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Transformers News: Tag - "us toy fair"

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Transformers Toy News

Hasbro have now held their Fan Event for the US Toy Fair 2013 which include a huge announcement of the biggest Transformers figure since Fortress Maximus, the 2 foot tall Titan Class Transformers Fall of Cybertron Metroplex!  Metroplex will be a triple changer (like the original toy), based on the Fall of Cybertron design (there will be differences). He will be released in the fall of 2013 priced at around $125 and is said to be in scale with the Legend class figures.  Click the headline to view all of the images.

Metroplex aside the other annonuncement, per line, were

Construct-A-Bots - Priced between $9.99 and $39.99
• Generation One themed Scout Class Ironhide and Starscream
• G1 themed Elite Class Wheeljack and Soundwave
• Blitzwing and Bumblebee will both be released as triple changers as well win "Ultimate Vs Set" of Optimus Prime and Megatron

Transformers Generations
• The figures will use a special Transformers 30th Anniversary logo and packaging for all 2014 releases.
• Hasbro have teamed up with IDW for the creatives behind the line
• The Deluxe Class figurs will come with comics and includeBumblebee, Megatron Jet, G1 Trailcutter and Orion Pax.
• Legends Class G1 Optimus Prime with Roller and Bumblebee with Blaster
• Voyager Class G1 Triple Changers Springer and Blitzwing
• Transformers Platinum Edition Ultra Magnus with the "Forge of Solus"
• Transformers Platinum Edition Grimlock vs Bruticus
• Confirmation of the Transformers Masterpiece Acid Storm which was reported by Ozformers a while ago.
• Confirmation of a US release for Transformers Masterpiece Soundwave - with ALL of the Cassettes (Ravage, Rumble, Frenzy, Buzzsaw, and Laserbeak)
• Titan Class Fall of Cybertron Metroplex

Transformers Kre-O
• Micro Combiners
• Beast Hunters Optimus Prime, Bumblebee, Trailcutter, Ripclaw
• Micro Changers including Kickback, Guzzle, Huffer, Nemesis Prime, Ramjet, Sharkticon, Nosecone, Blot, Bombshell, Acidwing, Bulkhead, Groove, Arcee, Powerglide, Scourge and more
• Micro Change Combiners including Defensor, Piranacon, Abominus for Fall 2013
• Autobot Kreon Command Center
• There will also be some customisable Transformers Beast Hunters Kreons who will come with metal pieces. The figures wil feature Optimus Prime, Bumblebee, Ironhide, Megatron, Starscream and Soundwave.

Images thanks to T16skyhopp

Category: Transformers Toy News | Submitted by: quartz - on: Saturday, 9th February 2013 at 20:28:11 GMT | Share: | Discuss: Read on

Transformers Toy News

A scanned page from product catalogue from Hasbro has been leaked onto the internet which shows the first image of the Voyager Class Transformers Prime Beast Hunters Shockwave figure.

The profile text reads as "The cunning and brutal DECEPTICON scientist SHOCKWAVE plans to clone an unstoppable PREDACON army!"

Shockwave transforms into a Cybertronian Tank Mode, comes with snap-on armour and a "spinning hyperflux cannon.

Transformers Prime Beast Hunters Shockwave Voyager Class

Category: Transformers Toy News | Submitted by: quartz - on: Friday, 8th February 2013 at 09:09:14 GMT | Share: | Discuss: Read on

Transformers Toy News

Hasbro Inc have issued the following press release regarding the US 2013 Toy Fair.

 

Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American International Toy Fair



Premier Global Branded Play Company Highlights New Introductions from TRANSFORMERS, MY LITTLE PONY, PLAY-DOH, FURBY and More



NEW YORK--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS), home to many of the world's favorite entertainment and playtime brands, will celebrate new initiatives and product launches at the largest toy industry expo in the western hemisphere.

"Hasbro continues to deliver the best in branded play to consumers around the world with our unparalleled portfolio of multi-platform properties including TRANSFORMERS, MY LITTLE PONY and MONOPOLY," said John Frascotti, chief marketing officer, Hasbro. "In 2013 Hasbro will offer a wide variety of new ways to experience our brands across multiple formats, making them available anytime and anywhere consumers want."

Featured in Hasbro's Toy Fair showcase is the highly anticipated launch of BEAST HUNTERS, the touchstone for the TRANSFORMERS brand entertainment in 2013 driven by the award winning "Transformers Prime" animated series. Produced by Hasbro Studios and seen by kids and fans in 182 countries around the world, the third season of the series finds the AUTOBOTS facing off against both the DECEPTICONS and unprecedented new foes: the dragon-like PREDACONS. The BEAST HUNTERS multi-platform IP and new PREDACON characters come to life across programming, digital games, publishing, new toys and more. At Toy Fair, Hasbro introduces a new, highly innovative way to experience TRANSFORMERS action figures with CONSTRUCT-BOTS, the first ever line of TRANSFORMERS figures that kids can customize and convert.

