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Transformers News: Tag - "npd charts"

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Transformers Toy News

We have recieved the latest published NPD charts for UK toy sales, this time covering April 2010

UK APRIL 2010 (UNIT SALES - VOLUME)
1 ZHU ZHU HAMSTER PACKS ASSORTMENT CHARACTER
2 KIDZOOM DIGITAL CAMERA VTECH
3 STAR WARS REBEL TROOPER & SNOW TROOPER BATTLEPACK LEGO
4 SMART TRIKE PLUS GIRLS MOOKIE
5 BEN 10 ALIEN FORCE 10CM FIGURES BANDAI
6 BEN 10 ALIEN FORCE 15CM DNA FIGURES BANDAI
7 SMART TRIKE PLUS PRIMARY COLOUR MOOKIE
8 FIRST STEPS BABYWALKER VTECH
9 LITTLE TIKES COZY COUPE 30TH ANNIVERSARY EDITION MGA
10 COSMIC LIGHT SCOOTER ASSORTMENT H GROSSMAN

UK APRIL 2010 (£ SALES - VALUE)
1 HOT WHEELS BASIC CAR ASSORTMENT MATTEL
2 MATCH ATTAX ENGLAND CARDS TOPPS
3 MATCH ATTAX CARDS TOPPS
4 MATCH ATTAX EXTRA 20 TOPPS
5 TRANSFORMERS MOVIE LEGENDS ASSORTMENT HASBRO
6 GOGO’S III EXPLORER PACK MAGIC BOX
7 BEN 10 ALIEN FORCE 10CM FIGURES BANDAI
8 ZHU ZHU HAMSTER PACKS ASSORTMENT CHARACTER
9 PLAY DOH SINGLE TUB ASSORTMENT HASBRO
10 CARS CHARACTER ASSORTMENT MATTEL

UK YEAR TO DATE (£ SALES - VALUE)
1 ZHU ZHU HAMSTER PACKS ASSORTMENT CHARACTER
2 KIDZOOM DIGITAL CAMERA VTECH
3 STAR WARS REBEL TROOPER & SNOW TROOPER BATTLEPACK LEGO
4 BEN 10 ALIEN FORCE 10CM FIGURES BANDAI
5 BEN 10 ALIEN FORCE 15CM DNA FIGURES BANDAI
6 BAKUGAN STARTER PACK SPIN MASTER
7 STAR WARS LUKE’S LANDSPEEDER LEGO
8 BIONICLE STARS 2010 LEGO
9 FIRST STEPS BABYWALKER VTECH
10 TRANSFORMERS MOVIE DELUXE FIGURES HASBRO

UK YEAR TO DATE (UNIT SALES - VOLUME)
1 MATCH ATTAX CARDS TOPPS
2 HOT WHEELS BASIC CAR ASSORTMENT MATTEL
3 BEN 10 ALIEN FORCE 10CM FIGURES BANDAI
4 TRANSFORMERS MOVIE LEGENDS ASSORTMENT HASBRO
5 GOGO S III EXPLORER PACK MAGIC BOX
6 PLAY DOH SINGLE TUB ASSORTMENT HASBRO
7 ZHU ZHU HAMSTER PACKS ASSORTMENT CHARACTER
8 CARS CHARACTER ASSORTMENT MATTEL
9 PLASTICINE 8 PACK FLAIR
10 BAKUGAN BOOSTER PACK SPIN MASTER

Transformers Toys also make it into the top 10 toys sold in The Entertainer for the month

The Entertainer
1 Disney Club Penguin Puffle Series 4 Purple Jakks
2 Sylvanian Families Lakeside Lodge Flair
3 Transformers Leader Optimus Prime Hasbro
4 Hello Kitty Scooter HTI
5 Sleeping Bag Set – girls RMS Intl
6 Sleeping Bag Set – boys RMS Intl
7 Quadpod TP Toys
8 Nebulus TX Scooter – blue Grossman
9 Air Blasters Double Shot Blaster Buzzbee
10 FlyTech R/C Dragonfly – green 40MHz Character

 The publication, Toy News, also pioints out that Rubies has the licence for Transformers costumes.

Category: Transformers Toy News | Submitted by: Moonbug - on: Tuesday, 13th July 2010 at 20:39:54 BST | Share: | Discuss: Read on

Transformers Toy News

Here are the latest UK Toy Sale Charts courtesy of the NPD.

