Hello!! After almost a month of not having access to the Internet at home, having recently moved, I am glad to announced that as of this afternoon my new home finally has working internet connectivity.  I am truely sorry for the lack of updates on every front over the last few months.  I finalised the deal on my house at the end of January but the renovations that were required to install the central heating, fix the drains, generally sort out the property, pack everything and move has taken some time to come together.  Indeed I am still unpacking figures into their new display cases which will probably go on for another 2-3 weeks.  I also still need to move comics and any other figures I've forgotten about, so the final displays may not be in place until late June or even July.  As you can no doubt imagine this has meant that I've been even busier than my professional life normally keeps me as has my brother, but how that internet access is back working again I will slowly start to catch up with content again.  Moving has given me the chance to look at many of the figures I had forgotten about which has made me even more determined to get back to photographing and reviewing everything to share with the rest of the Transformers fandom.  I've also dug out more original paperwork from the Sunbow production meetings which I will slowly create articles from to share several pieces of information which will probably be new to you all.

Once again I am sorry for the delay and whilst things may be a little slow still whilst I get back upto speed, I hope that I will be able to bring new, fresh and focused content and updates for you all to enjoy. Whilst the website has taken a back seat in my life over the lasy 5-6 years it still plays an important part of who I am as I have met many good friends through this site either directly or indirectly since starting it back in October 1999 and that is something that I am always extremely grateful for.

So please, raise a glass, I'm back on the web and that means Transformers will be back on The Moon!!

Steve

Botcon have issued the following announcement confirm that they, and Hasbro, have reversed their "no fan art" stance for Botcon 2012

"We're pleased to announce, per Hasbro, that artist tables will be allowed at BotCon 2012 as we have allowed it in the past, and will be permissible as part of the show. Hasbro sympathizes and understands fans' discouragement with the previous statements concerning fan art, and while remaining steadfast in the right to protect its IP in regards to unlicensed merchandise, wants to ensure fans can continue to enjoy the BotCon experience which they know is made so great in large part by the fan community."

Hasbro have issued the following press release regarding a multi-year deal they have signed with Netflix

LOS ANGELES--(BUSINESS WIRE)--Hasbro Studios, the Los Angeles-based television production and distribution division of Hasbro, Inc. (NASDAQ: HAS), today announced a multi-year deal with Netflix, Inc. (NASDAQ: NFLX). Ten highly popular franchises, including new and catalog seasons of famed Hasbro content, will be available to instantly watch on Netflix.


“This deal allows us to offer even more great kids’ programming to our members, both adults and kids alike, including new seasons of My Little Pony, Transformers Prime, and Pound Puppies after the season finale airs on The Hub.”
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Transformers Prime, My Little Pony, Pound Puppies, G.I. Joe: Renegades and The Adventures of Chuck & Friends are now available to instantly watch on Netflix. JEM & The Holograms, Transformers: Generation 1, G.I. Joe: Real American Heroes, Transformers: Beast Wars and Transformers: Rescue Bots will follow later in 2012.

The Hasbro content will be available on Netflix and included in the Netflix “Just For Kids” section. Netflix “Just For Kids” is a collection of TV shows and movies that is specifically selected for children 12 and under, making it easier and more fun for kids and families to browse and instantly watch a large selection of kid-friendly TV shows and movies within Netflix.

"We are very excited to be working with Hasbro Studios," said Cindy Holland, Vice President of Content Acquisition at Netflix. "This deal allows us to offer even more great kids’ programming to our members, both adults and kids alike, including new seasons of My Little Pony, Transformers Prime, and Pound Puppies after the season finale airs on The Hub."

“We are pleased that consumers will now be able to watch our award-winning programming on Netflix, the leading internet subscription service,” Hasbro Studios President Stephen Davis said. “We are making our content easy to access, anytime, anywhere and on all platforms where audiences are consuming content and this is a big step forward with our all screen strategy.”

About Netflix

With more than 23 million streaming members in the United States, Canada, Latin America, the United Kingdom and Ireland, Netflix, Inc. [NASDAQ: NFLX] is the world's leading internet subscription service for enjoying movies and TV programs. For about US$7.99 a month, Netflix members can instantly watch unlimited movies and TV programs streamed over the internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are the Microsoft Xbox 360, Nintendo Wii and Sony PS3 consoles; an array of Blu-ray disc players, internet-connected TVs, home theatre systems, digital video recorders and internet video players; Apple iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, more than 700 devices that stream from Netflix are available. For additional information, visit http://www.netflix.com. Follow Netflix on Facebook and Twitter.

About Hasbro Studios

Hasbro Studios is the Los Angeles-based television production division of Hasbro, Inc. (NASDAQ: HAS). The studio develops and produces shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and SCRABBLE. Many of these shows air on The Hub, a television network for kids and their families. Studio programming can also be seen in more than 160 countries globally. The Hub is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK).

HAS-S




Contacts


Hasbro, Inc.
News Media
Julie Duffy, 401-727-5931
or
Investors
Debbie Hancock, 401-727-5456
or
Netflix Inc.
Nada Antoun, 408-348-1239

Shout Factory have issued the following press release for the DVD release of Transformers Prim.

Prepare to Experience the World of TRANSFORMERS PRIME!

TRANSFORMERS PRIME – DARKNESS RISING
A 5-Part Original Miniseries
Hitting Home Entertainment Shelves Nationwide

OWN IT ON DVD DECEMBER 6, 2011
FROM SHOUT! FACTORY

“MEGATRON has not been seen nor heard from in sometime, and if his return is imminent, it could be catastrophic,” said OPTIMUS PRIME.

The lure of the TRANSFORMERS saga starts a new chapter as all foes return, legendary heroes rise, and new ones are found in unlikely places. The new CGI animated series TRANSFORMERS PRIME which currently airs on The Hub television network and is a Hasbro Studios production, deepens the epic mythology of both the AUTOBOTS and DECEPTICONS, while starting fresh for a new generation of fans. Arch rivals the AUTOBOTS and the evil DECEPTICONS, lead by MEGATRON once again face-off in their rivalry for control of Earth in this new show. Celebrate the triumphant return of the AUTOBOTS through cutting-edge CGI animation with TRANSFORMERS PRIME – DARKNESS RISING. Early 2011, loyal TRANSFORMERS fans, as well as families and kids, were introduced to this visually stunning five-part miniseries on The Hub. OPTIMUS PRIME, BUMBLEBEE, ARCEE, AUTOBOT RATCHET, BULKHEAD, and many others are back to "roll out" against MEGATRON's latest attempt to conquer Earth. And MEGATRON proves to be more powerful than ever, having acquired a rare element that allows him mastery over life itself. OPTIMUS PRIME and the AUTBOTS may be few against the DECEPTICON hordes, but they find increased strength through bonds forged with three human teenagers, taking the human drama to levels as yet unseen by the franchise.

