For those wondering just where filming for Transformers 5 is taking place right now the answer is Oxford. Shoot started yesterday and will continue until Sunday at various locations in and around the city centre. Having filmed at The Duke of Marlborough's estate near Woodstock yesterday, filming moves onto Radcliffe Square and Lincoln College over the next few days. Read more over on oxfordmail.co.uk.

We have found some new trademarks filed with the USPTO by Hasbro Inc. The trademarks are:

1. MICRONAUTS

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

Toys R Us Japan’s website has been updated with a new Transformers exclusive figue in the form of Geoffrey Prime! Yes you read that right, Geoffrey Prime is a repaint of the Transformers Adventure Team Warrior Optimus Prime repainted in the Toys R Us colors and named after the TRU giraffe mascot, Geoffrey. The figure will be available in limited quantities from October 8th 2016 priced at 1700 yen.

On 9th of october 2016 the german Transformers Fan Convention C.O.N.S. will return. For it’s eight iteration it will come to Viersen-Süchteln in 41749 at Kolpinghaus/Josefshaus on Ostring 33. This time we prepared an all new Live Quiz Show which will be held on stage for the first time ever in germany. As usual our masters of disguises can participate in our trademark Cosplay Contest. For all of the creative types we offer the chance to partake in our Fanart and Custom Contests. And to continue the tradition we will hold an on stage raffles which offer you the opportunity to win a fine selection of Transformers related Items. Ranging from DVDs to rare collectors figures.  We also invited many European Dealers, including some of europe´s finest, who will offer all sorts of Transformers Items from old to new and used to MISB. And if that’s not enough! We also invited John-Paul Bove from IDW Publishing who will hold a live stage presentation. He will be joined by Mister Lohmaier from Hasbro Germany. We will be doing a live Q&A with Mister Lohmaier containing the questions we collected on our website and every question you have to ask live at C.O.N.S. VIII.

For more information check our website here.

Tickets are on sale here.

The Program:

10:30 am - Admittance for the participants of the Cosplay & Contests

11:00 am - General admittance

11:15 am - Official welcome

11:30 am - Cosplayers model show on stage

12:15 pm - Live Quiz Show

01:00 pm - IDW Artist John-Paul Bove Presentation

02:00 pm - 1st Raffle

03:00 pm - Hasbro Interview - Question & Answers

04:00 pm - Transformers Quiz sheet turn-in

04:15 pm - End of voting for the Contests

04:45 pm - Announcement of the Contests Winners

05:00 pm - 2nd Raffle & Star Price raffling

06:00 pm - Thank Yous & Goodbyes

We are looking forward to each and every one of you and wish you a warm welcome to Germany and C.O.N.S. VIII.

Source: C.O.N.S., C.O.N.S. on facebook, Event on facebook

Hasbro Inc recently filed for a request to divide one of their Visionaries applications into multiple applicants. This is normally done when the applicant is unlikely to be granted the trademark and/or fails to provide previous use (if they have made a "prior use" claim).

Well the application has now been split and the original is still under serial number 85189225 whilst the new one is serial number 85984212.

The original application included all of these categories:

We have found some new trademarks filed with the USPTO by Hasbro Inc. The trademarks are:

1. MICROMACHINES

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

We have found some new trademarks filed with the USPTO by Hasbro Inc. The trademarks are:

1. TRANSFORMERS
2. TRANSFORMERS
3. THE INTERCHANGEABLE WORLD OF THE MICRONAUTS

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

The official images of Sqweeks and  Crosshairs have been revealed for Transformers: The Last Knight which yuo can view below.

The first official image of Transformers: The Last Knight Hot Rod has been revealed now via official Transformers Movie social media. You can view the image below

Morning,

We have recently released our SDCC 2016 Exclusive lines to general sale, as previously these were only available at the recent London Film and Comic Con. Please see our press release below. I am hoping that this news is of interest to you and that you would share this with your followers. If I can supply any further information, please feel free to reply to this email.

"We are proud to announce that after the success of London Film and Comic Con, A1 toys in association with Hasbro are now releasing the final stock available of our San Diego Comic Con 2016 Hasbro Exclusives.

Being collectors ourselves we share your excitement in this news and hope that everyone gets a chance to own one or all of these fantastic collectibles.

The SDCC 2016 Exclusives listed below are now available from www.a1toysexclusives.com or www.a1toys.com whilst stock last.

Star Wars 6" Black Series Obi Wan Kenobi that includes Princess Leia Hologram with light up and sound features.

Transformers Titans Returns Fortress Maximus.

My Little Pony Discord and Fluttershy twin pack.

Transformers Titans Returns 3 pack including Sentinel Prime, Charon (aka Brainwave) and Windblade.

We are also offering the much sought after SDCC 2015 Star Wars 6" Black Series First Order Stormtrooper again.

Once these are gone, they're gone!"

We have found some new trademarks filed with the USPTO by Hasbro Inc. The trademarks are:

1. PRIME

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

TFNation have made an announcement that the Angry Birds Transformers team from Exient will be in attendance at their first Transformers convention, TFNation 2016, which takes place in Birmingham between the 19th and 21st of August.

