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Transformers News: Category - "All News Stories"

Welcome to the Transformers At The Moon news desk

This area of the website is dedicated to Transformers news. Currently this website contains 11107 news stories divided over 741 pages. You can submit a news story by using our news submission page.

You can browse the news stories contained within this section by using the page jump buttons below. To filter the news stories, please use the tabs that you will find directly below this introduction and before the results area.

You can browse the news by category by clicking on the Browse News Categories option. From there a list of categories will appear, along with their description. Simply click on the category that you are are after and those news stories will appear.

You can also view the news stories by using the Tag Cloud which contains the most frequently used tags or by using the Tag Index section from which you can filter the news stories to only include stories with specific tags, such as "Transformers Toys", "UK Release", "Optimus Prime", "eBay", "YouTube" etc.

Browse By Category

Below you will find a list of the categories in which news stories on this website are published. Simply click on the category to view the latest news stories within that category.
  1. AFA Graded Transformers - AFA graded Transformers related news and information. For more details regarding AFA Transformers including the latest ratings, going prices and how to get your figure rated, please visit www.afatransformers.com.
  2. G.I. Joe - We are also fans of G.I-Joe and so on occasionally we run news stories related to that Hasbro line, primarily related to the live action films.
  3. Lucky Draw Transformers - These news stories are reported both on Lucky Draw Transformers .com as well as Transformer Toys .co.uk
  4. Older News
  5. Site Sponsors - News relating specifically to our website sponsors.
  6. The Visionaries.net - The news stories within this category appear on The Visionaries.net as well as Transformers At The Moon
  7. Toy Industry News - This section contains toy industry related news stories, including press releases, NPD sales charts and other events that may have a knock on affect to Hasbro Inc, TakaraTomy or Transformers in general.
  8. Trans-Europe Express Group News - The Trans-Europe Express was a Yahoo! Group where a few people collaboration to share information on what was going in within Europe relating to Transformers as well as promoting a united European fan community.
  9. Transformer Toy Sightings - This is where you will find toy sighting related news stories.
  10. Transformers Animated - Transformers Animated was the cartoon / comic / toy form that the Transformers took from late 2007 until 2010. These news stories are published on Transformers Animated.com as well as on Transformers At The Moon
  11. Transformers Cartoons
  12. Transformers Comic News
  13. Transformers Convention News
  14. Transformers Interviews and Articles
  15. Transformers Merchandise
  16. Transformers Movie News
  17. Transformers Power Core Combiners - News related to the 2010 Transformers subline known as the Power Core Combiners. These news stories are published both on Transformers At The Moon as well as Transformers Power Core Combiners.com.
  18. Transformers Product Listings
  19. Transformers Rumours
  20. Transformers Toy News
  21. Transformers Trademark News - News stories relating to trademark applications that Hasbro Inc have made with the USPTO. These stories are always broken here first.
  22. Transformers: Prime - Transformers: Prime is the name of the 2010 CGI Transformers cartoon which aired on the Hasbro-Discovery joint TV channel The Hub in the fall of 2010 within the US.
  23. Website Bug Fixes
  24. Website Competitions
  25. Website Updates

Popular News Tags

Below you will find a tag cloud of the most popular news story tags. Simply click on the tag to view all associated stories. Tag clouds are not always the most useful output of tagging, and so you can also browse the news stories using our tag index by clicking on the tag index tag below the tag cloud.

Tag Index

From this section you can browser through all of the possible tags that may have been assigned to a news story. The number of stories tagged to each tag appears within brackets after the tag name. E.G Megatron (456) means that 456 news stories have been tagged with the phrase "Megatron". To navigate, simply use the top bar to browse by the first character of the tag phrase.

Introduction Browse News Categories Tag Cloud (popular) Tag Index

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Transformers Toy News

The first official image of the upcoming Masterpiece Optimus Primal toy has been shown. The image is of a CGI render of the character who will be released next yeat to commerate the 20th anniversary of Beast Wars.

