In a follow-up to our story "Transformers Top Toy Property With UK In July," we can now bring you more information regarding the performance of the Transformers brand for that month.
According to NPD figures the Transformers range sold £2.6 million at retail within the UK for the month of July, giving it a 33% share of the entire action figure market. In fact, 12 out of the top 20 best selling new items for the month of July were from the Transformers range!
In terms of the normal sales charts here are the Top 10 for July. The Transformers items are marked in a bold, itallic text.
UK July 2009 - £ Sales - Value)
1. Little Tikes Cozy Couple 30th Anniversary Edition - MGA
2. Transformers Movie Deluxe Figures - Hasbro
3. Transformers Movie Legends Assortment - Hasbro
4. First Steps Babywalker - VTech
5. Kidzoom Camera - VTech
6. Hot Wheels Basic Car Assortment - Mattel
7. Smart Trike Plus Girls - Mookie Toys
8. Ben 10 Alien Force 10CM Figures - Bandai
9. Bakugan Starter Pack - Spin Master
10. Ben 10 Alien Force 15cm DNA Figures = Bandai
UK July 2009 (Unit Sales - Volume)
1. Hot Wheels Basic Car Assortment - Mattel
2. Transformers Robot Heroes - Hasbro
3. Gogo's Crazy Bones Evolution Booster - Magic Box
4. Transformers Movie Legends Assortment - Hasbro
5. Gogo's Crazy Bones III Explorer Pack - Magic Box
6. Cars Vehicle Assortment - Mattel
7. Plasticine 8 Pack - Flair
8. Ben 10 Alient Force 10CM Figures - Bandai
9. Transformers Movie Deluxe Figures - Hasbro
10. Bakugan Booster Pack - Spin Master