The following press release appeared on the Yahoo Finance website, along with various others.American International Toy Fair 2007
PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NYSE:HAS) will unveil its TRANSFORMERS movie merchandising program at the American International Toy Fair in New York, as fans of all ages eagerly anticipate the first-ever live-action feature film from DreamWorks Pictures and Paramount Pictures, based on the globally popular franchise that first captivated kids worldwide in 1984.
Due in theaters on July 4, the film is directed by Michael Bay (Armageddon, The Rock, Bad Boys I and II) and executive produced by Steven Spielberg, and follows the epic feud between the AUTOBOTS (led by OPTIMUS PRIME) and the DECEPTICONS (led by MEGATRON) as they bring their battle to Earth. In their efforts to help the humans, the AUTOBOTS meet up with an unsuspecting teen, played by Shia LaBeouf (Holes, Even Stevens), who finds himself in the middle of an intergalactic war being fought on our planet. The movie also stars Josh Duhamel (Las Vegas), Tyrese Gibson (Annapolis, 2 Fast 2 Furious), Megan Fox (Confessions of a Teenage Drama Queen), John Turturro and Jon Voight.
"Hasbro is thrilled to work with DreamWorks, Paramount and Michael Bay in making the most amazing, larger-than-life version of the TRANSFORMERS saga ever created," said Brian Goldner, Hasbro's Chief Operating Officer and Executive Producer of the film. "Michael, Steven and the production crew have captured the personality of the TRANSFORMERS characters through ground-breaking visual effects and they have translated the storyline into a film packed with non-stop action and excitement."
HPG, Hasbro's licensing team, has signed more than 200 TRANSFORMERS-branded licensing agreements across all major categories in more than 70 countries. Hasbro and HPG will give attendees of Toy Fair a first look at select products slated for worldwide distribution later this spring.
"We'll be showcasing dozens of highly innovative TRANSFORMERS-licensed products geared to fans of all ages at Toy Fair this week but let me assure you that it is just the tip of the iceberg," said Jane Ritson-Parsons, President of HPG. "We presented licensees with the opportunity and challenge of creating genuinely inventive, out-of-the-box products that engender the TRANSFORMERS brand items that are
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