Category: Transformers Toy News | Submitted by: quartz - on: Monday, 21st December 2015 at 09:00:40 GMT | Share: | Discuss: Read on

Transformers Trademark News

We have found some new trademarks filed with the USPTO by Hasbro Inc. The trademarks are:

  1. M.A.S.K. MOBILE ARMORED STRIKE KOMMAND

The mark is purely within the Entertainment category and follows on from the recent news that Hasbro are looking at bringing M.A.S.K, G.I.Joe, Rom, Micronauts and Visionaries together within the same cinematic universe.

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

Category: Transformers Trademark News | Submitted by: TFATM - on: Friday, 18th December 2015 at 08:01:14 GMT | Share: | Discuss: Read on

Transformers Movie News

Well the cats out of the bag as Hollywood Reporter are reporting that Paramount Pitures are teaming up with  Hasbro Inc to create a Universe based on five of Hasbro's properties Transformers, G.I.Joe, Micronauts, M.A.S.K, Visionaries and ROM.

Transformers and G.I.Joe have already had live-action films with Micronauts being in the work for a long time and Visionaries being planned for revival for over 5 years (we broke down the state of Visionaries over on TheVisionaries.net a while back). A reboot of M.A.S.K has also been in the work for ten years with the original order of brand release set to be Transformers , G.I.Joe, Micronauts, M.A.S.K and Visionaries, ROM we don't know about.

According to the report Paramount Pictures are announcing a new deal with Hasbro on Tuesday that will see Paramount and Allspark Pictures, Hasbro’s film label, build an interconnected, cross-property onscreen universe, featuring characters from five of Hasbro’s other brands: G.I. Joe, Micronauts, Visionairies, M.A.S.K. (Mobile Armored Strike Kommand) and ROM.

The site goes on to state that Allspark Pictures will produce the films with Brian Goldner (President and CEO of Hasbro), Stephen Davis (Exec VP and Chief Content Officer) and Josh Feldman (head of film development) working with Paramount Pictures to shape the universe.

You may wonder how these brands will be able to work together, well it's actually a pretty easy process. M.A.S.K, G.I.Joe and Transformers can all take place on Earth with the first two lines easily crossing over and the latter having a 30 years history of collaboration. Visionaries can easily take place on an alien planet that the Transformers could visit perhaps even playing a part in the Great Cataclysm though on a world where technology has failed they may well fit into some of the original mythology for season2. ROM again could also cross over with Transformers for an adventure in space whilst the new Micronauts film, originally with JJ Abrams on board, was planned as being a Transformers prequel anyway .

Expect more on this story in the coming days, weeks and months.

EDIT - Whilst the article does not directly suggest that Transformers will be a part of this on-screen universe, Micronauts has already been mentioned various times as being set within the TF universe and it makes joining the brands far easier to do with a race that can travel the stars

Category: Transformers Movie News | Submitted by: quartz - on: Tuesday, 15th December 2015 at 16:27:07 GMT | Share: | Discuss: Read on

Transformers Movie News

In an interview with CinePop Mark Wahlberg has confirmed that he will reprise his role as Cade Yeager in the fifth live action Transformers movie.  A director is still to be confirmed for the movie, the first in a new trilogy, though with Mark's return it is increasingly likely that Michael Bay will return to direct TF5

 

Category: Transformers Movie News | Submitted by: quartz - on: Tuesday, 15th December 2015 at 09:16:21 GMT | Share: | Discuss: Read on

Transformers Toy News

Seibertron are reporting a blast from the past as Kellogs Canada have teamed up with Hasbro to run a campaign on the boxes of cereal packets to give away Hasbro toys and games which includes Transformers!

These types of campaigns were extremely popular during the 1980s and so it's nice to see them return.

