We have found some new trademarks filed with the USPTO by Hasbro Inc. The trademarks are:

1. PRIME

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

TFNation have made an announcement that the Angry Birds Transformers team from Exient will be in attendance at their first Transformers convention, TFNation 2016, which takes place in Birmingham between the 19th and 21st of August.

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Ben’s World of Transformers (or BWTF.com) have posted a photograph taken of a large billboard in New York City which is advertising the next Transformers film, Transformers: The Last Knight and features Optimus Prime facing up against either three "dragons" or a three-headed dragon, a Decepticon flag hoisted atop a space vessel of some kind. Whatever the case, it already looks like the cast of villains for Transformers 5 will be an interesting one.

Hasbro Acquires Boulder Media Animation Studio

Hasbro Expands TV and Feature Film Capabilities with Purchase of Irish Animation Studio

PAWTUCKET, R.I.–(BUSINESS WIRE)– Hasbro, Inc. (NASDAQ: HAS) today announced that it has acquired Boulder Media, a multi-award winning Irish animation company based in Dublin. Boulder has produced a variety of award-winning series for Cartoon Network, Nickelodeon, Disney and BBC. As a wholly-owned subsidiary, Boulder will continue to produce animated series on behalf of third-party clients, in addition to producing animation projects for Hasbro’s best-known brands. Terms of the transaction, which closed on July 13, 2016, were not disclosed.

“At Hasbro, we’re building our brands through storytelling, and today, we’re telling richer stories across more platforms than ever before,” said Brian Goldner, Hasbro’s Chairman, President and Chief Executive Officer. “We are also reinventing traditional modalities of animation production, both creatively and financially. With Boulder, we will deliver the highest quality animation that will engage our audiences with deep storytelling and great characters in a very cost-efficient manner.”

Founded in 2000 by Robert Cullen, Boulder is one of the fastest growing animation studios in Ireland with approximately 150 full-time employees. Boulder will retain its brand and report into Stephen Davis who leads Hasbro’s entertainment and consumer products licensing division. In February 2016, Hasbro was ranked No. 3 on Fast Company’s list of Most Innovative Companies in Hollywood.

“As one of the largest independent studios producing animation in Hollywood, the time is right for Hasbro to acquire its own animation studio, allowing us to expand our animation and storytelling capabilities even further,” said Stephen Davis, Executive Vice President and Chief Content Officer, Hasbro. “In Boulder, we have found one of the most progressive, innovative and creative teams in the business. We are thrilled to partner with Rob Cullen, Pete Lewis, Jenni MacNeaney and the entire Boulder team as we significantly enhance the execution of our story-led Brand Blueprint strategy.”

“Boulder and Hasbro have ambitious plans for growth, and working together, we will substantially expand our team and our business,” said Robert Cullen, Creative Director, Boulder. “We’re thrilled to have the opportunity to bring to life the Hasbro stories and characters that mean so much to our team, and join a company that’s emerging as an entertainment powerhouse.”

About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, Allspark Pictures, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About Hasbro Studios and Allspark Pictures

Hasbro Studios is responsible for entertainment, brand-driven storytelling for Hasbro across television, commercial productions and short-form content. It develops, produces and distributes content based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY, and LITTLEST PET SHOP. Many of its series air on Discovery Family Channel and on networks and digital platforms in more than 190 territories globally. Since its formation in 2009, the studio has received ten Daytime Emmy wins.

On the film side through its film label Allspark Pictures, the Company has developed and produced a number of features based on Hasbro’s brands. Films in development or planned for release include OUIJA 2 (Universal), MY LITTLE PONY: THE MOVIE (Lionsgate), MAGIC: THE GATHERING (21st Century Fox), PLAY-DOH (21st Century Fox), TRANSFORMERS 5, 6 and 7 (Paramount) and the Cinematic Universe (Paramount) which includes GI JOE, MICRONAUTS, M.A.S.K, ROM and VISIONARIES.

About Boulder Media

Boulder Media is a multi-award winning Irish animation company based in Dublin. One of Ireland’s largest animation studios, it has produced many great shows for Nickelodeon, Cartoon Network, BBC and Disney, including Wander Over Yonder for Disney, and Go Jetters and Danger Mouse for BBC. Learn more at www.bouldermedia.tv/.

© 2016 Hasbro, Inc. All Rights Reserved.

HAS-PR

Hasbro have issued a press release revealing details for the upcoming Cybertron Con 2016 which is set to take place in China at Shanghaimart Expo from July 29th to 31st. You can find a summary of the key points below as well as the full press release underneath that.

·Toy Exhibit – Cybertron Con 2016 will hold a toy exhibit featuring hundreds of Transformers toys from across the franchise's history

·Peter Cullen Appearances – Peter Cullen will hold fan meeting panels and limited autograph sessions, 150 a day, at the event.

