Ben’s World of Transformers (or BWTF.com) have posted a photograph taken of a large billboard in New York City which is advertising the next Transformers film, Transformers: The Last Knight and features Optimus Prime facing up against either three "dragons" or a three-headed dragon, a Decepticon flag hoisted atop a space vessel of some kind. Whatever the case, it already looks like the cast of villains for Transformers 5 will be an interesting one.

Hasbro Acquires Boulder Media Animation Studio

Hasbro Expands TV and Feature Film Capabilities with Purchase of Irish Animation Studio

PAWTUCKET, R.I.–(BUSINESS WIRE)– Hasbro, Inc. (NASDAQ: HAS) today announced that it has acquired Boulder Media, a multi-award winning Irish animation company based in Dublin. Boulder has produced a variety of award-winning series for Cartoon Network, Nickelodeon, Disney and BBC. As a wholly-owned subsidiary, Boulder will continue to produce animated series on behalf of third-party clients, in addition to producing animation projects for Hasbro’s best-known brands. Terms of the transaction, which closed on July 13, 2016, were not disclosed.

“At Hasbro, we’re building our brands through storytelling, and today, we’re telling richer stories across more platforms than ever before,” said Brian Goldner, Hasbro’s Chairman, President and Chief Executive Officer. “We are also reinventing traditional modalities of animation production, both creatively and financially. With Boulder, we will deliver the highest quality animation that will engage our audiences with deep storytelling and great characters in a very cost-efficient manner.”

Founded in 2000 by Robert Cullen, Boulder is one of the fastest growing animation studios in Ireland with approximately 150 full-time employees. Boulder will retain its brand and report into Stephen Davis who leads Hasbro’s entertainment and consumer products licensing division. In February 2016, Hasbro was ranked No. 3 on Fast Company’s list of Most Innovative Companies in Hollywood.

“As one of the largest independent studios producing animation in Hollywood, the time is right for Hasbro to acquire its own animation studio, allowing us to expand our animation and storytelling capabilities even further,” said Stephen Davis, Executive Vice President and Chief Content Officer, Hasbro. “In Boulder, we have found one of the most progressive, innovative and creative teams in the business. We are thrilled to partner with Rob Cullen, Pete Lewis, Jenni MacNeaney and the entire Boulder team as we significantly enhance the execution of our story-led Brand Blueprint strategy.”

“Boulder and Hasbro have ambitious plans for growth, and working together, we will substantially expand our team and our business,” said Robert Cullen, Creative Director, Boulder. “We’re thrilled to have the opportunity to bring to life the Hasbro stories and characters that mean so much to our team, and join a company that’s emerging as an entertainment powerhouse.”

About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, Allspark Pictures, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About Hasbro Studios and Allspark Pictures

Hasbro Studios is responsible for entertainment, brand-driven storytelling for Hasbro across television, commercial productions and short-form content. It develops, produces and distributes content based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY, and LITTLEST PET SHOP. Many of its series air on Discovery Family Channel and on networks and digital platforms in more than 190 territories globally. Since its formation in 2009, the studio has received ten Daytime Emmy wins.

On the film side through its film label Allspark Pictures, the Company has developed and produced a number of features based on Hasbro’s brands. Films in development or planned for release include OUIJA 2 (Universal), MY LITTLE PONY: THE MOVIE (Lionsgate), MAGIC: THE GATHERING (21st Century Fox), PLAY-DOH (21st Century Fox), TRANSFORMERS 5, 6 and 7 (Paramount) and the Cinematic Universe (Paramount) which includes GI JOE, MICRONAUTS, M.A.S.K, ROM and VISIONARIES.

About Boulder Media

Boulder Media is a multi-award winning Irish animation company based in Dublin. One of Ireland’s largest animation studios, it has produced many great shows for Nickelodeon, Cartoon Network, BBC and Disney, including Wander Over Yonder for Disney, and Go Jetters and Danger Mouse for BBC. Learn more at www.bouldermedia.tv/.

© 2016 Hasbro, Inc. All Rights Reserved.

HAS-PR

Emmy Nominated ‘Transformers Rescue Bots’ Returns to Discovery Family Channel with Back-to-Back Premiere Episodes Beginning Saturday, April 23

– This Season, Celebrity Guest Stars Kristen Schaal and Alex Kingston Visit Griffin Rock and TRANSFORMERS RESCUE BOTS Celebrates its 100th Episode Milestone –

(New York) – Power up, energize and roll to the rescue as the fourth season of TRANSFORMERS RESCUE BOTS premieres on Discovery Family Channel with back-to-back episodes on Saturday, April 23 at 8 AM ET/7 AM CT and 8:30 AM ET/7:30 AM CT. Additionally, the animated series will introduce new characters – the first-ever female Rescue Bot “Quickshadow” voiced by Alex Kingston (“ER”) and “Chickadee” voiced by Kristen Schaal (“Bob’s Burgers”). TRANSFORMERS RESCUE BOTS will also celebrate its 100th episode milestone this season.

In the season four back-to-back premiere episodes “New Normal” and “Bridge Building,” the invasion of an evil alien race forces the Rescue Bots to reveal their true extraterrestrial identities to the citizens of Griffin Rock. But before the townspeople vote on whether to let the robots in disguise stay in their town, the Auto Bots are transported to the Sahara Desert and must band together with their human counterparts to get home safely. Throughout the action-packed season, the Bots work tirelessly on a new project, construction of the Mainland Training Center and continue to test the powerful “Groundbridge” portal that allows them to transport between their firehouse headquarters and training center.

TRANSFORMERS RESCUE BOTS follows the adventures of four young Transformers and their human counterparts – a family of emergency responders with 12-year-old Cody Burns at the center. The Rescue Bots – Heatwave, Chase, Blades and Boulder are tasked by Optimus Prime to study the ways of humanity and protect mankind on the island of Griffin Rock, a highly advanced hub of technology located off the coast of Maine. Throughout the series, Cody and his family teach the Bots how to live amidst humankind while learning about teamwork, cooperation and overcoming obstacles along the way. Created specifically for a younger generation of TRANSFORMERS fans, each 30-minute episode of TRANSFORMERS RESCUE BOTS is full of family, heart, humor and adventure as the Rescue Bots support their mission to protect and learn from humans.

TRANSFORMERS RESCUE BOTS is produced by Hasbro Studios for Discovery Family Channel. For Hasbro Studios, Stephen Davis is the executive producer. The series was developed for television by Jeff Kline, Nicole Dubuc and Brian Hohlfeld. To learn more, go to http://www.discoveryfamilychannel.com, on Facebook at Facebook.com/DiscFamily and on Twitter @DiscoveryFamily.

About Discovery Family Channel

The leading television destination for families in the United States, Discovery Family is available in nearly 70 million U.S. homes and is a joint venture of Discovery Communications and Hasbro. Discovery Family is programmed with a clever mix of original series, family-friendly movies, and programming from Discovery’s non-fiction library and Hasbro Studios’ popular animation franchises, including MY LITTLE PONY: FRIENDSHIP IS MAGIC, LITTLEST PET SHOP and TRANSFORMERS RESCUE BOTS. The smart entertainment choice for families, Discovery Family attracts children and their parents with the highest-quality, real-world content that appeals to the entire family in the General Entertainment, Adventure and Animals genres at night and award-winning animation programming in Daytime.