You can read more about the campaign and see the images over on Seibertron.com

Category: Transformers Toy News | Submitted by: quartz - on: Friday, 11th December 2015 at 08:15:23 GMT | Share: | Discuss: Read on

Transformers Product Listings

TakaraTomy Mall have released images of their latest Transformers Unite Warriors box set Grand Galvatron.  For the set TakaraTomy are releasing many of the previously unreleased in Japan and unused alternate toolings for the combiner who features a fairly cartoon accurate Voyager "Tactician Cyclonus", a retool of Skydive as Ghost Starscream,  using unreleased G1 Seeker head, a retool of Air Raid caleld Curse Armada Thrust, a redeco of Offroad based on Transformers Prime Breakdown called Zombie War Breakdown (his Japanese name in Prime), and finally a redeco of Rook as Wandering Roller based on the IDW character and former partner of Optimus Prime!  They all combine into a form resembling Galvatron II.  Pre-orders are open now

Category: Transformers Product Listings | Submitted by: quartz - on: Tuesday, 8th December 2015 at 09:30:47 GMT | Share: | Discuss: Read on

Transformers Product Listings

The assortments for the upcoming 2016 Transformers figures has been revealed as well as the Hasbro ToyShop website being updated with two new listings so you'll find a summary of both below.

2016 Breakdown

Transformers Generations Alt Modes Blind Box Figures Case
Availability: January 2016
Suggested Retail Piece Price: $6.99
Transforming your Autobots and Decepticons has never been easier! The Transformers Generations Alt Modes Blind Box Figures Series 1 changes with a flick of the wrist, and each blind-boxed figure is a fun surprise. Will you get Bumblebee, Starscream, or someone else entirely? We don't know - it's a mystery!

Case includes 24 individually packaged robots.
Breakdown not available at this time.

UPC: 630509406548

 

Transformers Rescue Bots Rescue Rigs Wave 1 Case
Availability: January 2016
Suggested Retail Piece Price: $21.49
Transform for adventure with the Transformers Rescue Bots Rescue Rigs! Each transforming robot can change to a cab and connect to a trailer for even bigger adventures. Case includes 3 individually packaged figures with accessories:
Item No. Qty. Name UPC
B4952AS00 2 TRA RBT HOOK AND LADDER HEATWAVE 630509377633
B4953AS00 1 TRA RBT CAPTURE CLAW CHASE 630509374939
(subject to change)

Transformers Rescue Bots Mini-Cons Wave 1 Case
Availability: January 2016
Suggested Retail Piece Price: $5.49
New friends for a fun adventure! The Transformers Rescue Bots Mini-Cons feature awesome robotic sidekicks with amazing powers - they transform in to gear for your Rescue Bots team! Case includes 6 individually packaged partners:
Item No. Qty. Name UPC
B4955AS00 3 TRA RBT SERVO 630509374960
B4956AS00 3 TRA RBT DRAKE THE DRAGON BOT 630509374953
(subject to change)

Transformers Rescue Bots Adventure Playsets Wave 1
Availability: January 2016
Suggested Retail Piece Price: $16.49
Every adventure has to start somewhere - so why not in the Transformers Rescue Bots Adventure Playsets? Each individually packaged playscape includes figures, accessories, and cool gear to keep an eye out for trouble. Case sports 3 individually packaged playsets:
Item No. Qty. Name UPC
B4964AS00 2 TRA RBT GRIFFIN ROCK GARAGE 630509375080
B4965AS00 1 TRA RBT GRIFFIN ROCK POLICE STATION 630509377664
(subject to change)

Transformers Rescue Bots Megabots Wave 1 Case
Availability: January 2016
Suggested Retail Piece Price: $21.49
The next big thing is here! Transformers Rescue Bots Megabots bring you giant transforming robots that turn in to really cool vehicles. By land or by sea, these colorful characters are here to save the day! Case includes 3 individually packaged robots in disguise:
Item No. Qty. Name UPC
B4967AS00 2 TRA RBT DEEP WATER RESCUE HIGH TIDE 630509400638
B6580AS00 1 TRA RBT OPTIMUS PRIME 630509400621
(subject to change)

Transformers Robots in Disguise Battle Packs Wave 2 Case
Availability: January 2016
Suggested Retail Piece Price: $16.49
Gear up! The Transformers Robots in Disguise Mini-Con Battle Packs travel in groups! Armored robot humanoids and creatures team up to fight the good fight. For Earth, for Cybertron, for the entire Universe - add these Deployers to your army and save us all!