For fans of the MY LITTLE PONY brand, a pop-culture phenomenon, more magical journeys of friendship and fun kick off at Toy Fair. Kids around the world will enjoy discovering the whimsical world of pony friends, watching their adventures unfold in the "My Little Pony: Friendship is Magic" animated series created by Hasbro Studios. Fans can immerse themselves in imaginative stories of their own with delightful MY LITTLE PONY toys inspired by the series seen in 180 countries, including a variety of ponies and playsets based on the introduction of the CRYSTAL EMPIRE and the upcoming coronation of PRINCESS TWILIGHT SPARKLE. With over 200 licensees for the brand globally, fans can also experience the MY LITTLE PONY fun across a wide variety of platforms including the MY LITTLE PONY app from Gameloft available on iTunes and Google Play as well as the new, wildly popular comic book series from IDW Publishing.

The innovation doesn't stop with TRANSFORMERS and MY LITTLE PONY as Hasbro prepares an exciting new introduction for its classic PLAY-DOH compound. The iconic PLAY-DOH brand has been inspiring kids' creativity for generations and in 2013 Hasbro introduces a new compound to the line: PLAY-DOH PLUS, a soft and fluffy compound that allows for a new level of creative detail in PLAY-DOH play.

Highlights from Hasbro's innovative 2013 product showcase at the American International Toy Fair include:

ANGRY BIRDSTM STAR WARS® JENGA® RISE OF DARTH VADERTM GAME
May the Force be with you as you battle the dark side in the new ANGRY BIRDS STAR WARS JENGA RISE OF DARTH VADER GAME. Slingshot your JEDI birds from the LIGHTSABER LAUNCHER to defeat DARTH VADER and the evil SITH LORDS and win the game! Players can also unlock ANGRY BIRDS STAR WARS in-app content with a special code in each pack. (Ages: 8 & up/Approx. Retail Price: $29.99/Players: 1-2/Available: Fall 2013)

B-DAMAN BREAK BOMBER BATTLEFIELD Arena
Players must master power, speed and precision to keep up with the frenetic marble shooting play in the B-DAMAN BREAK BOMBER BATTLEFIELD arena, featured prominently in the B-DAMAN Season 1 TV series. Players start on opposite sides as they shoot at the rows of blocks in the center of the arena. Blasting away yellow blocks reveal red blocks. The player that blasts three out of five red blocks into the opponents' territory wins. Set includes one deluxe target play set with 25 blocks, completely enclosed arena walls, two B-DAMAN figures, two B-DAMAN Wide Magazine Accessory pieces and 16 marbles. (Ages 6 & up/Approx. Retail Price: $29.99/Available: Fall 2013)

BABY ALIVE REAL SURPRISES BABY Doll
The adorable BABY ALIVE REAL SURPRISES BABY doll gives little kids the experience of taking care of their very own baby. Just like a real baby she can sometimes be a little picky about what she wants to eat. This baby shakes her head from side to side to let you know what she likes and what she doesn't! REAL SURPRISES BABY wets and soils and kids can use one of the included diapers for a quick change. (Ages: 3 & up/Approx. Retail Price: $56.99/Available: Fall 2013)

BEYBLADE SHOGUN STEEL BEYWARRIOR Battlers and OCTAGON SHOWDOWN SET
Hasbro's first ever figure-based battling system is inspired by the spirits in the new BEYBLADE: SHOGUN STEEL series. Insert the ripcord into the battler, rev it up, and send it spinning into action to bring the intensity of SHOGUN STEEL to life. Each BEYWARRIOR battler is made of five pieces to allow for ultimate customization, including interchangeable arms and feature different spirits from the BEYBLADE: SHOGUN STEEL show. The intricately designed OCTAGON SHOWDOWN set arena allows battlers to spin, crash, and ricochet for optimal BEYWARRIOR battling! (Ages 8 & up; BEYWARRIOR Battlers Approx. Retail Price: $9.99; OCTAGON SHOWDOWN SET: $39.99/Available: Fall 2013; Each Sold Separately)

EASY-BAKE Ultimate Oven
Chefs-in-training will love to gather with their friends to bake and decorate sweet and savory snacks in this oven which features a heating element similar to a conventional oven and that does not require a light bulb. Easy to use, the oven features a larger cooking chamber and big baking pans. This fall, to commemorate its 50th anniversary, the EASY-BAKE brand will release a new color scheme for the EASY-BAKE Ultimate Oven, a sleek silver, blue and black model. Adult participation and electricity required. (Ages: 8 & up/Approx. Retail Price: $54.99/Available: Spring 2013)

