Hasbro released the following press release prior to the opening of the US Toyfair.
This summer, the colossal battle between the AUTOBOTS and the DECEPTICONS continues when “ROBOTS IN DISGUISE” once again invade movie theaters around the world. The new DreamWorks Pictures and Paramount Pictures live-action movie TRANSFORMERS: REVENGE OF THE FALLEN
debuts June 26, 2009 and picks up the saga from the 2007 worldwide
blockbuster film that finds two warring factions of robots colliding in
a major battle on planet Earth.
For 25 years, Hasbro, Inc. (NYSE: HAS) has provided kids with hours of MORE THAN MEETS THE EYE
action with their figures that convert from robot to vehicles and back
again. Legions of boys around the world grew up creating fantastic
adventures and battles set on both the planet CYBERTRON and Earth that featured the heroic AUTOBOTS, like OPTIMUS PRIME and BUMBLEBEE, clashing with the evil DECEPTICONS, led by MEGATRON. The toys’ popularity reached new levels with the release of the first live-action TRANSFORMERS movie, cementing the toys and the brand in the upper stratosphere of pop culture.
In 2009, Hasbro continues the legacy with its new line of movie-based TRANSFORMERS
toys that capture the action and excitement of the new film. Fans will
love the new action figures showcasing popular characters like OPTIMUS PRIME and BUMBLEBEE in multiple scales — with many featuring lights and authentic sounds and phrases from the movie. Kids can pretend to be a TRANSFORMERS robot by wearing the new BUMBLEBEE MOVIE VOICE MIXER HELMET that lets a child mix their own voice with music and includes “tune-in radio phrases,” just like BUMBLEBEE. To complete the fantasy, kids can pretend to battle the DECEPTICONS with the new TRANSFORMERS MOVIE BUMBLEBEE PLASMA CANNON. This awesome arm blaster converts from BUMBLEBEE’S
robot arm to his plasma cannon and features lights and signature
TRANSFORMERS sound effects. And, long-time fans will be thrilled with
one the most powerful DECEPTICONS, the new TRANSFORMERS MOVIECONSTRUCTICON DEVASTATOR figure, a monstrous robot that combines six vehicles into one giant robot.
Additionally, coming in the fall, young fans will enjoy TRANSFORMERS R.P.M.’S MINI-VEHICLES, a new line of miniature, non-converting TRANSFORMERS-themed vehicles that can be raced across the floor or on specially designed playsets and tracks.
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