On December 6, 2011, Shout! Factory, in collaboration with Hasbro, Inc, will release TRANSFORMERS PRIME – DARKNESS RISING DVD, featuring the entire five action-packed episodes and bonus content. Delivering a new level of heavy metal action and family entertainment for all ages, this highly collectible DVD is priced to own with a suggested retail price of $14.97.

TRANSFORMERS PRIME – DARKNESS RISING boasts an all-star voice cast, including Peter Cullen, Frank Welker, Steve Blum, Jeffrey Combs, Dwayne Johnson, among other notables. TRANSFORMERS PRIME is produced by Hasbro Studios. Alex Kurtzman, Roberto Orci and Jeff Kline are executive producers. Kurtzman and Orci served as writers for the feature films TRANSFORMERS and TRANSFORMERS: Revenge of the Fallen.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide range of immersive entertainment offerings based on the Company’s world-class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as THE TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multiplatform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Shout! Factory
Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consum­ers the world over. Shout! Factory’s DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The company’s audio catalogue boasts GRAMMY®-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com.

Simon Plumbe has sent out another press release regarding Auto Assembly 2011 and the possible effects that the recent disturbances in Birmingham may have on transport to and from the hotel

Birmingham Update Press Release

Hasbro have issued the following press release regarding San Diego Comic-Con

HASBRO TO SHOWCASE ITS ICONIC POP-CULTURE BRANDS AT SAN DIEGO COMIC-CON

July 20, 2­011

With some of the most popular and sought after brands in the entertainment industry for movies, television, video games, comics, collectibles and more, Hasbro, Inc. returns to San Diego Comic-Con to deliver special opportunities for fans of its pop-culture juggernaut properties. Led by displays of upcoming action figures, new NERF VORTEX blasters and “larger than life” statues from its powerhouse G.I. JOE, KRE-O, MARVEL, MY LITTLE PONY, STAR WARS and TRANSFORMERS product lines in its booth (#3213), Hasbro will offer fans an inside look into the breadth of many of these brands throughout the weekend with a variety of panels, autograph sessions and access to brand stewards, designers and more.

 “San Diego Comic-Con is an amazing opportunity for us to engage with the most passionate fans of our brands and licensed properties,” said John Frascotti, global chief marketing officer, Hasbro, Inc. “Comic-Con allows us to provide our most enthusiastic fans with unique experiences based on the properties and characters they love as well as to introduce them to the newest brands and products from Hasbro. We look forward to this special celebration each year and are excited to deliver compelling panels, outstanding special edition collectibles and the opportunity for interactions with the amazing talent behind our brands that have become touchstones in the lives of many.”

• Making its first San Diego Comic-Con appearance in 2011 is Hasbro’s new KRE-O brand, bringing action and adventure to the construction toy category. At launch and on display in the Hasbro booth, the KRE-O brand offers twelve building sets featuring popular TRANSFORMERS characters. Comic-Con attendees will want to keep an eye out for roaming OPTIMUS PRIME and BUMBLEBEE KREON costume characters, KRE-O statues and special edition OPTIMUS PRIME KREON figures featuring “MATRIX OF LEADERSHIP” deco not available in stores (while supplies last).
  
  Giving fans a peek behind the curtain and an inside look into what’s coming in the future for many of its entertainment brands, Hasbro’s 2011 lineup of panels and autograph sessions follows:
  •  Hasbro TRANSFORMERS Brand Panel: Thursday, July 21 from 2:30 - 3:30 PM in Room 24ABC

•  Hasbro Studios “The Making of ‘Transformers Prime’” Panel: Thursday, July 21 from 3:30 - 4:30 PM in Room 24ABC
•  “Evolution of Transformers Animation” presented by Shout Factory and Hasbro Studios: Friday, July 22 from
5:30-6:30 PM in Room 8

Hasbro’s presence at the convention will be rounded out by the highly anticipated HasbroToyShop.com special edition San Diego Comic-Con collectibles available at the HasbroToyShop booth (#3329) and in limited quantities, after Comic Con, at www.HasbroToyShop.com. The complete list of 2011 special edition items follow:

TRANSFORMERS: DARK OF THE MOON SPECIAL EDITION ULTIMATE OPTIMUS PRIME FIGURE
(Ages: 5 & up; Approximate Retail Price: $79.99)

Fans will have their first chance to get their hands on the new TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME action figure at Comic-Con, with a special edition foil-wrapped, slide-out package and customizable sticker sheet. This special edition ULTIMATE OPTIMUS PRIME will be the only way to get the figure displayed in vehicle and trailer mode; the trailer doubles as a weapons arsenal and is an integral part of the figure's converting play pattern. The MECHTECH ULTIMATE OPTIMUS PRIME figure features lights, launching projectiles, electronic battle sounds and phrases and three modes of conversion – vehicle, robot, and robot with "mech suit." The trailer, which serves as a weapons depot and command center, also converts into a "mech suit" that OPTIMUS PRIME shows off when it's time to rumble.

TRANSFORMERS PRIME OPTIMUS PRIME FIRST EDITION FIGURE 
(Ages: 5 & up; Approximate Retail Price: $19.99)

With the mainline series not available until later in 2011, be among the first to get an action figure based on the style of The Hub's hit animated series, TRANSFORMERS PRIME with this special edition figure. This deluxe class OPTIMUS PRIME figure converts from robot to truck mode and features a premium deco only available in this special edition Comic-Con figure. And, in true TRANSFORMERS fashion, the “Matrix of Leadership” packaging in which the figure is housed ‘converts’ into a wearable piece!

­

The Associated Press have published the following article regarding the pay packet of Hasbro CEO  Brian Goldner.

"NEW YORK – Brian Goldner, the CEO of the nation's No.2 toy maker, Hasbro Inc., received a pay package valued at $23 million for 2010, nearly triple his pay package in 2009, due to hefty stock and option awards designed to keep him with the company, according to a regulatory filing.

Most of the package came in the form of stock grants and stock options worth a total of $18.8 million when they were granted.

Goldner's performance-based bonus edged down 4 percent, to $2.6 million from $2.7 million, because Hasbro's revenue fell slightly during the year and did not meet company targets.

Some of the stock grants and options Goldner, 47, received are tied into a new agreement that extends his employment with Hasbro through 2014 with Hasbro. That contract boosted his base salary to nearly $1.2 million from $1 million in 2009.

Most of the stock options and grants were intended to entice Goldner, who has been CEO since 2008 and has been with Hasbro for 11 years, to remain at the company.