FURBY PARTY ROCKERS
Funky, wild and ready to shake things up, the PARTY ROCKERS friends are lively companions for any FURBY. Rock these colorful creatures back and forth to put the FURBY PARTY ROCKERS in party mode, but be careful — the more they rock, the wilder they get! With an already formed personality, the FURBY PARTY ROCKERS will react to how they are treated, pull their tails and the FURBY PARTY ROCKERS might let out a laugh. The FURBY PARTY ROCKERS creatures will react to other PARTY ROCKERS and FURBY, by having a ‘conversation' or singing a song together. The FURBY PARTY ROCKERS friends also respond to the free FURBY app, available for iOS and Android devices. Not all functions of the app. work with PARTY ROCKERS. Each sold separately. (Ages: 6 & up/Approx. Retail Price: $24.99/Available: Spring 2013)


FURREAL FRIENDS CUDDLES, MY GIGGLY MONKEY Pet
The FURREAL FRIENDS CUDDLES, MY GIGGLY MONKEY pet provides children the ultimate nurturing pet play experience with an animal they have always dreamed of owning! The CUDDLES, MY GIGGLY MONKEY pet will respond to many cherished play patterns, such as feeding, diaper changing, cuddling, tickling, swinging and rocking to sleep! The pet recognizes when she's being swung in the air, and will respond with lifelike laughter and silly monkey sounds. Tickle her tummy and this loveable monkey will burst into a fit of giggles. When it's bedtime for your baby monkey, rock her gently and the CUDDLES, MY GIGGLY MONKEY pet will start to snooze, and slowly close her eyes. (Ages: 4 & up/Approx. Retail Price: $74.99/Available: Fall 2013)

G.I. JOE MOVIE NINJA COMMANDOS Action Figures
Inspired by the G.I. JOE: RETALIATION movie hitting theaters on March 29th, 2013 in 3D, The G.I. JOE NINJA COMMANDO figures are 10-inch large-scale figures that feature quick-draw BATTLE-KATA and Ninja action. With the press of a button, figures magically "grab" weapons to arm themselves for battle. Figures also feature electronic sound effects and phrases. Choose from the iconic Ninja SNAKE EYES and BATTLE-KATA skilled ROADBLOCK. Figures sold separately. (Ages: 5 & up/Approx. Retail Price: $19.99/Available: 2/11/13)

KRE-O STAR TREK U.S.S. ENTERPRISE
Explore the final frontier with the crew of the U.S.S. ENTERPRISE, the iconic ship from the upcoming STAR TREK movie from Paramount Pictures. Based on the ship featured in the film, the KRE-O U.S.S. ENTERPRISE is 18" long, includes a display stand, and is the first KRE-O set that actually lights up! Explore the lighted Bridge interior play area, glowing warp engines, and launch a projectile from a lighted photon torpedo. Kids and fans alike will be excited to find KREON figures representing KIRK, SPOCK, BONES and more in the ENTERPRISE set which includes five KREON figures and 540 brick pieces. (Ages 6 & up/Approx. Retail Price: $69.99/Available: 2013)

LITTLEST PET SHOP Playset
Kids will be delighted to act out favorite moments from the popular LITTLEST PET SHOP animated series with the actual LITTLEST PET SHOP playset! The two-story pet shop has a habitrail for the new ROLLEROOS pet friends to ride through and they can take a spin in the hamster wheel! For a double dose of fun, tweens can detach the front and back portions of the building to create two separate play spaces. (Ages 4 & up/Approx. Retail Price: $29.99/Available: Fall 2013)

MAGIC JINN Game
Think of an animal and leave the rest up to MAGIC JINN! Be amazed as MAGIC JINN guesses your thoughts in this new interactive guessing game. Listen to a series of questions from MAGIC JINN to which you answer yes, no, or I don't know. You may think you can stump MAGIC JINN, but he will magically try to guess the animal you are thinking of with his questions! MAGIC JINN is also available in an additional category of Food and Drink. Each sold separately. (Ages 6 & up/Players: 1+/Approx. Retail Price: $19.99/Available: August 2013)

MARVEL IRON MAN 3 ASSEMBLERS Action Figure Assortment
In 2013, kids and fans can recreate the excitement of the IRON MAN 3 film with the buildable ASSEMBLERS action figure line. Each figure features an Interchangeable Armor System, allowing one figure to create more than 25 armor combinations and allowing armor to be switched out between the 16 available figures in the line to create 100's more combinations. Each figure sold separately. (Ages: 4 & up/Approx. Retail Price: $9.99/Available: Spring 2013)

MY LITTLE PONY CRYSTAL PRINCESS PALACE Playset
A princess needs her palace, and the MY LITTLE PONY CRYSTAL PRINCESS PALACE playset lets PRINCESS TWILIGHT SPARKLE live like royalty. The first floor opens up into a regal suite, complete with vanity and a closet for the new princess to store her royal accessories. Take a trot up the golden staircase and get a magical view of EQUESTRIA through the pretty pink telescope. The playset comes with an exclusive 3-inch PRINCESS TWILIGHT SPARKLE figurine and a treasure chest that comes chock full of accessories, including barrettes, rings, and even a golden crown. (Ages: 3 & up/Approx. Retail Price $24.99/Available: Fall 2013)