Case includes 4 individually packaged Mini-Con 4-packs:
Item No. Qty. Name UPC
B5602AS00 2 TRA RID MINICON BUMBLEBEE W MAJOR MAYHEM 630509386741
B5603AS00 2 TRA RID MINICON GRIMLOCK VS DECEPT BACK 630509386758
(subject to change)

Transformers Robots in Disguise Titan Hero Figures Wave 3
Availability: January 2016
Suggested Retail Piece Price: $10.99
From the TV show! Beast-based Decepticons and heroic Autobots are back in Transformers Robots in Disguise Titan Hero Figures Wave 3. Each 12-inch figure has moving limbs and is ready for big action. Ages 4 and up.

Case includes 8 individually packaged action figures:
Item No. Qty. Name UPC
B1295AS00 2 TRA TITAN HERO OPTIMUS PRIME 630509281442
B1296AS00 2 TRA TITAN HERO BUMBLEBEE 630509281459
B4677AS00 2 TRA TITAN HERO GRIMLOCK 630509363872
B4678AS00 2 TRA TITAN HERO AUTOBOT DRIFT 630509363889
(subject to change)

Transformers Robots in Disguise Legion Wave 5 Revision 1
Availability: January 2016
Suggested Retail Piece Price: $6.99
From the TV show! Transformers Robots in Disguise Legion Wave 5 Case sports 8 individually packaged 3-inch robots which convert to cool disguises like police cars and dinosaurs. Measure approximately 3-inches. Ages 6 and up. This case includes 8 individually packaged figures:
Item No. Qty. Name UPC
B0892AS00 1 TRA RID STRONGARM 630509266012
B0894AS00 1 TRA RID OPTIMUS PRIME 630509265961
B0895AS00 1 TRA RID GRIMLOCK 630509283668
B0896AS00 1 TRA RID SIDESWIPE 630509283651
B4681AS00 1 TRA RID LEGION WINDBLADE 630509363360
B4682AS00 1 TRA RID LEGION CLAMPDOWN 630509363377
B4683AS00 1 TRA RID LEGION THUNDERHOOF 630509363353
B4684AS00 1 TRA RID LEGION AUTOBOT DRIFT 630509363346
(subject to change)

Transformers Robots in Disguise Warriors Wave 5 Revision 1
Availability: January 2016
Suggested Retail Piece Price: $15.99
From the TV show! The Transformers Robots in Disguise Warriors Wave 5 Revision 1 are deluxe figures with big personalities. Autobots and Decepticons change from robot to vehicle and back again, and each figure has a unique code on it which can interact with an exciting app available for most major smartphones! Measure approximately 5-inches tall. Ages 6 and up.

Case of 8 individually packaged figures includes:
Item No. Qty. Name UPC
B0909AS00 2 TRA RID WARRIOR STEELJAW 630509266265
B0912AS00 1 TRA RID WARRIOR AUTOBOT DRIFT 630509283811
B1733AS00 1 TRA RID WARRIOR SIDESWIPE 630509314171
B4685AS00 1 TRA RID WARR BLZZRD STRIKE OPTIMUS PRIME 630509363513
B4686AS00 1 TRA RID WARRIOR DECEPTICON FRACTURE 630509363544
B4687AS00 1 TRA RID WARRIOR MEGATRONUS 630509363551
B4688AS00 1 TRA RID WARRIOR NIGHT STRIKE BUMBLEBEE 630509363568
(subject to change)


Transformers Robots in Disguise Warriors Wave 6
Availability: December 2015
Suggested Retail Piece Price: $15.99
From the TV show! The Transformers Robots in Disguise Warriors Wave 6 are deluxe figures with big personalities. Autobots and Decepticons change from robot to vehicle and back again, and each figure has a unique code on it which can interact with an exciting app available for most major smartphones! Ages 6 and up.