The grants "address the risk that Mr. Goldner could be recruited away from the company by a competitive offer in the future," Hasbro said in a filing it made Wednesday evening with the Securities and Exchange Commission. The grants also help offset pension payments Goldner won't receive because the company froze its pension plans in 2007.

Goldner's other compensation and perks included $9,846 in above-market returns on deferred compensation and $420,662 in matching contributions to savings accounts and retirement accounts and for financial planning, legal and tax preparation services.

Pawtucket, R.I.-based Hasbro's 2010 net income climbed 6 percent while its revenue dipped 2 percent to $4 billion, hurt by difficult comparisons with 2009, when Hasbro sold toys tied in with two summer blockbusters, "Transformers: Revenge of the Fallen" and "G.I. Joe: Rise of the Cobra." It also faced an unexpected drop in sales in December around the crucial holiday period.

Its share price jumped 47 percent during the year.

The Associated Press formula calculates an executive's total compensation during the last fiscal year by adding salary, bonuses, perks, above-market interest the company pays on deferred compensation and the estimated value of stock and stock options awarded during the year. The AP formula does not count changes in the present value of pension benefits. That makes the AP total slightly different in most cases from the total reported by companies to the Securities and Exchange Commission.

The value that a company assigned to an executive's stock and option awards for 2010 was the present value of what the company expected the awards to be worth to the executive over time. Companies use one of several formulas to calculate that value. However, the number is just an estimate, and what an executive ultimately receives will depend on the performance of the company's stock in the years after the awards are granted. Most stock compensation programs require an executive to wait a specified amount of time to receive shares or exercise options."

The Hasbro / Discovery joint-venture known as The Hub, have issued the following press release regarding a five-day mini-series that will kick start Transformers: Prime.  

The Hub Presents Five-Day Original Mini-Series Event Showcasing Transformers: Prime

Fans of the enormously popular Transformers action-adventure entertainment franchise will revel in the upcoming television event on The Hub cable network – a five-part original mini-series, Monday-Friday, November 29 – December 3, showcasing “Transformers: Prime,” a new CGI-animated television series coming to the network. The Hub, a TV network for kids and their families, is a joint venture of Discovery Communications and Hasbro, Inc., and is available to 60 million U.S. cable and satellite households.

“Transformers: Prime” is produced for The Hub by Hasbro Studios. Alex Kurtzman, Robert Orci and Jeff Kline are executive producers. Kurtzman and Orci served as executive producers of the feature films “Transformers,” “Transformers: Revenge of the Fallen” and “Star Trek.” Kline was also executive producer of the animated series “Jackie Chan Adventures.”

Prior to the five-day mini-series event, The Hub will spotlight “Transformers: Prime” with a Thanksgiving holiday weekend sneak preview of the mini-series and an action-packed lineup of “Transformers: Prime”-related programming that begins Friday, November 26. Kicking off the Transformers schedule is a special episode of the original series “Hubworld,” a weekly, half-hour, pop culture magazine that will be dedicated to the Transformers phenomenon, Friday, November 26 (3 p.m. ET).

“Hubworld”’s special “Transformers: Prime” episode will be followed by a half-hour behind-the-special, “Hub Exclusive: “Transformers: Prime’” (3:30 p.m. ET), which culminates with the premiere of the first two half-hour episodes (at 4 p.m. and 4:30 p.m. ET) of the “Transformers: Prime” mini-series, in which arch rivals the Autobots and Decepticons once again face-off in their epic rivalry for control of Earth. The all-new mini-series will feature iconic characters of the franchise, including Autobots Optimus Prime and Bumblebee, and the ominous Decepticon Megatron, as well as introducing new human characters to the action series.

Following the “Transformers: Prime” Friday lineup of programming, The Hub will showcase the highly anticipated new series with the five-day mini-series event, Monday-Friday, November 29-December 3 (6:30 p.m. – 7 p.m. ET). The week-long run will include three additional new episodes of “Transformers Prime” on Wednesday, Thursday and Friday, December 1-3.

A full schedule of the “Transformers: Prime” and related programming follows. (All times ET).

“Hubworld” – Transformers-themed episode (Friday, November 26, 3 p.m. – 3:30 p.m.) “Hubworld” is a weekly, live-action pop culture magazine show that infuses what's happening in the life of everyday kids with what's happening on The Hub television network. Actor-magician Justin Willman will hosts.

“Hub Exclusive: ‘Transformers: Prime’” (premiere: Friday, November 26, 3:30 p.m. – 4 p.m. Encore presentations: Monday, November 29, 6 p.m. – 6:30 p.m.; Friday, December 3; 4:30 p.m. – 5 p.m.; and Saturday, December 4, 12 p.m. – 12:30 p.m.)

“Transformers: Prime” - Part 1 of “Darkness Rising” (premiere: Friday, November 26, 4 p.m. – 4:30 p.m. Encore presentations: 6 p.m. – 6:30 p.m. and 12 a.m. – 12:30 a.m.; Monday, November 29, 6:30 p.m. – 7 p.m.; Tuesday, November 30, 6 p.m. – 6:30 p.m.; Saturday, December 4, 1:30 p.m. – 2 p.m.)

“Transformers: Prime” - Part 2 of “Darkness Rising” (premiere: Friday, November 26, 4:30 p.m. - 5 p.m. Encore presentations: 6:30 p.m. – 7 p.m. and 12:30 a.m. – 1 a.m.; Tuesday, November 30, 6:30 p.m. – 7 p.m.; Wednesday, December 1, 6 p.m. – 6:30 p.m.; Saturday, December 4, 2 p.m. – 2:30 p.m.)

“Transformers: Prime” - Part 3 of “Darkness Rising” (premiere: Wednesday, December 1, 6:30 p.m. – 7 p.m. Encore presentations: Thursday, December 2, 6 p.m. – 6:30 p.m. Saturday, December 4, 2:30 p.m. – 3 p.m.)

“Transformers: Prime” - Part 4 of “Darkness Rising” (premiere: Thursday, December 2, 6:30 p.m. – 7 p.m. Encore presentations: Friday, December 3, 6 p.m. – 6:30 p.m.; Saturday, December 4, 3 p.m. – 3:30 p.m. and 12 a.m. – 12:30 a.m.)

“Transformers: Prime” - Part 5 of “Darkness Rising” (premiere: Friday, December 3, 6:30 p.m. – 7 p.m. Encore presentations: Saturday, December 4, 3:30 p.m. – 4 p.m. and 12:30 a.m. – 1 a.m.)