NERF N-SPORTS CYBERHOOP Set
Shoot. Score. Share! The NERF N-SPORTS CYBERHOOP set lets players turn any room into a virtual stadium and challenge themselves or friends to a basketball showdown. To begin play, kids simply download the free CYBERHOOP app on to their iDevice then select from one of five basketball challenges to start shooting hoops! The CYBERHOOP set transmits players' scores to the smart device and the app provides exciting commentary, tracks game stats and captures games on video. Players can share their coolest shots from each game in an epic highlight reel or even play virtually with friends online via the app. The CYBERHOOP app will be available for free download exclusively at the App Store? and is compatible with the iPhone 4, iPhone 4S, iPhone 5, iPad (2nd, 3rd, 4th generation), iPad mini, and the iPod Touch (4th and 5th Generation). (Ages: 8 & up/Approx. Retail Price: $19.99/Available: Fall 2013)

PLAY-DOH PERFECT TWIST ICE CREAM PARLOR Playset
Swirl up some fun and create PLAY-DOH PLUS soft serve ice cream treats with the PERFECT TWIST ICE CREAM PARLOR playset! With a twist of two new vibrant PLAY-DOH PLUS colors, the magical SWIRLER enhances sweet shoppe play and creates the most realistic looking soft serve ice cream cones yet! Kids can then sprinkle on some colorful PLAY-DOH toppings to decorate their very own cone with the Rainbow Sprinkle Crank & Cone dispenser. (Ages: 3 & up/Approx. Retail Price: $19.99/Available: Fall 13)

STAR WARS® ANAKIN TO DARTH VADER™ ACTION FIGURE
Hasbro introduces a breakthrough action figure innovation to celebrate the DARTH VADER character with the STAR WARS ANAKIN TO DARTH VADER figure. Standing at 13-inches tall, this figure changes from ANAKIN SKYWALKER to DARTH VADER by attaching the helmet and armor, and includes iconic phrases, sound effects, and a LIGHTSABER that changes from blue to red. (Ages: 4 & up/Approx. Retail Price: $24.99; Available: Fall 2013)

TRANSFORMERS CONSTRUCT-BOTS ELITE Action Figure Assortment
Build YOUR Bot! Each TRANSFORMERS CONSTRUCT- BOTS ELITE action figure includes a robot frame and lots of armor, weapons and accessory parts (50-55 pieces) so kids can construct, customize and convert favorite TRANSFORMERS characters—each figure can convert from robot to vehicle and back without taking it apart! Plus, all the parts are interchangeable between all TRANSFORMERS CONSTRUCT-BOTS figures (each sold separately), so there's almost no limit to what kids can create. Kids can also store their figures in the included re-sealable case. Choose from 10 characters like WHEELJACK and SOUNDWAVE, each sold separately. (Ages: 6 & up/Approx. retail price: $14.99/Available: August 2013)

TRANSFORMERS PRIME BEAST HUNTERS VOYAGER CLASS Assortment
The leaders of the AUTOBOTS and PREDACONS face off in these large-scale action figures. Based on the third season of Hasbro Studios' hit animated series TRANSFORMERS PRIME, OPTIMUS PRIME and PREDAKING each feature a powerful weapon, and OPTIMUS PRIME boasts his new BEAST HUNTERS look. There are six figures in the assortment; each includes multiple weapons and accessories. Each sold separately. (Ages: 5 & up/Approx. Retail Price: $19.99/ Available: February 2013)

TWISTER RAVE DANCE Game
The TWISTER RAVE DANCE game brings the fun with today's hottest music, great speakers and LED lights that shine to create your very own dance floor. Kids will love learning dances and showing off their moves to songs from popular artists, or they can plug their own mp3 players into the console, turning virtually any song into a dance song! The party never ends as players continue to learn new dances by following the lights and moving to the beat on the iconic TWISTER spots in head-to-head or freestyle play. (Ages: 8 & up/Players: 1-2/Approx. Retail Price: $34.99/Available: Fall 2013)

World Series of YAHTZEE Game
Rock the roll with the new World Series of YAHTZEE game. It's a fast-paced, casino-inspired face-to-face dice showdown where everyone rolls together and tries to match their dice to the YAHTZEE combination cards on the board. Roll fast to try and get the highest score and be the first to lock-in and start the electronic timer. When everyone has stopped rolling, grab your card for points. Highest score at the end of the game wins! Do you have what it takes to win World Series of YAHTZEE? (Ages: 8 & up; Players: 2-4/Approx. Retail Price: $19.99/ Available: March 2013)

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."

Learn more at www.hasbro.com.

