Rather than posting several stories we have decide to post one simple story containing all of the official Transformers images of Transformers toys which were shown off at the New York Toy Fair.  The lines include Transformers Prime and Transformers Generations (which includes figures from the highly anticipated Transformers Fall of Cybertron game).

For us, the biggest news from the Toy Fair was the annoucement of the Marvel Universe Death's Head figure schedule for release in 2013.

TFW2005 have posted coverage from the Investors Event, linked to the New York ToyFair, covering Hasbro's vision for 2011.

Hasbro have sent out a release containing images of the toys that were shown at the US toy fair.  You can view our gallery here.

Hasbro have issued the following press release.

New BATTLE OPS BUMBLEBEE Action Figure and POWER CORE COMBINER Expression
Lead New Introductions For The Innovative And Popular Toy Line

PAWTUCKET, R.I. (February 12, 2010) — On the heels of launching 2009’s largest grossing movie and in anticipation of the next installment in 2011, the TRANSFORMERS brand from Hasbro, Inc. (NYSE: HAS) ramps up the play in 2010 with new offerings that build on the energy and excitement from the brand’s history and blockbuster film franchise. Featuring over-the-top action figures, unique role-play items and innovative twists on the TRANSFORMERS brand signature play pattern, the 2010 lineup offers dozens of toys, two exciting promotions and an expansive worldwide licensing program across all major categories to satisfy and excite the brand’s ever-expanding fan base.

This spring the AUTOBOTS, the heroic protectors of Earth, need help from their human allies in the N.E.S.T. GLOBAL ALLIANCE as the planet continues to face threats from the evil DECEPTICONS. Hasbro is inviting kids and fans to join the alliance through a special promotion that is currently underway. By collecting three stickers included in specially marked TRANSFORMERS products, kids and fans can join the N.E.S.T. GLOBAL ALLIANCE and mail away for a special edition RAVAGE figure not available anywhere else. The promotion requires a payment of $4.95 for shipping and handling charges to receive the special edition figure and the offer is good while supplies last. Requests must be postmarked by April 30 and received by May 14. Then, in the fall, kids can ‘live’ the TRANSFORMERS adventure as the “Hunt for the DECEPTICONS” promotion begins. Look for exciting details about this interactive promotion later in the year.

If fans can’t wait until 2011 for the next TRANSFORMERS movie they can watch online webisodes of “Cyber Missions,” featuring new TRANSFORMERS adventures. “Cyber Missions” finds the AUTOBOTS working with humans in the N.E.S.T. global alliance to defend Earth against the revenge-seeking DECEPTICONS. There will be 12 webisodes total which began airing online at www.TRANSFORMERS.com in early January and new webisodes will continue to air throughout the year.
BUMBLEBEE continues to be one of the most popular TRANSFORMERS heroes as he acts as both a defender and a warrior for good. The new BATTLE OPS BUMBLEBEE action figure continues to push the boundaries of TRANSFORMERS toy innovation and showcases two sides of BUMBLEBEE with features unique to each of these roles. For example, when serving as a guardian, BUMBLEBEE features more playful phrases along with authentic engine sounds and lights. Then, when converted into battle mode, BATTLE OPS BUMBLEBEE has missile launchers that pop out, a converting plasma cannon that lights up, and phrases that change to reflect his battle personality.

Expanding upon the essence of DEVASTATOR — a robot built by combining multiple construction vehicles — the TRANSFORMERS brand unveils the new POWER CORE COMBINERS expression that redefines the magic of combination play. The toys deliver an interchangeable system of robots, vehicles and weapons that escalates the level of fun and increases the number of robots within a child’s TRANSFORMERS toy universe.

For those wanting to engage in heroic AUTOBOT role play, the TRANSFORMERS line offers new items including the OPTIMUS PRIME CYBER SWORD toy which features lights, battle and conversion sounds, as well as key phrases from OPTIMUS PRIME.
And for the youngest AUTOBOT-in-training, the TRANSFORMERS brand unveils the new ACTIVATORS expression of action figures. Designed with the youngest TRANSFORMERS fans in mind, ACTIVATORS toys feature easier conversion from vehicle to robot modes than traditional TRANSFORMERS figures and are available in popular characters such as OPTIMUS PRIME, BUMBLEBEE and MEGATRON.
For more information about TRANSFORMERS promotions and products, consumers can visit www.TRANSFORMERS.com.

