 BST | Share: | Discuss: Read on

G.I. JoeParamount Pictures has named Stuart Beattie to write the script for the new GI Joe film. The full press release reads below.

Note that The story is set at Brussels-based G.I.J.O.E. which now means Global Integrated Joint Operating Entity.


Paramount Pictures is has roped in Stuart Beattie to pen the script for the new 'G.I. Joe' movie.

The studio is determined to start work on the project as soon as possible, especially after the success of Paramount/DreamWorks' Transformers," which is also based on a Hasbro toy line.

Paul Lovett and David Elliot and Skip Woods are some of the writers who have penned earlier drafts for the project that has been in the pipeline for some time now, reports Variety.

Pre-production is likely to begin by the end of the year, and Paramount is expecting the production to start in February, with the movie expected to hit the big screen in summer 2009.

Lorenzo di Bonaventura, Hasbro's Brian Goldner, Sommers and partner Bob Ducsay are producing the film.

The story is set at Brussels-based G.I.J.O.E. which means Global Integrated Joint Operating Entity.

The film is based on an international co-ed force of operatives who use high-tech equipment to battle Cobra, an evil org headed by a double-crossing Scottish arms dealer.

Category: G.I. Joe | Submitted by: Moonbug - on: Friday, 31st August 2007 at 12:41:27 BST | Share: | Discuss: Read on

G.I. JoeIt's been confirmed that Paramount Pictures, alongside Hasbro, are set to release a live action GI-Joe movie (scheduled for 2009) with the director Stephen Summers (The Mummy, Van Helsing) and Producer Lorenzo Di Bonaventura (Transformers).

A full press release was sent out 2 hours ago with the following information:

LOS ANGELES (Hollywood Reporter) - Call it "G.I. Go." Paramount Pictures finally has mobilized "G.I. Joe," hiring the director of the "Mummy" movies to shoot a live-action film based on the popular Hasbro military action figures.

"G.I. Joe" had long been in development at Paramount, though it gained traction thanks in part to "Transformers," the hit summer movie based on another Hasbro toy line.

While G.I. Joe toys have been around for decades, the movie will be based on the toy line launched in the 1980s, which also was tied to a Saturday morning cartoon and comic book series.

Director Stephen Sommers' take was inspired by a trip to Hasbro's headquarters in Rhode Island, where he learned in depth about the world of G.I. Joe. Sommers then met with Paramount brass, who sparked to his ideas. The studio is eyeing a summer 2009 release.

The film will see soldiers from all branches of the military fighting a terrorist group called Cobra, led by the Cobra Commander and featuring such villains as the Baroness, metal-faced arms dealer Destro, master of disguise Zartan and biker gang Dreadnoks.

On the good guys' side were heroes such as the mute ninja Snake Eyes and the fetching heroine Scarlett, who were led by a Joe named Duke.

The full name of the '80s toy line was G.I. Joe: A Real American Hero, but in a reflection of the global nature of tentpoles and current geopolitical climate, the Yankee nature of the strike force is being dropped, with the team now having an international flavor.

Category: G.I. Joe | Submitted by: Moonbug - on: Friday, 24th August 2007 at 08:55:31 BST | Share: | Discuss: Read on

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