Category: Transformers Toy News | Submitted by: quartz - on: Friday, 8th February 2013 at 09:04:23 GMT | Share: | Discuss: Read on

Transformers Toy News

Rather than posting several stories we have decide to post one simple story containing all of the official Transformers images of Transformers toys which were shown off at the New York Toy Fair.  The lines include Transformers Prime and Transformers Generations (which includes figures from the highly anticipated Transformers Fall of Cybertron game).

For us, the biggest news from the Toy Fair was the annoucement of the Marvel Universe Death's Head figure schedule for release in 2013.

Category: Transformers Toy News | Submitted by: quartz - on: Sunday, 12th February 2012 at 15:30:39 GMT | Share: | Discuss: Read on

Transformers Toy NewsTFW2005 have posted coverage from the Investors Event, linked to the New York ToyFair, covering Hasbro's vision for 2011.

Category: Transformers Toy News | Submitted by: Moonbug - on: Friday, 11th February 2011 at 18:44:03 GMT | Share: | Discuss: Read on

Transformers Toy NewsHasbro have sent out a release containing images of the toys that were shown at the US toy fair.  You can view our gallery here.

Category: Transformers Toy News | Submitted by: quartz - on: Sunday, 14th February 2010 at 12:35:08 GMT | Share: | Discuss: Read on

Transformers Toy News

Hasbro have issued the following press release.

HASBRO’S TRANSFORMERS BRAND EXPANDS “MORE THAN MEETS THE EYE” UNIVERSE IN 2010 WITH NEW TOYS THAT CAPTURE THE EXCITEMENT AND
EXPAND THE ENTERTAINMENT OF THE ICONIC PROPERTY

New BATTLE OPS BUMBLEBEE Action Figure and POWER CORE COMBINER Expression
Lead New Introductions For The Innovative And Popular Toy Line

PAWTUCKET, R.I. (February 12, 2010) — On the heels of launching 2009’s largest grossing movie and in anticipation of the next installment in 2011, the TRANSFORMERS brand from Hasbro, Inc. (NYSE: HAS) ramps up the play in 2010 with new offerings that build on the energy and excitement from the brand’s history and blockbuster film franchise. Featuring over-the-top action figures, unique role-play items and innovative twists on the TRANSFORMERS brand signature play pattern, the 2010 lineup offers dozens of toys, two exciting promotions and an expansive worldwide licensing program across all major categories to satisfy and excite the brand’s ever-expanding fan base.

This spring the AUTOBOTS, the heroic protectors of Earth, need help from their human allies in the N.E.S.T. GLOBAL ALLIANCE as the planet continues to face threats from the evil DECEPTICONS. Hasbro is inviting kids and fans to join the alliance through a special promotion that is currently underway. By collecting three stickers included in specially marked TRANSFORMERS products, kids and fans can join the N.E.S.T. GLOBAL ALLIANCE and mail away for a special edition RAVAGE figure not available anywhere else. The promotion requires a payment of $4.95 for shipping and handling charges to receive the special edition figure and the offer is good while supplies last. Requests must be postmarked by April 30 and received by May 14. Then, in the fall, kids can ‘live’ the TRANSFORMERS adventure as the “Hunt for the DECEPTICONS” promotion begins. Look for exciting details about this interactive promotion later in the year.

If fans can’t wait until 2011 for the next TRANSFORMERS movie they can watch online webisodes of “Cyber Missions,” featuring new TRANSFORMERS adventures. “Cyber Missions” finds the AUTOBOTS working with humans in the N.E.S.T. global alliance to defend Earth against the revenge-seeking DECEPTICONS. There will be 12 webisodes total which began airing online at www.TRANSFORMERS.com in early January and new webisodes will continue to air throughout the year.
BUMBLEBEE continues to be one of the most popular TRANSFORMERS heroes as he acts as both a defender and a warrior for good. The new BATTLE OPS BUMBLEBEE action figure continues to push the boundaries of TRANSFORMERS toy innovation and showcases two sides of BUMBLEBEE with features unique to each of these roles. For example, when serving as a guardian, BUMBLEBEE features more playful phrases along with authentic engine sounds and lights. Then, when converted into battle mode, BATTLE OPS BUMBLEBEE has missile launchers that pop out, a converting plasma cannon that lights up, and phrases that change to reflect his battle personality.

Expanding upon the essence of DEVASTATOR — a robot built by combining multiple construction vehicles — the TRANSFORMERS brand unveils the new POWER CORE COMBINERS expression that redefines the magic of combination play. The toys deliver an interchangeable system of robots, vehicles and weapons that escalates the level of fun and increases the number of robots within a child’s TRANSFORMERS toy universe.

For those wanting to engage in heroic AUTOBOT role play, the TRANSFORMERS line offers new items including the OPTIMUS PRIME CYBER SWORD toy which features lights, battle and conversion sounds, as well as key phrases from OPTIMUS PRIME.
And for the youngest AUTOBOT-in-training, the TRANSFORMERS brand unveils the new ACTIVATORS expression of action figures. Designed with the youngest TRANSFORMERS fans in mind, ACTIVATORS toys feature easier conversion from vehicle to robot modes than traditional TRANSFORMERS figures and are available in popular characters such as OPTIMUS PRIME, BUMBLEBEE and MEGATRON.
For more information about TRANSFORMERS promotions and products, consumers can visit www.TRANSFORMERS.com.

