Here are the latest UK Toy Sale Charts courtesy of the NPD.

UK Top 5 Toy Properties
1. Ben 10
2. Star Wars
3. Lego City
4. Thomas and Friends
5. Toy Story

UK March 2010 (GBP Sales - Value)
1. Zhu Zhu Hamster Packs - Character Options
2. Ben 10 Alien Force 10cm Figures - Bandai
3. Kidizoom Digital Cameta - VTech
4. Star Wars Rebel Trooper and Snow Trooper Battlepack - Lego
5. Bionicle Stars 2010 - Lego
6. Smart Trike Plus Girls - Mookie
7. Star Wars Lukes Landspeeder - Lego
8. First Steps Babywalke - VTech
9. Bakugan Starter Pack - Spin Master
10. Ben 10 Alien Force 15-cm DNA Figures - Bandai

UK March 2010 (Unit Sales - Volume)
1. Hot Wheels Basic Car Assortment - Mattel
2. Match Attax Cards - Topps
3. Ben 10 Alien Force Ten-CM Figures - Bandai
4. Gogo's III Explorer Pack - Magic Box
5. Zhu Zhu Hamster Pack - Magic Box
6. Transformers MV2 Movie Legends Assortment - Hasbro
7. Play-Doh Single Tub - Hasbro
8. Cars Character Assortment - Mattel
9. Bionicle Stars 2010 - Leo
10. Littlest Pet Shop Get The Pets - Hasbro

Its time for us to bring you the latest UK toy sales charts from the NPD.  Again we would like to point out that these charts are for UK sales only as in the past other websites have republished the charts without making that clear and so causing many people to become confused and assume that they are North American sales charts.

UK Feb 2010 (£­ Sales - Value)­

1 Go Go Hamster Packs Assortment  - CHARACTER OPTIONS
2 Star Wars Rebel Trooper & Snow Trooper Battlepack  - LEGO
3 Kidzoom Digital Camera - VTECH
4 Star Wars Lukes Landspeeder - LEGO
5 Ben 10 Alien Force 10cm Figures - BANDAI
6 Bionicle Stars 2010 - LEGO
7 Bakugan Starter Pack - SPIN MASTER
8 TRANSFORMERS MOVIE DELUXE FIGURES - HASBRO
9 Ben 10 Alien Force 15cm, DNA Figures - BANDAI
10 First Steps Babywalker - VTECH

UK Feb 2010 (Unit Sales - Volume)

1 Match Attax Cards - TOPPS
2 Hot Wheels Basic Car Assortment - MATTEL
3 Gogo’s Crazy Bones III Explorer Pack - MAGIC BOX
4 Ben 10 Alien Force10cm Figures - BANDAI
5 TRANSFORMERS MOVIE LEGENDS ASSORTMENT - HASBRO
6 Play Doh Single Tub Assortment - HASBRO
7 Go Go Hamster Packs Assortment - CHARACTER OPTIONS
8 Plasticine 8 Pack - FLAIR
9 Gormitti Figure Foilbag Assortment - FLAIR
10 Bakugan Booster Pack - SPIN MASTER

The Toy Retailers' Association, here within the UK, have published the 2009 Dream Toys list.  The Dream Toys list is a list of the expected "must have" toys for Christmas.  There is one main list and then lists for various categories.

Dream Toys - Main List

1. Bakugan Battle Pack, Spin Master (£19.99)
2. Battle Strikers starter Set, Mega Brands (£9.99)
3. Ben 10 Alien Force Kevins DX Action Cruiser, Bandai (£29.99)
4. Bendaroos Mega Pack, Spin Master ( £19.99)
5. GO GO Pets Hamsters, Character Options (£9.99)
6. GX Racers Tightrope Terror, Flair  (£22.99)
7. Kidizoom Multimedia Digital Camera, V-Tech (£49.99)
8. Lego Games Minotaurus, Lego (£17.99)
9. Monopoly City, Hasbro (£24.99)
10. Princess Peppa’s Palace, Character Options (£39.99)
11. Sylvanian Families Caravan, Flair (£44.99)
12. Transformers Movie 2 Voyagers Figures, Hasbro (£22.99)
    

