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June 2008
1. Activators: Wave 1 (836171480) - 4x Bumblebee, 3x Bulkhead, 3x Starscream
2. Deluxe: Wave 1 (834621480) - 2x Optimus Prime, 2x Prowl, 2x Bumblebee, 2xLockdown
3. Voyager Assortment: Wave 1 (834631480) - 1x Starscream, 1x Megatron, 2x Bulkhead
4. Battle Pack w/ DVD (834641020) - Solid packed
July 2008
1. Deluxe: Wave 2 (834621481) -3x Ratchet, 3x Black Arachina. 2x Bumblebee
2. Voyager: Wave 2 (834631481) - 2x Optimus Prime, 1x Bulkhead
3. Leader Class Bulkhead (836361480) - Solid
4. Leader Class Megatron (836371480) - Solid
5. Converting Arm Blaster Optimus Prime (836161480) - Solid
August 2008
1. Bumper Battlers: Wave 1 (835041480) - 3x Bumblebee, 3x Optimus Prime, 2x Ratchet
September 2008
1. Activators: Wave 2 (836171481) - 3x Optimus Prime, 3x Lockdown, 3x Ratchet, 1x Bulkhead
2. Deluxe: Wave 3 (834621482) - 2x Snarl, 2x Jazz, 2x Soundwave, 2x Oil Slick
3. Voyager: Wave 3 (834631482) - 1x Lugnut, 1x Grimlock, 2x Blitzwing
4. Cyber Speed Bumblebee (837138480/1480) - Solid
October 2008
1. Activators: Wave 3 (836171482) - TBA
2. Deluxe: Wave 4 (834621483) - 4x Swoop, 4x Sentinal Prime
3. Deluxe: Wave 4.5 (83462148B) - 2x Swoop, 2x Sentinal Prime, 1x Jazz, 2x Elite Guard Bumblebee, 1x Prowl
4. Bumper Battlers: Wave 2 (835041481) - 4x Autobot Jazz, 4x Bulkhead
Over the last few months we at Transformers At The Moon have been speaking to the Transformers Brand Manger at Hasbro UK regarding various aspects of Transformers within the UK, so we thought that we would start the week by bringing you some of the information and answers that we have been given since we first started speaking to them in June.We are unable to publish the full list of question and answers at this time, but hopefully what will follow with give everyone a better understanding of the role that Transformers has to Hasbro UK.
1. Where, when compared with the other Hasbro properties, would you say that the Transformers brand lies in terms of importance to Hasbro UK?
Hasbro: Transformers is one of the top priority brands for Hasbro and always has been.
2. According to industry figures for advertising expenditure for April 2008, Transformers was the 10th highest brand that Hasbro spent money on during that period. Could you give us an idea as to how the money was spent, which media were used etc.
Hasbro: This went on TV media - a mix of satellite and terrestrial
3. What is current demographic used for marking Transformers, and how has this changed over the past 20 year?
Hasbro: We have two audiences Boys aged 6 to 12 and the Collectors - this really hasn't changed over the years, although the Movie did give Transformers mass market appeal
Were you surprised by how well the Transformers figures sold within the UK in 2007?
Hasbro: The core figures always sell well, especially legends and deluxe - but I think 2007 exceeded our expectations
The Transformers Movie Legends figures were the best selling action figure of 2007 within the UK, what does this mean to Hasbro UK, and what, if any, affect did this have on your strategy for 2008?
Hasbro: We always do well with Legends and will continue to have them in the line
How did the Transformer Movie change the perception that Hasbro UK have towards the Transformers brand, both from a sales and marketing point of view, but in terms of the general internal perception of the brand.
Hasbro: Like I said, Transformers has always been a priority brand for us and will continue to be.
Who is responsible for the assortment breakdown, Hasbro US, Hasbro Europe or Hasbro UK?
Hasbro: We all contribute to the decisions and work as a global team
Who decided which figures are / are not released into the UK market?
Hasbro: We try to bring in everything, but it depends on availability of waves/assortments
Forbidden Planet often stock figures from Waves in advance, normally in multi-lingual packaging. Are these figures official UK releases or have they imported them from the US / Canada?
Hasbro: Sometimes we bring in stock from the US to cover stock demand and in stock dates.