UK Top 5 Toy Properties
1. Ben 10
2. Star Wars
3. Lego City
4. Thomas and Friends
5. Toy Story

UK March 2010 (GBP Sales - Value)
1. Zhu Zhu Hamster Packs - Character Options
2. Ben 10 Alien Force 10cm Figures - Bandai
3. Kidizoom Digital Cameta - VTech
4. Star Wars Rebel Trooper and Snow Trooper Battlepack - Lego
5. Bionicle Stars 2010 - Lego
6. Smart Trike Plus Girls - Mookie
7. Star Wars Lukes Landspeeder - Lego
8. First Steps Babywalke - VTech
9. Bakugan Starter Pack - Spin Master
10. Ben 10 Alien Force 15-cm DNA Figures - Bandai

UK March 2010 (Unit Sales - Volume)
1. Hot Wheels Basic Car Assortment - Mattel
2. Match Attax Cards - Topps
3. Ben 10 Alien Force Ten-CM Figures - Bandai
4. Gogo's III Explorer Pack - Magic Box
5. Zhu Zhu Hamster Pack - Magic Box
6. Transformers MV2 Movie Legends Assortment - Hasbro
7. Play-Doh Single Tub - Hasbro
8. Cars Character Assortment - Mattel
9. Bionicle Stars 2010 - Leo
10. Littlest Pet Shop Get The Pets - Hasbro

Category: Transformers Toy News | Submitted by: quartz - on: Friday, 28th May 2010 at 08:52:16 BST | Share: | Discuss: Read on

Transformers Toy News

Its time for us to bring you the latest UK toy sales charts from the NPD.  Again we would like to point out that these charts are for UK sales only as in the past other websites have republished the charts without making that clear and so causing many people to become confused and assume that they are North American sales charts.

UK Feb 2010 (£­ Sales - Value)­

1 Go Go Hamster Packs Assortment  - CHARACTER OPTIONS
2 Star Wars Rebel Trooper & Snow Trooper Battlepack  - LEGO
3 Kidzoom Digital Camera - VTECH
4 Star Wars Lukes Landspeeder - LEGO
5 Ben 10 Alien Force 10cm Figures - BANDAI
6 Bionicle Stars 2010 - LEGO
7 Bakugan Starter Pack - SPIN MASTER
8 TRANSFORMERS MOVIE DELUXE FIGURES - HASBRO
9 Ben 10 Alien Force 15cm, DNA Figures - BANDAI
10 First Steps Babywalker - VTECH

UK Feb 2010 (Unit Sales - Volume)

1 Match Attax Cards - TOPPS
2 Hot Wheels Basic Car Assortment - MATTEL
3 Gogo’s Crazy Bones III Explorer Pack - MAGIC BOX
4 Ben 10 Alien Force10cm Figures - BANDAI
5 TRANSFORMERS MOVIE LEGENDS ASSORTMENT - HASBRO
6 Play Doh Single Tub Assortment - HASBRO
7 Go Go Hamster Packs Assortment - CHARACTER OPTIONS
8 Plasticine 8 Pack - FLAIR
9 Gormitti Figure Foilbag Assortment - FLAIR
10 Bakugan Booster Pack - SPIN MASTER

 

Category: Transformers Toy News | Submitted by: quartz - on: Thursday, 29th April 2010 at 12:26:36 BST | Share: | Discuss: Read on

Transformers Toy News

As you may have noticed it's been a while since we bought you the UK Sales charts courtesy of the NPD, well we can rectify that by bringing you the official charts for January 2010.

Top 5 Properties
1. Ben 10
2. Star Wars
3. Transformers
4. Thomas and Friends
5. In The Night Garden

Jan 2010 £­ Sales - Value
1. Ben 10 Alien Force 14CM DNA Figures - Bandai
2. Bakugan Starter Pack - Spin Master UK
3. Ben 10 Alient Force 10CM Figures - Bandai
4. Transformers Movie Deluxe Figures - Hasbro
5. Kidizoom Camera - VTech
6. Hot Wheels Basic Car Assortment - Mattel
7. SW Clone Wars Basic Figure 3.75 Inches - Hasbro
8. Transformers Movie Legends Assortment - Hasbro
9. Bakugan Booster Pack - Spin Master UK
10. Star Wars CLone Walker And Driod - Lego

Jan 2010 Unit Sales - Volume
1. Match Attax Cards - Topps
2. Hot Wheels Basic Car Assortment - Mattel
3. Transformers Movie Legends Assortment - Hasbro
4. Ben 10 Alien Force 10CM Figures - Bandai
5. Ben 10 Alien Force 15CM DNA Figures - Bandai
6. Play Doh Single Tub Assortment - Hasbro
7. Gogo's Crazy Bones Evolution Booster - Magic Box
8. Littlest Pet Shop Collectable Pet Assortment - Hasbro
9. Plasticine 8 Pack - Flair
10. Bakugan Booster Pack - Spin Master UK­

Category: Transformers Toy News | Submitted by: quartz - on: Saturday, 17th April 2010 at 19:14:40 BST | Share: | Discuss: Read on

Transformers Toy News

­Its that time to bring you the latest NPD toy sales charts for the UK.  This month we can also bring you the charts for the whole of 2009. Overall Hasbro can be very pleased with Transformers, though not as strong as 2007 the line features in all four charts as was also back up to number three in the monthly "toy property chart".

