We have found some new Transformers related trademarks filed with the USPTO by Hasbro Inc. The trademarks are:

1. GO-BOTS
2. GO-BOTS
3. GO-BOTS
4. GO-BOTS
5. GO-BOTS
6. GO-BOTS

You can view all of the details of these and other trademarks within our exclusive Trademark Application area of the website which features trademark applications from 1984 through until the present day.

4Chan has a picture, said to be used as part of the planned marketing by Hasbro at the UK toyfair.  The images includes what is a recolour (white) of Ultra Prime (Combiner Wars Optimus Prime's combiner head) as well as Rodimus (HotRod) (as a recolour of BlackJack).

There have alraedy been rumours that Ultra Magnus would feature as a leader class toy, so that may well be the name of this combined toy.  Will this be announced to stockists at the UK toy fair?  We'll have to wait and see.

In a Facebook quote Hasbro have revealed that Steeljaw (the dogfaced car) is the new leader of the Decepticons for the 2015 series Transformers Robots in Disguise.  Whether there will be another "bigger leader" revealed later in the series is unknown.

The facebook quote can be seen here

Eagled-eyed fans had already noted that Steeljaw appear in many variations of the Transformers Robots in Disguise toy line, so his appointment as leader is not a total suprise.

Steeljaw's toy is out now in

TFW2005.com board member Icepick is at it again as now he brings word of a $29.99 listing for Transformers Megatronus.  Whether this figure is part of the Robots In Disguise line or the Combiner Wars / Generations line is not known, but you can view the listing below.

TFW2005.com board member Icespark has gone sniffing around the ToysRUs computer system and is reporting finding an entry for Masterpiece Bluestreak listed at $59.99. The figure does not have a release date and the document appears to be dated as the 9th Jan even though Icespark posted about it today.

For now take this news  as a rumour but you can view the entry below.

Transformers Age of Extinction leads the Razzies awards with 7 related entries in this year offering. The Razzies are Hollywoods "Worst Film" awards and see's the latest Transformers installment up for Worst Picture, Worst Supporting Actor, Worst Supporting Actress, Worst Director, Worst Sequel/Rip-off/Remake, Worst on-screen Duo and Worst Screenplay.

You can  view the full list below

Worst Picture

• Kirk Cameron's Saving Christmas
• Left Behind
• The Legend of Hercules
• Teenage Mutant Ninja Turtles
• Transformers: Age of Extinction

Worst Actor

• Kirk Cameron - Kirk Cameron's Saving Christmas
• Nicolas Cage - Left Behind
• Kellan Lutz - The Legend of Hercules
• Seth MacFarlane - A Million Ways to Die in the West
• Adam Sandler - Blended

Worst Supporting Actor

• Mel Gibson - The Expendables 3
• Kelsey Grammer - The Expendables 3, Legends of Oz, Think Like a Man Too, Transformers: Age of Extinction
• Shaquille O'Neal - Blended
• Arnold Schwarzenegger - The Expendables 3
• Kiefer Sutherland - Pompeii

Worst Actress

• Drew Barrymore - Blended
• Cameron Diaz - The Other Woman and Sex Tape
• Melissa McCarthy - Tammy
• Charlize Theron - A Million Ways to Die in the West
• Gaia Weiss - The Legend of Hercules

Worst Supporting Actress

• Cameron Diaz - Annie
• Megan Fox - Teenage Mutant Ninja Turtles
• Nicola Peltz - Transformers: Age of Extinction
• Susan Sarandon - Tammy
• Brigitte Ridenour (nee Cameron) - Kirk Cameron's Saving Christmas

Worst Director

• Michael Bay - Transformers: Age of Extinction
• Darren Doane - Kirk Cameron's Saving Christmas
• Renny Harlin - The Legend of Hercules
• Jonathan Liebesman - Teenage Mutant Ninja Turtles
• Seth MacFarlane - A Million Ways to Die in the West

Worst Remake, Rip-off or Sequel

• Annie
• Atlas Shrugged: Who Is John Galt?
• The Legend of Hercules
• Teenage Mutant Ninja Turtles
• Transformers: Age of Extinction

Worst Screen Combo

• Any Two Robots, Actors (Robotic Actors) - Transformers: Age of Extinction
• Kirk Cameron and His Ego - Kirk Cameron's Saving Christmas
• Cameron Diaz and Jason Segel - Sex Tape
• Kellan Lutz and Either His Abs, His Pecs or His Glutes - The Legend of Hercules
• Seth MacFarlane and Charlize Theron - A Million Ways to Die in the West

Worst Screenplay

• Kirk Cameron's Saving Christmas
• Left Behind
• Sex Tape
• Teenage Mutant Ninja Turtles
• Transformers: Age of Extinction

Redeemer Award

• Ben Affleck - from Gigli to Argo and Gone Girl
• Jennifer Aniston - from four-time Razzie nominee to Cake
• Mike Myers - from The Love Guru to directing Supermensch
• Keanu Reeves - from six-time Razzie nominee to John Wick
• Kristen Stewart - from six-time Razzie winner for Twilight to Camp X-Ray

Hasbro Inc and Cartoon Network have issued the following joint press release regarding Cartoon Network acquiring the rights to broadcast Transformers: Robots In Disguise worldwide.