About Hasbro Studios

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Great news fellow UK Transformers fans, we have a NEW Transformers convention starting in the summer of 2016 at the Hilton in Birmingham!

Yes you read that right, with Auto Assembly coming to a close this year many Transformers fans here within the UK and across Europe were fearing that this would be the end of a dedicated Summer ‪#‎Transformers‬ convention but those fears have been put to rest with the announcement today that TFNation Ltd will be starting a new show called TFNation.

Details are sketchy at the moment but we here at Transformers At The Moon expect that further information will be released in the coming weeks though it's quiet possible that the main announcements will not be made until after Auto Assembly next month out of respect for the convention.

Transmission_Initiated

TFNation_Online_Announcement

Operation: Convention

Calling all Transformers fans:

TFNation is a new Transformers convention initiating in summer 2016 run by fans, for fans.

We look forward to welcoming you to our base of operations; the Hilton Birmingham Metropole Hotel in Birmingham, England.

Access our website at TFNation.com and subscribe to our mailing list to receive further transmissions.

You can also receive updates and help us to reach more fans by following us on:

Twitter: @tfnationltd
Tumblr: www.tf-nation.tumblr.com
Facebook: www.facebook.com/tfnation


Further broadcasts to follow.

TFNation
Where all are one
End_Transmission

Hasbro Inc and Cartoon Network have issued the following joint press release regarding Cartoon Network acquiring the rights to broadcast Transformers: Robots In Disguise worldwide.

Next Series in Beloved Franchise to Air on Cartoon Network Channels in Europe, Latin America, Asia, Africa and the Middle East Following Earlier U.S. Deal

Los Angeles, Jan. 13, 2015 – Cartoon Network has acquired the global rights to start airing the brand new series, TRANSFORMERS: Robots in Disguise, beginning in 2015. The agreement follows Cartoon Network’s previous U.S. deal for the show with Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS). Stephen Davis, Chief Content Officer of Hasbro, Inc., made the announcement today.

“We are thrilled to have expanded our ongoing international relationship with Cartoon Network, freeing them to unleash our Transformers characters to the entire world starting early this year,” Davis said. “Fans everywhere will now be able to experience the humor, fun, adventure and cooler, lighter, brighter animated style that our Autobots and Decepticons deliver as we open up the next storytelling chapter in this beloved franchise on Cartoon Network around the globe, from hubs in the U.S. and Europe to Latin America, Asia, the Middle East and Africa.

Finn Arnesen, senior VP of global distribution and development for Hasbro Studios, added, “Cartoon Network makes a tremendous launch pad for TRANSFORMERS: Robots in Disguise. Complemented by additional Turner channels, Cartoon Network provides the ideal fit across the board for our series, reaching a core demographic of boys 6-11 and kids of all ages.” 

The mission begins as Bumblebee must step up to be leader in the years after we left the Autobots in Transformers Prime. Summoned by Optimus Prime to save Earth from a new Decepticon threat, Bumblebee puts his light-hearted mettle to the test after assembling a rouge team of young Autobot action heroes. Bumblebee must balance his job fighting off evil with being equal parts squad leader and coach to a rascally band that needs constant coaxing to learn how to work together. The results are comical when the cool rebel, elite guard cadet, bombastic dinobot and overly excited mini-con must balance team-building with chasing and capturing their new enemies in every episode packed full of action, fun and adventure.

The highly innovative TRANSFORMERS franchise is one of the biggest brands in the world, spanning television, film and digital entertainment (including the 2014 global blockbuster, TRANSFORMERS: AGE OF EXTINCTION, the fourth in the hit film series); as well as gaming; apps; publishing; transmedia events; toys, games and licensing.

Michael Bay has updated his website with a new Press Release announcing the that Imagine Dragons will perform at the world premier of  Transformers: Age Of Extinction.

Following an early footage screening of the film, Imagine Dragons wrote the original song "BATTLE CRY," which Bay used in critical points in the film. Additionally, the band contributed original music during the scoring process by recording cues with Jablonsky, the film’s composer, and Hans Zimmer, who assisted in the process. The collaboration resulted in added depth to the sound of the film.

IMAGINE DRAGONS will perform its new single live at the film’s worldwide premiere in Hong Kong, one of the locations in the film, on June 19th.

Check out the full announcement, after the jump.

HOLLYWOOD, CA (May 13, 2014) – Director Michael Bay, film composer Steve Jablonsky and Paramount Pictures are collaborating with the Grammy Award-winning band IMAGINE DRAGONS to feature the band’s original music in the upcoming film “TRANSFORMERS: AGE OF EXTINCTION,” one of the most anticipated movies of the summer.

Following an early footage screening of the film, Imagine Dragons wrote the original song “BATTLE CRY,” which Bay used in critical points in the film. Additionally, the band contributed original music during the scoring process by recording cues with Jablonsky, the film’s composer, and Hans Zimmer, who assisted in the process. The collaboration resulted in added depth to the sound of the film.

“We’re incredibly lucky that Dan, Wayne, Ben and Daniel were available to work with us,” says director Bay. “I remember being drawn to the emotion of ’Demons’ and ’Radioactive’ the first time I heard those songs, and I knew I wanted that same energy and heart for this movie. They’ve created a really epic, otherworldly sound for ’Battle Cry.’”

“The TRANSFORMER franchise has set the bar for cinematic innovation over the years, says Alex Da Kid, label head at KIDinaKORNER records. We are excited to collaborate with Michael Bay and Paramount Pictures and view this as an incredible global platform.”

IMAGINE DRAGONS will perform its new single live at the film’s worldwide premiere in Hong Kong, one of the locations in the film, on June 19th.

IMAGINE DRAGONS are Dan Reynolds (vocals), Wayne Sermon (guitar), Ben McKee (bass), and Daniel Platzman (drums).

The Auto Assembly team have sent out the following important press release regarding the news that the official hotel is about to sell out of rooms.

Dear friends,

We are sorry to inform you that the Hilton Birmingham Metropole Hotel, home of Auto Assembly, is on the cusp of reaching a complete accommodation sell out with it's accommodation over this year's convention weekend. As such, please kindly spare a minute to read this message so we can advise you how best to enjoy the convention.

The Present Situation

At the time of writing this message, rooms at the Hilton for Saturday 9th August 2014 have completely sold out. However there is still some availability on the following dates;

* Wednesday 6th
* Thursday 7th
* Friday 8th
* Sunday 10th
* Monday 11th

Room availability on these dates is now exceptionally limited and we anticipate a total sell out in the following days.

Please note no further rooms shall be allocated to Auto Assembly, or any other event. The only way in which rooms may become available is if the hotel receives cancellations but should this happen, the newly freed rooms will go on general sale, as it would be unfair for any one event to be given priority.

