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Transformers News: Category - "Toy Industry News"

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This area of the website is dedicated to Transformers news. Currently this website contains 101 news stories divided over 7 pages. You can submit a news story by using our news submission page.

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  1. AFA Graded Transformers - AFA graded Transformers related news and information. For more details regarding AFA Transformers including the latest ratings, going prices and how to get your figure rated, please visit
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  7. Toy Industry News - This section contains toy industry related news stories, including press releases, NPD sales charts and other events that may have a knock on affect to Hasbro Inc, TakaraTomy or Transformers in general.
  8. Trans-Europe Express Group News - The Trans-Europe Express was a Yahoo! Group where a few people collaboration to share information on what was going in within Europe relating to Transformers as well as promoting a united European fan community.
  9. Transformer Toy Sightings - This is where you will find toy sighting related news stories.
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Toy Industry News

Hasbro Inc has filed for a patent covering a new piece of technology that would allow children to 3D-scan their toys to their smartphone as well as send them as an output directly to a 3D printer!

The US Patent Office website was updated last week with details that describes Hasbro’s concept as a "rotating platform on which kids can place their toy in order to scan it as a 3D image".  it goes on to describe how the user would then have the ability to incorporate the 3D scan into a game, or output it to a 3D printer.

The application covers the design for a base station, turntable with a manual crank for kids to rotate, a bluescreen style backdrop and a dock for holding on to an iPhone.

The original application can be found here with a more detailed explanation and coverage on  Late last year Disney's applications for 3D scanning was approved and Hasbro have mentioned 3D printing for their brands several times over the last couple of years.

With Hasbro Inc aiming for more immersive play and cross over of digital and analogue play-time for children, this scanning technology is further evidence of the direction in which they are likely to head.

Category: Toy Industry News | Submitted by: quartz - on: Monday, 14th March 2016 at 12:32:50 GMT | Share: | Discuss: Read on

Toy Industry News

Hasbro Inc. are currently recruiting for a new Transformers product designer based at their headquarters in Pawtucket RI. You can find details regarding the vacancy below and can  apply via website


Date: Feb 5, 2016

Location: Pawtucket, RI, US

Product Designer, Transformers

Location: RI - Pawtucket
Employment Type: Regular
ID: 10523


Hasbro is seeking a Product Designer for its’ Transformers product design team. The position is based at Hasbro’s headquarters in Pawtucket, RI, and will report directly to the Sr. Design Manager, Transformers.

Expectations for the role include a strong focus on toy concept creation and development, excellent technical design skill, organized project management, and collaborative teamwork.

Combines strong technical design knowledge and organizational skills to manage the design and development of multiple assigned global brands/product. Develops innovative ideas and concepts based on global consumer and market insights.

Ensures overall quality, cost, schedule, and brand consistency for assigned projects. Demonstrates tact and diplomacy in dealing with others and acts as the key liaison with multi-disciplinary teams (i.e. Consumer Insights, Brands Teams and Engineering) on line issues. Participates in product review meetings and other presentations as necessary.

Acts as an inspirations and peer coach to junior designers.

Principle Accountabilities
- Manages the creation, schedule, and refinement of products that are either internally or externally generated.
- Develops innovative ideas and concepts based on global brands along with consumer and market
- Sources, reviews, and manages external resources for the development of new product. This will include game-play, industrial design, software development, and other creative work as needed.
- Demonstrates a strong, developed sense of creativity and foresight along with sound design judgment in anticipating and solving problems.
- Ensures feasibility of product design and that products developed meet cost, reliability, schedule, and safety guidelines.
- Coordinates product design work with both domestic and international locations
- Leverages internal and external resources and demonstrates ability to manage multiple projects and assignments
- Demonstrates strong team skills and tact in liaison with internal and external cross-functional partners
- Partners with Marketing, International Marketing, Channel CSM team, and Market Research to understand the market on a global basis along with the near and short-term needs.
- Has strong, compelling presentation skills and participates in product review meetings and presentations to all levels of management.
- Maintains awareness with new technology, consumer trends, design methods
- Travels as necessary to meet project needs and attend industry related events

Key Skills / Experience
- A good skills profile is desired and should demonstrate:
- Strong technical design ability with good organizational skills - technical savvy as it related to apps utilization in product development a definite plus!
- Plans effectively, is inquisitive and demonstrates sound judgment in anticipating and solving problems
- Creative thinker, experienced at working in a broad range of creative projects/assignments and is results orientated
- Ability to make models/prototypes preferred
- Computer experience with proficiency in illustration, photographic, rendering, video and animation software
- Passionate, inspirational and able to thrive in a changing environment

- Bachelor’s Degree in Toy Design, Industrial Design, or comparable field of study
- Strong visual and product design technical skill
- 3-5 years experience within toy or children’s entertainment industries, in a related role.