·Guest Appearances – Transformers Prime concept artist Walter Gatus, Hasbro Development director of Hasbro’s TV and film division Josh Feldman, Takara Tomy designers Shogo Hasui and Yuki Hisashi and IDW comic collaborators Sara Pitre-Durocher, James Raiz and Alex Milne

·Statues – The event will feature a five-meter high Optimus Prime statue, as well as a number of other costumed Autobot and Decepticon characters roaming the expo floor

·Limited Edition Collectibles – Limited edition Transformers merchandise shall be on sale including the San Diego Comic-Con special edition products.

·TF Tmall –The launch of the TF Tmall flagship store, which will host a series of promotions and other surprises throughout the convention

·Fan Art Competition

·Family Zone – An area for kids and parents to create their own Transformers characters at the 3D Brush Workshop, partake in a coloring game and more

Cybertron Con Landing in Shanghai this Summer

Hasbro Brings Authentic Transformers Global Celebration to Chinese Fans

July 12, 2016, Shanghai – Today Hasbro Inc. officially announced that the 2016 TRANSFORMERS Cybertron Con will be presented to Chinese fans at the Shanghaimart Expo in Shanghai from July 29th to 31st. The convention will be the largest Transformers fan celebration ever held in China, offering attendees the chance to engage with the brand, experience some of the latest toys and consumer products, view exclusive previews of Transformers content and meet some of the most notable names associated with the franchise, including concept designers, illustrators, writers and voice actors.

From the earliest toy series launched by Takara, to Hasbro’s popular G1 TV series, through comics, video games and feature films, the Transformers brand has become deeply rooted in the hearts of fans around the world. The original animated series debuted on TV in the 1980s in China and has become a shared childhood memory for a generation. TRANSFORMERS Cybertron Con will take fans on a journey through the history of the Transformers franchise, exhibiting hundreds of the most iconic toys released between the brand’s launch in the early 1980s through some of the best-selling items available today.

The convention will also offer fans the chance to interact with a five-meter high Optimus Prime Statue and costumed characters of other notable Autobots and Decepticons which are customized for Shanghai Cybertron Con.

One of the biggest VIP guests at Cybertron Con will be Peter Cullen, the voice actor behind Optimus Prime. Peter has worked on the Transformers franchise for more than 30 years and has provided his talents to each of the blockbuster feature films inspired by the brand. He will host fan meeting panels on both days of the convention, with a limited 150 autograph opportunities each day for fans to buy.

Other notable attendees will include Walter Gatus (concept artist of Transformers: Prime), Josh Feldman (Development director of Hasbro’s TV and film division) and Takara Tomy designers Shogo Hasui and Yuki Hisashi from Takara Tomy, who are responsible for numerous well-known Transformers characters. The two designers will attend the autograph session for three days and attend the Q&A session at main stage on Saturday and Sunday.

TRANSFORMERS Cybertron Con will also feature appearances from Sara Pitre-Durocher，James Raiz and Alex Milne, who have each written for IDW’s Transformers comic series.

Fans in attendance can also take part in a fan works contest, in which Transformers-related works of illustration, coating and modeling are to be rated by special guests. Amateur competitors from China can bring extraordinary works with them. If you have some talent to offer, join the Fan Art Competition before July 15, 2016, and showcase your passion and imagination with the best of your works. This Fan Art Competition are endorsed by Hasbro and IDW. Winners will be rewarded with abundant of prizes, as well as potential opportunities to work on official Transformers production. This is truly a dream come true for the fans.

Devoted players will turn the trial play area of the Game Zone into a battlefront. For collectors, Hasbro will bring San Diego Comic Con special edition products to 2016 Cybertron Con. Additionally, over 20 Hasbro authorized dealers will be on hand selling various products, including hundreds of types of authorized toys. Their booths will occupy much of the 8500 square meter exhibition hall.

Fans are also welcomed to bring their children to the family zone at TRANSFORMERS Cybertron Con, which is orchestrated for parent-child interaction. Kids can create their own Transformers’ characters at 3D Brush Workshop, enjoy the unique Transformers coloring game, and send postcards with exclusive stamp on it to their beloved superheroes at Transformers-themed post-office. There are also various interesting games waiting for the new generation of fans to have a try.

Additionally, TF Tmall flagship store will be launched officially on the same day of TRANSFORMERS Cybertron con opening, in which, there will be a series of promotions and some surprises brought from the Cybertron Con. Please visit our Tmall or Cybertron Con Website for more information. Stay tuned!

“TRANSFORMERS Cybertron Con in Shanghai is an important event for Hasbro and the Transformers franchise as a whole,” said Michael Zhang, Country Head, Hasbro China. “The Chinese public has been extremely receptive to the Transformers brand, and it’s exciting to bring such a marquee event to them directly. Hasbro strives to offer fans new and immersive brand experiences, and this convention will deliver on that with rich content, engaging exhibits and live interactions.”