Potentially there may be limited rooms on sale on third party websites but these cannot be recalled by the Hilton for convention use, as the Hilton must meet and pre-existing contractual requirements it may have with its affiliates which is understandable.

Wider Hotel Room Shortage Issues

In addition to the Hilton selling out under the weight of Auto Assembly and the Festival of Quilts, our chosen overspill hotel has limited availability, as do others in the nearby area.

This is not all because of Transformers and Quilt fans - this is due to a major touring event which is scheduled to take place in the LG arena, (just across the lake from the Hilton). That event was not announced until approximately 6 months after AA2014 was booked, so we sadly could not have taken it into consideration. To top things off, there is also now a major fashion trade show taking place at the NEC as Auto Assembly comes to a close, meaning we are suddenly faced with a very popular weekend around the Hilton.

Naturally, we hope you will all appreciate that this is an unprecedented event and that we are doing our best to make sure nobody misses out on finding a room so they can join us for this year's convention.

What to do next (yes, we have back up plans!)

If you don’t have anywhere to stay yet (or haven't booked for the convention and are worried about not being able to find a room) then please don’t worry – Team Auto Assembly has your back! This is what you need to do.

1. If you only require a room for any of the dates showing availability which we have listed above, then you should try to book with the Hilton first as you may still get in. Do this using the AA discount code found within your confirmation emails and on the ticket purchase confirmation page of our website that you will have been taken to when you originally booked.

2. For those who are unable to book a room at all at the Hilton, the Auto Assembly Committee have produced a list of nearby alternatives which are within walking distance. We have already spoken with these hotels and several of them still have availability. Some of them are very cheap too (especialoom at all at the Hilton, the Auto Assembly Committee have produced a list of nearby alternatives which are within walking distance. We have already spoken with these hotels and several of them still have availability. Some of them are very cheap too (especialy if you are coming in a group) so you will have extra money to spend over the weekend. Details of nearby hotels and hotel information generally can be found elsewhere on our website at http://www.autoassembly.org.uk/auto-assembly-2014-hotel-accommodation/

3. If you cannot find a room within walking distance, again there is information on the above page about further options which are slightly further afield, but still within a very short train or taxi ride.

Both Birmingham City Centre and Coventry are under 10 minutes away by train, with return tickets costing as little as £3.00. These options are especially great for people on a tight budget as there are some very cheap deals to be had in exchange for the short journey and we have managed to identify ample rooms in the immediate vicinity of the City Centre to cater for all your needs should you wish to choose there for your stay in August so we are certain that you will have no difficulty in finding anywhere to stay.

Helping hand

Please rest assured that we have no intention of leaving people out. Whilst we cannot book your rooms for you, we will help as much as we can should anybody require extra assistance; particularly our international attendees who may not be familiar with the local area.

You can contact us at roombookings@autoassembly.org.uk and we will always get back to you as soon as possible.

We are actively looking into other ways to try and help you including, but not limited to, taxi share advice, public transport routes, coaches and bag stores. Whilst we can’t confirm any of these things right now, we thought it was important to let you know that we are continuing to work hard for you.

For those of you who are currently planning on travelling to Auto Assembly 2014 alone, we have set up a dedicated area on the Auto Assembly Forum for those of you who may be interested in considering room sharing as an option as well. This may make finding accommodation even easier, more affordable and could help you find new friends for your latest trip to the convention or even for some of you, your first year with us at Auto Assembly and you can find this here:- http://www.autoassembly.org.uk/forum/forumdisplay.php?fid=22

Thank you

We do want to take a moment to thank all of our attendees. Your patience and understanding in this unprecedented time is most appreciated and your continued enthusiasm for YOUR convention is the force that drives us keep making it happen. We promise to carry on doing everything we can to support you, as you are supporting us.

We also wish to say thanks to the no-nonsense volunteers at roombookings@autoassembly.org.uk who, in their first year of operation, have successfully helped many families and attendees to make and modify their reservations at the Hilton.

Finally, we wish to place on record our sincere thanks to the staff of the Hilton Birmingham Metropole Hotel, especially our liaison Helen Lees, who have gone above and beyond the call of duty to accommodate as many Auto Assembly attendees as possible.

When our initial block of rooms sold out within 2 hours of going live, the Hilton released another to us the very next day. And then another and another... We have been provided with literally hundreds of rooms over and above our quota even though there is another event taking place at the hotel. For this, we cannot thank the Hilton enough.

More updates and information will follow in due course. Please please please try to book your accommodation as soon as possible to avoid disappointment – we don’t want any of you missing out to people attending other shows. They don’t even have robots!

Finally, we know that some of you may not have had the chance to read it yet but we have attached a copy of the latest edition of the Auto Assembly 2014 Attendee Information Pack which contains a summary of the hotel arrangements, travel details for the convention, all the information you need about attending Auto Assembly, the convention rules and plenty of hints and tips to help you get the most out of this year's event so please try to spare a little time to read this before the convention.

Til all are One

The Auto Assembly Committee

Auto Assembly 2014 - 8th - 10th August 2014
The Hilton Birmingham Metropole Hotel, Birmingham, England

web - www.autoassembly.org.uk
forum - http://www.autoassembly.org.uk/forum
Youtube - www.youtube.com/autoassembly
Twitter - www.twitter.com/auto_assembly
Tumblr - http://autoassembly.tumblr.com/

Auto Assembly is sponsored by:

TF Source - www.tfsource.com
Robot Kingdom - www.robotkingdom.com
Transformers At The Moon - www.transformertoys.co.uk
Big Bad Toy Store - www.bbts.com
Benscollectables - www.youtube.com/Transformermegazord
Geek-station - www.geek-station.co.uk
Comic Toys - www.comictoys.nl

We have been clearing up after the floods here within the UK which have meant that we have been unable to spend any time on the website, or indeed within the general fan community over the last two weeks.  We expect to have everything back to normal by the end of the weekend. We know that we have missed out on reporting the Toy Fair news from the US and we are sorry for that however flood prevention measures were more important to us.

Steve

Co-founder

Transformers At The Moon

The Hub issued the following press release yesterday following the airing of Transformers Prime Beast Hunters Predacons Rising.

Hub Original Movie Transformers Prime Beast Hunters Predacons Rising Helps Spur Year-to-Year for the Hub Network.

The Hub Network has year-to-year growth thanks to strong performances by the Hub Network's Original Family Movie, "Transformers Prime Beast Hunters Predacons Rising," "Kaijudo: Clash of the Duel Masters" and "Littlest Pet Shop," all from Hasbro Studios. An original of "Family Game Night" from Hasbro Studios and Zoo Productions also saw increases. Other Hub Network series that contributed to the weekly growth include: "R.L. Stine's The Haunting Hour: The Series" from Front Street Productions in association with The Hatchery, LLC; "Goosebumps" from Scholastic Media; and "SheZow" from Moody Street Kids and Kick Start Productions Inc.