Next Series in Beloved Franchise to Air on Cartoon Network Channels in Europe, Latin America, Asia, Africa and the Middle East Following Earlier U.S. Deal

Los Angeles, Jan. 13, 2015 – Cartoon Network has acquired the global rights to start airing the brand new series, TRANSFORMERS: Robots in Disguise, beginning in 2015. The agreement follows Cartoon Network’s previous U.S. deal for the show with Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS). Stephen Davis, Chief Content Officer of Hasbro, Inc., made the announcement today.

“We are thrilled to have expanded our ongoing international relationship with Cartoon Network, freeing them to unleash our Transformers characters to the entire world starting early this year,” Davis said. “Fans everywhere will now be able to experience the humor, fun, adventure and cooler, lighter, brighter animated style that our Autobots and Decepticons deliver as we open up the next storytelling chapter in this beloved franchise on Cartoon Network around the globe, from hubs in the U.S. and Europe to Latin America, Asia, the Middle East and Africa.

Finn Arnesen, senior VP of global distribution and development for Hasbro Studios, added, “Cartoon Network makes a tremendous launch pad for TRANSFORMERS: Robots in Disguise. Complemented by additional Turner channels, Cartoon Network provides the ideal fit across the board for our series, reaching a core demographic of boys 6-11 and kids of all ages.” 

The mission begins as Bumblebee must step up to be leader in the years after we left the Autobots in Transformers Prime. Summoned by Optimus Prime to save Earth from a new Decepticon threat, Bumblebee puts his light-hearted mettle to the test after assembling a rouge team of young Autobot action heroes. Bumblebee must balance his job fighting off evil with being equal parts squad leader and coach to a rascally band that needs constant coaxing to learn how to work together. The results are comical when the cool rebel, elite guard cadet, bombastic dinobot and overly excited mini-con must balance team-building with chasing and capturing their new enemies in every episode packed full of action, fun and adventure.

The highly innovative TRANSFORMERS franchise is one of the biggest brands in the world, spanning television, film and digital entertainment (including the 2014 global blockbuster, TRANSFORMERS: AGE OF EXTINCTION, the fourth in the hit film series); as well as gaming; apps; publishing; transmedia events; toys, games and licensing.

The first recolour of the Masterpiece Bumblebee has been announced and it is not the expected Cliffjumper remould but instead is a metallic gold repaint based on the Generation 2 figure.  The figure comes with a facemask to mimic the original toy.  You can view the preview image below.

YouTuber Felzbug has posted a video review of the Year of the Goat Transformers Masterpiece Soundwave Platinum Edition figure.  This version of MP Soundwave is made from transparent and orange plastic.  You can view the video below.

As a follow-up to our latest article over on TheVisionaries.net we thought we would bring you a short piece on some of the history of the Transformers TV spot.  The information contained within this article was taken from an series of Q&As we held with Robert Runbaken in November 2014.

Griffin-Bacal Advertising

Hasbro Inc. were one of Griffin-Bacal's first clients and are best known for producing the toy adverts for the Hasbro franchises G.I. Joe: Real American Hero and Transformers. As Hasbro Inc's client, Griffin-Bacal also shot the spots for most of their other brands, and worked closely with Hasbro Inc and Sunbow Productions on the supporting TV series to go with which ever line they would be shooting spots for.

Griffin-Bacal mainly shot from studios based in Amsterdam and Arizona, though some of their latter TV spots were shot in studios in Vancouver. The Amsterdam studio was used as the primary location for the more successful brands, whilst those with lower advertising budgets were shot in the US studios.

Robert Rundbaken and the first Transformers Toy TV Spot

We had the pleasure of speaking with former GB employee Robert Rundbaken who worked on most, if not all, of the Hasbro Boys Toys properties including Visionaries, Inhumanoids, G.I. Joe and Transformers.

Robert remembers re-cutting the very first Transformers TV toy spot with Optimus Prime along with creating the signature look for the various video transitions and effects which were used during the Transformers toy commercials. Robert was quick to also credit his editors. At the time Robert held the position of an Associate Producer for Griffin-Bacal.