The top five properties within the UK for December 2009 were:

  1. Ben 10
  2. Star Wars
  3. Transformers
  4. Thomas and Friends
  5. Peppa Pig


UK December 2009 (£ Sales Value)

  1. KidiZoom Camara - VTech
  2. Go Go Hamster Packs - Character Options
  3. First Steps Babywalker - VTech
  4. Transformers Movie Deluxe - Hasbro
  5. Bop It - Hasbro
  6. Monopoly - Hasbro
  7. The Logo Game - Drumond Park
  8. Monopoly City - Hasbro
  9. Star Wars Clone Walker And Droid Assortment - Lego
  10. Baby Annabell 2009 White - ZAPF Creation


UK December 2009 (Unit Sales - Volume)

  1. Match Attax Cards - Topps
  2. Hot Wheels Basic Car Assortment - Mattel
  3. Transformers 2 Movie Legends Assortment - Hasbro
  4. Ben 10 Alien Force 10cm Figures - Bandai
  5. Go Go Hamster Packs Assortment - Character Options
  6. Transformers Movie Deluxe Figures - Hasbro
  7. Star Wars CLone Walker And Droid Assortment - Lego
  8. LP Gets the pets - Hasbro
  9. Bionicle 2HY Cans 20009 - Lego
  10. Play Doh Single Tub Assortment - Hasbro


UK 2009 Year Sales (£­Value)

  1. Kidizoom Camera - VTech
  2. First Steps Baby Walker - VTech
  3. Ben 10 Alien Force 10 CM Figures - Bandai
  4. Star Wars Clone Walker And Droid - Lego
  5. Transformers Movie Deluxe Figures - Hasbro
  6. Bakugan Starter Pack - Spin Master UK
  7. Hot Wheels Basic Car Assortment - Mattel
  8. Smart Trike Plus Girls - Mookie Toys
  9. Ben 10 Alien Force 15CM DNA Figures - Bandai
  10. Ben 10 Ultimate Omnitrix - Bandai


UK 2009 Year Sales (Unit Volume)

  1. Hot Wheels Basic Car Assortment - Mattel
  2. Match Attax Cards - Topps
  3. Ben 10 Alien Force 10cm Figures - Bandai
  4. Cars Vehicle Assortment - Mattel
  5. Transformers 2 Movie Legends Assortment - Hasbro
  6. GoGos III Explorer Pack - Magic Box
  7. Bakugan Booster Pack - Spin Master UK
  8. LPS Get The Pets - Hasbro
  9. Play Doh Single Tub - Hasbro
  10. GoGos CB Evolution Booster - Martomagic

Category: Transformers Toy News | Submitted by: quartz - on: Tuesday, 23rd February 2010 at 14:14:55 GMT | Share: | Discuss: Read on

Transformers Toy News

ToyNews, the UK Toy Industry publication, has printed a story regarding a slump in US toy sales in December 2009.

Data from NPD Group shows sales were down two per cent through November 2009.

Sales in the US were $16.03 billion for the year to November, down from $16.38 billion in 2008 and $21.3 billion in sales for the preceding 12 months ended in November 2009 compared to $21.77 billion for the corresponding period of 2008.

The categories that recorded a rise in sales year-to-date (YTD) and in the 12-month year-on-year (YOY) period through November included building sets, up 22 per cent YTD to $761 million and up 25 per cent YOY to $1.02 billion.

Action figures/accessories/role-play, were up by six per cent YTD to $1.25 billion and up seven per cent YOY to $1.62 billion.

Arts & Crafts was up by four per cent YTD to $2.25 billion and up four per cent YOY to $2.7 billion and the catch-all 'all other toys' category, up four per cent for both measurements.

Games and puzzles sales were flat YTD through November but declined by one per cent for the 12-month period; minus puzzles, game sales rose one per cent for both time periods.

Commenting on the possible causes of the gains, NPD toy analyst Anita Frazier said: "Building Sets and Arts & Crafts are two supercategories that have benefited from consumer value.

"Both super categories include toys that provide hours of entertainment for kids, and in the case of arts and crafts, with many products at lower than average price points."

Declining toy supercategories included plush, down 13 per cent YTD and ten per cent YOY; Youth electronics, down 13 per cent YTD and 11 per cent YOY; Vehicles, down nine percent for both measurements.

Outdoor and sports toys, fell by eight per cent YTD and nine per cent YOY; Infant/pre-school, down five per cent for both measurements; and dolls, down two per cent YTD and one per cent YOY.

Category: Transformers Toy News | Submitted by: Moonbug - on: Monday, 11th January 2010 at 19:21:50 GMT | Share: | Discuss: Read on

Transformers Toy News

The NPD have published their latest toy and retail sales charts for the UK.  First up is that year-on-year sales are down 10% for week 39.

The top five properties (in value) for week 39 were:

  1. Ben 10
  2. Star Wars
  3. Transformers
  4. Barbie
  5. Lego City

Ben 10 also regained the top spot for the month of September with Transformers slipping back into 2nd spot.

In terms of the sales charts, Transformers continued strong sales, though they did slow in week 39.