Program Performance Details

- The Hub Network's premiere of "Transformers Prime Beast Hunters Predacons Rising" (Friday, 8-9:30 p.m.) delivered year-to-year time period delivery gains among Kids 2-11 (+83%), Kids 6-11 (+130%), Adults 18-49 (+250%), Women 18-49 (+53%), Adults 25-54 (+137%), Persons 2+ (+107%) and Households (+109%).

- A new episode of "Kaijudo: Clash of the Duel Masters" (Friday, 6:30 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+77%), Kids 6-11 (+76%), Women 25-54 (+36%), Persons 2+ (+52%) and Households (+42%,).

- "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year time period delivery gains among Girls 2-11 (+4%), Girls 6-11 (+40%), Adults 18-49 (+69%), Women 18-49 (+88%), Adults 25-45 (+82%), Women 25-54 (+106%), Persons 2+ (+17%) and Households (+62%).

- A new episode of "Family Game Night" (Sunday, 7 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+113%), Girls 2-11 (+243%), Kids 6-11 (+72%), Girls 6-11 (+187%), Adults 18-49 (+12%), Women 18-49 (+7%), Adults 25-54 (+47%), Women 25-54 (+41%), Persons 2+ (+94%) and Households (+54%).

- "R.L. Stine's The Haunting Hour: The Series" (Saturday, 7 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+103%), Kids 6-11 (+103%), Adults 18-49 (+62%), Women 18-49 (+26%), Adults 25-54 (+93%), Women 25-54 (+50%), Persons 2+ (+41%) and Households (+36%).

- "Goosebumps" (Saturday, 5 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+208%), Girls 2-11 (+111%), Kids 6-11 (+141%), Girls 6-11 (+25%), and Persons 2+ (+12%)

- A new episode of "SheZow" (Saturday, 12:30 p.m.) earned year-to-year time period delivery gains among Kids 6-11 (+37%), Girls 6-11 (+164%), Adults 18-49 (+35%), Women 18-49 (+94%), Adults 25-54 (+32%), Women 25-54 (+84%) and Households (+19%).

 Simon Plumbe, head of the Auto Assembly Committee, has posted a personal apology over the confusion caused by a recent press release. You can find a copy below

Dear friends,

Over the weekend, I posted a press release offering a 20% discount to any person who opted to buy an entrance ticket to Auto Assembly 2013 between now and the convention.  It has since come to my attention that quite a few of our loyal attendees are understandably less than pleased with this, feeling they have missed out through no fault of their own.

Please accept this post as my full and unreserved apology.

The discount was purely intended to be a bonus incentive for those people who were on the fence about coming to the convention or not for the first time; but with hindsight, I now realise that this sadly may have left some of our attendees feeling alienated.  This was absolutely not my intention and, having now spoken to the AA committee and numerous attendees, I realise that I jumped the gun a little this time.

As we have said all along, late bookings hurt the convention. They really do, because so many of our costs need to be paid in advance – more than ever this year.  But I now realise that my attempts to try and avoid this situation by encouraging bookings now, rather than in the last week, were counterproductive.  Sadly, I unintentionally added to the very problem I tried to address!  I hold my hands up completely for that. In the words of Optimus; “Sorry, my bad” :(

So, how do we move forwards? Having now spoken to the AA committee (who I wish to thank for their help and honesty at this time), I have decided that the following action is the most appropriate;

    I am hereby formally retracting the discounted ticket offer. It was, I now realise, unhelpful and has caused some upset. So I firmly believe that removing the offer is the right thing to do.
    For anyone who has booked a ticket whilst that offer was live, I will honour the price you paid. It is not your fault that this has happened.
    I will make everyone a personal assurance right now that there will not be any repeat of this situation in 2014. All year, my committee work hard to encourage people to book early for the good of the convention – I do not want to undermine their exceptional work and I do not want to appear ungrateful to those who support us so fantastically well with their early bookings.
    In lieu of rising costs, we were reluctantly in the position of having to raise ticket prices by £10 for 2014. However,by way of an apology to each and every one of our attendees, I have decided to FREEZE ticket prices at their current levels until 31st December 2013 and beyond that point, a continued reduced level of £55. Once you have all seen the reveals we will be making at this year’s Saturday night show you will truly understand why Auto Assembly 2014 is going to be our most expensive event ever. I guarantee that these reduced prices will not have any adverse impact on the convention although this will mean that the team and I will have to shoulder some extra work, and indeed, work harder than ever, but I think it is the right thing to do to show everybody just how sincere I am with this post.

At the end of the day, Auto Assembly is YOUR convention. Its continued growth and success is down to YOU and YOUR feedback. Bar discount… Swerve’s diner… the fantastic new hotel… my team and I have worked hard to make all of these things a reality because of YOUR excellent feedback over the years. Sometimes, very rarely, we do get things wrong. Because we are human and because we try as many different things as possible to improve the show for you. But we will never try to hide behind a mistake. The special offer, whilst made with the very best of intentions, was misguided and I hope you will accept my full apology and then, join me to help make Auto Assembly 2013 the best darn Transformers convention on that planet. The convention which each and every one of your DESERVE for your tremendous support over the years.

Thanks for your understanding. I really appreciate it and truly value your continued support of the show.

Til all are one

Simon Plumbe
Auto Assembly Committee Head

Hasbro Inc have issued the following press release regarding the US 2013 Toy Fair.

NEW YORK--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS), home to many of the world's favorite entertainment and playtime brands, will celebrate new initiatives and product launches at the largest toy industry expo in the western hemisphere.

"Hasbro continues to deliver the best in branded play to consumers around the world with our unparalleled portfolio of multi-platform properties including TRANSFORMERS, MY LITTLE PONY and MONOPOLY," said John Frascotti, chief marketing officer, Hasbro. "In 2013 Hasbro will offer a wide variety of new ways to experience our brands across multiple formats, making them available anytime and anywhere consumers want."

Featured in Hasbro's Toy Fair showcase is the highly anticipated launch of BEAST HUNTERS, the touchstone for the TRANSFORMERS brand entertainment in 2013 driven by the award winning "Transformers Prime" animated series. Produced by Hasbro Studios and seen by kids and fans in 182 countries around the world, the third season of the series finds the AUTOBOTS facing off against both the DECEPTICONS and unprecedented new foes: the dragon-like PREDACONS. The BEAST HUNTERS multi-platform IP and new PREDACON characters come to life across programming, digital games, publishing, new toys and more. At Toy Fair, Hasbro introduces a new, highly innovative way to experience TRANSFORMERS action figures with CONSTRUCT-BOTS, the first ever line of TRANSFORMERS figures that kids can customize and convert.