Vicky Au, the Managing Director from FM Group, organiser of 2016 TRANSFORMERS Cybertron Con, said to the reporters: “I’m sure the TRANSFORMERS Cybertron Con in Shanghai will be an unprecedented celebration. FM Event will try its best to ensure that fans and audience at the Con have a wonderful time. There is even one more good news: ‘Transformers Challenge’, the large indoor sport challenge event licensed by Hasbro, will be launched on August in Shanghai and Guangzhou. Every challenger will wear a RFID bracelet which records the score of each challenge to redeem souvenir. Come together with your friends and families in summer!”

To find out more about Cybertron Con, please click www.cybertroncon.cn

XM Studios Premium Collectibles have announced, via Facebook, that they have acquired a license to produce Transformers G1 (Generation 1) premium collecibles. According to their website, XM Studios is a premium statue company, producing collectibles in high end, highly detailed fashion.

More as it becomes available.

TFNation have announced their 13th guest as Ireland's own Nick Roche. You can read the full announcement below.  TFNation takes place in Birmingham, England from August 19th to August 21st with tickets on sale now at tfnation.com

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A quick reminder really for those looking to attendee Roll Out Roll Call the UK convention dedicated to both Transformers and G.I.Joe that the show will take place this coming weekend starting at 8pm on Friday night. The event is located at the Radisson Blu Edwardian at London Heathrow and will see various Botcon and JoeCon exclusives being made available officially within the UK, including items that sold out at Botcon!

Check out the facebook page at https://www.facebook.com/RollOutRollCall/ for more as well as the official website at www.rolloutrollcall.com

We have found some new trademarks filed with the USPTO by Hasbro Inc. The trademarks are:

1. PLAYSKOOL HEROES
2. HEROES AT PLAY

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

We have found some new trademarks filed with the USPTO by Hasbro Inc. The trademarks are:

1. AUTOBOT SQWEEKS

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

Cybertron Con returns to at the end of July.  The event is being held at the Shanghaimart Expo from July 29th to the 31st in China with the lineup of guests scheduled to attend including Sara Pitre-Doucher, Shogo Hasui, Alex Milne, Hisashi Yuki, and Peter Cullen. There are also going to be displays featuring Transformers toys from G1 to Titans Return, panels, art displays and contests, a gaming area, a party for guests, panels of course, and a mystery statue said to be life-size.

Details on tickets can be found here (English version here)

Tyrese Gibson will be joining the cast of Transformers 5: The Last Knight reprising his role as Sergeant Epps, reuniting with Lieutenant Colonel William Lennox (played by Josh Duhamel). The announcement was made over on Tyrese Instagram page Rumor has it………… Nah…. Robert Epps is back!!!!!! #T5 summer 2017 just got even more interesting…… @MichaelBay aka #MrImAlwaysAwesome

A casting call has been put out by Real Style a casting agency in Detroit for filming for Transformers 5

We are casting talent and we are currently looking for the following:

Young boy 5’0-5’2 140-160 lbs, waist 34 dark hair, longer (may need to be trimmed or cut for the role)
Young boy 5’0-5’2 90-110 lbs, waist 27, sandy brown, dirty blond, longer hair (may need to be trimmed or cut for the role)

Must be available on Thursday, June 30 and Friday July 1.
Filming is in the Detroit area.

MUST MEET THE CRITERIA ABOVE FOR CONSIDERATION.

If you know someone who meets this description, please visit Real Style, look for the REGISTER NOW tab.
Set up a profile and at the bottom of the page, please sign up for free for TF5 only.

Please send a follow up email to info@realstyleonline.com
Subject: Photo double with your name

Thank you,
Real Style

Sorry for the lack of updates, work commitments then a vaction has meant that updates have been even more infrequent than recent months / years.

TFNation have made their thirty second transmission announcing that not one but two Third Party Transformers companies will be attending their show in person.  Fansproject, the team behind the amazing Masterpiece Dinobot inspired Dibot line and Maketoys, the company that created the huge Pandinus figure.

ew.com have posted an article covering the six property comic cross over that IDW will be pubilshing from September featuring Transformers, G.I.Joe, Micronauts, ROM, Action Man and M.A.S.K. You can read a snippet below but follow the link at the start of this article for more.

IDW has been teasing a mysterious “Revolution” banner for the past few months, and now EW can exclusively reveal the meaning. Revolution will be a five-issue biweekly event series, starting this September, that will bring together all of the company’s Hasbro properties: G.I. Joe, Transformers, Micronauts, ROM, Action Man, and M.A.S.K. (Mobile Armored Strike Kommand)). In its wake, all the series will kick off with new number one issues and a new status quo. But IDW editor-in-chief Chris Ryall insists this isn’t a reboot.

“We didn’t want this to be what fans have seen from so many others, which is a reboot or a relaunch where you’re asked to forget about all these characters and stories you’ve been following for years,” Ryall says. “It’s just now everybody will be acknowledging each other in a much greater way than ever before.”