Top Sellers Week 38 (­£ Sales Values)

  1. First Steps Baby Walker - VTECH
  2. Kidizoom Camera - VTECH
  3. Star Wars Clone Walker - LEGO
  4. Ben 10 Alien Force 10cm Figures - BANDAI
  5. Transformers Movie Deluxe Figures - HASBRO
  6. Hot Wheels Basic Car Assortment - MATTEL
  7. Bionicle 2hy cans 2009 - LEGO
  8. Baby Annabell Doll - ZAPF CREATION
  9. Smart Trike Plus Girls - MOOKIE TOYS
  10. Ben 10 Alien Force Kevin's Cruiser - BANDAI

Top Sellers Week 38 (Unit Sales - Volumes)

  1. Hot Wheels Basic Car Assortment - MATTEL
  2. Play Doh - HASBRO
  3. Ben 10 Alien Force 10cm Figures - BANDAI
  4. Transformers Movie 2 Legends - HASBRO
  5. Littlest Pet Shop Get The Pets - HASBRO
  6. Gogo CB Evolution Booster - MAGICBOX
  7. Cars Vehicle - MATTEL
  8. Bakugan Booster Pack - SPIN MASTER UK
  9. Transformers 2 Robot Heroes - HASBRO
  10. Bionicle 2hy cans 2009 - LEGO

Top Sellers Week 39 (­£ Sales Values)

  1. Kidizoom Camera - VTECH
  2. First Steps Baby Walker - VTECH
  3. Star Wars Clone Walker - LEGO
  4. My Laptop - VTECH
  5. Bop It- HASBRO
  6. Ben 10 Alien Force 10cm Figures - BANDAI
  7. Transformers Movie Deluxe Figures - HASBRO
  8. Hot Wheels Basic Car Assortment - MATTEL
  9. Barbie Doggie Park - MATTEL
  10. Bakugan Starter Pack - SPIN MASTER UK

Top Sellers Week 39 (Unit Sales - Volumes)

  1. Hot Wheels Basic Car Assortment - MATTEL
  2. Ben 10 Alien Force 10cm Figures - BANDAI
  3. Littlest Pet Shop Get The Pets - HASBRO
  4. Play Doh - HASBRO
  5. Cars Vehicle - MATTEL
  6. Bakugan Booster Pack - SPIN MASTER UK
  7. Transformers Movie 2 Legends - HASBRO
  8. Star Wars Clone Walker - LEGO
  9. Bionicle 2hy cans 2009 - LEGO
  10. Bionicle Agori - LEGO
­

Category: Transformers Toy News | Submitted by: quartz - on: Sunday, 25th October 2009 at 11:02:39 GMT | Share: | Discuss: Read on

Transformers Toy News

It:s taken quiet a while but Transformers has finally shifted Ben 10 off the top of the Action Figure charts (although it still lags behind it as an overall toy property in the UK).

Time to celebrate Hasbro UK - why not spend a little money and send some staff to Auto Assembly, which in on next week (shameless plug).

The NPD Research shows that Action Figures and Role play had a good month (June 2009) mainly due to Transformers and the release of the Transformers Revenge of the Fallen movie,  The property only came out in Mid June yet shifted enough to put it to the top of the Action Figure charts.  HM Armed Forces and Bakugan also continue to to well.

Best Item Progression June 2009 goes to Transformers Movie Deluxe Figures (Hasbro) With the launch of the new movie, the toys rose from number 695 to number three in just one month.  The Movie legends Assortment is also in fourth place,

Category: Transformers Toy News | Submitted by: Moonbug - on: Monday, 3rd August 2009 at 19:50:34 BST | Share: | Discuss: Read on

Transformers Toy News

We're pleased to bring you the October 2008 UK retail charts as well as the 2008 Year-To-Date figures, though the trend for Transformers continues that of recent months, with no entries in the monthly chart, but the line does manage to hold onto places in the YTD chart through the continued success of the number 1 selling action figure for 2007, the Transformers Movie Legends.  In fact, if it wasn't for the dominance of Bandai's Ben 10, the Movie Legends would probably have held onto their "best selling action figure" crown this year as well.

October 2008 - £ Sales
1. Kidizoom Camera - Vtech
2. In the Night Garden Talking Plush - Hasbro Inc
3. Ben 10 figures 10cm Assortment - Bandai
4. BG Bounce N Spin Zebra - Fisher Price core Mattel
5. Ben 10 15CM Action Figures - Bandai
6. In The Night Garden Huggle Snuggle IgglePigg - Hasbro
7. V Smile TV Learning System - VTech
8. Fur Real Biscuit My Lovin Pup - Tiger Electronics / Hasbro
9. Music and Motion Choo Choo - Fisher-Price core Mattel
10. Ben 10 Deluxe Omnitrix - Bandai

October 2008 - Unit Sales

1. Hot Wheels Basic Car Assortment - Mattel
2. Ben 10 figures 10cm assortment - Bandai
3. Cars Vehicle Assortment - Mattel
4. Ben 10 15cm assortment - Bandai
5. In The Night Garden Mini Plush - Hasbro
6. HSM Singalong Mircophone - Vivid Imaginations
7. In The Night Garden Talking Plush - Hasbro
8. Bionicle Mistika - Lego
9. Star Wars - Lego
10. Zeebeez - Re Creation

