Smyths are current running a 20% off discount in all stores as well as online. If you are after any Dark of the Moon toys you can pick them up for under three pounds each.

You can find the Transformers page here.

Transformers: Fall of Cybertron is out today .. in the US  so expect many a gaming Transformers fan to be tied up today and tomorrow as they rush to be the first to complete the game.

The UK Release date is this Friday, the 24th

DINOBOTS enter the TRANSFORMERS PRIME world for the first time ever!

San Diego, CA (August 15, 2012) – IDW Publishing, Hasbro, Activision, and High Moon Studios are thrilled to welcome the launch of the new digital comic series: TRANSFORMERS: FALL OF CYBERTRON! Announced at Comic-Con International San Diego last month, and beginning today, this new series will offer fans an exclusive look at the story that precedes the explosive new game.

In the days leading up to the events of Activision and High Moon Studios’ TRANSFORMERS: FALL OF CYBERTRON video game, we see the origin of the fearsome DINOBOTS as they encounter a secret DECEPTICON plot and take on a slew of enemies including SHOCKWAVE and the INSECTICONS!

"It's a lot of fun to have a chance to play in the sandbox of the Fall of Cybertron game. I'm lucky enough to get to write one of our Transformers ongoing comics, and edit the rest, but doing these stories in this setting... well, it's a real blast!” said writer JOHN BARBER. BARBER continued "I sat down with Dave Cravens, the head writer of the game at High Moon Studios, and we plotted out the whole comic one afternoon. It was great to get to work that closely with somebody so intimately involved in the game, so we could really make sure this comic actually fits in with the story the game is telling--and plays into the larger TRANSFORMERS mythology. Plus, anybody who knows me knows I love me some Dinobots, so it was a thrill to get to write them!"

Don’t miss TRANSFORMERS: FALL OF CYBERTRON, a prequel to the much-anticipated videogame, written by Barber (Transformers: Robots in Disguise) with art by Dheeraj Verma (Escape of the Living Dead)! Issues #2-5 will also include exclusive preview pages from TRANSFORMERS: THE ART OF THE FALL OF CYBERTRON, coming soon from IDW!

The series will run for six digital-only installments on a bi-weekly schedule, and will be available all digital platforms including Apple iOS, Android, and online.

TRANSFORMERS: FALL OF CYBERTRON ($0.99, 8 pages; full color) will be available in August in IDW’s Apple iPad™, iPhone® and iPod touch®, apps – Transformers Comics and IDW Comics, and on the Web at read.idwpublishing.com. The series will also be featured in the Comics by comiXology platform for iOS, Android, Web and Kindle Fire, and Comics + by iVerse.

TRANSFORMERS PRIME – RAGE OF THE DINOBOTS #1 ($3.99, 32 pages; full color) will be available in November 2012.

Visit IDWPublishing.com to sign up for updates and learn more about the company and its top-selling books.

About IDW Publishing
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS and G.I. JOE, Paramount’s Star Trek; HBO’s True Blood; the BBC’s DOCTOR WHO; Nickelodeon’s Teenage Mutant Ninja Turtles; Toho’s Godzilla; Wizards of the Coasts Magic: The Gathering and Dungeons & Dragons; and the Eisner-Award winning Locke & Key series, created by best-selling author Joe Hill and artist Gabriel Rodriguez. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, and Yoe! Books, a partnership with Yoe! Studio.

IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot, while Michael Bay‘s Platinum Dunes and Sony are bringing Zombies vs. Robots to film.


About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies.” Learn more at www.hasbro.com.  © 2012 Hasbro, Inc. All Rights Reserved. 

Remember that the Fall of Cybertron demo is out now.

Full Metal Hero member GameOfSteak has spotted Transformers Kre-O in Toys R Us in Southampton

Kapow Toys have put up pre-orders for the both Transformers: Prime wave deluxe, as well as the Transformers Generations: Fall of Cybertron wave 1 figures.  Wave 4 of Transformers Prime has a UK street date of September 2012 with the case bfreakdown being 2x Ironhide, 1x Rumble, 1x Arachnid, 1x Dead End, 1x Bumblebee, 1x Hot Shot and 1x Knock Out.  The Fall Of Cybertron release date is the 22nd August 2012 with their case breakdown being 3x Optimus, 3x Jazz and 2x Shockwave.

Credit to Kapow's sister site FullMetalHero.com for the news.