The ideal candidate excels at the following:

Creativity and Innovation – Aptitude for creative thinking, brainstorming, and a strong enthusiasm for driving innovation.

Technical Skill - a demonstrable talent to produce compelling product designs using state of the art design tools, and the ability to contextualize and critique efforts. Specific ability to visualize and conceptualize around action figures and vehicles are a plus.

Basic Comprehension of consumer goods manufacturing - processes and materials

Communication and Collaboration – Must be able to articulate clearly, and drive toward shared solutions with various internal partners

Presentation Ability – The ability to present ideas and vision with clarity and passion.

Organizational skill – Including time management and project management

Decision Making– Ability to make rational and informed decisions, and drive forward progress through creative collaboration

Adaptability and Flexibility – The ability to manage a constantly shifting set of priorities and often challenging timelines

Sense of Fun – Hey, we’re making Toys!!!! Hope that’s something that makes you smile like you were 7 years old!

Pluses: Enthusiasm for boys-oriented entertainment properties

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at and follow us on Twitter (@Hasbro & @HasbroNews).

For more information about careers at Hasbro become a fan on Facebook, follow us on Twitter and join our careers group on LinkedIn.

J2W Posting Code: Global Design, Engineering and Product Development

Category: Toy Industry News | Submitted by: quartz - on: Monday, 29th February 2016 at 17:28:36 GMT | Share: | Discuss: Read on

Toy Industry News

Hasbro will be presenting their 2016 investor update from ToyFair today at 8am EST (13:00 GMT) where they will reveal their plans for the next year including new products, new brands and shall give details on the 2016-2017 Transformers entertainment offerings including details of what came out of the Writers Room.

Check back later today for further updates.

Category: Toy Industry News | Submitted by: quartz - on: Friday, 12th February 2016 at 09:23:51 GMT | Share: | Discuss: Read on

Toy Industry News

Hasbro have announced increased net revenues for the full-year of 2015 of 4% to $4.45 billion. Part of the growth was due to the success of the Star Wars property along with the Marvel and Jurassic World products with both over-performing when compared to their expected revenues.

Transformers revenues dropped by 1/3 which is blamed on an unfair comparison with 2014 as that was a movie tie-in year but still performed far better than was expected in a post movie year. Typcially Hasbro Inc see a 50% drop in revenue in the year directly after a movie release.

At the end of the call it was confirmed that further information regarding the upcoming entertainment releases for the Transformers brand shall be given out this Friday including details of the writers room.

The Star Wars movie tie-in products swapped US to international sales figures from around 54%-46% split in favour of US and Canada (pre -The Force Awakens product) to 46%-54% afterwards.

During the call, which is currently ongoing, Hasbro announced that they will be releasing several new internal brand (i.e not licensed) over the next couple of years.

Category: Toy Industry News | Submitted by: quartz - on: Monday, 8th February 2016 at 13:54:02 GMT | Share: | Discuss: Read on

Toy Industry News

UK Toy Industry Magazine ToyNews recently held a poll where by they asked manufacturers, retailers and inventors within the toys and games industry to name those toys and games which they fle had most shaped the industry, and the results are now in with Transformers appearing at number 14 on the list!

The full list reads as:

  1. Lego
  2. Barbie
  3. Kenner Star Wars
  4. Rubik's Cube
  5. Trivial Pursuit
  6. Monopoly
  7. Furby
  8. Skylanders
  9. Tamagotchi
  10. Golden Bear's Teletubbies Toys
  11. Settlers of Catan
  12. Action Man
  13. Pokemon: The Trading Card Game
  14. Transformers
  15. Card Against Humanity
  16. Gameboy
  17. Moshi Monsters
  18. Meccano
  19. Playmobil
  20. Simon
You can read more over at ToyNews-Online.

Category: Toy Industry News | Submitted by: quartz - on: Tuesday, 2nd February 2016 at 13:43:07 GMT | Share: | Discuss: Read on

Toy Industry News

The UK toy fair is over and with Hasbro Inc deciding that an appearance was not worth it and that Germany would be the best option for their European offices focus from fans around the world now point at the Spielwarenmesse Nürnberg Toy Fair 2016 which takes place today.  The German fair is well known for leaked product reveals and shall be followed by the US Toy fair.