UK Year To Date - £ Sales
1. Ben 10 Figures 10cm - Bandai
2. Cars Vehicle Assortment - Mattel
3. In The Night Garden Talking Plush - Hasbro
4. Ben 10 15cm Assortment - Bandai
5. Ben 10 Omnitrix FX Watch - Bandai
6. In The Night Garden Mini Plush Assortment - Hasbro
7. Hot Wheel Car Assortment - Mattel
8. Power Rangers 12.5cm Figures - Bandai
9. Transformers Movie Legends - Hasbro
10. Dr Who Five Inch Figures - Character Options

UK Year To Date - Unit Sales
1. Hot Wheels Car Assortment - Mattel
2. Cars Vehicle Assortment - Mattel
3. Ben 10 Figures 10cm - Bandai
4. Match Attax Cards - Topps
5. Transformers Movie Legends - Hasbro
6. Power Rangers 12.5cm Figures - Bandai
7. In The Night Garden Mini Plush Assortment - Hasbro
8. Ben 10 15cm Assortment - Bandai
9. WWE Ruthless Aggression - Jakks Pacific / Vivid
10. Dr Who five inch figures - Character Options

Category: Transformers Toy News | Submitted by: Moonbug - on: Wednesday, 17th December 2008 at 19:58:59 GMT | Share: | Discuss: Read on

Transformers Toy News

According to figures released by the British Retail Consortium annual like-for-like sales fell in five of the last six months, the first time that this has happened since 2005.  In the boys toys market, however, the Year-To-Date figures are up 6%, even though sales for July and August were not able to match the sales of Transformers in the same months last year.

Overall this year Transformers sales have remained fairly strong due to the continued success of the Movie Legends figures. Sales of Transformers did drop heavily at the start of the year, though July and the start of August did see the line return to strength, with increased sales and actually regain the joint number 2 slot of movie tie-in toys along side Batman. Since the start of August however, sales have slowly declined though the Movie Legends are still looking like they may hold on to a top 10 spot for the second year running.

Below you will find the NPD charts for August 2008 as well as the Year-To-Date figures
UK August 2008 - £ Sales - Value
1 BEN 10 FIGURES 10CM - BANDAI
2 BEN 10 15CM ACTION FIGURES - BANDAI
3 CARS VEHICLE ASSORTMENT - MATTEL
4 CLONE WARS BASIC FIGURE 3.75" - HASBRO
5 ALL SURFACE SWINGBALL - MOOKIE TOYS
6 FIRST STEPS BABYWALKER - VTECH
7 WALL-E DELUXE ACTION FIGURE - VIVID IMAGINATIONS
8 HOT WHEELS BASIC CAR ASSORTMENT - MATTEL
9 DOCTOR WHO 5" FIGURES - CHARACTER OPTIONS
10 ITNG 12" TALKING PLUSH - HASBRO


UK August 2008 - Unit Sales (Volume)
1 HOT WHEELS BASIC CAR ASSORTMENT - MATTEL
2 BEN 10 FIGURES 10CM - BANDAI
3 CARS VEHICLE ASSORTMENT - MATTEL
4 SUPER TIPS BRIGHT 12 - VIVID
5 12 COLOURED PENCILS - VIVID
6 TRANSFORMERS MOVIE LEGENDS - HASBRO
7 CLONE WARS BASIC FIGURES 3.75" - HASBRO
8 BEN 10 15CM ACTION FIGURES - BANDAI
9 ZEEBEEZ - RE:CREATION
10 ITNG MINI PLUSH - HASBRO


UK YEar To Date - £ Sales (Value)
1 BEN 10 FIGURES 10CM - BANDAI
2 CARS VEHICLE ASSORTMENT - MATTEL
3 BEN 10 OMNITRIX FX WATCH - BANDAI
4 ITNG MINI PLUSH - HASBRO
5 ITNG 12" TALKING PLUSH - HASBRO
6 TRANSFORMERS MOVIE LEGENDS - HASBRO
7 POWER RANGERS OOD 12.5CM FIGURES - BANDAI
8 BEN 10 15CM ACTION FIGURES - BANDAI
9 HOT WHEELS BASIC CAR ASSORTMENT - MATTEL
10 HSM COUNTRY CLUB FRIENDS - MATTEL


UK Year To Date - Unit Sales (Volume)
1 HOT WHEELS BASIC CAR ASSORTMENT - MATTEL
2 CARS VEHICLE ASSORTMENT - MATTEL
3 BEN 10 FIGURES 10CM - BANDAI
4 TRANSFORMERS MOVIE LEGENDS - HASBRO
5 POWER RANGERS OOD 12.5CM FIGURES - BANDAI
6 ITNG MINI PLUSH - HASBRO
7 WWE RUTHLESS AGGRESSION - VIVID
8 BEN 10 15CM ACTION FIGURES - BANDAI
9 DOCTOR WHO 5" FIGURES - CHARACTER OPTIONS
10 SUPER TIPS BRIGHT 12 - VIVID


As an additional feature this month, we're going to take a quick look at the relationship between film-licensed toy sales for this year as well as the potential for some of next years big releases.