Following up on the KRE-O theme from our last news story, Hasbro Inc have issued the following press release regarding the Kre-o brands presence at SDCC

The KRE-O Brand from Hasbro “Builds” a Major Presence at Comic-Con International and Unveils New STAR TREKTM and TRANSFORMERS Building Sets

Teaser Trailer for KRE-O STAR TREK Digital Short Produced by Bad Robot Also Unveiled in Anticipation of Premier Pop Culture Event in San Diego

LAS VEGAS--(BUSINESS WIRE)--

Hasbro, Inc. (HAS) is set to arrive at the 2012 International Licensing Expo in Las Vegas on June 12 to showcase its global mega brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, MONOPOLY, PLAYSKOOL and G.I. JOE. Ranked as a top 10 global licensor based on annual retail sales, Hasbro is continuing to expand its worldwide licensing programs, invest in resources and talent and generate incremental revenues from merchandise, digital gaming, box office and television programming.

“Hasbro continues to accelerate its retail footprint based on highly innovative and on-trend licensed merchandise and supporting programs that resonate with today’s global consumer,” said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro. “Our track record and relationships with retailers and licensees worldwide has positioned the company to become the preeminent provider of immersive lifestyle brand experiences for the entire family.”

This year’s show lineup underscores Hasbro’s global momentum at retail through key licensing categories including apparel, publishing, consumer electronics, digital gaming, home, food, and toys. Brands such as BATTLESHIP, TRANSFORMERS, MY LITTLE PONY and LITTLEST PET SHOP are also anchored by major motion picture releases as well as hit television programming created by Hasbro Studios and broadcast on more than 30 networks in more than 160 countries.

TRANSFORMERS
Hasbro's iconic TRANSFORMERS brand has become one of the most successful entertainment franchises of the 21st century and features the heroic AUTOBOTS and the villainous DECEPTICONS engaged in an epic battle on multiple story telling platforms including film, television, digital gaming, publishing and theme parks. Hasbro provides its broad TRANSFORMERS fan base with high value, age-appropriate merchandise including digital gaming, toys, apparel, sporting goods and more.

MY LITTLE PONY
The MY LITTLE PONY franchise continues to be a worldwide favorite with fans of all ages, largely fueled by the global popularity of the MY LITTLE PONY: FRIENDSHIP IS MAGIC animated series which airs in more than 160 countries and is also available on iTunes as well as Netflix. The extensive merchandising program reaches across all major categories including apparel, publishing, toys and accessories.

LITTLEST PET SHOP
Ranked as one of the toy industry’s top brands for girls as well as one of the hottest lifestyle properties, the demand for LITTLEST PET SHOP remains strong in 2012 with licensed products in more than 20 categories, including apparel, accessories, publishing and domestics. The momentum will continue to roll throughout the year as tween girls eagerly await the launch of the new Hasbro Studio animated comedy series that centers on the life of a fun-loving, human character, Blythe and the adventures of the pets that she cares for at the LITTLEST PET SHOP. The series is slated to premiere later this year in the U.S., with expected international expansion to follow.

NERF
Hasbro continues to expand its NERF franchise through targeted social media campaigns, cutting-edge technology and captivating competitive events. With more than 60 licensees signed on, the No. 1 blaster property will expand its presence in a host of licensing categories, including sporting goods, electronics, accessories and apparel. The NERF brand provides fans with the ultimate in exciting, high-action gear for competitive play with key collaborations such as the Nike and NBA All-Star Kevin Durant program, as well as the edgy fashion statements created by Second Chance and No Fear in Europe.

About Hasbro
Hasbro, Inc. (HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.

© 2012 Hasbro, Inc. All Rights Reserved

HAS-LIC

Editors’ Note: Licensor ranking based on License Global! Top 125 Global Licensors, May 2012.

Thanks to seibertron.com member Autobot Genocide for reporting that Argos are currently having a sale on Kreos sets.  You can view a list of the reduced products, and their associated prices, below.

• Megatron - £8.75
• Starscream - £11.99
• Ratchet - £8.49
• Mirage - £6.99
• Jazz - £4.99
• Sentinal Prime - £19.99
• Optimus Prime Mini - £4.99
• Bumblebee Mini - £3.99
• Sideswipe - £12.49
• Prowl -£14.99
• Optimus Prime w/ Trailer - £39.99

You can click here to visit their website or shop in store.

Meister Wing Xovergen has posted some new teaser images of their upgrade kit for Transformers Animated Voyager Class Optimus Prime the Anime TrailerForce, product ATF-01.  They have also released the following information regarding the product, which will be releasrd in early 2012  

Product Name: Anime TrailerForce
Product Code: ATF-01
Trailer Length: Approximately 150MM compatible for Voyager class
Accessories: Attachable Jet Wing Backpack, Battle Amor, Giant Ion-Axe, Gauntlet hand with cannons….
Availability: Early 2013

Last weekend saw the MCN London Expo take place here within the UK.  During the event on Saturday Jagex held a panel regarding Transformers: Universe.  Whilst we were in attendance at the event we missed the panel as we were at Nickelodeons panel on the 2012 TMNT show at the same time.  However thanks to YouTuber Apollon1 you can watch a video of the event below.

