
This can be put down to a few things.
1. Most older fans had already imported Binaltech and Alternator Smokescreens.
2. Many parents felt the toys were overpriced
3. Lack of advertising and distribution of the Smokescreen.
4. Nort American Centric moulds
Most UK"ers were fed up with the year plus wait for these toys that was epect for most of these toys and so imported them. There was also a question as to whether Hasbro US"s license covered a worldwide release, when asked at OTFCC 2003 Hasbro said they did not know if it would. It had been reported that most Alternators would be missed out due to the cars not being in the UK market anyway.
20th Anniversary Optimus Prime is likely to face the same fate.