Highlights of new TRANSFORMERS products available in 2010 include:
TRANSFORMERS ACTION FIGURES
(Approximate retail price: DELUXE Scale $12.99; VOYAGER Scale $19.99; Leader Scale $44.99; Ages 5 & up; Available: Spring 2010)
For more than 25 years, TRANSFORMERS action figures have been known as “ROBOTS IN DISGUISE,” providing fans with the enjoyment of converting incredibly detailed, realistically styled vehicles into awesome battling alien robots. In 2010, Hasbro is offering a wide variety of all-new versions of fan-favorite characters, including OPTIMUS PRIME, BUMBLEBEE, MEGATRON and STARSCREAM in an array of scales: DELUXE, VOYAGER (larger scale), and LEADER (largest scale and includes lights and sounds).

TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99; Ages 5 & up; Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes – Battle and Guardian – BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.

TRANSFORMERS POWER CORE COMBINERS
The TRANSFORMERS POWER CORE COMBINERS introduce fans to an all-new assortment of figures that expand on the classic play pattern of the popular “ROBOTS IN DISGUISE.” This new expression of figures combine with one another, in dozens of variations, to create a wide variety of larger COMBINER robots, with each figure serving as various body parts and weapons. Available in 2-packs and 5-packs.

• TRANSFORMERS POWER CORE COMBINERS 2-Pack
(Approximate retail price: $9.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 2-Pack includes one SCOUT scale TRANSFORMERS figure and one MINI-CON scale figure. The SCOUT scale figure features a ‘robot’ mode and a ‘vehicle’ mode. The MINI-CON scale figure has four modes: ‘robot’ mode, robot weapon, vehicle weapon and Power-up Armor for combining with the central SCOUT scale figure in both robot and vehicle mode. 2-Pack figures are interchangeable with 5-Pack figures.

• TRANSFORMERS POWER CORE COMBINERS 5-Pack
(Approximate retail price: $19.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 5-Pack features teams of TRANSFORMERS characters that can combine together to form one large TRANSFORMERS figure. Each team consists of one SCOUT scale figure and four LEGENDS scale vehicles. The SCOUT scale figure features one ‘vehicle’ mode and two ‘robot’ modes and each of the LEGENDS scale vehicles can plug into the specially marked ports on the central SCOUT scale figure to instantaneously convert into an arm or leg using auto-conversion technology. All figures can be swapped out with one another to form multiple different combinations and new figures. 5-Pack figures are interchangeable with 2-Pack figures.

TRANSFORMERS ACTIVATORS
(Approximate retail price: $7.99; Ages 4 & up; Available: Spring 2010)
TRANSFORMERS ACTIVATORS toys, a new expression within the TRANSFOMERS toy line, feature conversion from vehicle to robot modes that’s easier than traditional TRANSFORMERS figures. Designed with the younger child in mind, conversion is triggered by pressing the AUTOBOT or DECEPTICON shield located on the figure and require only a few steps to fully change modes. TRANSFORMERS ACTIVATORS figures feature popular characters including BUMBLEBEE, OPTIMUS PRIME and MEGATRON.

TRANSFORMERS OPTIMUS PRIME CYBER SWORD
(Approximate retail price: $19.99; Ages 4 & up; Available: Fall 2010)
The TRANSFORMERS OPTIMUS PRIME CYBER SWORD allows kids to role play just like the fearless leader of the AUTOBOTS and reenact their favorite battle scenes. Kids will enjoy its electronic lights, battle and conversion sounds, as well as key movie phrases.

ACTION FLEET TRANSFORMERS BUMBLEBEE BATTLE TRACK Set
(Ages 4 & Up; Approximate Retail Price: $19.99; Available: Fall 2010)
Created specifically for the ACTION FLEET TRANSFORMERS line of mini-vehicles, kids can join the adventure and help BUMBLEBEE and OPTIMUS PRIME defeat the evil MEGATRON by racing to victory with the new ACTION FLEET TRANSFORMERS BATTLE TRACK set. The glory of winning depends on your skill; launch the BUMBLEBEE mini-vehicle, exclusive to this track set, at the correct time and send it crashing into MEGATRON who will crumble in defeat. Introduced in 2009, TRANSFORMERS mini-vehicles feature the robot version of characters unique to the TRANSFORMERS universe on the underside of each non-converting vehicle for easy identification.