Case of 8 individually packaged figures includes:
Item No. Qty. Name UPC
B0910AS00 1 TRA RID WARRIOR STRONGARM 630509266241
B1733AS00 1 TRA RID WARRIOR SIDESWIPE 630509314171
B4685AS00 1 TRA RID WARR BLZZRD STRIKE OPTIMUS PRIME 630509363513
B4687AS00 1 TRA RID WARRIOR MEGATRONUS 630509363551
B4688AS00 1 TRA RID WARRIOR NIGHT STRIKE BUMBLEBEE 630509363568
B5596AS00 1 TRA RID WARRIOR THUNDERHOOF 630509386871
B5597AS00 1 TRA RID WARRIOR QUILLFIRE 630509386765
B5598AS00 1 TRA RID WARR BLIZZARD STRK AUTOBOT DRIFT 630509386703
(subject to change)


Transformers Robots in Disguise Tiny Titans Wave 5 Case
Availability: December 2015
Suggested Retail Piece Price: $2.49
(NO PICTURE AVAILABLE OF ASSORTMENT)
Get a whole case! Transformers Robots in Disguise Tiny Titans Wave 5 Case brings you 24 individually packaged Autobots and Decepticons in blind-bagged non-transforming minifigure form. All of your favorites are here - if you're lucky! Each bagged figure is a fun surprise. Will you get Autobots, Decepticons, or another exciting surprise? Ages 4 and up.

Case of 24 individually packaged figures includes 24x Tiny Titans Series 5 (subject to change)

Item No. Qty. Name UPC
B5840AS00 24 TRA TINY TITAN SERIES 5 630509385874


Transformers Robots in Disguise Mini-Cons 4-Pack
Availability: January 2016
Suggested Retail Piece Price: $18.99
Prepare for battle with the Transformers Robots in Disguise Mini-Cons 4-Pack! Many Mini-Cons can be yours in this exciting collection of cool miniature Cybertronians. Load them up in a launcher, and get ready to watch the sparks fly - figuratively, of course.
UPC: 630509386888

Transformers Generations Combiner Wars Leader Wave 2 Case
Availability: February 2016
Suggested Retail Piece Price: $49.99
Transform from tank to robot and back again with Transformers Generations Combiner Wars Leader toys!
Each 9-inch transforming robot includes a firing rocket and a whole suit of blasters, plus a collectible card.
Vehicle mode features opening cockpit and retractable landing gear!
Transform a giant robot in disguise with the Transformers Generations Combiner Wars Leader Wave 2 Case! Each 9-inch tall robot transforms into an awesome jet, ready to enter the struggle for intergalactic supremacy with cool accessories and firing rockets. Each Seeker toy features a firing rocket and multiple clip-on guns!

Ages 8 and up. This case includes 2 individually packaged figures:
Item No. Qty. Name UPC
B2444AS00 1 TRA GEN LEADER STARSCREAM 630509314300
B4669AS00 1 TRA GEN LEADER SKYWARP 630509368419
(subject to change)

 

Hasbro ToyShop has been updated with new listings for Combiner Wars Pipes and Robots In Disguise Megatronus

Autobot Pipes

This super-smart Autobot Pipes figure picks up junk gadgets like they were treasures! He’s a super robot fighter and he’ll be a match for any Decepticon who tries to take him on. When he’s in robot mode, he’ll fend off Decepticons with his powerful blaster – and he’ll run them over when he’s in semi truck mode! Keep converting him back and forth so he can handle whatever his foes dish out!

•Includes figure, accessory, collector card and instructions.