Highlights of new TRANSFORMERS products available in 2010 include:
TRANSFORMERS ACTION FIGURES
(Approximate retail price: DELUXE Scale $12.99; VOYAGER Scale $19.99; Leader Scale $44.99; Ages 5 & up; Available: Spring 2010)
For more than 25 years, TRANSFORMERS action figures have been known as “ROBOTS IN DISGUISE,” providing fans with the enjoyment of converting incredibly detailed, realistically styled vehicles into awesome battling alien robots. In 2010, Hasbro is offering a wide variety of all-new versions of fan-favorite characters, including OPTIMUS PRIME, BUMBLEBEE, MEGATRON and STARSCREAM in an array of scales: DELUXE, VOYAGER (larger scale), and LEADER (largest scale and includes lights and sounds).

TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99; Ages 5 & up; Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes – Battle and Guardian – BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.

TRANSFORMERS POWER CORE COMBINERS
The TRANSFORMERS POWER CORE COMBINERS introduce fans to an all-new assortment of figures that expand on the classic play pattern of the popular “ROBOTS IN DISGUISE.” This new expression of figures combine with one another, in dozens of variations, to create a wide variety of larger COMBINER robots, with each figure serving as various body parts and weapons. Available in 2-packs and 5-packs.

• TRANSFORMERS POWER CORE COMBINERS 2-Pack
(Approximate retail price: $9.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 2-Pack includes one SCOUT scale TRANSFORMERS figure and one MINI-CON scale figure. The SCOUT scale figure features a ‘robot’ mode and a ‘vehicle’ mode. The MINI-CON scale figure has four modes: ‘robot’ mode, robot weapon, vehicle weapon and Power-up Armor for combining with the central SCOUT scale figure in both robot and vehicle mode. 2-Pack figures are interchangeable with 5-Pack figures.

• TRANSFORMERS POWER CORE COMBINERS 5-Pack
(Approximate retail price: $19.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 5-Pack features teams of TRANSFORMERS characters that can combine together to form one large TRANSFORMERS figure. Each team consists of one SCOUT scale figure and four LEGENDS scale vehicles. The SCOUT scale figure features one ‘vehicle’ mode and two ‘robot’ modes and each of the LEGENDS scale vehicles can plug into the specially marked ports on the central SCOUT scale figure to instantaneously convert into an arm or leg using auto-conversion technology. All figures can be swapped out with one another to form multiple different combinations and new figures. 5-Pack figures are interchangeable with 2-Pack figures.

TRANSFORMERS ACTIVATORS
(Approximate retail price: $7.99; Ages 4 & up; Available: Spring 2010)
TRANSFORMERS ACTIVATORS toys, a new expression within the TRANSFOMERS toy line, feature conversion from vehicle to robot modes that’s easier than traditional TRANSFORMERS figures. Designed with the younger child in mind, conversion is triggered by pressing the AUTOBOT or DECEPTICON shield located on the figure and require only a few steps to fully change modes. TRANSFORMERS ACTIVATORS figures feature popular characters including BUMBLEBEE, OPTIMUS PRIME and MEGATRON.

TRANSFORMERS OPTIMUS PRIME CYBER SWORD
(Approximate retail price: $19.99; Ages 4 & up; Available: Fall 2010)
The TRANSFORMERS OPTIMUS PRIME CYBER SWORD allows kids to role play just like the fearless leader of the AUTOBOTS and reenact their favorite battle scenes. Kids will enjoy its electronic lights, battle and conversion sounds, as well as key movie phrases.

ACTION FLEET TRANSFORMERS BUMBLEBEE BATTLE TRACK Set
(Ages 4 & Up; Approximate Retail Price: $19.99; Available: Fall 2010)
Created specifically for the ACTION FLEET TRANSFORMERS line of mini-vehicles, kids can join the adventure and help BUMBLEBEE and OPTIMUS PRIME defeat the evil MEGATRON by racing to victory with the new ACTION FLEET TRANSFORMERS BATTLE TRACK set. The glory of winning depends on your skill; launch the BUMBLEBEE mini-vehicle, exclusive to this track set, at the correct time and send it crashing into MEGATRON who will crumble in defeat. Introduced in 2009, TRANSFORMERS mini-vehicles feature the robot version of characters unique to the TRANSFORMERS universe on the underside of each non-converting vehicle for easy identification.