The main toy tie-in movies this year, according to retailers, were going to be The Dark Night and Clone Wars. Due to the success of The Dark Night at the box office, it was expected that toy sales for this line would be extremely high. Clone Wars, on the other hand, had a terrible time at the Box Office and so sales of the tie-in toys were expected to be poor. Neither of these predictions came true. According to figures in the October issue of Toy News Magazine, store managers rated Star Wars as the number one product with Transformers and The Dark Knight both in second position. Sales of Batman toys rose sharply when the Movie was released but they declined equally as quickly. Star Wars and Transformers, however, both continued to perform strongly even after their respective movies had finished. Looking at the charts which the magazine produce, Transformers was the top selling toy from late May 2007 until early October 2007, at which point Spiderman 3 toys re-took the number one spot. As 2007 ended, Transformrs dropped out of the chart which compares sales of Spiderman 3, Transformers, Star Wars, Iron Man, Hulk, Indiana Jones and Batman from April 2007 until August 2008. Transformers re-entered the chart in early June, peaking in July as the joint 2nd best line with Batman behine Starwars which out sold both lines by 3 times. Since then Batman sales have dropped back by two thirds, sales of Transformers have halved, whilst sales of Star Wars toys have almost quadrupled.

Looking towards 2009, both Transformers 2 and G.I-Joe are expected to shift some seriou figures within the UK with G.I Joe expected to be the suprise package. "G I Joe could be a surprise. It is a brand with a lot of staying power, similar to the Transformers leading up to the movie. I ran the Blog metrics against Bakugan of Spin Master – an action figure which, similar to G I Joe, has never had a movie and which nevertheless is selling at the rate of $100 million at retail" writes Lutz Muller. Lutz gones on to say "This graph (Edtitor: which shows G.I-Joe blog posts as between 3 and 7 times that of Bakugan) demonstrates very clearly the strong underlying consumer interest in the GI Joe brand – which I expect will result in above-expectation box office and toy sales results.". Looking further ahead, 2010 looks like another strong year for Hasbro with both Ironman 2 and Spider-man 4 due for release, though the close timing of the release of both films is expected to cause problems with conflicting toy sales. Here is a short list of some of the upcoming movie tie-in lines that have the most potential to be big sellers (according to Lutz Muller). All potential figures are marked out of 10.

Star Trek - 8 - Released May 2009
Terminator: Salvation - 8 - May 2009
Transformers: Revenge of the Fallen - 9 - June 2009
Ice Age 3 - 8 - July 2009
Harry Potter: Half BLood Prince - 10 - July 2009
He-man - 8 - August 2009
G.I-Joe - 9 - August 2009
Toy Story 3 - 9 - Jan 2010
Teengage Mutant Ninja Turtles - 8 - March 2010
Iron Man 2 - 8 - April 2010
Spiderman 4 - 10 - May 2010
Harry Potter: Deathly Hallows - 10 - November 2010

About Lutz Muller is a Swiss who has lived on five continents. In the US, he was the CEO for four manufacturing companies, including two in the toy industry. Since 2002, he has provided competitive intelligence on the toy and video games market to manufacturers and financial institutions coast-to-coast

Category: Transformers Toy News | Submitted by: quartz - on: Tuesday, 21st October 2008 at 11:08:46 BST | Share: | Discuss: Read on

Transformers Toy News

Its time for us to once again bring you the NPD retail charts, this time for the month of June 2008.  Its bad news for Transformers in terms of revenue generated as the brand falls out of the top 10 revenue chart completely.  In terms of units sold, those Movie Legends hung in their in 6th spot.  Overall, Transformers sales were high enough to keep both the Movie Legends and the Movie Deluxe figures in the Year To Date chart at the half way mark of 2008.  In general the number of action figures sold fell, though Transformers, Ben 10 and Indiana Jones all performed pretty well.  None of the Movie tie in lines (Indy, Hulk and Ironman) performed anywhere near as well as Transformers and Spider-man 12 months ago, though shelf space was getting limited with other movie tie-in figures being released in July. Anyway, here are the charts

UK June 2008 (£ Sales)
1 BEN 10 FIGURES 10CM ASSORTMENT - BANDAI
2 CARS VEHICLE ASSORTMENT - MATTEL
3 BEN 10 15CM ACTION FIGURES - BANDAI
4 BEN 10 OMNITRIX FX WATCH - BANDAI
5 ALL SURFACE SWINGBALL - MOOKIE
6 ITNG MINI PLUSH - HASBRO
7 INDIANA JONES WHIP ROLEPLAY - HASBRO
8 ITNG 12-INCH TALKING PLUSH - HASBRO
9 HOT WHEELS BASIC CAR ASSORTMENT - MATTEL
10 HSM COUNTRY CLUB FRIENDS - MATTEL

UK June 2008 (Unit Sales)
1 HOT WHEELS BASIC CAR ASSORTMENT MATTEL
2 BEN 10 FIGS 10CM ASSORTMENT BANDAI
3 CARS VEHICLE ASSORTMENT MATTEL
4 MATCH ATTAX CARDS 07/08 TOPPS
5 SPEED RACER DIE-CAST VEHICLES MATTEL
6 TRANSFORMERS MOVIE LEGENDS HASBRO
7 ITNG MINI PLUSH HASBRO
8 POWER RANGERS OPERATION OVERDRIVE FIGURES BANDAI
9 BEN 10 15CM ACTION FIGURES BANDAI
10 DR WHO SONIC SCREWDRIVER CHARACTER OPTIONS