•2-in-1 Autobot Pipes figure
•Figure converts from robot mode to semi truck mode
•Includes blaster
•Changes in 8 steps
•Includes collector card

Megatronus

Autobots beware, because this Warrior Class Decepticon Megatronus figure converts in a heartbeat from robot mode to tank mode, and he’s got a mighty blade that will make his foes think twice about taking him on! He converts in 7 steps to either mode, and kids can keep converting him back and forth to keep the adventure going. When the battle is over for the day, scan the figure’s badge into the Transformers Robots in Disguise app (device not included) to unlock the characters for awesome virtual combat. Transformers adventures will be off the hook with this Megatronus figure!

•Includes figure and accessory.

•2-in-1 Warrior Class Megatronus figure
•Figure converts from robot mode to tank mode and back
•Includes blade
•Converts in 7 steps
•Scan the figure’s badge to unlock the character in the Transformers Robots in Disguise app (device not included)

Category: Transformers Product Listings | Submitted by: quartz - on: Thursday, 3rd December 2015 at 09:03:18 GMT | Share: | Discuss: Read on

Transformers Cartoons

Nicole Dubuc has confirmed, via Twitter, that a female Rescue-bot is on the way in the fourth season of the Transformers cartoon. You can view a copy of the twitter confirmation below

Category: Transformers Cartoons | Submitted by: quartz - on: Wednesday, 2nd December 2015 at 09:38:48 GMT | Share: | Discuss: Read on

Transformers Toy News

Hasbro Inc have announced that Trypticon was the winner of their Titans Return Titan Class fan poll meaning that the giant Decepticon city-former will be made into a Titan Class figure and will be released in the Autumn / Fall of 2017

Category: Transformers Toy News | Submitted by: quartz - on: Monday, 30th November 2015 at 21:35:21 GMT | Share: | Discuss: Read on

Transformers Trademark News

Unrelated to Transformers but Mattel have filed a new trademark application for Dino Riders:

  1. DINO RIDERS

The trademark application follows recent rumours that a live-action film is in the works for the 1980s franchise.

Category: Transformers Trademark News | Submitted by: TFATM - on: Monday, 30th November 2015 at 08:04:24 GMT | Share: | Discuss: Read on

Transformers Convention News

The team at TFNation have announced the fourth guest for TFNation 2016 which takes place in Birmingham UK on August 19th to August 21st 2016.

The latest guest is another Transformers comic artist, and one of the most popular artists in Transformers comic history, Guido Guidi.  Guido joins Paul Eiding (voice of G1 Perceptor), John-Paul Bove and Kei Zama in what is an ever growing lineup of great guests.  The full press release follows

Transmission_Initiated 
TransmissionID: 000009 
TFNation_2016

Operation: All Hail Guido

TFNation is delighted to welcome artist extraordinaire Guido Guidi to its inaugural convention!

An exceptionally popular comic artist who has worked with Transformers since the Dreamwave era, Guido has lent his talent to the smash hit All Hail Megatron, the fan-favourite Last Stand of the Wreckers and of course the ongoing books, The Transformers and More Than Meets The Eye.

In addition to his comic work, Guido has also provided artwork for various Transformers DVD covers, box art for toys, trading cards and publications around the world. If you’re a fan of Transformers, you have certainly enjoyed his artwork!

Guido has most recently applied his talents to the video game Transformers Devastation, where he provided not only the game’s box art, but also served as a concept artist for the game’s characters.

Outside of the Transformers franchise, Guido has worked on IDW’s Dungeons and Dragons and publications for Marvel, such as the Super Hero Squad books and short stories for Marvel Rampage Magazine.
For a glimpse of his work, take a look at Guido’s deviantART page (http://guidoguidi.deviantart.com/).

Guido will be signing autographs and selling artwork from Friday 19th until Sunday 21st August 2016 at the Hilton Birmingham Metropole Hotel at TFNation 2016 – we look forward to seeing you there!