Category: Toy Industry News | Submitted by: quartz - on: Wednesday, 27th January 2016 at 08:26:35 GMT | Share: | Discuss: Read on

Toy Industry News

For years Hasbro Inc produced most of its toys and games out in China then a few years ago they shifted to factories in Vietnam, partly due to increase labour costs in China, and now it looks like they are moving again but this time to India.  According to an article published on The Wall Street Journal on January 6th Hasbro are looking at India as a solution to Vietnam becoming saturated with factories.

“John Leung, chairman of GFT Group Ltd., a manufacturer of Transformers, “Star Wars” and other toys for Hasbro that is based in China’s Guangdong province, said he plans to start producing soon from a rented factory in Chennai.

Eight years ago, GFT shifted much of its production from China to Vietnam, where today the company’s workers earn around $215 a month, less than Chinese counterparts’ salaries. But Vietnam is quickly becoming saturated with factories, Mr. Leung said.

“In the next eight to 10 years, Vietnam will be finished,” he said. He said Hasbro, based in Pawtucket, R.I., had urged him to set up shop in India.”

Credit to for the news

Category: Toy Industry News | Submitted by: quartz - on: Wednesday, 27th January 2016 at 08:24:06 GMT | Share: | Discuss: Read on

Toy Industry News

The Australian Associated Press have released an article stating that toy sales for the year 2015-2016 are forecast to be the strongest in a decade. According to research performed by the NPD Group the US toy market has seen a 6.2% growth on the previous year with sales up to $19.9 billion (US). In 2014 toy sales rose by 4%.

The NPD Group report that the growth is being fuelled by increasing popularity of collectibles, toys based on Hollywood Blockbusters, and better technology which provides a more interactive experience for children.  It comes as great news to everyone in the toy industry as sales have slowed and sometimes been in decline over the last decade as children have become more interested in technology rather than toys.

"The selection is much greater than in the past," said Jim Silver, editor-in-chief of TTPM, an online toy review site. "Technology is much better in the toy aisle, and it's really inspiring young kids to play but also bringing older kids to things like radio control and role play items."

Surging demand for all things "Frozen" helped the toy industry achieve a rare gain in 2014. Toys related to the blockbuster about a princess who sets off to find her sister with icy powers were popular. In fact, Frozen was the top toy brand in 2014, reaching $US531 million in sales, according to NPD.

And the Hollywood infatuation is expected to continue with the release of the Star Wars movie on December 18: Hundreds of products, from puzzles to action figures related to Star Wars, are expected to exceed Frozen's success.

Marty Brochstein, who's with the International Licensing Industry Merchandisers Association, says the LightSaber from Hasbro, which features motion sensor-controlled sound effects, already are on backorder. He says Star Wars appeals to both kids and adults.

"It's multi-generational," Brochstein says.

Hasbro, the nation's second largest toy company, reported a jump in second-quarter profit last month, helped by toys related to "Star Wars."

Hasbro has the major merchandising licensing rights to make Star Wars toys from now until 2020. It's also teaming up with Walt Disney Co's consumer products division to make Frozen dolls in 2016. That deal froze out Mattel, which sells the dolls based on Frozen characters.

Toys R Us' new CEO David Brandon says the retailer is placing big bets this holiday season on brands like Star Wars to help boost sluggish US sales.

"It will be very interesting to see at the end of the holiday season where the growth comes from. And how much growth there is," Brandon says.

Toy companies are pushing remote controlled cars and droids controlled by smartphones. And robotic creatures are becoming more life-like with voice recognition features.

Hasbro's StarLily My Magical Unicorn, for example, responds to voice and touch with more than 100 sound and motion combinations. Mattel also is hoping technology will help it reverse years of slumping sales.

"You want to make sure that you give them enough that they're going to want to walk away from their iPads and phones," said Mattel's Executive Vice President Geoff Walker.

Mattel's new Barbie features speech recognition and can have a two-way conversation with girls. And its Fisher-Price brand has Smart Bear, an interactive plush bear marketed as having the brains of a computer without the screen - and is linked to a smartphone app. Fisher-Price also is pushing a robotic dinosaur.

Credit to Yahoo! News and AAP for the story.

Category: Toy Industry News | Submitted by: quartz - on: Monday, 23rd November 2015 at 10:25:07 GMT | Share: | Discuss: Read on

Toy Industry News

Yesterday was the Hasbro Investor Day conference call where Hasbro present some of their overall plans to would-be investors, press and consumers. The TFW2005 have a summary of some of the Transformers related news including:

  • Transformers 5 Placeholder Logo Revealed
  • Transformers 5 Info (company-wise)
  • Transformers: Micronauts
  • Kreo: Armour Hero

The full presentation can be viewed and downloaded on Hasbro's website where you can also listen to the audio recording.