Transmission Initiated
Transmission ID: 000041
TFNation_2016
Operation: The Angry Birds Transformers let fly!

Ben’s World of Transformers (or BWTF.com) have posted a photograph taken of a large billboard in New York City which is advertising the next Transformers film, Transformers: The Last Knight and features Optimus Prime facing up against either three "dragons" or a three-headed dragon, a Decepticon flag hoisted atop a space vessel of some kind. Whatever the case, it already looks like the cast of villains for Transformers 5 will be an interesting one.

Hasbro Acquires Boulder Media Animation Studio

Hasbro Expands TV and Feature Film Capabilities with Purchase of Irish Animation Studio

PAWTUCKET, R.I.–(BUSINESS WIRE)– Hasbro, Inc. (NASDAQ: HAS) today announced that it has acquired Boulder Media, a multi-award winning Irish animation company based in Dublin. Boulder has produced a variety of award-winning series for Cartoon Network, Nickelodeon, Disney and BBC. As a wholly-owned subsidiary, Boulder will continue to produce animated series on behalf of third-party clients, in addition to producing animation projects for Hasbro’s best-known brands. Terms of the transaction, which closed on July 13, 2016, were not disclosed.

“At Hasbro, we’re building our brands through storytelling, and today, we’re telling richer stories across more platforms than ever before,” said Brian Goldner, Hasbro’s Chairman, President and Chief Executive Officer. “We are also reinventing traditional modalities of animation production, both creatively and financially. With Boulder, we will deliver the highest quality animation that will engage our audiences with deep storytelling and great characters in a very cost-efficient manner.”

Founded in 2000 by Robert Cullen, Boulder is one of the fastest growing animation studios in Ireland with approximately 150 full-time employees. Boulder will retain its brand and report into Stephen Davis who leads Hasbro’s entertainment and consumer products licensing division. In February 2016, Hasbro was ranked No. 3 on Fast Company’s list of Most Innovative Companies in Hollywood.

“As one of the largest independent studios producing animation in Hollywood, the time is right for Hasbro to acquire its own animation studio, allowing us to expand our animation and storytelling capabilities even further,” said Stephen Davis, Executive Vice President and Chief Content Officer, Hasbro. “In Boulder, we have found one of the most progressive, innovative and creative teams in the business. We are thrilled to partner with Rob Cullen, Pete Lewis, Jenni MacNeaney and the entire Boulder team as we significantly enhance the execution of our story-led Brand Blueprint strategy.”

“Boulder and Hasbro have ambitious plans for growth, and working together, we will substantially expand our team and our business,” said Robert Cullen, Creative Director, Boulder. “We’re thrilled to have the opportunity to bring to life the Hasbro stories and characters that mean so much to our team, and join a company that’s emerging as an entertainment powerhouse.”

About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, Allspark Pictures, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About Hasbro Studios and Allspark Pictures

Hasbro Studios is responsible for entertainment, brand-driven storytelling for Hasbro across television, commercial productions and short-form content. It develops, produces and distributes content based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY, and LITTLEST PET SHOP. Many of its series air on Discovery Family Channel and on networks and digital platforms in more than 190 territories globally. Since its formation in 2009, the studio has received ten Daytime Emmy wins.

On the film side through its film label Allspark Pictures, the Company has developed and produced a number of features based on Hasbro’s brands. Films in development or planned for release include OUIJA 2 (Universal), MY LITTLE PONY: THE MOVIE (Lionsgate), MAGIC: THE GATHERING (21st Century Fox), PLAY-DOH (21st Century Fox), TRANSFORMERS 5, 6 and 7 (Paramount) and the Cinematic Universe (Paramount) which includes GI JOE, MICRONAUTS, M.A.S.K, ROM and VISIONARIES.

About Boulder Media

Boulder Media is a multi-award winning Irish animation company based in Dublin. One of Ireland’s largest animation studios, it has produced many great shows for Nickelodeon, Cartoon Network, BBC and Disney, including Wander Over Yonder for Disney, and Go Jetters and Danger Mouse for BBC. Learn more at www.bouldermedia.tv/.

© 2016 Hasbro, Inc. All Rights Reserved.

HAS-PR

Hasbro have issued a press release revealing details for the upcoming Cybertron Con 2016 which is set to take place in China at Shanghaimart Expo from July 29th to 31st. You can find a summary of the key points below as well as the full press release underneath that.

·Toy Exhibit – Cybertron Con 2016 will hold a toy exhibit featuring hundreds of Transformers toys from across the franchise's history

·Peter Cullen Appearances – Peter Cullen will hold fan meeting panels and limited autograph sessions, 150 a day, at the event.

·Guest Appearances – Transformers Prime concept artist Walter Gatus, Hasbro Development director of Hasbro’s TV and film division Josh Feldman, Takara Tomy designers Shogo Hasui and Yuki Hisashi and IDW comic collaborators Sara Pitre-Durocher, James Raiz and Alex Milne

·Statues – The event will feature a five-meter high Optimus Prime statue, as well as a number of other costumed Autobot and Decepticon characters roaming the expo floor

·Limited Edition Collectibles – Limited edition Transformers merchandise shall be on sale including the San Diego Comic-Con special edition products.

