From Hasbros Statement...TRANSFORMERS is one of Hasbro"s most popular global brands in the entertainment category, as evidenced by the Cartoon Network animated program and Dreamwave comic book series, which sold more than two million copies last year. To build on this success, an array of merchandise based on the current TRANSFORMERS ENERGON theme is due out this year, including the recent release of the highly anticipated PlayStation 2 video game from Atari. At this year"s show, Hasbro will announce a new TRANSFORMERS storyline for 2005 - TRANSFORMERS CYBERTRON. Fans will be able to experience this new theme through a wide variety of entertainment, toys and licensed merchandise. This next installment in Hasbro"s legendary saga is a complex story of intrigue and surprises, and will remind fans what it means to be "ROBOTS IN DISGUISE"!
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