It was confirmed during the presentation that Micronauts will indeed be a part of an expanded Transformers mythos as was the concept tht was sold to Hasbro Inc in the mid to late 2000's by AGE when they sold the entire IP for Micronauts to Hasbro Inc rather than just licensing the brand.

The full presentation also suggests that Hasbro will increase their new tooling in general over the next couple of years, though this is not broken down by toyline so it could just be due to the introduction of new brands such as Micronauts and Stretch Armstrong.

The presentation is a follow-up from 2015 Investor Update that was produced during the US Toy Fair (download it here).

Hasbro will also be increasing their work with mobile game studio "Backflip Studio" so expect additional Hasbro Licensed mobile games to be released within 2016.

Category: Toy Industry News | Submitted by: quartz - on: Tuesday, 17th November 2015 at 13:54:36 GMT | Share: | Discuss: Read on

Toy Industry News

The PlayWithThisToo team, most of whom are former Hasbro employees who worked on the Transformers brand, have finally launched their Kickstarter for their 6" interchangable action figure series which is based on the Pretender concept, along with the characters colour schemes.  The kickstarter aims to raise $80,000 and after the first 24 hours has already raised 41.3% of the target.

You can check out the kickstarter here.

Category: Toy Industry News | Submitted by: quartz - on: Saturday, 28th February 2015 at 09:33:47 GMT | Share: | Discuss: Read on

Toy Industry News

Hasbro Inc held their third quarter conference call yesterday where the talked about the successes of the company as a way to try to inflate their stock price, as you would expect any business to do.  However, as you would alsl expect, there was Transformers news which came out of the call.  The core news was their official confirmation of Transformers 5 as well mentioned how the live-action Transformers and G.I.Joe franchises along with the Star Wars license will be key over the next several years for the boys toys division.

They also announced that Allspark Pictures, a trademark application we picked up on the 13th August 2013, related to a new live-action movie division of Hasbro which will be used to release movies of Hasbro properties with the first two movies being My Little Pony and Jem and the Holograms.  It is also likely (and this is currently speculation on our part but we hope to be able to confirm this shortly) likely to be the studio that will release both the Micronauts franchise and Visionaries.


"Hasbro CEO Brian Goldner:

Transformers: Age of Extinction delivered over 1 billion dollars at the global box office. This result, coupled with an innovative new line, drove strong year-over-year revenue gains in TRANSFORMERS. Through the first nine months of the year, TRANSFORMERS revenues are greater in international markets than in the U.S. and Canada segment, reflecting the mix of box office results and the global expansion of Hasbro. Overall, the brand is performing in line with the last movie year and we are well into development for the next installments of TRANSFORMERS content. This includes new television programming, as well as collaborating with the film makers on our next ideas to re-invent and re-imagine the TRANSFORMERS brand in movies.


This new relationship is a terrific complement to the prolific boys’ entertainment slate over the next several years, including film and television entertainment from Marvel and Lucasfilm, as well as the next theatrical installments of Hasbro’ s brands, G.I. JOE and TRANSFORMERS.


In the first quarter 2015, we are launching the next installment of TRANSFORMERS television programming, Transformers: Robots in Disguise. The all new show will debut on Cartoon Network in the U.S., the top-rated primetime network for boys' ages 6-11 and 9-14. Hasbro has developed tremendous expertise in producing animation. We are working with the world’s best studios and we know how to produce top quality animation cost effectively. As our content strategy and all-screen strategy evolve, we are building upon our experience in animation and storytelling. In addition to television, there are select films where we are taking greater control of the process. We have two movies we are currently developing under our new film label, Allspark Pictures. These films are MY LITTLE PONY and JEM AND THE HOLOGRAMS.


We envision Allspark Pictures as a new way to make fresh and compelling movies, based on new and existing Hasbro brands, for audiences globally.

Deb Thomas, Hasbro CFO:

Entertainment and Licensing segment revenues grew 10%, fueled primarily by lifestyle licensing revenues for Hasbro Franchise Brands, including MY LITTLE PONY and TRANSFORMERS.


Cost of sales as a percentage of revenue in the quarter declined. This decline continues to reflect growth in entertainment properties, including TRANSFORMERS and MARVEL properties, as well as higher Entertainment and Licensing revenues.


Q&A Session:

During the Q&A Session, Mr. Goldner mentioned that AllSpark Pictures was formed in order to increase the focus and effort towards Live Action Movies.