ACTION FLEET TRANSFORMERS STEALTH FORCE OPTIMUS PRIME Vehicle
(Ages 4 & Up; Approximate Retail Price: $24.99; Available: Fall 2010)
Featuring electronic lights and sounds, motorized conversions and firing projectiles, kids can “bring to life” the epic TRANSFORMERS battle with this new vehicle from the ACTION FLEET TRANSFORMERS line. For covert combat, watch as select parts of this OPTIMUS PRIME semi-truck vehicle convert with the touch of a button to reveal stealth mode weaponry hidden inside to battle the evil DECEPTICONS like no other vehicle available.

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com . © 2010 Hasbro, Inc. All Rights Reserved. 

The Allspark have a little report from the US Toyfair on the Transformers Attacktix series.

The lineup includes Prime, Megatron (both included in a starter set), Prowl, Soundwave, Grimlock, Thrust, Bumblebee and Hot Rod.

As The Allspark mention, Hot Rod uses his original name (which could not be trademarked), rather than the Hot Rodimus name.

Seibertron have a very nice round-up of information from the Activision talk on their up-coming Transformers Movie game, for PS2, PS3, X-Box 360 and WII, with a later version on PSP.

The game can be played from both Autobot and Decepticon perspective, and here's a round up of the features :-

• Game will be available on: Wii, XBox 360, PS3, and PS2.
• There will be an Autobot Game and a Decepticon Game for Nintendo DS, supporting 4 way multi-play.
• PSP gets a version of the game (maybe different from all), but with 4 way Multi-Play.
• Wii will get special Wiimote functions, such as throwing things, steering, etc.
• You can play as 9 Autobots and Decepticons. Unplayable characters are going to be boss characters or other important charcters.
• There will be unlockable characters and possibly movie characters that don't appear in the movie (like Wreckage).
• There will be G1 references in the game.
• It has a full interactive environment where you can pick things up and throw it at the enemy...including a Burger King sign.
• Burger King and Pepsi references were in the game, so we know they are sponsors.
• As the robot you can punch, shoot, jump, transform at will and drive/fly around when you are in vehicle mode.
• Autotargeting will be available.
• For game play, it reminded me of Grand Theft Auto, where you can run around the city (perspective was similar to GTA). The steering of the vehicle looked well done, where you could oversteer around turns, etc. If you caused too much ruckus the police would come and the pedestrians would go around screaming, especially if you were in Robot Mode (so being in disguise is important). Pedestrian interaction was not completed yet, but we were hoping you could pick up people and thrown them...jthat was ust our suggestion. The ability to use both modes via transforming was very effective because you could get away quick if you were getting beat bad.
• Graphics were very good and very fluid, even on preproduction. Audio track we heard was a generic one for pre-production, but final game will have the movie score. Possibly the voices will be the same as in the movie. Cut scenses are being rendered by a company called Blur, that won many awards for game CGI.
• Storyline is different based upon if you are an Autobot or a Decepticon, humans are part of the story, but not part of the game play. Because of the dual roles the Decepticons can win in this one.

The US Toy Fair took place in New York yesterday, with all the major US based Transformers fansites having people in attendence. Previously to the event Hasbro annouced what they wouild be showing off on the official website (Transformers Movie Prime, Transformers Movie Ultimate Bumblebee as well as the Prime helmet and gun). It was expected that the same toys shown at the UK Toy Fair would be shown, as well as a few of the Movie toys (though we expected most of the Movie toys to not be on display).

So, here's a round-up of what was there :-

Ultimate Movie Bumblebee, Leader Class Optimus Prime, Death Star Darth Vader, AT-AT Walker, Republic Gunship, Saesee Tiin's jedi Starfighter, Mace Windu Jedi Starfighter, Rebel Snowspeeder and a Republic Clone Turbo Tank.

As with the UK there was a seperate room for toys not allowed to be photo-graphed. These included Transformers Movie toys, Deluxes and Voyagers, Fast Action Battlers, Cyber Slammers and a few of the Robot Heroes.

TFW2005 have a round up of images and news.
Seibertron have their round-up as well.
The Allspark link to Altered States Magazine's articles on the Movie Optimus Prime voice-change helmet, and Movie Optimus Prime.

Hasbro have updated the official Transformers website with images of toys which will be shown at the US Toy Fair. The items include Transformers Movie Ultimate Bumblee, Transformers Movie Optimus Prime, Transformers Movie Optimus Prime voice change helmet and the Transformers Movie Optimus Prime Big Rig Blaster.

