Generation One cartoon heading for UK mobiles

by Quartz in Transformers Cartoons on Monday, 6th August 2007 13:40:47 BST

Good news for those of you who watch video on your mobiles here within the UK, Australia, New Zealand and China, as Player X have partner up with TV-Loonland to publish original Transformers mobile video content. Under the deal Player X has exclusive mobile video rights to Transformers: The Movie (that's the 1986 animated movie), the original animated series and the Japanese Transformers Takara series. Clips will be made available on an "on-demand basis".

Below you will find a full press release

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August 6th 2007

Mobile media company Player X has partnered with brand management company TV-Loonland to publish original Transformers mobile video content in select territories including the UK, Australia, New Zealand and China.

Under the terms of the deal, Player X has acquired exclusive mobile video rights to release the newly digitised Transformers: The Movie together with the original animated series and the Japanese Transformers Takara series.

Player X will be able to publish hundreds of video clips based on all three formats to sell on a video-on-demand basis. The latest Transformers movie is currently No 1 at the US Box Office and has already grossed $453 million in global sales.

“We are always on the look-out to partner with big brands and Transformers’’ recent success underlines the strength of the brand. We’re looking forward to bringing a new generation of Transformers fans to mobile,” said Tony Pearce, Player X CEO.

The news follows Player X’s pioneering moves in the mobile video space. The company recently launched its made-for-mobile channel Zapper TV on Verizon Wireless’s VCast channel, the first European company to have been placed on this channel.

Zapper TV is the second mobile video channel to be launched by Player X and follows the critical and commercial success of the company’s original made-for-mobile channel, geekTV™. The company has also been nominated as Best Video Producer at this year’s upcoming Mobile Entertainment Awards."

Approved by Moonbug on Wednesday, 8th August 2007 20:28:37 BST. This story has been viewed 1019 times

tags: Transformers cartoons - Transformers Mobile - Player X - TV Loonland