Good news for fans of e-Hobby this morning, the online store is currently running a 50% off promotion on various figures including several of their previous exclusives include the Black Masterpiece Rodimus Convoy.  You can find all of the discounted products here.

A new listing has been posted on Amazon for the second book in Ryder Windham's Transformers Classified series. The book follows on from last years "Switching Gears" story and is called Battle Mountain.  The book is due for a hardback, softback and digital release with the latter two coming out soon and the hardback out in October release.

Credit to FullMetalHero.com for the news.

Full Metal Hero admin and Kapow Toys owner Andy has reported on his sightings from the 2012 UK Toy Fair

1) Generations - returns with the Fall of Cybertron line, on display was a hard copy of Jazz who is a 4 wheeled Cybertronian sports car, the line is officially called Generations and the product packaging still depicts a nice drawn example of the character inside. 8 figures are confirmed for the line one of which might well be Grimlock.

2) Prime Weaponizers - Leader Class figures. Choose from Bumblebee or Optimus Prime who was on display, these new larger scale figures feature 4 modes of play with concealed weapons, Prime himself had a set of gattling guns which can flip out from under his hood in truck mode or mount the shoulders in robot mode. They have been simplified over previous leaders so the core audience of children can transform them more easily.

3) Optimus Maximus - bases make a return to the line with Maximus, a large scale Cyberverse Playset which doubles a fully transforming figure and base for your Cyberverse figures. Featuring light and sound features, firing rockets and launching vehicle this guy was fairly imposing standing somewhere in between Ultimate Op and a regular Leader Class figure. It looked quite bare without any Cyberverse figures locked in but you could see the gun turrets just waiting to be armed by you min faves.

4) Transformers Prime

1) Cyberverse Legion

2) Cyberverse Commander

3) Cyberverse Vehicles

4) Optimus Maximus

5) RID Revealers

6) RID Powerizers

7) RID Weaponizers

1) Battle Masks

2) Bot Shots which is actually a really cool battle game which mixes Bakugan with rock, paper scissors, aside from the single pack figures there are Launchers, Ultimate Packs and 3 packs the idea being 2 figures are thrown together in vehicle mode than collide revealing the winning symbol.

Transformers Prime First Edition will not be hitting UK shelves in anyway shape or form, Cliffjumper and Bumblebee were on display but display is as far as they appear to be going.

Kre-O

New Kre-O sets were on display including the following

1) Decepticon Ambush - 4 Kreon pack with small accessories and a base to battle on

2) Cycle Chase - Prowl and 2 of his troops face off against a Decepticon, again comes with small accessory set and base

3) Kre-O Decepticon Helicopter - the robot with no name looks a lot like Starscream in robot mode and is yellow and red, comes with 3 Kreons and quad bike

4) Kre-O Stealth Bumblebee - new mold Bumblebee comes in black with 3 Kreons and what looks like the checkpoint from DOTM

5) Transformers Prime Kre-O Race Car Showdown - Knock Out and Wheeljack face off in this 2 pack each with the standard Kreons mini figure.

6) Kre-O Optimus Vs Megatron - G1 style set featuring an all new Optimus Prime vs G1 style Megatron who changes into a tank and not a walther comes with mini building and 3 kreons.

7) Kre-O Devastator - 9 in 1 playset - a mix of G1 style robots and movie tradition means you get 4 standard robots in movie Devy colours building seperate vehicles or the might Devastator - for those worried no he doesn't look anything like the hulking movie character. Comes with a slew of Kreons and construction environment.

GI Joe:- No UK toys this year - in a year with the second GI-Joe Movie being released, this is a shocking move by Hasbro for fans of the line.

toy-world.com.hk scanned and uploaded the latest issue of Figure King prior to Christmas. The issue contained new images of the soon-to-be released Transformers Prime and Transformers United figures which include a preview image of the re-issued classics Rodimus figure that can now hold a Mini-con.  The full toys shown are:

Transformers United:

• UN-23 Rodimus Prime
• UN-24 Warpath
• UN-25 G2 Megatron
• UN-26 Thunderwing
• UN-27 Windcharger/Wipeout

• Voyager Optimus Prime
• Voyager Bulkhead
• Deluxe Bumblebee
• Deluxe Cliffjumper
• Deluxe Arcee
• Deluxe Megatron
• Deluxe Starscream
• Deluxe Vehicon

• Blowpipe
• Aimless
• Autobot Peaceman

­ ­

Our thanks go out to Dan Gilvezan for letting us know that an audiobook version of is recently released book "Bumblebee & Me" is now available for download on audible.com. The book is read by Dan himself and can be found at http://www.audible.com/pd/ref=sr_1_2?asin=B006NY1QP0&qid=1324486559&sr=sr_1_2