ACTION FLEET TRANSFORMERS STEALTH FORCE OPTIMUS PRIME Vehicle
(Ages 4 & Up; Approximate Retail Price: $24.99; Available: Fall 2010)
Featuring electronic lights and sounds, motorized conversions and firing projectiles, kids can “bring to life” the epic TRANSFORMERS battle with this new vehicle from the ACTION FLEET TRANSFORMERS line. For covert combat, watch as select parts of this OPTIMUS PRIME semi-truck vehicle convert with the touch of a button to reveal stealth mode weaponry hidden inside to battle the evil DECEPTICONS like no other vehicle available.

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com . © 2010 Hasbro, Inc. All Rights Reserved. 

Category: Transformers Toy News | Submitted by: quartz - on: Saturday, 13th February 2010 at 10:37:30 GMT | Share: | Discuss: Read on

Transformers Toy News The Allspark have a little report from the US Toyfair on the Transformers Attacktix series.

The lineup includes Prime, Megatron (both included in a starter set), Prowl, Soundwave, Grimlock, Thrust, Bumblebee and Hot Rod
.

As The Allspark mention, Hot Rod uses his original name (which could not be trademarked), rather than the Hot Rodimus name.

Category: Transformers Toy News | Submitted by: Moonbug - on: Sunday, 11th February 2007 at 10:33:15 GMT | Share: | Discuss: Read on

Transformers Toy News Seibertron have a very nice round-up of information from the Activision talk on their up-coming Transformers Movie game, for PS2, PS3, X-Box 360 and WII, with a later version on PSP.

The game can be played from both Autobot and Decepticon perspective, and here's a round up of the features :-



  • Game will be available on: Wii, XBox 360, PS3, and PS2.
  • There will be an Autobot Game and a Decepticon Game for Nintendo DS, supporting 4 way multi-play.
  • PSP gets a version of the game (maybe different from all), but with 4 way Multi-Play.
  • Wii will get special Wiimote functions, such as throwing things, steering, etc.
  • You can play as 9 Autobots and Decepticons. Unplayable characters are going to be boss characters or other important charcters.
  • There will be unlockable characters and possibly movie characters that don't appear in the movie (like Wreckage).
  • There will be G1 references in the game.
  • It has a full interactive environment where you can pick things up and throw it at the enemy...including a Burger King sign.
  • Burger King and Pepsi references were in the game, so we know they are sponsors.
  • As the robot you can punch, shoot, jump, transform at will and drive/fly around when you are in vehicle mode.
  • Autotargeting will be available.
  • For game play, it reminded me of Grand Theft Auto, where you can run around the city (perspective was similar to GTA). The steering of the vehicle looked well done, where you could oversteer around turns, etc. If you caused too much ruckus the police would come and the pedestrians would go around screaming, especially if you were in Robot Mode (so being in disguise is important). Pedestrian interaction was not completed yet, but we were hoping you could pick up people and thrown them...jthat was ust our suggestion. The ability to use both modes via transforming was very effective because you could get away quick if you were getting beat bad.
  • Graphics were very good and very fluid, even on preproduction. Audio track we heard was a generic one for pre-production, but final game will have the movie score. Possibly the voices will be the same as in the movie. Cut scenses are being rendered by a company called Blur, that won many awards for game CGI.
  • Storyline is different based upon if you are an Autobot or a Decepticon, humans are part of the story, but not part of the game play. Because of the dual roles the Decepticons can win in this one.


Category: Transformers Toy News | Submitted by: Moonbug - on: Sunday, 11th February 2007 at 10:29:49 GMT | Share: | Discuss: Read on

Transformers Toy News The US Toy Fair took place in New York yesterday, with all the major US based Transformers fansites having people in attendence. Previously to the event Hasbro annouced what they wouild be showing off on the official website (Transformers Movie Prime, Transformers Movie Ultimate Bumblebee as well as the Prime helmet and gun). It was expected that the same toys shown at the UK Toy Fair would be shown, as well as a few of the Movie toys (though we expected most of the Movie toys to not be on display).

So, here's a round-up of what was there :-

Ultimate Movie Bumblebee, Leader Class Optimus Prime, Death Star Darth Vader, AT-AT Walker, Republic Gunship, Saesee Tiin's jedi Starfighter, Mace Windu Jedi Starfighter, Rebel Snowspeeder and a Republic Clone Turbo Tank.

As with the UK there was a seperate room for toys not allowed to be photo-graphed. These included Transformers Movie toys, Deluxes and Voyagers, Fast Action Battlers, Cyber Slammers and a few of the Robot Heroes.

TFW2005 have a round up of images and news.
Seibertron have their round-up as well.
The Allspark link to Altered States Magazine's articles on the Movie Optimus Prime voice-change helmet, and Movie Optimus Prime.


Category: Transformers Toy News | Submitted by: Moonbug - on: Sunday, 11th February 2007 at 10:24:06 GMT | Share: | Discuss: Read on

Transformers Toy News Hasbro have updated the official Transformers website with images of toys which will be shown at the US Toy Fair. The items include Transformers Movie Ultimate Bumblee, Transformers Movie Optimus Prime, Transformers Movie Optimus Prime voice change helmet and the Transformers Movie Optimus Prime Big Rig Blaster.