About The Hub:

The Hub is a multi-platform joint venture between Discovery Communications (NASDAQ:DISCA - News)(NASDAQ:DISCB - News)(NASDAQ:DISCK - News) and Hasbro, Inc., (NYSE:HAS - News) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 60 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

You can download a high-resolution Transformers: Prime wallpaper below.

Don't forget that you can keep up with the latest Transformers: Prime announcements both at Transformers At The Moon and Transformers-Prime.com

Below you will find a copy of the Transformers Revenge of the Fallen DVD and Blu-ray press release.  There is an image of the US cover at the bottom of the article as well as links to theAmazon.con Blu-Ray listing , Amazon.com DVD listing

HOLLYWOOD, Calif., Aug. 20 /PRNewswire/ -- With more action and more thrills, TRANSFORMERS: Revenge of the Fallen captivated audiences to earn over $820 million at the box office and become the #1 movie of the year in North America and throughout the world. The latest spectacular adventure in the wildly popular TRANSFORMERS franchise will make its highly-anticipated DVD and Blu-ray debut on October 20, 2009 in immersive, two-disc Special Editions, as well as on a single disc DVD, from DreamWorks Pictures and Paramount Pictures in association with Hasbro; distributed by Paramount Home Entertainment. The eagerly-awaited home entertainment premiere will be accompanied by one of the division's biggest marketing campaigns ever, generating awareness and excitement of galactic proportions.

From director Michael Bay and executive producer Steven Spielberg, in association with Hasbro, TRANSFORMERS: Revenge of the Fallen delivers non-stop action and fun in an all-new adventure that the whole family can enjoy. Featuring out-of-this-world heroes in the form of the mighty AUTOBOTS and a malevolent and powerful villain known as THE FALLEN, the film boasts some of the most sensational--and complex--visual effects in film history set against the backdrop of spectacular locations around the world. In addition to audience favorites OPTIMUS PRIME and BUMBLEBEE, the film's human stars have returned to help save the world including Shia LaBeouf (Indiana Jones and the Kingdom of the Crystal Skull), Megan Fox (How to Lose Friends & Alienate People), Josh Duhamel ("Las Vegas"), Tyrese Gibson (Four Brothers) and John Turturro (The Good Shepherd).

The TRANSFORMERS: Revenge of the Fallen two-disc Blu-ray and DVD feature over three hours of in-depth, immersive special features that let viewers further explore the world of the legendary ROBOTS IN DISGUISE. Among the engrossing content is a multi-chapter documentary, including interviews with the cast and crew, that chronicles the entire making of the film from development and design to filming in locations around the globe, working with the U.S. military, creating the groundbreaking visual effects and putting it all together to produce the biggest film of the year. The discs also include an all-access featurette following renowned director Michael Bay through an entire day, a comprehensive exploration of the "confidential files" on a dozen of the TRANSFORMERS characters featured in the film, multi-angle breakdowns of some of the most sensational action sequences and much, much more.

The Blu-ray and two-disc DVD packages also will feature augmented reality technology that will allow owners to interact with a holographic image of OPTIMUS PRIME utilizing their webcams and a special website. Fans will be asked to piece together the Matrix of Leadership to bring OPTIMUS PRIME back to life, help repair his armor and calibrate his weapons by actually controlling his aim during target practice.

As an added bonus, the Blu-ray will include an exclusive interactive feature that gives viewers the ability to customize their own robot characters and get a glimpse at a rogue robot. Out of all the available permutations, one will unlock an exclusive interview with Michael Bay about his plans for the next adventure.

Two-Disc Special Edition DVD & Blu-ray:

The TRANSFORMERS: Revenge of the Fallen two-disc Special Edition DVD is presented in widescreen enhanced for 16:9 televisions with Dolby Digital English 5.1 Surround, French 5.1 Surround and Spanish 5.1 Surround with English, French and Spanish subtitles. The Blu-ray will be presented in 1080p high definition with English 5.1 DTS-HD Master Audio, French 5.1 Dolby Digital and Spanish 5.1 Dolby Digital with English, English SDH, French, Spanish and Brazilian Portuguese subtitles. The disc breakdown is as follows:

Disc 1:

Commentary by Michael Bay, Roberto Orci and Alex Kurtzman

Disc 2:

• The Human Factor: Exacting Revenge of the Fallen--This multi-chapter documentary chronicles the entire creation of the film and includes interviews with the cast and crew:
• Seeds of Vengeance - Development and Design - After the overwhelming success of 2007's Transformers, how do the filmmakers top themselves for the sequel?
• Domestic Destruction - Production: United States - Michael Bay believes in going big: Big action and big explosions. Cast and crew are pushed to the limit as they traverse the U.S. from New Mexico to Pennsylvania.
• Joint Operations - Production: Military - No other filmmaker in the world enjoys the kind of military access and cooperation Michael Bay has. Here we see just how efficient our armed forces are and the awe and respect shown by the cast.
• Wonders of the World - Production: Middle East - You can't really reproduce Egypt anywhere but Egypt so off we go to Giza and Luxor.
• Start Making Sense - Editing - In order to turn over the massive amount of film as quickly as possible to VFX, four editors work tirelessly in a unique tag-team approach to shape the film.
• Under the Gun - Visual Effects - Revenge of the Fallen features the most complicated VFX in film history. So complicated in fact that the filmmakers were unsure they would make the deadline. The DEVASTATOR VFX alone required 83% of ILM's total render farm capacity.
• Running the Gauntlet - Post-Production and Release - Working seven days a week, Michael Bay and company usher the film through sound design, Digital Intermediate color-timing and a globe-trotting whirlwind of premieres.
• A Day with Bay: Tokyo--An intimate and fun all-access journey with Michael Bay as he travels to Tokyo, Japan for the world premiere of the biggest film of the year.
• 25 Years of TRANSFORMERS--Access an all-new featurette celebrating a monumental milestone for one of Hasbro's most successful and popular franchises.
• NEST: Transformer Data-Hub--Explore conceptual artwork created by the production for 12 of the most popular AUTOBOTS and DECEPTICONS from the film.
• Deconstructing Visual Bayhem with Commentary by Pre-Vis Supervisor Steve Yamamoto-- A series of multi-angle pre-visualization sequences allowing viewers to learn how some of the film's most spectacular scenes were created with an introduction by Michael Bay.
• Extended Scenes
• Music Video: Linkin Park's "New Divide"

• NEST: Transformer Data-Hub--A database of some of the TRANSFORMERS characters that appear in the new film, offering users access to each robot's confidential file including:
• Innovative 3D spin galleries of each robot
• A timeline for each TRANSFORMERS character charting its origins, back story and design evolution from toys to animated series to comics and finally feature films
• Giant Effing Movie - A very personal look at the making of the movie.
• The Matrix of Marketing--An archive of the film's promotional media including trailers, posters and television spots.