The original spot was cut by Roberts boss, Bacal. The spot turned into a bunch of stills as he was trying to show each stage of the transformation transition. I.E a shot of the arms folding out, another shot of the rotating etc.  The Hasbro Reps hated it so Robert was bought in to re-cut the footage and to come up with something. He remembers that they recut the footage at Broadway Video and he had them bring every video transition device into the room so that they could experiment all night. He asked about a transition effect that was created by the ADO which was a digital effects tool. The effect turned an image on screen into a ball. Robert asked if one image could start the effect and then have another image come out. From this idea they took the footage of the child actor rolling the Optimus Prime toy and applied the effect to the footage resulting in him becoming a robot. Another technique which they applied on the Transformers commercials, and latter on others including Visionaries, was to film with a huge turntable that was a cyclinder painted to look like the sky, or they could build the side of a mountain and a road on it. When you spun the cylinder and held the toy, they found that you could simulate it driving or flying.  Once they spliced the two scenes together with the ball transition in between it was an epiphany for them and that opened up the spot to move forward. From there they were able to cut it to the track and employ similar effects and transitions to the rest of the footage.  This would become "the look" for the Transformers TV spots in the future.

After working through the night, Robert went straight from Broadway Video to the office to show his boss who took him to the back room where they would look over the footage alone.  Robert was convinced that he was going to be fired on the spot as he had left out all of the still shots of the different transition stages of the toy.  His thinking was that kids knew how they worked and that they did not actually need to show them on screen.  In their, the kids, minds and from the animation, they knew the robots changed quickly which was an effect he wanted to emulate in the TV Spot.

Promotion and Brand Diversion

Immediately after Bacal saw the cut he called the other agency heads into the room to see the footage and then they (Bacal and the agency heads) flew out to Providence to show the new spot to Hasbro. They loved it!  Thanks to his work saving the spot, Robert was then assigned to work on cutting the rest of the spots from the first package of spots. He remembers creating 4 or 5 spots from that footage.

The spots were a hit and Robert was soon promoted and started producing whole packages of Transformers and other Hasbro Boys Toys spots.  Soon he found himself on his way to Amsterdam where we wound up then shooting most of the G.I. Joe spots and other lines as they were introduced including Visionaires, Inhumanoid, Battle Bearts, Air Raids, Jem, etc.  He remembers tat Visionaries was short lived with them trying various techniques to highlight the holograms. The Visionaries, Battle Beasts and Air Raiders were all very short lived whilst he remembers that the Inhumanoid brand was a little more successful even though, as we all know, it did not produce enough revenue to warrant the 2nd series release.  Transformers and G.I.Joe were their "billion dollar", in sales, products where as everything else just came and went.  Transformers, G.I.Joe, Jem, My Little Pony and Inhumanoid all has decent advertising budgets and were shot from Amsterdam, where as Visionaries had a smaller budget and was shot stateside.  Robert remebers that Battle Beasts were really hot for a short period before they dried up.

Changing Demographic and Affecting Change

When you look back at the early Transformers TV spots, and other Hasbro brands for that matter, you will notice that the kids who are cast tended to very much be blonde haired and blue eyed. It was actually Robert and his colleage who wrote the spots that convinced Hasbro Inc. to allow them to cast minority child actors including Black and Asian kids.  Hasbro agreed and this change is obvious when you watch the spots now.

Transformers Initial Meeting

A interesting piece of trivia for you all is that despite being an Assistance Producer at the time, Robert was actually in the office when they came up with the name "Transformers" for the brand.  Robert recalls that they had a prototype of Optimus Prime and a bunch of people were bouncing around ideas for the brand.  He was fascinated by the process and decided to stay to learn more.  Someone said something like "they transform from this into that .." and then a voice, which Robert believes was Mr Bacal exclaimed "Transformers!", and thus the brandname was decide.

G.I. Joe

Robert remembers that Hasbro Inc wanted to re-issue the 12" G.I.Joe figures from the 1960s, he actually owned seven himself, but he recalls that Mr Griffin suggested to Stephen Hassenfeld, the "Has" in Hasbro, that "kids love collecting smaller things so reintroduce G.I. Joe as smaller figures".  The idea was that if you sell the collectible, small action figures, that this would lead to sales of larger, more expensive vehicles and accessories.  This of course is exactly what happened and the Hasbro account, which started at $7 million and had grown to to $30 milllion, would now grow to over $300 million.  Life was good for everyone at GBI and Robert places a lot of that down to Griffin and Bacal themselves who he describes as being the "very best bosses".

We'd like to thank Robert for answering out questions and for sharing his insight and memories with us, so that we have been able to share them with you.  It sounds like he loved his time working at Griffin-Bacal and that he was not the only one.