Gizmodo have now published their second "Inside Hasbro" article and video which looks at the process of creating a Transformer. You can view the article on Gizmodo and can watch the video below which include a brief cameo by Generations Metroplex.
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Gizmodo have now published their second "Inside Hasbro" article and video which looks at the process of creating a Transformer. You can view the article on Gizmodo and can watch the video below which include a brief cameo by Generations Metroplex.
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Hasbro have posted some new larger official images of their upcoming Transformers Generations Voyager Class Springer and Blitzwing figures. You can view the new images by clicking the thumbnails below
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Aaron Archer has annouced his new role of VP Toy And Brand design IP creation at Hasbro. We'd like to pass on our congratulations to Aaron in his new role.
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We have fixed a bug which was incorrectly including lots of non-Transformers instructions sheets within our Transformers Instruction Sheet section as well as excluding some of the G.I.Joe instructions sheets from appearing. As such you can now find 1071 PDF Transformers instruction sheets ranging from Generation One through to yet-to-be-released Transformers Prime Beast Hunters figures as well as 312 G.I-Joe instructions and with 4,625 instruction sheets from other Hasbro lines, you are more likely to find the instruction sheets you are after on this website before you find them on Hasbro's own site as was highlighted by the instruction sheet for Transformers Prime Beast Hunters Shockwave - Deluxe version who's instruction sheets was available over two weeks ago.
Much like the our USPTO Trademark database, we pride ourselves on bringing you the most up-to-date news on Hasbro's instruction sheets
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There are lots of official Hasbro images for the Transformers toys which were shown off yesterday at the New York Toyfair across the web. Click on the headline of this story to view all of the official Hasbro stock images of the figures shown at the event as well as the fan taken photographs we shared yesterday
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Hasbro's Facebook page was updated yesterday with an image of the first Botcon 2013 Machine Wars figure in the guise of Hoist who is a recolour of Transformers Generations Sgt Kup with a new head sculpt.
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Having revealed their preliminary full-year financial results for 2012, Hasbro have announced that they will be making $100 million cut-backs between now and 2015 as year-on-year revenues dropped to $4.09 billion against $4.29 billion in 2011.
"The company expects to incur charges of approximately $37 million pre-tax in 2012, and an additional estimated $20-$30 million in 2013 associated with these planned actions to reduce ongoing expenses, including an approximate 10 per cent reduction in workforce, facility consolidation and process improvements.
"These actions are anticipated to begin to deliver savings in 2013, with full recognition in 2015 as all aspects of the plan are implemented."
"In 2012, we met many of the objectives we set for Hasbro," said Brian Goldner, Hasbro's President and Chief Executive Officer.
"Based on preliminary results, we returned the US and Canada segment to historical operating profit levels; we grew revenues in the Games category against our 2012 objective of stabilizing revenues; and we grew revenues in our Girls category.
"We also experienced double digit growth in our emerging markets business and achieved profitability in most major emerging markets a year ahead of our plan.
"Consumer demand through much of the holiday season was less than anticipated in both the US and certain international markets. As a result, fourth quarter revenues did not meet our expectations."
Hasbro CFO Deb Thomas added: "We fundamentally believe our strategy is sound and we remain confident in our ability to drive profitable long-term growth through brand innovation.
"We believe a reduction in ongoing costs in a challenging environment will deliver the greatest long-term return to our shareholders."
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Eagle-eyed OzFormers admin Griffin, noticed that on an advert for Hasbro celebrating it's 90th year there is a picture of what appears to be a brand new Optimus Prime with the text Transformers Generations below it. The image, which can be viewed below, shows Roller transformed into the gun of the Autobot leader!! Could this be the start of a new line of Transformers Generations figures once Fall of Cybertron is done? The answers may well come out of the US Toy Fair in a month, as they are unlikely to come from the British Toy Fair.
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Yesterday we picked up our first Transformers Prime Beast Hunters figure in the form of Lazerback. As such we have now posted out full image gallery and review of the figure which includes highlighting some quality control issues which we have noticed with the toy. Our one has significant damage to the plastic which effects both the gun and the main toy itself. Check out the image gallery for full details.
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If you are attending the British Toy Fair this year you may want to head over to the Underground Toys / Gears for Games stand as amoung the plush toys you will find there will be some Transformers Prime Talking Plush toys as well as some Talking Teenage Mutant Ninja Turtles. They will be on stand G110.
The official Hasbro UK stand will be showcasing the Transformers Prime Universe (The current Transformers Prime and some "Universe/Classics" figures) and Transformers Prime Beast Hunters toy lines. The toys will be supported by Series 2 of the show starting to air between Jan and March as well as the release of the second set of Transformers Prime Season 1 DVDs. There is a chance that the Optimus Prime truck will be at the event as it's continuing it's UK tour until November
"Action Game" manufacturer, Sambro, will be showing their licensed Transformers action games at the show as well.
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Bens Collectables has posted his video review of the just released Masterpiece MP-14 Alert (Red Alert) figure which you can view using the plugin below.
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In an update over on his website Michael Bay has reported that that no comic book adaptation of Transformers 4 will be released as they want to keep the story under wraps. Michael posted the statement in a update to his post regarding the fake movie script.
"Some Internet sites this morning reported that some document recovery guy has found a legitimate 120 page script of Transformers 4. I can absolutely 100 percent say this is completely false. The only two people in the world that have our unfinished script are Kruger and myself. Also we are only up to page 70 in our T4 script. Maybe this guy has a cartoon or something else – but definitely not our movie!
Bay
P.S. I bet it is something from Hasbro. This time they are not doing a comic book of the movie because we want to keep our story under wraps. It must be their version of a comic themed Transformers story they are creating."
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Official "in-packaging" images of the Transformers Prime Beast Hunters figures are now being distributed by Hasbro. You can view all of the 8 images which have been released thus far after the jump
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In a shocking turn of events, Hasbro UK have replied to a question raised on Facebook by Mathew Shatford regarding a possible UK release of both the Beast Hunters toyline AND the Generations Platinum Edition.
Matthew asked "
So there you have it, Beast Hunters to be released in May 2013 and the Platinum Edition toys they are working on. Shocking!! He's a screen capture of this historic event
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Planet Iacon have psoted more images of the Hasbro MP-10 Optimus Prime toy on their facebook page.
You can see the imaages by following this link
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Darksyde Waspinator
Choose Your Fate
Ep 8: Nino Sexton
OTFCC 2003 (USA)
Euro Sheet 1
Transformers Animated