For fans of the MY LITTLE PONY brand, a pop-culture phenomenon, more magical journeys of friendship and fun kick off at Toy Fair. Kids around the world will enjoy discovering the whimsical world of pony friends, watching their adventures unfold in the "My Little Pony: Friendship is Magic" animated series created by Hasbro Studios. Fans can immerse themselves in imaginative stories of their own with delightful MY LITTLE PONY toys inspired by the series seen in 180 countries, including a variety of ponies and playsets based on the introduction of the CRYSTAL EMPIRE and the upcoming coronation of PRINCESS TWILIGHT SPARKLE. With over 200 licensees for the brand globally, fans can also experience the MY LITTLE PONY fun across a wide variety of platforms including the MY LITTLE PONY app from Gameloft available on iTunes and Google Play as well as the new, wildly popular comic book series from IDW Publishing.

The innovation doesn't stop with TRANSFORMERS and MY LITTLE PONY as Hasbro prepares an exciting new introduction for its classic PLAY-DOH compound. The iconic PLAY-DOH brand has been inspiring kids' creativity for generations and in 2013 Hasbro introduces a new compound to the line: PLAY-DOH PLUS, a soft and fluffy compound that allows for a new level of creative detail in PLAY-DOH play.

Highlights from Hasbro's innovative 2013 product showcase at the American International Toy Fair include:

ANGRY BIRDSTM STAR WARS® JENGA® RISE OF DARTH VADERTM GAME
May the Force be with you as you battle the dark side in the new ANGRY BIRDS STAR WARS JENGA RISE OF DARTH VADER GAME. Slingshot your JEDI birds from the LIGHTSABER LAUNCHER to defeat DARTH VADER and the evil SITH LORDS and win the game! Players can also unlock ANGRY BIRDS STAR WARS in-app content with a special code in each pack. (Ages: 8 & up/Approx. Retail Price: $29.99/Players: 1-2/Available: Fall 2013)

B-DAMAN BREAK BOMBER BATTLEFIELD Arena
Players must master power, speed and precision to keep up with the frenetic marble shooting play in the B-DAMAN BREAK BOMBER BATTLEFIELD arena, featured prominently in the B-DAMAN Season 1 TV series. Players start on opposite sides as they shoot at the rows of blocks in the center of the arena. Blasting away yellow blocks reveal red blocks. The player that blasts three out of five red blocks into the opponents' territory wins. Set includes one deluxe target play set with 25 blocks, completely enclosed arena walls, two B-DAMAN figures, two B-DAMAN Wide Magazine Accessory pieces and 16 marbles. (Ages 6 & up/Approx. Retail Price: $29.99/Available: Fall 2013)

BABY ALIVE REAL SURPRISES BABY Doll
The adorable BABY ALIVE REAL SURPRISES BABY doll gives little kids the experience of taking care of their very own baby. Just like a real baby she can sometimes be a little picky about what she wants to eat. This baby shakes her head from side to side to let you know what she likes and what she doesn't! REAL SURPRISES BABY wets and soils and kids can use one of the included diapers for a quick change. (Ages: 3 & up/Approx. Retail Price: $56.99/Available: Fall 2013)

BEYBLADE SHOGUN STEEL BEYWARRIOR Battlers and OCTAGON SHOWDOWN SET
Hasbro's first ever figure-based battling system is inspired by the spirits in the new BEYBLADE: SHOGUN STEEL series. Insert the ripcord into the battler, rev it up, and send it spinning into action to bring the intensity of SHOGUN STEEL to life. Each BEYWARRIOR battler is made of five pieces to allow for ultimate customization, including interchangeable arms and feature different spirits from the BEYBLADE: SHOGUN STEEL show. The intricately designed OCTAGON SHOWDOWN set arena allows battlers to spin, crash, and ricochet for optimal BEYWARRIOR battling! (Ages 8 & up; BEYWARRIOR Battlers Approx. Retail Price: $9.99; OCTAGON SHOWDOWN SET: $39.99/Available: Fall 2013; Each Sold Separately)

EASY-BAKE Ultimate Oven
Chefs-in-training will love to gather with their friends to bake and decorate sweet and savory snacks in this oven which features a heating element similar to a conventional oven and that does not require a light bulb. Easy to use, the oven features a larger cooking chamber and big baking pans. This fall, to commemorate its 50th anniversary, the EASY-BAKE brand will release a new color scheme for the EASY-BAKE Ultimate Oven, a sleek silver, blue and black model. Adult participation and electricity required. (Ages: 8 & up/Approx. Retail Price: $54.99/Available: Spring 2013)

FURBY PARTY ROCKERS
Funky, wild and ready to shake things up, the PARTY ROCKERS friends are lively companions for any FURBY. Rock these colorful creatures back and forth to put the FURBY PARTY ROCKERS in party mode, but be careful — the more they rock, the wilder they get! With an already formed personality, the FURBY PARTY ROCKERS will react to how they are treated, pull their tails and the FURBY PARTY ROCKERS might let out a laugh. The FURBY PARTY ROCKERS creatures will react to other PARTY ROCKERS and FURBY, by having a ‘conversation' or singing a song together. The FURBY PARTY ROCKERS friends also respond to the free FURBY app, available for iOS and Android devices. Not all functions of the app. work with PARTY ROCKERS. Each sold separately. (Ages: 6 & up/Approx. Retail Price: $24.99/Available: Spring 2013)

FURREAL FRIENDS CUDDLES, MY GIGGLY MONKEY Pet
The FURREAL FRIENDS CUDDLES, MY GIGGLY MONKEY pet provides children the ultimate nurturing pet play experience with an animal they have always dreamed of owning! The CUDDLES, MY GIGGLY MONKEY pet will respond to many cherished play patterns, such as feeding, diaper changing, cuddling, tickling, swinging and rocking to sleep! The pet recognizes when she's being swung in the air, and will respond with lifelike laughter and silly monkey sounds. Tickle her tummy and this loveable monkey will burst into a fit of giggles. When it's bedtime for your baby monkey, rock her gently and the CUDDLES, MY GIGGLY MONKEY pet will start to snooze, and slowly close her eyes. (Ages: 4 & up/Approx. Retail Price: $74.99/Available: Fall 2013)

G.I. JOE MOVIE NINJA COMMANDOS Action Figures
Inspired by the G.I. JOE: RETALIATION movie hitting theaters on March 29th, 2013 in 3D, The G.I. JOE NINJA COMMANDO figures are 10-inch large-scale figures that feature quick-draw BATTLE-KATA and Ninja action. With the press of a button, figures magically "grab" weapons to arm themselves for battle. Figures also feature electronic sound effects and phrases. Choose from the iconic Ninja SNAKE EYES and BATTLE-KATA skilled ROADBLOCK. Figures sold separately. (Ages: 5 & up/Approx. Retail Price: $19.99/Available: 2/11/13)

KRE-O STAR TREK U.S.S. ENTERPRISE
Explore the final frontier with the crew of the U.S.S. ENTERPRISE, the iconic ship from the upcoming STAR TREK movie from Paramount Pictures. Based on the ship featured in the film, the KRE-O U.S.S. ENTERPRISE is 18" long, includes a display stand, and is the first KRE-O set that actually lights up! Explore the lighted Bridge interior play area, glowing warp engines, and launch a projectile from a lighted photon torpedo. Kids and fans alike will be excited to find KREON figures representing KIRK, SPOCK, BONES and more in the ENTERPRISE set which includes five KREON figures and 540 brick pieces. (Ages 6 & up/Approx. Retail Price: $69.99/Available: 2013)