­Hasbro and GM have issued the following press release regarding the 2010 Camaro Transformers Special Edition.  You can view the images here.

Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition

"When the first TRANSFORMERS movie was setting box office records, we had countless customers asking to purchase the 'BUMBLEBEE' Camaro," said Karen Rafferty, product marketing director, Chevrolet. "Now, they can buy one with the new Camaro TRANSFORMERS Special Edition. Streets all over North America will be buzzing in no time."

Features such as an EPA-rated 29 highway mpg on the V6-powered Camaro, Bluetooth phone connectivity, USB connectivity, XM Satellite Radio and OnStar combined with TRANSFORMERS design cues add to the car’s status as a 21st century sports car.

“Hasbro is thrilled to team up with Chevrolet and excited to see the Camaro TRANSFORMERS Special Edition come to market for our fans to enjoy,” said Samantha Lomow, Global Brand Leader for TRANSFORMERS at Hasbro. “The yellow Camaro with the black stripes has become so iconic and closely associated with the BUMBLEBEE character that this edition was a natural fit for both companies.”

While the aggressive styling of the Camaro is unmistakable, true TRANSFORMERS fans will notice some of the unique, but subtle features of the Camaro TRANSFORMERS Special Edition.

The 2010 Chevrolet Camaro TRANSFORMERS Special Edition includes the following:

* AUTOBOT® shield on the driver and passenger side panels
* AUTOBOT® shield on each of the four wheel's center cap
* AUTOBOT® shield embroidered on interior center console
* "TRANSFORMERS" logo on driver and passenger doors' sill plates
* "TRANSFORMERS" logo embedded into the hood rally stripes
* High-gloss black center rally stripe package
* Manufacturer’s suggested retail price of package: $995

Dealers are now taking orders for this car. Customers can order the TRANSFORMERS Special Edition as either a Rally Yellow LT or SS model. The optional RS appearance package can also be added.

The V6-powered Camaro uses a 3.6L engine with variable valve timing to optimize performance and fuel economy. It is SAE-certified at 304 horsepower (227 kW) and 273 lb.-ft. of torque (370 Nm). A six-speed manual transmission is standard with the 3.6L engine; a Hydra-Matic 6L50 electronically controlled six-speed automatic, with TAPshift control, is available.

The high-performance Camaro SS is equipped with a powerful 6.2L V-8, with a choice of a six-speed manual or six-speed automatic transmission. Manual transmission-equipped models receive the LS3 engine, SAE-certified at 426 horsepower (318 kW) and 420 lb.-ft. of torque (569 Nm). It is paired with a TR6060 six-speed transmission.

A new, L99 V-8 engine is used on automatic transmission-equipped SS models. It is based on the LS3, but also includes GM’s fuel-saving Active Fuel Management feature. It is SAE-certified at 400 horsepower (298 kW) and 410 lb.-ft. of torque (556 Nm). It is matched with a Hydra-Matic 6L80 six-speed transmission that helps delivers an EPA-estimated 25 mpg on the highway.

About Chevrolet
Chevrolet is one of America's best-known and best-selling automotive brands, and one of the fastest growing brands in the world. With fuel solutions that go from "gas-friendly to gas-free," Chevy has nine models that get 30 miles per gallon or more on the highway, and offers three hybrid models. More than 2.5 million Chevrolets that run on E85 biofuel have been sold. Next year, Chevrolet will offer the Chevy Volt, an extended range electric vehicle that will travel up to 40 miles without using any gas at all. Chevy delivers expressive design, spirited performance and provides the best value in every segment in which it competes. More information on Chevrolet can be found athttp://www.chevrolet.com.

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands athttp://www.hasbro.com. © 2009 Hasbro, Inc. All Rights Reserved.

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IDW’S LAUNCHES DEBUT ISSUE OF
TRANSFORMERS ANIMATED MINISERIES

(San Diego, September 3, 2008)  For newcomers as well as longtime fans, IDW Publishing - under license from Hasbro, Inc. (NYSE: HAS), is proud to announce the release of The Transformers Animated: The Arrival #1 — the first of a series of five ALL-NEW ORIGINAL comics. The story arc takes place in the continuity of the first season of the Animated TV show, airing on Cartoon Network.

In Dispatches, Animated series head writer Marty Isenberg, along with artist Dario Brizuela take a brand-new look at the story behind the AUTOBOTS’ arrival on Earth. You’ve seen the Animated movie, but do you know the whole story? You will as ULTRA MAGNUS, SENTINEL PRIME, STARSCREAM, BLACKARACHNIA, and many more tell their sides of the story that started it all! The TRANSFORMERS Animated series will also feature OILSLICK, who was originally intended to be a toy-only character, but the creators found a place to fit him into the comic.

Alex Milne and Marcelo Matere each provide a special cover for this debut issue.

FC 32 pages $3.99

About IDW Publishing

IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. As a leader in the horror, action, and sci-fi genres, IDW publishes some of the most successful and popular titles in the industry including: television's #1 prime time series CBS’ CSI: Crime Scene Investigation; Paramount's Star Trek; Fox's Angel; Hasbro's The Transformers, and the BBC's Doctor Who. IDW’s original horror series, 30 Days of Night, was launched as a major motion picture in October 2007 by Sony Pictures and was the #1 film in its first week of release. In April 2008, IDW released Michael Recycle, the first title from its new children’s book imprint, Worthwhile Books. More information about the company can be found at http://www.idwpublishing.com.

About Hasbro

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2008 Hasbro, Inc. All Rights Reserved.

Hasbro have released a press release from the Licensing International expo which is taking in New York including information on some of its plans for Transformers throughout 2009. You cna find a copy of the press release below

TRANSFORMERS: EVEN MORE THAN MEETS THE EYE IN 2009

TRANSFORMERS has become a global phenomenon inspiring comic books, video games, animated series, films and a convention dedicated to TRANSFORMERS collectors. Fans of all ages are fascinated by the alien robots from CYBERTRON that live on earth as "Robots in Disguise" and have the ability to change from robot mode to vehicle mode.

Excitement is already building for the next movie - TRANSFORMERS: REVENGE OF THE FALLEN -- from DreamWorks Pictures and Paramount Pictures, due to hit theaters on June 26, 2009. With a cast of more than 250 licensees in 70 countries supporting the first blockbuster film release in 2007, Hasbro continues to expand the lineup of TRANSFORMERS licensed products that will come to market around the globe in conjunction with next year's movie release.