Mr. Goldner also mentioned that Rescue Bots will continue on the newly rebranded Discovery Family.

A question was asked about the success of AOE. The CEO mentioned that he is happy with the growing emerging market for Transformers. He mentioned that they will continue to cater the success of the Chinese market. The second question targeted the International vs. US success of Age Of Extinction. Brian Goldner felt ok with the results, judging by his response.

CEO also explained why Titan Heroes line exists (it was as if he knew the Fan question). He mentioned that the line is mostly targeted at emerging markets due to their low prices"


Credit goes to for the transcript of the call

Category: Toy Industry News | Submitted by: quartz - on: Tuesday, 21st October 2014 at 09:11:52 BST | Share: | Discuss: Read on

Toy Industry News

If you are in the Pawtucket area this Sunday you might want to head on over to the City Hall this Sunday for a special exhibition by Hasbro Inc called "From Sketches to Product Development of a Transformers Figure".  The exhibt will guide attendees through the design and development process of the "Stomp and Chomp" Grimlock figure.

Pawtucket's Advisory Commission on Arts and Culture is hosting an exhibit on the creation and development on the Transformers brand, by Hasbro, Inc.

The exhibit, entitled, "From Sketches to Product Development of a Transformer Figure" will be held Sunday from 2 p.m. to 5 p.m, in the lobby of City Hall.

Hasbro will offer a look at the process of developing the new 'Stomp and Chomp Grimlock' figure, from renderings to finished product.

Concept art from the model artists featuring all the original Transformers will be included.

A drawing will be held for free collectibles from this year's Comic-Con event.

The exhibit will be in place for three months, and is open to the public each day from 8:30 a.m. to 4:30 p.m., Monday through Friday.

From NBC 10 News

Category: Toy Industry News | Submitted by: quartz - on: Thursday, 4th September 2014 at 09:06:23 BST | Share: | Discuss: Read on

Toy Industry News

Whilst not Transformers related it seems the ties between Michael Bay and Hasbro are set to grow.  Acting Auditions have posted an article talking about how Michael Bay's production company Platinum Dunes and Blumhouse Productions are currently looking for actors to play the lead roles in a film based on Hasbro's Ouija board game.  The film is reported to be a thriller from Universal Pictures that will follow a group of teens who attempt to make contact with a recently deceased classmate.  It was originally planned to be a "big budget family adventure" before Universal Pictures pulled the project in August 2011 due to budgetary concerns.  The project is now back on with a streamlined budget, a new screenplay and is set to be directed by Stiles White (Knowing and The Possession) with Insidious, Paranormal Activity and The Purge producer Jason Blum also involved.

Category: Toy Industry News | Submitted by: quartz - on: Wednesday, 6th November 2013 at 09:26:03 GMT | Share: | Discuss: Read on

Toy Industry News

Hasbro Inc have now issued their 10K results for Q3 which, on paper, saw year-on-year growth of 2% on net revenue for the group to $1.37 billion dollars.  This had a knock on affect of increasing the valuation of their share prices by 5% to $1.31 from $1.24.  However, the 10-K was filed before the recent legal ruling against the company which resulted in a $75.5 million legal settlement that was reported on this site last month.  This settlement reversed the overall value of the companies stock price from the 5% increase to a 22.5% decrease to a share price of $0.96.  The share price is expected to recover especially over 2014 with the release of more movie tie-in products.

Despite solid international growth as well as strong results in their "Girls Toys" market, the Boys Toy section which makes up 1/3rd of Hasbro's revenue suffered a 17% year-on-year loss to $392 million despite good performances in both the Transformers and Star Wars products.

Source: Hasbro Inc via Via Yahoo! Finance

Category: Toy Industry News | Submitted by: quartz - on: Wednesday, 6th November 2013 at 09:01:20 GMT | Share: | Discuss: Read on

Toy Industry News

Hasbro have been ordered to pay just under $73 million dollars to the inventor of NERF in a decision made by an arbitrator on the 29th October 2013.  Hasbro are considering appealing the decision which was the result of a case where by the inventor was claiming unpaid royalties and damages from Hasbro for the period 2007-2012.

Whilst not directly relating to Transformers this news may well impact all of Hasbro's lines and business which will only be known after the release of their Q3 financial statement later this month as the company may seek to claw back some of the losses by cutting expenditure or increasing revenue through a price hike.

You can read the report here.

Category: Toy Industry News | Submitted by: quartz - on: Friday, 1st November 2013 at 09:08:41 GMT | Share: | Discuss: Read on

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