Has the UK release of the Transformers Movie line now finished? (Asked June 2998)
Hasbro: Most of the Movie line has now finished as we launch the Universe and Animated segments.
In the past some figures have been extremely difficult to obtain with the UK, whilst others sit on the shelves. Part of this appears to be down to the breakdown of assortments, sometimes one of one figure and three or four of another. Is this something that Hasbro UK are likely to change, to make the assortment breakdowns more of an even spread, or is this out of your hands?
Hasbro: As a Global team we take on past learning's from retail and sales and try to incorporate this into new waves.
How aware are Hasbro UK of the longtime Transformers fanbase?
Hasbro: Very aware, the brand has been around for nearly 25 years, and the fan base has always been strong. I try to visit the fan sites every week and keep up to date with new news
Are Hasbro UK likely to make an appearance at any UK based Transformers conventions? I know organised of both TransForce and AutoAssembly have contacted Hasbro UK reps in the past. (Again asked June 08)
Hasbro: I read an article about the Autobot Assembly recently, and I did want to attend except I'm on holiday the first 2 weeks of August. Please let me know when the next event is happening and I'll try to attend. I can imagine there is a great atmosphere at these events.
The current Transformers line, Transformers Animated, launched on Nick Toons towards the end of March with the toys being released at the start of June, what are Hasbro UKs plan for marking and releasing of this line?
Hasbro: We are very excited about the Animation; I think the new line looks great
Have you been pleased with the number of viewing figures that Nick Toons have received for the Transformers Animated show?
Hasbro: Yes, the numbers are encouraging.
Thanks to Oddsey for reporting on our message board regarding a rumoured offer that will be starting at Toys R Us UK next week. The offer if likely to be either a Buy One Get One Half Price offer or a Buy One Get One Free offer. Stay with us as we will no doubt report more in the coming days.
The Hasbro UK Toy Shop has been updated with some new Transformers Universe and Transformers Animated figures. Don't forget that by purchasing an toy through the Hasbro Toy Shop, that you will be entered into the prize draw to win one of three hardcopies
Universe Voyager:
Blaster
Heavyload
Animated Deluxe:
Oil Slick
Snarl
Jazz
Soundwave
Thanks to Phantomfish for the report.
Our thanks once again go out to Break for letting us know that Toys R Us UK are now (as of yesterday) stocking the following Transformers items
Transformers Animated Powerbot (Cyber Stomping) Bumblebee
Transformers Animated Arm Blaster (Optimus fire truck)
Transformers Universe Voyagers (Blaster & Heavy Duty).
In his latest blog update Transformers writer Simon Furman talks about the Return to Cybertron story ark that will begin in issue 17 of the UK Transformers comic.
"Right, let’s talk Cybertron. In fact, let’s talk ‘Return to Cybertron,’
the next four-part mini-epic from the alt. movie universe saga running
in the Transformers (UK) comic/magazine. As always, the following contains teasers
(rather than out and out spoilers), but if you’d rather not know at
all, look away now. Okay, it all kicks off in TF-UK #17, as the
escalating crisis on Earth necessitates a desperate plan and—for
Ironhide, Bumblebee, Arcee and Armorhide—a not so happy homecoming.
But, first things first! The current (sad) state of planet Earth
necessitates some expert know-how, which leads Optimus Prime to summon
a team of specialists (headed by Evac, making his comic strip debut).
In the wake of the destruction of the All Spark (in ‘Twilight’s Last
Gleaming’), things are looking decidedly terminal for terra firma, and
the President wants action. He gets it. ‘Subtle’ just ain’t in Evac’s
crew’s toolkit. And what of Cybertron itself? What could possibly merit
a virtual combat drop into a world currently as barren hostile as they
come? One word: Nucleon! What’s waiting there for Ironhide and his
team? All I can say is, someone hasn’t given up on Cybertron. In fact,
they’ve gone to great lengths to see the planet rise like a phoenix
from the ashes. But, of course, there’s a price… a really, really BIG
price! You won’t believe where we’re going with this one! TF-UK #17 is
out on the 9th of October. Hoo-hah! Art for part 1 of ‘Return to
Cybertron’ is by Jon Davis-Hunt. Check out his amazing work by clicking
on the image below.