·TF Tmall –The launch of the TF Tmall flagship store, which will host a series of promotions and other surprises throughout the convention

·Fan Art Competition

·Family Zone – An area for kids and parents to create their own Transformers characters at the 3D Brush Workshop, partake in a coloring game and more

Cybertron Con Landing in Shanghai this Summer

Hasbro Brings Authentic Transformers Global Celebration to Chinese Fans

July 12, 2016, Shanghai – Today Hasbro Inc. officially announced that the 2016 TRANSFORMERS Cybertron Con will be presented to Chinese fans at the Shanghaimart Expo in Shanghai from July 29th to 31st. The convention will be the largest Transformers fan celebration ever held in China, offering attendees the chance to engage with the brand, experience some of the latest toys and consumer products, view exclusive previews of Transformers content and meet some of the most notable names associated with the franchise, including concept designers, illustrators, writers and voice actors.

From the earliest toy series launched by Takara, to Hasbro’s popular G1 TV series, through comics, video games and feature films, the Transformers brand has become deeply rooted in the hearts of fans around the world. The original animated series debuted on TV in the 1980s in China and has become a shared childhood memory for a generation. TRANSFORMERS Cybertron Con will take fans on a journey through the history of the Transformers franchise, exhibiting hundreds of the most iconic toys released between the brand’s launch in the early 1980s through some of the best-selling items available today.

The convention will also offer fans the chance to interact with a five-meter high Optimus Prime Statue and costumed characters of other notable Autobots and Decepticons which are customized for Shanghai Cybertron Con.

One of the biggest VIP guests at Cybertron Con will be Peter Cullen, the voice actor behind Optimus Prime. Peter has worked on the Transformers franchise for more than 30 years and has provided his talents to each of the blockbuster feature films inspired by the brand. He will host fan meeting panels on both days of the convention, with a limited 150 autograph opportunities each day for fans to buy.

Other notable attendees will include Walter Gatus (concept artist of Transformers: Prime), Josh Feldman (Development director of Hasbro’s TV and film division) and Takara Tomy designers Shogo Hasui and Yuki Hisashi from Takara Tomy, who are responsible for numerous well-known Transformers characters. The two designers will attend the autograph session for three days and attend the Q&A session at main stage on Saturday and Sunday.

TRANSFORMERS Cybertron Con will also feature appearances from Sara Pitre-Durocher，James Raiz and Alex Milne, who have each written for IDW’s Transformers comic series.

Fans in attendance can also take part in a fan works contest, in which Transformers-related works of illustration, coating and modeling are to be rated by special guests. Amateur competitors from China can bring extraordinary works with them. If you have some talent to offer, join the Fan Art Competition before July 15, 2016, and showcase your passion and imagination with the best of your works. This Fan Art Competition are endorsed by Hasbro and IDW. Winners will be rewarded with abundant of prizes, as well as potential opportunities to work on official Transformers production. This is truly a dream come true for the fans.

Devoted players will turn the trial play area of the Game Zone into a battlefront. For collectors, Hasbro will bring San Diego Comic Con special edition products to 2016 Cybertron Con. Additionally, over 20 Hasbro authorized dealers will be on hand selling various products, including hundreds of types of authorized toys. Their booths will occupy much of the 8500 square meter exhibition hall.

Fans are also welcomed to bring their children to the family zone at TRANSFORMERS Cybertron Con, which is orchestrated for parent-child interaction. Kids can create their own Transformers’ characters at 3D Brush Workshop, enjoy the unique Transformers coloring game, and send postcards with exclusive stamp on it to their beloved superheroes at Transformers-themed post-office. There are also various interesting games waiting for the new generation of fans to have a try.

Additionally, TF Tmall flagship store will be launched officially on the same day of TRANSFORMERS Cybertron con opening, in which, there will be a series of promotions and some surprises brought from the Cybertron Con. Please visit our Tmall or Cybertron Con Website for more information. Stay tuned!

“TRANSFORMERS Cybertron Con in Shanghai is an important event for Hasbro and the Transformers franchise as a whole,” said Michael Zhang, Country Head, Hasbro China. “The Chinese public has been extremely receptive to the Transformers brand, and it’s exciting to bring such a marquee event to them directly. Hasbro strives to offer fans new and immersive brand experiences, and this convention will deliver on that with rich content, engaging exhibits and live interactions.”

Vicky Au, the Managing Director from FM Group, organiser of 2016 TRANSFORMERS Cybertron Con, said to the reporters: “I’m sure the TRANSFORMERS Cybertron Con in Shanghai will be an unprecedented celebration. FM Event will try its best to ensure that fans and audience at the Con have a wonderful time. There is even one more good news: ‘Transformers Challenge’, the large indoor sport challenge event licensed by Hasbro, will be launched on August in Shanghai and Guangzhou. Every challenger will wear a RFID bracelet which records the score of each challenge to redeem souvenir. Come together with your friends and families in summer!”

To find out more about Cybertron Con, please click www.cybertroncon.cn