Year To Date (£ Sales)
1 CARS VEHICLE ASSORTMENT MATTEL
2 BEN 10 FIGS 10CM ASSORTMENT BANDAI
3 BEN 10 OMNITRIX FX WATCH BANDAI
4 TRANSFORMERS MOVIE LEGENDS HASBRO
5 POWER RANGERS OPERATION OVERDRIVE FIGURES BANDAI
6 ITNG MINI PLUSH HASBRO
7 ITNG 12-INCH TALKING PLUSH HASBRO
8 HSM COUNTRY CLUB FRIENDS MATTEL
9 HOT WHEELS BASIC CAR ASSORTMENT MATTEL
10 TRANSFORMERS MOVIE DELUXE HASBRO

Year To Date (Unit Sales)
1 HOT WHEELS BASIC CAR ASSORTMENT MATTEL
2 CARS VEHICLE ASSORTMENT MATTEL
3 BEN 10 FIGS 10CM ASSORTMENT BANDAI
4 TRANSFORMERS MOVIE LEGENDS HASBRO
5 POWER RANGERS OPERATION OVERDRIVE FIGURES BANDAI
6 ITNG MINI PLUSH HASBRO
7 WWE RUTHLESS AGGRESSION VIVID
8 BEN 10 15CM ACTION FIGURES BANDAI
9 DR WHO 5-INCH FIGURES CHARACTER OPTIONS
10 BEN 10 OMNITRIX FX WATCH BANDAI

Category: Transformers Toy News | Submitted by: quartz - on: Wednesday, 27th August 2008 at 17:46:18 BST | Share: | Discuss: Read on

Transformers Toy News

Its that time of the month when it pleases us to be able to bring you not only the latest batch of NPD Sales figures, but also other information on how Transformers has been performing as a property here within the UK.

First up, Easter. Easter fell early this year which lead to a increase in toy sales with double digit growth in the Action Figure sector. Transformers continued to perform well, despite a significant drop in the number of figures available, though it was Ben10 that out shined all other action figures with its sales over the Easter period accounting for 1/5 of the entire category!

Here are the sales charts both for March as well as the Year To Date. Transformers are marked in bold

March 2008 (£ Sales)
1 Cars Assortment - MATTEL
2 Ben 10 Collectable Figures 10CM - BANDAI
3 Ben 10 Omnitrix FX Watch - BANDAI
4 In The Night Garden Talking Plush - HASBRO
5 In The Night Garden Mini Plush - HASBRO
6 Power Rangers Operation Overdrive Figures - BANDAI
7 TRANSFORMERS MOVIE LEGENDS - HASBRO
8 Tamagotchi Connexion - BANDAI
9 Hot Wheels Car Assortment - MATTEL
10 TRANSFORMERS MOVIE DELUXE - HASBRO

March 2008 (Unit Sold)
1 Hot Wheels Car Assortment - MATTEL
2 Cars Assortment - MATTEL
3 Ben 10 Collectable Figures 10CM - BANDAI
4 Power Rangers Operation Overdrive Figures - BANDAI
5 TRANSFORMERS MOVIE LEGENDS - HASBRO
6 In The Night Garden Mini Plush - HASBRO
7 WWE Ruthless Aggression - VIVID
8 Dr Who 5-Inch Figures - CHARACTER OPTIONS
9 Ben 10 Omnitrix FX Watch - BANDAI
10 Pokemon 4CM Figures - BANDAI

Year To Date (£ Sales)
1 Cars Assortment - MATTEL
2 TRANSFORMERS MOVIE LEGENDS HASBRO
3 In The Night Garden Talking Plush - HASBRO
4 In The Night Garden Mini Plush - HASBRO
5 Ben 10 Omnitrix FX Watch - BANDAI
6 Ben 10 Collectable Figures 10CM - BANDAI
7 Power Rangers Operation Overdrive Figures - BANDAI
8 TRANSFORMERS MOVIE DELUXE HASBRO
9 Hot Wheels Car Assortment - MATTEL
10 WWE Ruthless Aggression - VIVID

Year To Date (Unit Sales)
1 Hot Wheels Car Assortment - MATTEL
2 Cars Assortment - MATTEL
3 TRANSFORMERS MOVIE LEGENDS HASBRO
4 Power Rangers Operation Overdrive Figures - BANDAI
5 Ben 10 Collectable Figures 10CM - BANDAI
6 In The Night Garden Mini Plush - HASBRO
7 WWE Ruthless Aggression - VIVID
8 Dr Who 5-Inch Figures - CHARACTER OPTIONS
9 TRANSFORMERS MOVIE DELUXE - HASBRO
10 TRANSFORMERS CLASSICS MINI-CON 3PK HASBRO