Shifting gears to TRANSFORMERS ANIMATED, Hasbro is set to deliver a wide variety of licensed products supporting this brand in 2008 starting with an animated television programming series called TRANSFORMERS ANIMATED being jointly developed by Cartoon Network and Hasbro and co-produced by Cartoon Network Studios. Paramount Home Entertainment is also on board to release two TRANSFORMERS ANIMATED home DVDs this summer.

Rounding out the TRANSFORMERS ANIMATED adventure is a just-released series of four titles from HarperCollins and pending publishing deals with Titan Publishing Group in the UK and Hemma in France. IDW will also release four digest-sized comic books targeting the younger audience and American Greetings will develop both stickers and greeting cards to ship this fall.

In addition, Hasbro has signed and extended more than 30 U.S. and international deals for TRANSFORMERS ANIMATED apparel and footwear. Licensees including AME, Kids Headquarters and Fruit of the Loom will deliver a wide array of apparel to market in the U.S. just in time for back-to-school while licensees like Adventure Diffusion, Blues Clothing and Cooneen Textiles will bring to market highly stylized fashions throughout France, Italy, Ireland and the Nordic region.

Plans call for European print and publishing licensees to release a range of stationery, posters, books, party goods and gifts and greeting cards across multiple countries, including France and the UK. Hasbro also has agreements in principle pending contract or signed licenses with companies including Alpa, Pyramid Posters (UK) and Gemma International (UK). Under pending deals, Editions Hemma would create a publishing program for France, and Durabo would bring out gifts and stationery for the Benelux countries.

Hasbro has agreements in principle under pending contracts for TRANSFORMERS domestic and houseware products to be sold across Europe as well as in Greece and Israel, as well as other key markets.

G.I. JOE: JOIN THE HEROES OF TOMORROW...TODAY

Hasbro is enlisting licensees around the globe to rally behind one of the greatest boys properties of all time - G.I. JOE. With the live-action G.I. JOE movie from Paramount Pictures, in association with Hasbro, due out August 7, 2009, several major licensing deals have already been signed and many more are underway to bring fans a wide selection of "everything G.I. JOE."

Leading the publishing charge is IDW which will create an action-packed comic book series. IDW also has the rights to graphic novels. Under other pending deals, licensees will bring a number of G.I. JOE goods to market including graphic t-shirts, boys apparel, footwear, video games, electronics, children's books, paper goods, room decor, social expressions, bikes, skateboards, and camping and fishing gear.

NERF: BRING YOUR "A GAME" OR STAY HOME

As NERF approaches its 40th anniversary next year, the brand continues to deliver action-packed fun from innovative footballs to tactical dart blasters for generations of energetic kids. This year's licensing program will put NERF center field with the goal of building a winning global lifestyle sports property in 2008 and beyond. Fueled by the new look-and-feel of the brand which blends action, sports and edge, licensees have stepped up to the line to create incredibly fresh and hip products that scream "It's NERF or Nothin'."

Leading the momentum of the NERF licensing program will be the apparel line, particularly in the area of graphic t-shirts. Fortune Fashions will roll out cool and stylish tees for tween boys this summer with plans to broaden the assortment to include an array of other items such as hoodies and track pants in a multitude of colors and styles. Elan-Polo has also just released NERF-branded sports sandals bundled with a NERF ball - true inspiration to get kids up and moving.

For those who seek the ultimate immersive NERF experience, Electronic Arts (EA) is developing the first interactive NERF "N-STRIKE" video game bundle for the Wii(TM). Based on the NERF N-STRIKE toy line, players will blast their way through action-packed battles in single or multiplayer modes. The NERF SWITCH SHOT EX-3 add-on accessory, the first ever 2-in-1 toy and game peripheral, will be included in the bundle and allow players to convert a real Dart Blaster into a Wii Blaster controller, further immersing fans into the ultimate virtual NERF experience.

Performance Designed Products is also on deck to amp up the digital showdown with an expanded line of NERF-molded video game accessories. Sold under the Pelican brand name, the NERF Sports Pack (tennis racket, golf club and baseball bat), NERF Wireless Controller, NERF skins and NERF DS Case are already hugely popular among gamers.

Under pending contract, Promotional Partners Worldwide will boost adrenaline levels in sports fans allowing armchair quarterbacks to fire off their own winning touchdown pass and hoopsters to sink a three-pointer at the buzzer with NERF-branded footballs and basketballs emblazoned with logos of their favorite college teams.

Ripping a page from the NERF playbook, the Entertainment and Licensing team will continue to ink deals that will deliver innovative "permission to play" lifestyle products to consumers. Currently, there are pending agreements to create products in the categories of sports, publishing, electronics, seasonal, room decor, novelty and accessories.

LITTLEST PET SHOP: IT KEEPS GETTING BIGGER AND BIGGER

The lifestyle-focused licensing program behind LITTLEST PET SHOP, the fastest growing brand among girls according to dollar sales, is continuing to grow "paw over tail" with more than 160 deals signed across all categories worldwide. To say that girls just can't get enough of LITTLEST PET SHOP would be an understatement. Hasbro has expanded its roster of licensees across all categories and girls can expect to be wowed with the lineup of new products due to hit retail shelves this year.

As an extension to the LITTLEST PET SHOP toy line, digital licensee EA will bring the magic of the property to life this fall with a series of video games for the Wii and Nintendo DS(TM) as well as the PC. Based on the platform, the interactive experience will allow girls to engage with 20-30 of the most popular pets in the collection by exploring three unique worlds, playing mini games, earning accessories and enjoying playsets from the 2008 toy line.

The LITTLEST PET SHOP apparel and accessories segment will soar in 2008 anchored by the largest graphic t-shirt line for girls in Hasbro's history. With the help of Fortune Fashions and others, Hasbro's goal is to continue to fill girls' dresser drawers with cool and sassy tees until they overflow. For girls who also like to keep LITTLEST PET SHOP "under cover" Leeward International, Cooneen Textiles (UK), Handcraft, Berkshire Accessories and TMI Australasia (Australia) are on board to deliver sleepwear, underwear and socks. In addition, girls can decorate their rooms with an exciting line of LITTLEST PET SHOP bedding from Franco in France and Zap in the UK.

This year will also feature a large selection of bags for all occasions from FAB/Starpoint in the U.S. and other licensees in countries like France and Benelux. Adding to the dazzle of stepping out in high LITTLEST PET SHOP style, Flik Flak Group will unveil the first LITTLEST PET SHOP Swatch watch collection in the U.S., while Fantabijoux (France) and Little Concepts (UK, Holland, Germany, Austria and Switzerland) will roll out jewelry lines.

