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Transformers News: Tag - "uk toy fair"

Welcome to the Transformers At The Moon news desk

This area of the website is dedicated to Transformers news. Currently this website contains 3 news stories divided over 1 pages. You can submit a news story by using our news submission page.

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  1. AFA Graded Transformers - AFA graded Transformers related news and information. For more details regarding AFA Transformers including the latest ratings, going prices and how to get your figure rated, please visit
  2. G.I. Joe - We are also fans of G.I-Joe and so on occasionally we run news stories related to that Hasbro line, primarily related to the live action films.
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  7. Toy Industry News - This section contains toy industry related news stories, including press releases, NPD sales charts and other events that may have a knock on affect to Hasbro Inc, TakaraTomy or Transformers in general.
  8. Trans-Europe Express Group News - The Trans-Europe Express was a Yahoo! Group where a few people collaboration to share information on what was going in within Europe relating to Transformers as well as promoting a united European fan community.
  9. Transformer Toy Sightings - This is where you will find toy sighting related news stories.
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  22. Transformers: Prime - Transformers: Prime is the name of the 2010 CGI Transformers cartoon which aired on the Hasbro-Discovery joint TV channel The Hub in the fall of 2010 within the US.
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Toy Industry News

The NPD Group report that toy sales within the UK dropped by 2.8% in 2017 pointing at Brexit, under-performing licenses and issues around counterfeit toys as the primary causes. Total revenues for the year are reported as being £3.4 billion meaning that despite the decline the UK is still positioned as the largest market in Europe with three years of growth between 2014 and 2016.

Natasha Crookes, director of public affairs and communications for the BTHA stated that "the increasing breadth and depth of counterfeit toys is a real concern, with over £400 million worth of sales being lost to the industry, as well as the cost to companies from the theft of innovative design".

When asked to comment on the growing UK Collectable market Ms Crookes commented that they were "an unstoppable force within the industry". Figures show that the sector grew by 17%, dominated by Fingerlings, with the category now making up 9% of the overall value and 19% of all units sold. Frederique Tutt, global toy analyst for the NPD Group added that they "have seen significant year on year growth" in Collectables.

Doll play-sets, pre-school figures and action figures also all saw strong 2017 sales so it was not all doom and gloom outside of the collectable sector.

Category: Toy Industry News | Submitted by: quartz - on: Thursday, 25th January 2018 at 09:14:29 GMT | Share: | Discuss: Read on

Toy Industry News

As has been expected, Hasbro UK are set to show off the Transformers 4 figures at the UK toy show here in London England on the 21st Jan.  The bad news though is that no images and very little information, will be able to come out of this event due to the level of restrictions Hasbro UK have in place during the event.

The toys will only be shown off in Hasbro's "back room" which can be is only open to those with pre-arranged timeslots. These needs to be arranged through sales managers and are only granted to stores who hold large enough accounts with Hasbro.  All photography is restricted within this area and, in the past, where leaks have happened, Hasbro UK have closed their booths and have tracked the leaks and threaterned to take legal action against those people.  At one show, the G.I-Joe Movie products leaked thanks to photographs of some cards that were on display. This lead to Hasbro closing their booths to restrict further leaks of all of their items. We spoke to a representative of Hasbro's during that show who told us that they obviously have a list of everyone who has seen the products and the times that they saw the products, so tracking down the leaked source is not a difficult task.  Sadly whilst these leaks are great for us fans, it does have the effect that retailers then can not see the products and this can lead to them being put off from even stocking them in the future.

That being said, other Age of Extinction licensed products will be shown at the event including Board Games and Bicycles.  For those lucky enough to be allowed access to the Hasbro displayed, they will get to see 30 new characters 15 from the fourth movie and another 15 from the 30th Anniversary line.

All of the figures and, no doubt others, will then be shown off a month later at the US Toy Fair where the photography will be allowed.

Category: Toy Industry News | Submitted by: quartz - on: Sunday, 12th January 2014 at 16:48:07 GMT | Share: | Discuss: Read on

Toy Industry News

An image of the upcoming Transformers Cyberverse base/playset Optimus Maximus has been revealed over on Twitter  You can view the image below.

Category: Toy Industry News | Submitted by: quartz - on: Friday, 27th January 2012 at 20:39:58 GMT | Share: | Discuss: Read on

Toy Industry News

Just back from the UK Toy fair via a length detour at the MCN Motorbike show that was also taking place in the eXcel centre in London.† We had hope to talk to Hasbro regarding the future of Transformers in the UK as well as both Transformers Revenge of the Fallen and G.I-Joe Rise Of Cobra, however we are unable to do so as the private area containing the Transformers and G.I-Joe toys and footage was closed at the demand of Hasbro US!

After a little investigation we found out that the reason for the closure was that there was a leak on Friday from the private area.† Hasbro US found out and swiftly told Hasbro UK to close the area and stop and further access.† This meant that Hasbro UK had to turn away retailers (their own customers) denying them the chance to see two of the main 2009 action figure lines that they would be stocking this year.† Some retailers were told that the reaosn for the closure was due to "someone getting in with a camera".† We heard later that that Hasbro US were investigating the leak using the CCTV footage from the private area as well as the names on the NDA's that were signed by all visitors.

Category: Toy Industry News | Submitted by: quartz - on: Saturday, 31st January 2009 at 18:57:56 GMT | Share: | Discuss: Read on

Toy Industry News

The UK Toy Fair (or British Toy Fair) starts today and runs through the weekend with today being press day.† Hasbro have a large stall at the event where they will be display some of the figures from Transformers: Revenge of the Fallen as well as G.I-Joe: The Rise of Cobra.† The event is strictly trade only with last years clamp down on "press passes" just as strong this year to keep internet journalist away.

Do not fear though, as Transformers At The Moon will be in attendance at the event at some point over the next five days, so we will bring you a full report (embargos allowing) with the full details as soon as we can.

In releated news the Bastion Press Centre report that "The volume of UK toy sales grew by seven per cent in 2008 according to retail tracking group NPD*. The group has also estimated the UK toy market is worth £2.9bn1. The value of the industry fell by two per cent on the previous year, compared to an overall drop in UK retail sales of 3.3 per cent**. The figures were unveiled at Toy Fair this morning by BTHA (British Toy & Hobby Association) chairman Roger Dyson. Toy Fair is the industry‚Äôs annual trade event currently taking place at ExCeL in London and is open to the trade until Saturday."

Category: Toy Industry News | Submitted by: quartz - on: Wednesday, 28th January 2009 at 10:00:12 GMT | Share: | Discuss: Read on

Toy Industry News You can find some images of Optimash Prime from the UK toy fair on pockey-lint, here.

Category: Toy Industry News | Submitted by: quartz - on: Thursday, 25th January 2007 at 15:41:37 GMT | Share: | Discuss: Read on

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Transformers At The Moon is a fan created website regarding those Robots In Disguise from Hasbro Inc and TakaraTomy better known as The Transformers. This website was established in October 1999 and has been running ever since.

You can use Transformers At The Moon for such things as transformers toys,transformers figures,transformers movie,optimus prime,megatron,bumblebee,unicron,transformers cartoon,transformers comics

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