For a few years now Hasbro and General Motors have had a working relationship, seen in the form of the Transformers: Alternators line. Now the GM Vice President, Mike Jackson, speaks out about why GM feels that Transformers is helping to give their brand a global attraction."'Transformers' is a compelling project and offers us a global platform for marketing GM products and building our brands," said Mike Jackson, GM North America vice president, marketing and advertising. "It represents the perfect intersection of entertainment, marketing and design."
ComingSoon.net have an short article covering the relationship between the two companies, which although doesn't relay anything new, it's an interesting little read.
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