Further transmissions to follow.

TFNation 
Where all are one

End_Transmission

Guido Guidi 

Category: Transformers Convention News | Submitted by: Moonbug - on: Friday, 27th November 2015 at 20:48:36 GMT | Share: | Discuss: Read on

Transformers Toy News

3rd Party group Maketoys has updated their facebook with coloured images of a testshot of their upcoming Protectobot Blades figure Katana. The images show the weapons and poseability of the figure whom is the fourth member of the Gaurdia gestalt behind Axel (Groove), Rover (Streetwise) and Vulcan (Hotspot).

You can view the images after the jump

Category: Transformers Toy News | Submitted by: quartz - on: Thursday, 26th November 2015 at 09:13:54 GMT | Share: | Discuss: Read on

Transformers Comic News

Today is the day that fans of the Wreckers have been waiting for as IDW release Sins of the Wreckers.  So whether you buy digital copies of physical comics it's out so go and buy it, enjoy it and share your love across Social Media.

Category: Transformers Comic News | Submitted by: quartz - on: Wednesday, 25th November 2015 at 08:53:49 GMT | Share: | Discuss: Read on

Transformers Toy News

The latest Hasbro Fan Choice poll is now live to determine the “Titan” size class figures in the Transformers Titans Return that will follow on from next years Fortress Maximus. Fans can vote for either Trypticon, Scorponok, or Omega Supreme via the official Transformers Facebook Page, by posting a comment using the hashtag :

#VoteTrypticon
#VoteScorponok
#VoteOmegaSupreme

The winner will be announced at a later date and will be available for purchase in late 2017.

Category: Transformers Toy News | Submitted by: quartz - on: Tuesday, 24th November 2015 at 21:33:32 GMT | Share: | Discuss: Read on

Toy Industry News

The Australian Associated Press have released an article stating that toy sales for the year 2015-2016 are forecast to be the strongest in a decade. According to research performed by the NPD Group the US toy market has seen a 6.2% growth on the previous year with sales up to $19.9 billion (US). In 2014 toy sales rose by 4%.

The NPD Group report that the growth is being fuelled by increasing popularity of collectibles, toys based on Hollywood Blockbusters, and better technology which provides a more interactive experience for children.  It comes as great news to everyone in the toy industry as sales have slowed and sometimes been in decline over the last decade as children have become more interested in technology rather than toys.

"The selection is much greater than in the past," said Jim Silver, editor-in-chief of TTPM, an online toy review site. "Technology is much better in the toy aisle, and it's really inspiring young kids to play but also bringing older kids to things like radio control and role play items."

Surging demand for all things "Frozen" helped the toy industry achieve a rare gain in 2014. Toys related to the blockbuster about a princess who sets off to find her sister with icy powers were popular. In fact, Frozen was the top toy brand in 2014, reaching $US531 million in sales, according to NPD.

And the Hollywood infatuation is expected to continue with the release of the Star Wars movie on December 18: Hundreds of products, from puzzles to action figures related to Star Wars, are expected to exceed Frozen's success.

Marty Brochstein, who's with the International Licensing Industry Merchandisers Association, says the LightSaber from Hasbro, which features motion sensor-controlled sound effects, already are on backorder. He says Star Wars appeals to both kids and adults.

"It's multi-generational," Brochstein says.

Hasbro, the nation's second largest toy company, reported a jump in second-quarter profit last month, helped by toys related to "Star Wars."

Hasbro has the major merchandising licensing rights to make Star Wars toys from now until 2020. It's also teaming up with Walt Disney Co's consumer products division to make Frozen dolls in 2016. That deal froze out Mattel, which sells the dolls based on Frozen characters.

Toys R Us' new CEO David Brandon says the retailer is placing big bets this holiday season on brands like Star Wars to help boost sluggish US sales.

"It will be very interesting to see at the end of the holiday season where the growth comes from. And how much growth there is," Brandon says.