Category: Transformers Toy News | Submitted by: Moonbug - on: Friday, 2nd May 2008 at 15:08:30 BST | Share: | Discuss: Read on

Transformers Toy News

Its that time of the month when we can bring you the latest batch of NPD sales figures, this time for UK sales through Feb 2008. As always the figures are split into two charts, Units Sold and £ sales. Transformers related items are marked in itallics. Though sales were still strong for both the Transformers Movie Legends and Deluxe lines, both dropped being overtaken by Power Rangers in both of the charts

UK Feb 2008 £ Sales
1. Cars Assortment
2. Power Rangers Operation Overdrive Figures
3. Transformers Movie Legends
4. Itng Mini Plush
5. Ben 10 Collectable Figures 10cm
6. Transformers Movie Deluxe
7. Ben 10 - Omnitrix F/X Watch
8. Tamagotchi Connexion
9. Itng 12-Inch Talking Plush
10. WWE Ruthless Aggression

UK Feb 2008 Unit Sales
1. Hot Wheels Car Assortment
2. Cars Assortment
3. Power Rangers Operation Overdrive Figures
4. Transformers Movie Legends
5. Ben 10 Collectable Figures 10cm
6. Itng Mini Plush
7. WWE Ruthless Aggression
8. Transformers Movie Deluxe
9. Spiderman 3 Figures
10. Ben 10 - 15cm Action Figures

Don't forget that you can view Jans figures in this old news story.

Category: Transformers Toy News | Submitted by: quartz - on: Tuesday, 8th April 2008 at 17:40:08 BST | Share: | Discuss: Read on

Transformers Toy News

Its time to bring you details of how the Transformers brand performed in January of 2008.

First up, Transformers was 4th in the properties chart for the month behind Bratz, Barbie and Thomas & Friends.

In the retail charts, the strong sales continued both in terms of units sold as well as monetary sales. The best selling action figures of 2007, the Transformers Movie Legends, were 2nd in terms of £ sales, 3rd in terms of units sold. The Movie deluxe figures were 4th in terms of £ sales and 8th in terms of units sold and the Classic Mini-con 3 pack was 6th in terms of unit sales. For the full NPD Charts, see further down in this article.

In the retailers charts, Transformers continues to perform well at The Entertainer, with Dropkick being the 4th best selling toy in by the 4th Feb 2008. Beatmix Bumblebee just makes the top 10 at number 10.

UK Jan 2008 £ Sales
1. Cars Assortment
2. Transformers Movie Legends
3. Hot Wheels Assortment
4. Transformers Movie Deluxe
5. WWE Ruthless Agression
6. In The Night Garden Talking Plush
7. Dr Who 5-Inch Figures
8. V.Smile Software
9. In The Night Garden Mini Plush
10. High School Musical Country Club Friends

UK Jan 2008 Unit Sales
1. Hot Wheels Car Assortment
2. Cars Assortment
3. Transformers Movie Legends
4. WWE Rutheless Aggression
5. In The Night Garden Mini Plush
6. Transformers Classics Mini-Con 3 Pack
7. Dr Who 5-Inch Figures
8. Transformers Movie Deluxe
9. Spider-man 3 Figures
10. Power Rangers Operation Overdrive Figures

Category: Transformers Toy News | Submitted by: quartz - on: Friday, 14th March 2008 at 16:17:13 GMT | Share: | Discuss: Read on

Transformers Toy News

As you know we like to keep you up-to-date with the NPD sales figures so you can see how Transformers is fairing compared to other toy lines. Well we can now bring you information on just how Transformers performed in Week 51 of 2007. That's the week before Christmas.

In terms of Monetary Sales, the Transformers Movie Deluxe toys was the 6th best selling toy that week and the best selling action figure.

In terms of actual units sold, however, the Transformers Movie legends tops the Action Figure chart and was number 3 on the overall toy sales chart behine only the Hot Wheels Car Assortment and the Cars Assortment. It fended off Doctor Who into 5th position. The Transformers Movie deluxe toys were 8th, one higher than Ben 10.

Category: Transformers Toy News | Submitted by: quartz - on: Monday, 11th February 2008 at 15:36:04 GMT | Share: | Discuss: Read on

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Hasbro Inc submitted a trademark application for PREDAKING with the USPTO on the Tuesday, 15th April 1986. The mark was submitted within the category TOY ROBOTS CONVERTIBLE INTO OTHER VISUAL FORMS and currently has as status of Registration cancelled because registrant did not file an acceptable declaration under Section 8. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page..
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We loved the Transformers Choose Your Fate books as kids, and even wrote a text adventure in their style for an old version of Transformers At The Moon. Here you can find images from these puzzle-books, both UK and US ....
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We loved the Transformers Choose Your Fate books as kids, and even wrote a text adventure in their style for an old version of Transformers At The Moon. Here you can find images from these puzzle-books, both UK and US ....
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US Sheet 1 US Sheet 1
The scans contained within this gallery are taken from our own Transformers toysheet collection. This is the first US Transformers toysheet. ....
Transformers Instructions
Transformers Animated Transformers Animated
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