Kapow Toys also went to the UK toyfair this year to speak to Hasbro UK and see the upcoming Transformers line.  As always photographs are not allowed at the UK toyfair, but you can expect to see many of these at the US Toyfair.

He also points out the Transformers Crossovers and Transformers Generations has ended.

MECHTECH

1) Transformers Movie 3 Mechtech Deluxe Assortment
New Mechtech weapons system features an assortment of new key transformers movie 3 characters. Includes new deployable mechtech weapon system that works with other mechtech assortments. Deployable weapons attach and convert in both modes

2) Transformers Movie 3 Mechtech Voyager Assortment
New Mechtech weapons system features an assortment of new key transformers movie 3 characters. Larger scale voyagers include bigger mechtech weapons that can be attached at multiple points in both robot and vehicle mode.

3) Transformers Movie 3 Mechtech Leader Assortment
Largest scale movie themed Mechtech weapons provide the most features in the mechtech system. Weapons include light and sounds and attach into large scale converting characters in both robot and vehicle modes. Weapon conversion deploys when attached.

4) Transformers Movie 3 Ultimate Optimus Prime
Movie 3 features Optimus Prime driving into battle with his weapon trailer. Trailer converts into Mech suit that powers up Optimus Prime. Try me packaging with lights and sound. Optimus Prime has several ports to armor up with Mechtech weapons from other characters.

Cyberverse - ( Scout and Legends class with extras )

1) Cyberverse Legion Assortment
Create the massive and immersive transformers world. Cyberverse Legion delivers smaller scale key characters and aspirational styling that is seen throughout the transformers world. This is the entry price point for Cyberverse and Transformers.

2) Cyberverse Commander Assortment
Create the massive and immersive transformers world. Play out the heroic story with a collection of larger scale more prominent figures from the transformers world. Large roster of key recognisable characters drive collectability

3) Cyberverse Ark Playset
The Cyberverse Ark is the capstone of the Cyberverse world. The Ark provides 2 in 1 play as it converts from vehicle mode to battle station. Includes light, sound and projectiles as well as multiple battle scenario play. Also includes a figure.

4) Cyberverse Action Set Assortment
Multi configurable sets have a variety of modes an include legion or commander sized figures. Sets have a wide range of features including weapons, accessories, ramps and gunner stations. Connect 2 or all 6 together to build out your ultimate world.

Robot Heroes

1) Robo Fighters - can you say Action Master ???
Traditional Action figure play with simply push button activiation in robots chest reveals special weapons and gear for each character. Assortment includes top tier characters like Bumblebee and Optimus Prime that children love.

2) Activators
Great introduction to the transformers fantasy and conversion play. Simple push button activation allows kids to change back and forth from vehicle to robot mode.

3) Go-Bots
Pull back and go in both robot and vehicle mode.

4) Revving Robots assortment
Introduction to Transformer brand with great crash and bash play. Big demonstratable weapon is kid activated through shoudler trigger. Weapon has lights and soundthat get bigger brighter and louder the more kids play with it.

5) Bash Bots
Head to head battle play with more than meets the eye magic. Pick your opponent and engage in battle. Push the trigger for automatic vehicle to robot conversion. Knock your opponent off of their base for ultimate victory. Top tier characters Optimus Prime, Bumblebee , Megatron and Starscream.

6) Optimus Prime Cyber Blaster
Key weapon that Optimus uses to takeout the decepticon threat and save earth. Heroic blaster with lights sound and multipe projectiles help children playout the climatic battle scene.

7) Energon Shock Sword
Key weapon used by the nest forces and a key character in the movie 3 battles. Automatic converting weapon converts from cybertronian weapons into the energon shock sword used to protect earth from the decepticons.

8) Battle Mask Assortment
Converting Battle mask with moveable visor for normal to battle mode play. Includes Optimus and Bumblebee.

Movie Speedstars & Stealth Force
1) Mini Chargers assortment - Please be a MASK redux!
Create your own battles with the Stealth Force mini chargers . These 1/50 scale vehicles include manual weapon reveal and come complete with figure for out of the pack battles.

2) Stealth Force Assortment
Transform and roll out Easy pull activation for partial transformation weapon reveal and vehicle battle mode. Try me packaging.

3) Stealth Force Deluxe Assrotment
As above but push button activation

4) Stealth Force Bumblebee
With the push of a button Bumblebee unleashes a fury of offensive and defensive weapons in a dramatic reveal. Also with lights and sound for more realism, only this Bumblebee with allow boys to play out full vehicle battling.

Everything Else - The Survivors!!

1) Powercore Scouts and Battlepacks
2) Battle In Space
3) Transformers Deluxe Assortment _ Reveal the Shield
4) Voyager Assortment - Reveal the Shield
5) Leader Assortment - Battle Hooks Prime and Starscream
6) Activators
7) Scouts
8) Legends