TV Loonland has broken the news on their website that they have sold their media licences for many of the classic cartoon series in their "Hasbro Classics Library", including the original Transformers and G.I. Joe series, to none other than Hasbro themselves for the sum of 7 million US Dollars. In 2000 TV loonland had bought Sunbow productions who together with Sony owned the media rights of the cartoon show for many of the territories outside of the United States. The article does state that TV Loonland will continue to work with Hasbro in regards to these propoties in the future.
As we deliver new immersive entertainment experiences to audiences worldwide, it was extremely important that we had the rights to fully control the usage of our intellectual properties. Entertainment is becoming increasingly important in helping us to strengthen and build our brands globally, and this will enable us to engage consumers in new and exciting ways".
Thanks to Seibertron for the news.
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