Here's what the site has to say:-

New York's annual American International Toy Fair this week is truly "More than Meets the Eye" with the first official look at some of the exciting products based on the live-action TRANSFORMERS feature film in theaters July 4, 2007. You can get a jump on the action when the world of TRANSFORMERS movie-based items hit retail stores on June 2, 2007 with additional items hitting in the Fall of 2007.

Movie Leader Optimus Prime

As featured on the cover of ToyFare 116, OPTIMUS PRIME appears in highly detailed robot and Semi tractor mode. Each mode realistically depicts OPTIMUS PRIME as he appears in the film.

In 2007, select figures across Leader, Voyager and Deluxe class feature AUTOMORPH TECHNOLOGY that enhances the vehicle to robot conversion of both AUTOBOT and DECEPTICON warriors. Moving one part of the robot or vehicle causes other parts to move, making armor plates and weapons shift automatically. Movie Leader OPTIMUS PRIME also features ADVANCED AUTOMORPHan automatic conversion that triggers both lights and sounds.

Consumers of all ages can try out the electronic lights and sounds in Leader Class figures on-shelf with a special "Try-Me" window. The package also includes the following details about the struggle between the AUTOBOTS and the DECEPTICONS:



For thousands of years, OPTIMUS PRIME and his AUTOBOTS have traveled through space in search of the AllSpark. For all that time, the AUTOBOT leader has held one goal in mind to protect the universe from the evil of MEGATRON. For this massive, metal warrior, nothing is more important than freedom; he will sacrifice all for its preservation. He has fought for centuries, modifying his body into an unstoppable war machine, preparing for that day he knows is coming when he and MEGATRON meet for one final battle!

Movie Leader OPTIMUS PRIME will be at retailers near you beginning June, 2, 2007 for a suggested retail price of $39.99; Ages 5 & up.

OPTIMUS PRIME VOICE CHANGER HELMET

For the first time fans of all ages can "become" the heroic and noble leader of the AUTOBOTS. This authentically detailed helmet features three modes: a VOICE CHANGER: make your voice sound like a robot, BATTLE PHRASES: OPTIMUS PRIME speaks key phrases and CONVERSION SOUNDS: press a button to hear OPTIMUS Prime change from truck to robot and back again. The OPTIMUS PRIME VOICE CHANGER HELMET will be available beginning June 2, 2007 for the suggested retail price of $29.99; Ages 5 & up.

OPTIMUS PRIME BATTLE RIG BLASTER

The OPTIMUS PRIME BATTLE RIG BLASTER brings role play into the world of "More than Meets the Eye." Play with it as a free-wheeling truck, but when it's time to battle just slip your hand into the back, and one-pull-conversion surprises the DECEPTICONS with OPTIMUS PRIME's hand and blaster that fires foam darts. The OPTIMUS PRIME BATTLE RIG BLASTER will be available beginning June 2, 2007 for the suggested retail price of $29.99; Ages 5 & up. Keep on the lookout for the STARSCREAM BARREL ROLL BLASTER which is soon to follow this summer!

ULTIMATE BUMBLEBEE


This fall, Earth's first line of defense against the DECEPTICONS is here! The ULTIMATE BUMBLEBEE is the most realistic TRANSFORMERS toy ever with amazing detail and special animatronic features that bring the toy to "life."

In car mode, BUMBLEBEE is an approximately 1/14 scale CAMARO concept with realistic car features. By rolling the vehicle you activate headlights and revving engine sounds. Stopping activates taillights and screeching brakes or crashing sounds

After you manually convert the car to robot mode, BUMBLEBEE stands an impressive 14" tall. With the touch of a button, robotic BUMBLEBEE comes to "life" with speech, music featuring DEVO's "Whip It", battle and conversion sounds and fully animated head, arms and wings. BUMBLEBEE's sound detection capabilities enable him to respond to noise, and he can also automatically aim and fire a missile.

Look the ULTIMATE BUMBLEBEE at retail this Fall for the suggested retail price of $89.99; Ages 5 & up.

Hasbro have announced they will be hosting a webcast from the US Toy Fair on Wednesday 14th February. Both Seibertron and TFW2005 will be at the event competing to report the latest news first.

The information expected from the show includes images of the Star Wars Transformers Death Star and Transformers Movie preview figures. Once again the Movie Figures are expected to be kept under wraps, although leaked versions have been on the internet for months.