Transformers News: Tag - "tv loonland"

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TV Loonland sell their cartoon rights back to Hasbro

TV Loonland has broken the news on their website that they have sold their media licences for many of the classic cartoon series in their "Hasbro Classics Library", including the original Transformers and G.I. Joe series, to none other than Hasbro themselves for the sum of 7 million US Dollars. In 2000 TV loonland had bought Sunbow productions who together with Sony owned the media rights of the cartoon show for many of the territories outside of the United States. The article does state that TV Loonland will continue to work with Hasbro in regards to these propoties in the future.

As we deliver new immersive entertainment experiences to audiences worldwide, it was extremely important that we had the rights to fully control the usage of our intellectual properties. Entertainment is becoming increasingly important in helping us to strengthen and build our brands globally, and this will enable us to engage consumers in new and exciting ways".

Thanks to Seibertron for the news.

Category: Transformers Cartoons | Submitted by: Moonbug - on: Wednesday, 14th May 2008 at 13:48:59 BST | Share: | Discuss: Read on

Generation One cartoon heading for UK mobiles

Good news for those of you who watch video on your mobiles here within the UK, Australia, New Zealand and China, as Player X have partner up with TV-Loonland to publish original Transformers mobile video content. Under the deal Player X has exclusive mobile video rights to Transformers: The Movie (that's the 1986 animated movie), the original animated series and the Japanese Transformers Takara series. Clips will be made available on an "on-demand basis".

Below you will find a full press release

"

August 6th 2007

Mobile media company Player X has partnered with brand management company TV-Loonland to publish original Transformers mobile video content in select territories including the UK, Australia, New Zealand and China.

Under the terms of the deal, Player X has acquired exclusive mobile video rights to release the newly digitised Transformers: The Movie together with the original animated series and the Japanese Transformers Takara series.

Player X will be able to publish hundreds of video clips based on all three formats to sell on a video-on-demand basis. The latest Transformers movie is currently No 1 at the US Box Office and has already grossed $453 million in global sales.

“We are always on the look-out to partner with big brands and Transformers’’ recent success underlines the strength of the brand. We’re looking forward to bringing a new generation of Transformers fans to mobile,” said Tony Pearce, Player X CEO.

The news follows Player X’s pioneering moves in the mobile video space. The company recently launched its made-for-mobile channel Zapper TV on Verizon Wireless’s VCast channel, the first European company to have been placed on this channel.

Zapper TV is the second mobile video channel to be launched by Player X and follows the critical and commercial success of the company’s original made-for-mobile channel, geekTV™. The company has also been nominated as Best Video Producer at this year’s upcoming Mobile Entertainment Awards."