For girls who prefer an unplugged LITTLEST PET SHOP adventure, more than 20 new titles will be released in 2008 by Scholastic, Reader's Digest and Bendon in North America and Latin America. Additionally, Scholastic plans to release its existing U.S. book catalog into the Australian and New Zealand markets this year. Eleven new book titles will be released by Editions Hemma (France) and Play Bac with an additional 10 to roll out from Ladybird/Penguin (UK). Five Mile Press (Australia) is also on board to release six new titles through 2009. Under pending agreements, the publishing program will also expand to Russia, Romania, Germany and Poland. Other publishing highlights include sticker and activity books from Panini (France), Redan (UK), Egmont International (Scandinavia, Poland), Noriel (Moldavia, Romania), and Big Balloon (Benelux). American Greetings will also develop LITTLEST PET SHOP greeting cards and party goods in 2008.

MY LITTLE PONY: IT'S ALWAYS PARTY DAY IN PONYVILLE

Twenty-five years and 40 million ponies later, MY LITTLE PONY remains a sweeping sensation among little girls around the world. This year, as candles are lit, cupcakes devoured and tea sipped in honor of the big birthday, the celebration will continue when THQ launches MY LITTLE PONY: Pinkie Pie's Party on the Nintendo DS in the fall allowing girls to engage with the core cast of seven ponies while playing games and solving puzzles.

New stories will unfold as the publishing program continues to grow and thrive worldwide. With more than 24 million MY LITTLE PONY books sold since 2003, 18 new titles are planned for release in the U.S. with another 50 set for international debut this year from publishing houses, including Redan (UK), Pedigree Books Ltd. (UK), Panini (France), and Five Mile Press (Australia) with its highly anticipated Spring Tea Party book, as well as refreshing its entire back catalog of activity books. Distribution of the MY LITTLE PONY magazine has also been extended across all major territories in Europe including new partners in Eastern Europe. Additionally, American Greetings will continue to bring MY LITTLE PONY to life on a wide variety of social expressions products in 2008.

As a consistent top performer at key mass market retailers, MY LITTLE PONY graphic t-shirts from Fortune Fashions and apparel from Kids Headquarters continue to move off the shelves and onto the backs of girls of all ages. That program, along with underwear lines from Fruit of the Loom, which are also top-sellers at mass retailers, will expand in 2008 to feature new styles and logo treatments. Rounding out the MY LITTLE PONY fashion show will be jewelry by Little Concepts (UK).

MY LITTLE PONY apparel deals are also expanding on the international front. BC International (UK) will launch a new line of graphic tees for women, Silverknit (UK) will deliver adult sleepwear and underwear, Smith & Brooks (UK) is creating apparel and footwear lines, Cooneen Textiles (UK) will roll out sleepwear, Funtastic (Australia) is expanding its range in footwear and bedding, and TMI Australasia continues to dominate the Australian market with underwear and sleepwear. In addition, Carel (France), Madness Article (Spain), Santex (Benelux), Studiokids (Eastern Europe), and Cookie Company (Benelux) are on board to deliver apparel goods this year.

TONKA: STILL GETTING DOWN AND DIRTY

Just as TONKA has grown from the original two trucks to a full line featuring 100s of trucks, vehicles and playsets over the past 60 years, Hasbro is continuing to bulldoze forward its licensing program supporting the brand that has been paving the way for boys to be boys for decades.

The latest licensing agreements inked by Hasbro will allow tots to dig into the dirt with outdoor toys from Debut Sports or go off-road in an electric vehicle from TGA Electronic. Under pending deals there will also be plenty of fun indoor play items coming to market in the UK, Russia and Australia that will occupy hours of little boys' time.

Other TONKA-branded products on deck for 2008 include bedding from Caprice (Australia), retro tees and underwear from Design Works Clothing Co. PTY. Limited (Australia, New Zealand and South Africa), and baby wear from WILDCARD PTY. LTD. (Australia and New Zealand).

PLAYSKOOL: 80 YEARS OF BELIEVING IN PLAY

As Hasbro celebrates the 80th anniversary of PLAYSKOOL, its commitment to provide quality toys that enrich children while they play remains at the heart of the brand. Keeping in step with the PLAYSKOOL brand mantra, the Entertainment and Licensing division has put in place highly innovative programs that further entrench the brand with mom.

In 2008, Hasbro licensees will roll out a range of new PLAYSKOOL-branded products, from books to baby care items which will delight preschoolers and parents alike.

Little ones love a good story and the publishing program supporting the brand is going to deliver big this year. Featuring the fun, core cast of PLAYSKOOL characters from Digger the Dog to Tubby the Turtle, Kitty Kandu and Go Go Dino, Simon & Schuster has signed on to develop a new children's book series that will commence with the release of the first five titles this fall.

For the youngest PLAYSKOOL consumer, the successful direct-to-retail baby care line at CVS/pharmacy stores will feature newly added items throughout 2008.

TRIVIAL PURSUIT: AMERICA PLAYS

Hasbro's wildly popular TRIVIAL PURSUIT board game has been bringing people together and driving the quest for wedges for 25 years. As the brand celebrates its silver anniversary, fans of the game will now have an opportunity to really get into the action this fall with TRIVIAL PURSUIT: America Plays, a television-based game show to be developed and distributed by Debmar-Mercury.

The TRIVIAL PURSUIT: America Plays game show has been designed to rely on user-generated content allowing viewers to submit TRIVIAL PURSUIT video questions that will in turn be asked of contestants. If the question is selected and stumps the contestant, the user who submitted the question can earn cash.

Ninety percent of the U.S. has been cleared for the fall launch in syndication of TRIVIAL PURSUIT: America Plays with FOX affiliates in eight of the top 10 markets thus far including New York, Los Angeles, Chicago, Washington, D.C., and Baltimore. Stations from Cox Broadcasting, CBS, Belo, Gannett, Scripps, Raycom Media and Weigel Broadcasting are also signed up for the fall broadcast.

MONOPOLY: OWN THE FUN - ANYTIME, ANYPLACE

It promises to be a very exciting year for one of the best-selling board game brands of all time - MONOPOLY. The highly anticipated release of MONOPOLY Here & Now: The World Edition is slated for August in 50 countries and 37 languages, and several licensing programs supporting the brand are already in place to ratchet up the fun for fans around the world.

In a crowded graphic t-shirt market, MONOPOLY continues to resonate with consumers of all ages. From tees placed in the mass market by Fortune Fashions and in specialty stores by Junkfood Clothing to the highly successful direct-to-retail agreement with Steve & Barry's, fans keep expanding their MONOPOLY wardrobe.

