Core Gamer Signs Licensing Agreement with Hasbro for TRANSFORMERS to roll out to all gaming platforms As Video Game Accessories
Monterey Park, CA, May 23, 2007 Core Gamer Inc., the fastest growing manufacturer and marketer of video game accessories, announced today it has entered into a licensing agreement with HPG, the licensing division of Hasbro, Inc. (NYSE:HAS), to produce specialty video game accessories based on the TRANSFORMERS brand and highly anticipated live-action TRANSFORMERS feature film due out July 4th from DreamWorks Pictures and Paramount Pictures.
Designed and developed by Core Gamer, the accessories will be developed for all major console platforms including XBOX360, PS2, Wii and handhelds DS and PSP. Each product will depict core characters and key scenes from the TRANSFORMERS movie and iconic "G1" saga. The products will be available at all retail outlets during film launch.
"The TRANSFORMERS property is a great addition to Core Gamers' portfolio and we fully intend on delivering quality video game accessories based on this global franchise," said Janet Young, VP Sales for Core Gamer. "We believe the core elements of TRANSFORMERS are its compelling characters, embedded history and