LITTLEST PET SHOP Playset
Kids will be delighted to act out favorite moments from the popular LITTLEST PET SHOP animated series with the actual LITTLEST PET SHOP playset! The two-story pet shop has a habitrail for the new ROLLEROOS pet friends to ride through and they can take a spin in the hamster wheel! For a double dose of fun, tweens can detach the front and back portions of the building to create two separate play spaces. (Ages 4 & up/Approx. Retail Price: $29.99/Available: Fall 2013)

MAGIC JINN Game
Think of an animal and leave the rest up to MAGIC JINN! Be amazed as MAGIC JINN guesses your thoughts in this new interactive guessing game. Listen to a series of questions from MAGIC JINN to which you answer yes, no, or I don't know. You may think you can stump MAGIC JINN, but he will magically try to guess the animal you are thinking of with his questions! MAGIC JINN is also available in an additional category of Food and Drink. Each sold separately. (Ages 6 & up/Players: 1+/Approx. Retail Price: $19.99/Available: August 2013)

MARVEL IRON MAN 3 ASSEMBLERS Action Figure Assortment
In 2013, kids and fans can recreate the excitement of the IRON MAN 3 film with the buildable ASSEMBLERS action figure line. Each figure features an Interchangeable Armor System, allowing one figure to create more than 25 armor combinations and allowing armor to be switched out between the 16 available figures in the line to create 100's more combinations. Each figure sold separately. (Ages: 4 & up/Approx. Retail Price: $9.99/Available: Spring 2013)

MY LITTLE PONY CRYSTAL PRINCESS PALACE Playset
A princess needs her palace, and the MY LITTLE PONY CRYSTAL PRINCESS PALACE playset lets PRINCESS TWILIGHT SPARKLE live like royalty. The first floor opens up into a regal suite, complete with vanity and a closet for the new princess to store her royal accessories. Take a trot up the golden staircase and get a magical view of EQUESTRIA through the pretty pink telescope. The playset comes with an exclusive 3-inch PRINCESS TWILIGHT SPARKLE figurine and a treasure chest that comes chock full of accessories, including barrettes, rings, and even a golden crown. (Ages: 3 & up/Approx. Retail Price $24.99/Available: Fall 2013)

NERF N-SPORTS CYBERHOOP Set
Shoot. Score. Share! The NERF N-SPORTS CYBERHOOP set lets players turn any room into a virtual stadium and challenge themselves or friends to a basketball showdown. To begin play, kids simply download the free CYBERHOOP app on to their iDevice then select from one of five basketball challenges to start shooting hoops! The CYBERHOOP set transmits players' scores to the smart device and the app provides exciting commentary, tracks game stats and captures games on video. Players can share their coolest shots from each game in an epic highlight reel or even play virtually with friends online via the app. The CYBERHOOP app will be available for free download exclusively at the App Store? and is compatible with the iPhone 4, iPhone 4S, iPhone 5, iPad (2nd, 3rd, 4th generation), iPad mini, and the iPod Touch (4th and 5th Generation). (Ages: 8 & up/Approx. Retail Price: $19.99/Available: Fall 2013)

PLAY-DOH PERFECT TWIST ICE CREAM PARLOR Playset
Swirl up some fun and create PLAY-DOH PLUS soft serve ice cream treats with the PERFECT TWIST ICE CREAM PARLOR playset! With a twist of two new vibrant PLAY-DOH PLUS colors, the magical SWIRLER enhances sweet shoppe play and creates the most realistic looking soft serve ice cream cones yet! Kids can then sprinkle on some colorful PLAY-DOH toppings to decorate their very own cone with the Rainbow Sprinkle Crank & Cone dispenser. (Ages: 3 & up/Approx. Retail Price: $19.99/Available: Fall 13)

STAR WARS® ANAKIN TO DARTH VADER™ ACTION FIGURE
Hasbro introduces a breakthrough action figure innovation to celebrate the DARTH VADER character with the STAR WARS ANAKIN TO DARTH VADER figure. Standing at 13-inches tall, this figure changes from ANAKIN SKYWALKER to DARTH VADER by attaching the helmet and armor, and includes iconic phrases, sound effects, and a LIGHTSABER that changes from blue to red. (Ages: 4 & up/Approx. Retail Price: $24.99; Available: Fall 2013)

TRANSFORMERS CONSTRUCT-BOTS ELITE Action Figure Assortment
Build YOUR Bot! Each TRANSFORMERS CONSTRUCT- BOTS ELITE action figure includes a robot frame and lots of armor, weapons and accessory parts (50-55 pieces) so kids can construct, customize and convert favorite TRANSFORMERS characters—each figure can convert from robot to vehicle and back without taking it apart! Plus, all the parts are interchangeable between all TRANSFORMERS CONSTRUCT-BOTS figures (each sold separately), so there's almost no limit to what kids can create. Kids can also store their figures in the included re-sealable case. Choose from 10 characters like WHEELJACK and SOUNDWAVE, each sold separately. (Ages: 6 & up/Approx. retail price: $14.99/Available: August 2013)

TRANSFORMERS PRIME BEAST HUNTERS VOYAGER CLASS Assortment
The leaders of the AUTOBOTS and PREDACONS face off in these large-scale action figures. Based on the third season of Hasbro Studios' hit animated series TRANSFORMERS PRIME, OPTIMUS PRIME and PREDAKING each feature a powerful weapon, and OPTIMUS PRIME boasts his new BEAST HUNTERS look. There are six figures in the assortment; each includes multiple weapons and accessories. Each sold separately. (Ages: 5 & up/Approx. Retail Price: $19.99/ Available: February 2013)

TWISTER RAVE DANCE Game
The TWISTER RAVE DANCE game brings the fun with today's hottest music, great speakers and LED lights that shine to create your very own dance floor. Kids will love learning dances and showing off their moves to songs from popular artists, or they can plug their own mp3 players into the console, turning virtually any song into a dance song! The party never ends as players continue to learn new dances by following the lights and moving to the beat on the iconic TWISTER spots in head-to-head or freestyle play. (Ages: 8 & up/Players: 1-2/Approx. Retail Price: $34.99/Available: Fall 2013)

World Series of YAHTZEE Game
Rock the roll with the new World Series of YAHTZEE game. It's a fast-paced, casino-inspired face-to-face dice showdown where everyone rolls together and tries to match their dice to the YAHTZEE combination cards on the board. Roll fast to try and get the highest score and be the first to lock-in and start the electronic timer. When everyone has stopped rolling, grab your card for points. Highest score at the end of the game wins! Do you have what it takes to win World Series of YAHTZEE? (Ages: 8 & up; Players: 2-4/Approx. Retail Price: $19.99/ Available: March 2013)

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."

Learn more at www.hasbro.com.