In the digital arena, EA has released a variety of MONOPOLY digital game experiences for the iPod(R) and mobile handsets allowing players to own it all, anytime, anyplace. In addition, later this fall MONOPOLY comes to the Wii, PlayStation(R)2 and Xbox 360(TM) consoles. The MONOPOLY games are just the tip of the iceberg with EA, which secured the digital rights to 100s of Hasbro brands. Video games are also currently under development for next generation consoles, PC, mobile, handheld and online for SCRABBLE (for the U.S. and Canada), YAHTZEE, TRIVIAL PURSUIT, and OPERATION.

Hasbro is also continuing to expand its reach into non-traditional channels through an ongoing global agreement with Scientific Games for MONOPOLY as well as almost 20 other Hasbro brands to appear on a wide range of lottery platforms including instant and pull-tab tickets, on-line terminal generated games, mobile, Internet and interactive TV. Today, MONOPOLY remains the No. 1 licensed brand available for worldwide lotteries. In addition, WMS Gaming has been manufacturing MONOPOLY slot machines for more than 10 years and its latest games, MONOPOLY Big Event and MONOPOLY Up, Up & Away, are now staples at many of the world's top casinos.

Other Hasbro Game highlights include the six-year strategic partnership with Universal Pictures to produce at least four motion pictures based on some of Hasbro's best-known and beloved brands. Also under pending agreements, several international promotions will also be executed this year including Nestle Greece which would integrate TRIVIAL PURSUIT into select products distributed to grocery stores and MONOPOLY, TRIVIAL PURSUIT, TABOO and TWISTER getting TOTAL Cereal box time throughout France in summer 2008.

For the unplugged traveler, under a pending agreement, L.L. Bean would produce a compact SCRABBLE game that will be sold at retail and online later this year and MONOPOLY trivia books from Sterling Publishing are ideal for passing time while on the road. Hasbro has also started to build a strong licensing program supporting the newly acquired CRANIUM property.

Hasbro have issue the following press release over at Transformers.com

Sneak Peak: The new Transformers Animated Collection

Story Content Straight from Toy Fair in New York City, take a look at the new Animated product line. Animated Deluxe, Voyager and Optimus vs Megatron: The Battle Begins pack will be on-shelf 6/22 with five more assortments available beginning in August.

The new Transformers: Animated series brings exciting new battles and adventures to Cartoon Network every Saturday morning! The show features dramatic, new styling and a core group of characters developed with human traits. Our designers coupled fun product features and the cool stylistic design from the animation to help kids of all ages better understand who these characters are, bringing the Autobot and Decepticon battle from the TV screen straight to you.

On-Shelf June 22, 2008:
Deluxe, Voyager, the Battle Begins Pack

Animated Supreme
New for Fall 2008 Check out the Supreme Assortment, Roll Out Command Optimus Prime. He is now larger then life with a unique conversion style to switch him from vehicle to robot mode. This is the first time Optimus Prime has ever appeared in the line at this scale.

Animated Leader
In the Leader assortment, Megatron has a large, signature arm cannon and has specific styling connecting to the character’s G1 heritage. For the first time, the Leader assortment features animated phrases as well as lights and sounds.

Be on the look out for the new waves into 2008. We may introduce new characters along with our more traditional ones, but there will always be homage to the G1 series mixed in (hint,hint).
Other New for Fall 2008 Items:

Animated Deluxe
For the first time, character conversion from vehicle to robot mirrors the conversion in the TV program providing a seamless connection between toy and entertainment!

Animated Voyager
With the characters and styling direct from the Transformers: Animated series, these action figures are larger scale but still deliver on the traditional Transformers play patterns.

Optimus Prime vs. Megatron The Battle Begins Pack
This pack includes new Transformers: Animated versions of Optimus Prime and Megatron posed and ready for battle with over-sized weapons. Includes a DVD with 22 minutes of content to excite kids about this new animation.

Optimus Prime Shift Tech Game
With 15 games, you can quest through the world of Transformers: Animated in robot or vehicle mode with one quick pull of the controller.

Animated Power Bots
Younger kids can experience the fun of Bumblebee in a non-transforming figure with amazing action features, sounds, and speech!


Animated Activators
One touch triggers spring-loaded conversion that gets these scout-scale Animated Autobot and Decepticon warriors ready for action faster then ever.

Animated Battle Blaster
Bring Optimus Prime to life with a single pull in vehicle mode to convert into his signature weapon! Features electronic lights, sounds, and phrases for the ultimate action.

Animated Bumper Battlers
Bumper Battlers match the personality of Animated characters with great crash and bash play. Hit the front bumper to activate robot mode, push the Autobot shields to activate cool sounds and phrases.

TRANSFORMERS Movie Premium Series Rolls Out to Retail!

Transformers Movie Premium Series DELUXE CLASS (SRPs: $9.99)

Premium Series BARRICADE
Keeping his armor polished and his vehicle mode looking sharp, Premium Series BARRICADE is hoping that MEGATRON will return again soon to lead the DECEPTICONS to glory. In the meantime, BARRICADE has made some changes to his vehicle mode in order to blend in better and bide his time till MEGATRON’s hopeful return.


Premium Series AUTOBOT JAZZ
Since getting off-lined by DECEPTICON BRAWL, AUTOBOT JAZZ has worked with IRONHIDE to upgrade his endoskeleton reinforcements and has kept his vehicle mode absolutely pristine. Something about getting so badly damaged made him care even more than he used to about looking good.

Premium Series BUMBLEBEE
Ever since the final battle against the DECEPTICONS, BUMBLEBEE has been meticulous about his appearance. With Sam’s help he immediately buffed out every scratch in his finish for a premium sales-room shine. But don’t let his premium finish fool you because BUMBLEBEE is always ready for battle against any DECEPTICON enemy with his new battle mask head sculpt.

Transformers Movie Premium Series VOYAGER CLASS (SRPs: $19.99)

Premium Series IRONHIDE
With the war finally over, IRONHIDE is free to return to the simple, easy life he knew before. Captain Lennox has been kind enough to lend him some space in his barn to store the crates containing his weapons collection. In return for IRONHIDE watching over his family while he is away on duty, Lennox keeps the old AUTOBOT warrior in perfect condition.

Premium Series BLACKOUT
The only goals BLACKOUT ever had were to serve MEGATRON, fight for DECEPTICON dominance and be the most perfect soldier he could. He follows orders without question, even to the point of self-termination and maintains himself and his weapons in pristine condition.

Transformers Movie Premium Series VOYAGER CLASS (SRPs: $19.99)Transformers Movie Premium Series LEADER CLASS (SRPs: $39.99)

remium Series OPTIMUS PRIME
OPTIMUS PRIME now travels the streets of Earth in his super-detailed Semi vehicle mode searching for MEGATRON and his evil DECEPTICON forces. As OPTIMUS PRIME enters the battlefield he is prepared to engage in close combat with his new energy sword and Movie accurate head sculpt.