Here's what the site has to say:-

New York's annual American International Toy Fair this week is truly "More than Meets the Eye" with the first official look at some of the exciting products based on the live-action TRANSFORMERS feature film in theaters July 4, 2007. You can get a jump on the action when the world of TRANSFORMERS movie-based items hit retail stores on June 2, 2007 with additional items hitting in the Fall of 2007.

Movie Leader Optimus Prime

As featured on the cover of ToyFare 116, OPTIMUS PRIME appears in highly detailed robot and Semi tractor mode. Each mode realistically depicts OPTIMUS PRIME as he appears in the film.

In 2007, select figures across Leader, Voyager and Deluxe class feature AUTOMORPH TECHNOLOGY that enhances the vehicle to robot conversion of both AUTOBOT and DECEPTICON warriors. Moving one part of the robot or vehicle causes other parts to move, making armor plates and weapons shift automatically. Movie Leader OPTIMUS PRIME also features ADVANCED AUTOMORPHan automatic conversion that triggers both lights and sounds.

Consumers of all ages can try out the electronic lights and sounds in Leader Class figures on-shelf with a special "Try-Me" window. The package also includes the following details about the struggle between the AUTOBOTS and the DECEPTICONS:



For thousands of years, OPTIMUS PRIME and his AUTOBOTS have traveled through space in search of the AllSpark. For all that time, the AUTOBOT leader has held one goal in mind to protect the universe from the evil of MEGATRON. For this massive, metal warrior, nothing is more important than freedom; he will sacrifice all for its preservation. He has fought for centuries, modifying his body into an unstoppable war machine, preparing for that day he knows is coming when he and MEGATRON meet for one final battle!

Movie Leader OPTIMUS PRIME will be at retailers near you beginning June, 2, 2007 for a suggested retail price of $39.99; Ages 5 & up.

OPTIMUS PRIME VOICE CHANGER HELMET

For the first time fans of all ages can "become" the heroic and noble leader of the AUTOBOTS. This authentically detailed helmet features three modes: a VOICE CHANGER: make your voice sound like a robot, BATTLE PHRASES: OPTIMUS PRIME speaks key phrases and CONVERSION SOUNDS: press a button to hear OPTIMUS Prime change from truck to robot and back again. The OPTIMUS PRIME VOICE CHANGER HELMET will be available beginning June 2, 2007 for the suggested retail price of $29.99; Ages 5 & up.

OPTIMUS PRIME BATTLE RIG BLASTER

The OPTIMUS PRIME BATTLE RIG BLASTER brings role play into the world of "More than Meets the Eye." Play with it as a free-wheeling truck, but when it's time to battle just slip your hand into the back, and one-pull-conversion surprises the DECEPTICONS with OPTIMUS PRIME's hand and blaster that fires foam darts. The OPTIMUS PRIME BATTLE RIG BLASTER will be available beginning June 2, 2007 for the suggested retail price of $29.99; Ages 5 & up. Keep on the lookout for the STARSCREAM BARREL ROLL BLASTER which is soon to follow this summer!

ULTIMATE BUMBLEBEE



This fall, Earth's first line of defense against the DECEPTICONS is here! The ULTIMATE BUMBLEBEE is the most realistic TRANSFORMERS toy ever with amazing detail and special animatronic features that bring the toy to "life."

In car mode, BUMBLEBEE is an approximately 1/14 scale CAMARO concept with realistic car features. By rolling the vehicle you activate headlights and revving engine sounds. Stopping activates taillights and screeching brakes or crashing sounds

After you manually convert the car to robot mode, BUMBLEBEE stands an impressive 14" tall. With the touch of a button, robotic BUMBLEBEE comes to "life" with speech, music featuring DEVO's "Whip It", battle and conversion sounds and fully animated head, arms and wings. BUMBLEBEE's sound detection capabilities enable him to respond to noise, and he can also automatically aim and fire a missile.

Look the ULTIMATE BUMBLEBEE at retail this Fall for the suggested retail price of $89.99; Ages 5 & up.



Category: Transformers Toy News | Submitted by: Moonbug - on: Saturday, 10th February 2007 at 17:53:28 GMT | Share: | Discuss: Read on

Transformers Toy News Hasbro have announced they will be hosting a webcast from the US Toy Fair on Wednesday 14th February. Both Seibertron and TFW2005 will be at the event competing to report the latest news first.

The information expected from the show includes images of the Star Wars Transformers Death Star and Transformers Movie preview figures. Once again the Movie Figures are expected to be kept under wraps, although leaked versions have been on the internet for months.





Category: Transformers Toy News | Submitted by: Moonbug - on: Thursday, 8th February 2007 at 08:51:41 GMT | Share: | Discuss: Read on

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