Auto Assembly 2013 Major Updates
 
We've been quiet for a little while here at Auto Assembly. We've spent the last few months trying to recover from Auto Assembly 2012 and making plenty of plans for next year's convention, and taking a look back at some of the things we did this year so we can make 2013 the best convention we have ever organised.
 
Anyway, onto Auto Assembly 2013 and we have some fantastic things lined up for all of you. As you may know, back in August we confirmed our three voice actors who are joining us - Dan Gilvezan (G1 Bumblebee), Neil Kaplan (RiD Prime) and Steve Blum (TF: Prime Starscream), but since then we've been fairly quiet. Until now...
 
Over on our website, we've been busy making a lot of announcements about the convention and this is going to continue for the next few months with something new coming from us every few days!
 
One Day Passes
Until now, we have only been selling full weekend tickets for Auto Assembly 2013, but as of 22nd November 2012 we have now made one day passes available for the convention. However, these are limited so if you are interested, you'll need to book these sooner rather than later!
 
Guests
 
Starting things off are our guests. We deliberately held back on announcing our comic guests for 2013 so we still had guests to announce after our voice actors! Anyway, our first two confirmed comic guests are Simon Furman and James Roberts with more to come over the next few days.
 
Convention Exclusives
 
We've just unveiled the artwork for the first of our convention exclusive postcards for Auto Assembly 2013 and you can find this on our website. It's already been extremely well received and we'll be showing you the artwork for the rest of the cards over the coming months. That's not all though - we have more convention exclusive merchandise that we'll be announcing, starting tomorrow...
 

Full details on all of these stories and many more are on the Auto Assembly website, as well as more news to come over the next few days!
 
Auto Assembly 2013 is Europe's largest EVER Transformers convention and is taking place over the weekend of 9th - 11th August 2013 at the Hilton Birmingham Metropole Hotel. To book your tickets, to enquire about dealers tables or sponsorship / advertising opportunities or to find out more including details of all the dealers attending, all of our guests and a full schedule for the weekend, visit the website at www.autoassembly.org.uk
 
If you can't make it to the convention, we'll be offering a Non-Attendee Package early in the new year and running other online activities that you'll be able to get involved with!
 
Hope to see you all next year!
 
The Auto Assembly Team
 
Web: www.autoassembly.org.uk / www.transformersvideogames.co.uk / www.ct-alpha.com
Auto Assembly Europe: www.autoassemblyeurope.eu
Youtube: www.youtube.com/autoassembly
Twitter: www.twitter.com/auto_assembly
Forum: http://www.autoassembly.org.uk/forum
Email: contact@autoassembly.org.uk
Tel: +44 (0)7860 948296
 
Auto Assembly is sponsored by
 
Calloway Custom Designs - www.shapeways.com/shops/callowaycustomdesigns
Big Ds Toy Chest - www.bigdstoychest.co.uk
Toyz And Gamez - www.toyzandgamez.co.uk
Kapow Toys - www.kapowtoys.co.uk
TF Source - www.tfsource.com
Robot Kingdom - www.robotkingdom.com
Transformers @ The Moon - www.transformertoys.co.uk
TransformersAnimated.com - www.transformersanimated.com
Titan Books - www.titanbooks.com
Big Bad Toy Store - www.bbts.com

With UNICRON defeated by OPTIMUS PRIME, what was thought to be the end of AUTOBOTS' darkest hour is actually proving to be just the beginning. The dynamic second season of Hasbro Studios' acclaimed animated hit series TRANSFORMERS PRIME digs deeper into TRANSFORMERS mythology as both the AUTOBOTS and DECEPTICONS uncover clues relating to secret artifacts of Iacon, CYBERTRON's capital city. Their discoveries could not only change the balance of power in the war, but also potentially revive their dead home planet. Fans of all ages can relive the thrilling adventures of TRANSFORMERS PRIME when the complete SEASON TWO debuts on home entertainment shelves nationwide in the U.S on DVD November 20, 2012 and on Blu-ray November 27, 2012 from Shout! Factory, in collaboration with Hasbro Studios.

TRANSFORMERS PRIME: SEASON TWO contains all 26 captivating episodes in perfect high-definition picture and purest digital sound available. Special bonus content highlights include OPTIMUS PRIME: Up Close and Personal Panel with Larry King and Peter Cullen from San Diego Comic-Con International 2012, and brand-new interviews with the series creative team! This is an essential home entertainment collection for every TRANSFORMERS fan, collectors and entire family. The 4-disc Blu-ray collection is priced to own at $59.99 SRP. The deluxe 4-DVD set is sold separately and has a suggested retail price of $29.93 SRP. Pre-order available now at Amazon.com or ShoutFactory.com

Peter Cullen, Frank Welker, Josh Keaton, Jeffrey Combs, Kevin Michael Richardson, Ernie Hudson, Markie Post and Steve Blum lend their voices to this returning series produced by Hasbro Studios. Spearheading the creative efforts on TRANSFORMERS PRIME are co-executive producer Duane Capizzi and executive producers Jeff Kline, Alex Kurtzman and Roberto Orci. The TRANSFORMERS PRIME series is currently airing on The HUB TV Network in the U.S. and on Teletoons in Canada.

TRANSFORMERS PRIME: SEASON TWO Special Bonus Content:

OPTIMUS PRIME: Up Close And Personal Panel From San Diego Comic-Con International 2012 - The incomparable Larry King, one of the most recognized broadcast interviewers in the world, goes one-on-one with voice actor Peter Cullen (OPTIMUS PRIME). "The King of Interviews" salutes the beloved Cullen and takes fans on a journey through the actor's early days on the original 1984 animated TV series "TRANSFORMERS Generation One," the three box office smash TRANSFORMERS movies, and his current work on The Hub TV network's Daytime Emmy Award-winning animated series TRANSFORMERS PRIME from Hasbro Studios.
Brand-new interviews with the creative team


TRANSFORMERS PRIME: SEASON TWO
DVD street date: November 20, 2012
Blu-ray street date: November 27, 2012
Running Time: approx. 10 hours
Aspect Ratio: Blu-ray 1080p Widescreen (1.78:1)
Aspect Ratio: DVD 720x480 Anamorphic Widescreen (1.78:1)
Audio: English, Audio 5.1 Surround / 2.0 Stereo


About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. Programming in the U.S. is distributed on The Hub TV Network, a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com. (c) 2012 Hasbro, Inc. All Rights Reserved.

About Shout! Factory
Shout! Factory, LLC is a diversified multi-platform entertainment company devoted to producing, uncovering, preserving and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their entire careers sharing their music, television and film favorites with discerning consumers the world over. Shout! Factory's DVD and Blu-Ray offerings serve up feature films, classic and contemporary TV series, animation, live music and comedy specials in lavish packages crammed with extras. Shout's audio division boasts GRAMMY -nominated box sets, new releases from storied artists, lovingly assembled album reissues and indispensable "best of" compilations. In addition, Shout! Factory maintains a vast digital distribution network which delivers video and audio content to all the leading digital service providers in North America. Shout! Factory also owns and operates Timeless Media Group, Biograph Records, Majordomo Records and HighTone Records. These riches are the result of a creative acquisition mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com

Full Auto Assembly 2012 Goodie Bag Contents Revealed
 
As you all know, everyone who has a full pass for Auto Assembly 2012 this year will receive one of our now-traditional “Goodie Bags”. We have been producing these giveaway packages of free gifts to all of our attendees since 2003 as a token of our appreciation for attendees to thank them for coming along to the convention. We have always believed that there is nothing worse than going along to any convention and going home empty handed. Whether you go along and don’t find any toys that grab your attention or not, or whether money is tight and you are struggling to afford anything, at least you will know that you’ll go home with something.
 