Toy companies are pushing remote controlled cars and droids controlled by smartphones. And robotic creatures are becoming more life-like with voice recognition features.

Hasbro's StarLily My Magical Unicorn, for example, responds to voice and touch with more than 100 sound and motion combinations. Mattel also is hoping technology will help it reverse years of slumping sales.

"You want to make sure that you give them enough that they're going to want to walk away from their iPads and phones," said Mattel's Executive Vice President Geoff Walker.

Mattel's new Barbie features speech recognition and can have a two-way conversation with girls. And its Fisher-Price brand has Smart Bear, an interactive plush bear marketed as having the brains of a computer without the screen - and is linked to a smartphone app. Fisher-Price also is pushing a robotic dinosaur.

Credit to Yahoo! News and AAP for the story.

Category: Toy Industry News | Submitted by: quartz - on: Monday, 23rd November 2015 at 10:25:07 GMT | Share: | Discuss: Read on

News Page Navigation

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Simply click on the number of the page you wish to jump to.

Transformers Toy Galleries
Springer Springer
Click the link or image above to view the Springer toy gallery. The gallery contains 11 images of this figure for your viewing pleasure.
Transformers related trademarks filed with the USPTO
Hasbro Inc submitted a trademark application for MINITRON with the USPTO on the Friday, 23rd January 2015. The mark was submitted within the category Toys, games and playthings, namely, toy vehicles and accessories for use therewith; toy action figures and accessories for use therewith; toy playsets for use in connection with toy action figures and toy vehicles; toy vehicles and toy robots convertible into other visual toy forms; toy robots; dolls; electronic action toys; mechanical toys; toy construction sets; building toys; jigsaw puzzles; board games; parlor games; action skill games; card games; role-playing games; trading card games; hand held units for playing electronic games other than those adapted for use with an external display screen or monitor; target games; dice games and currently has as status of A third request for extension of time to file a Statement of Use has been granted..
Transformers Cartoon Series
Transformers Animated Transformers Animated
The image of the magazine Broadcast was taken by UK TF fan Colin Warhurts, and appeard on his SiabsFilms website. ....
Transformers Comics
Choose Your Fate Choose Your Fate
We loved the Transformers Choose Your Fate books as kids, and even wrote a text adventure in their style for an old version of Transformers At The Moon. Here you can find images from these puzzle-books, both UK and US ....
Transformers Videos
Ep 10: Professor Princess Ep 10: Professor Princess
The Professor Princess attacks Bulkhead and Sari Sumdac whilst they are out looking at electronics. The Professor Princess attacks the pair using various toys, based on Pokemon, Carebears and other toys. ....
Transformers Conventions and Events
OTFCC 2003 (USA) OTFCC 2003 (USA)
We loved the Transformers Choose Your Fate books as kids, and even wrote a text adventure in their style for an old version of Transformers At The Moon. Here you can find images from these puzzle-books, both UK and US ....
Transformers Toysheets
US Sheet 1 US Sheet 1
The scans contained within this gallery are taken from our own Transformers toysheet collection. This is the first US Transformers toysheet. ....
Transformers Instructions
Transformers Animated Transformers Animated
The instruction scans contained within this gallery with the TF08.net watermark were originally from the Chinese TF08 website. They have been added here as a mirror. ....
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Other Websites run by The Mapes Bros
Transformers At The Moon Transformers Prime Transformers Animated Lucky Draw Transformers AFA Graded Transformers The Visionaries .net
About Transformers At The Moon - www.transformertoys.co.uk
Transformers At The Moon is a fan created website regarding those Robots In Disguise from Hasbro Inc and TakaraTomy better known as The Transformers. This website was established in October 1999 and has been running ever since.

You can use Transformers At The Moon for such things as transformers toys,transformers figures,transformers movie,optimus prime,megatron,bumblebee,unicron,transformers cartoon,transformers comics

Transformers Toys - Transformers At The Moon - www.transformertoys.co.uk
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