We firmly believe that by doing this, we can ensure that even if our attendees can only afford their travel costs and tickets, they will have something that they can get signed by our guests and will have something to take home to remember the day / weekend and we think that 2012 is our best ever goodie bag. We’ve been talking recently about some of the things we have been producing for this year, but now we can reveal all of them to you…
 
Goodie Bag Preview
 
So what is there exactly? There are two A2 litho prints. One features G1 Galvatron and is a re-imagining of the final panel from the first chapter of the Marvel UK story Target 2006 and has been illustrated by Jeff Anderson with colours by Kris Carter. The second features characters played by our three guests of honour including Sentinel Prime, Prowl, Perceptor and many more and has been illustrated by our in-house artist Ed Pirrie with colours by Liam Shalloo.
 
Next we have our four latest postcards to our ongoing collection featuring artwork from Ed Pirrie, Kat Nicholson and Jeff Anderson plus an artcard from Jagex featuring concept art from their Transformers Universe game.
 
Moving away from artwork, we have two publications for everyone. First is the official convention magazine, The Cybertronian Times. This is our thirteenth issue this year, and it’s a full colour glossy A4 magazine with 40 pages packed with articles, features and comic strips as well as profiles on our guests. The we have a brand new title this year – Iacon Independent. This is our convention exclusive comic and is a 24 page A5 full colour comic full of original comic strips by a wide range of writers and artists. With stories covering G1, Beast Wars and Transformers Animated, there’s something here for everyone!
 
We do have a limited supply of extra bonus items and these are being inserted at random into the goodie bags that will be handed out at the convention but we’re not saying what they are and it could be anyone who will receive them! will be That’s not all though… if you have ordered our Non-Attendee Package, there are even MORE gifts including additional postcards and an audio CD! And you will also have an equal chance of getting these bonus random items that all our other attendees could end up getting so you could end up with as many as 17-20 items heading your way!
 
If you haven’t already booked up for the convention or ordered a Non-Attendee Pack, pre-registrations close in just SIX DAYS. After that time, you’ll still be able to come along and pay on the day but Non-Attendee Packs will no longer be available, and you won’t get a personalised pass if you want to attend the convention, nor will you be entered into any of our free prize draws (which are also open to Non-Attendees). If you’re not sure about attending or whether you can afford to come along and have enough money to cover your ticket, travel costs and have spending money left over if you can at least get your ticket and get to Birmingham, with this goodie bag you know you won’t go home empty handed and you’ll have something that you’ll be able to get signed by all our guests!
 
So what are you waiting for? There’s no better time to book your tickets while you can to be a part of Europe’s largest Transformers convention!
 
Auto Assembly 2012 is Europe's largest EVER Transformers convention and is taking place over the weekend of 3rd - 5th August 2012 at the Hilton Birmingham Metropole Hotel. To book your tickets or find out more including details of all the dealers present and information on all our other guests including voice actors Paul Eiding, Michael Bell and Townsend Coleman, visit the website at www.autoassembly.org.uk
 
If you can't make it to the convention this year don't forget that tickets are now on sale for Auto Assembly 2013!
 
Hope to see you on 3rd - 5th August.
 
The Auto Assembly Team
 
Web: www.autoassembly.org.uk / www.transformersvideogames.co.uk / www.ct-alpha.com
Auto Assembly Europe: www.autoassemblyeurope.eu
Youtube: www.youtube.com/autoassembly
Twitter: www.twitter.com/auto_assembly
Forum: http://www.autoassembly.org.uk/forum
Email: contact@autoassembly.org.uk
Tel: +44 (0)7860 948296
 
Auto Assembly is sponsored by
 
Calloway Custom Designs - www.shapeways.com/shops/callowaycustomdesigns
Big Ds Toy Chest - www.bigdstoychest.co.uk
Toyz And Gamez - www.toyzandgamez.co.uk
Kapow Toys - www.kapowtoys.co.uk
TF Source - www.tfsource.com
Robot Kingdom - www.robotkingdom.com
Transformers @ The Moon - www.transformertoys.co.uk
TransformersAnimated.com - www.transformersanimated.com
TheTransformers.net - www.thetransformers.net
Titan Books - www.titanbooks.com
3 Darths Comics - www.3darthscomics.co.uk
Science Fiction Collectables - www.sf-collectables.co.uk
Big Bad Toy Store - www.bbts.com
Xyber Toys - www.xybertoys.com

Auto Assembly 2012 Exclusive Postcards Unveiled
 
Every year we produce a series of exclusive postcards for Auto Assembly and this year is no exception. We have now released previews of all of the artwork for this year's cards and you can find all of this as well as details of the artists involved over on the Auto Assembly website here:-
 
http://www.autoassembly.org.uk/2012/07/07/auto-assembly-2012-postcard-set-previews/
 
Auto Assembly 2012 is Europe's largest Transformers convention and is taking place over the weekend of 3rd - 5th August 2012 at the Hilton Birmingham Metropole Hotel. To book your tickets or find out information about booking dealers tables, to sponsor the event or to enquire about advertising with us, visit the website at www.autoassembly.org.uk
 
Hope to see you there!
 
The Auto Assembly Team
 
Web: www.autoassembly.org.uk / www.transformersvideogames.co.uk / www.ct-alpha.com
Auto Assembly Europe: www.autoassemblyeurope.eu
Youtube: www.youtube.com/autoassembly
Twitter: www.twitter.com/auto_assembly
Forum: http://www.autoassembly.org.uk/forum
Email: contact@autoassembly.org.uk
Tel: +44 (0)7860 948296
 
Auto Assembly is sponsored by
 
Calloway Custom Designs - www.shapeways.com/shops/callowaycustomdesigns
Big Ds Toy Chest - www.bigdstoychest.co.uk
Toyz And Gamez - www.toyzandgamez.co.uk
Kapow Toys - www.kapowtoys.co.uk
TF Source - www.tfsource.com
Robot Kingdom - www.robotkingdom.com
Transformers @ The Moon - www.transformertoys.co.uk
TransformersAnimated.com - www.transformersanimated.com
TheTransformers.net - www.thetransformers.net
Titan Books - www.titanbooks.com
3 Darths Comics - www.3darthscomics.co.uk
Science Fiction Collectables - www.sf-collectables.co.uk
Big Bad Toy Store - www.bbts.com
Xyber Toys - www.xybertoys.com