Dream Toys Boy's Toys section

1. Bakugan Battle Pack, Spin Master
2. Battle Strikers Starter Set, Mega Brands
3. Ben 10 Alien Force Kevins DX Action Cruiser, Bandai
4. GX Racers Tightrope Terror, Flair
5. Gormiti Guardian Creature, Flair
6. H.M Armed Forces Tank, Character Options
7. i-Bladez Flightstick and Salvation 3D Helicopter, Bladez Toys
8. Nerf Raider Rapid Fire CS-35, Hasbro
9. Screature, Mattel
10. Star Wars Clone Wars Ultimate Blaster, Hasbro
11. Transformers Movie 2 Deluxe Figures, Hasbro
12. Transformers Movie 2 Voyagers Figures, Hasbro

The NPD have published their latest toy and retail sales charts for the UK.  First up is that year-on-year sales are down 10% for week 39.

The top five properties (in value) for week 39 were:

1. Ben 10
2. Star Wars
3. Transformers
4. Barbie
5. Lego City

Ben 10 also regained the top spot for the month of September with Transformers slipping back into 2nd spot.

In terms of the sales charts, Transformers continued strong sales, though they did slow in week 39.

Top Sellers Week 38 (­£ Sales Values)

1. First Steps Baby Walker - VTECH
2. Kidizoom Camera - VTECH
3. Star Wars Clone Walker - LEGO
4. Ben 10 Alien Force 10cm Figures - BANDAI
5. Transformers Movie Deluxe Figures - HASBRO
6. Hot Wheels Basic Car Assortment - MATTEL
7. Bionicle 2hy cans 2009 - LEGO
8. Baby Annabell Doll - ZAPF CREATION
9. Smart Trike Plus Girls - MOOKIE TOYS
10. Ben 10 Alien Force Kevin's Cruiser - BANDAI

Top Sellers Week 38 (Unit Sales - Volumes)

1. Hot Wheels Basic Car Assortment - MATTEL
2. Play Doh - HASBRO
3. Ben 10 Alien Force 10cm Figures - BANDAI
4. Transformers Movie 2 Legends - HASBRO
5. Littlest Pet Shop Get The Pets - HASBRO
6. Gogo CB Evolution Booster - MAGICBOX
7. Cars Vehicle - MATTEL
8. Bakugan Booster Pack - SPIN MASTER UK
9. Transformers 2 Robot Heroes - HASBRO
10. Bionicle 2hy cans 2009 - LEGO

Top Sellers Week 39 (­£ Sales Values)

1. Kidizoom Camera - VTECH
2. First Steps Baby Walker - VTECH
3. Star Wars Clone Walker - LEGO
4. My Laptop - VTECH
5. Bop It- HASBRO
6. Ben 10 Alien Force 10cm Figures - BANDAI
7. Transformers Movie Deluxe Figures - HASBRO
8. Hot Wheels Basic Car Assortment - MATTEL
9. Barbie Doggie Park - MATTEL
10. Bakugan Starter Pack - SPIN MASTER UK

Top Sellers Week 39 (Unit Sales - Volumes)

1. Hot Wheels Basic Car Assortment - MATTEL
2. Ben 10 Alien Force 10cm Figures - BANDAI
3. Littlest Pet Shop Get The Pets - HASBRO
4. Play Doh - HASBRO
5. Cars Vehicle - MATTEL
6. Bakugan Booster Pack - SPIN MASTER UK
7. Transformers Movie 2 Legends - HASBRO
8. Star Wars Clone Walker - LEGO
9. Bionicle 2hy cans 2009 - LEGO
10. Bionicle Agori - LEGO

In a follow-up to our story "Transformers Top Toy Property With UK In July," we can now bring you more information regarding the performance of the Transformers brand for that month.

According to NPD figures the Transformers range sold £2.6 million at retail within the UK for the month of July, giving it a 33% share of the entire action figure market.  In fact, 12 out of the top 20 best selling new items for the month of July were from the Transformers range!

In terms of the normal sales charts here are the Top 10 for July.  The Transformers items are marked in a bold, itallic text.

UK July 2009 - £ Sales - Value)
1. Little Tikes Cozy Couple 30th Anniversary Edition - MGA
2. Transformers Movie Deluxe Figures - Hasbro
3. Transformers Movie Legends Assortment - Hasbro
4. First Steps Babywalker - VTech
5. Kidzoom Camera - VTech
6. Hot Wheels Basic Car Assortment - Mattel
7. Smart Trike Plus Girls - Mookie Toys
8. Ben 10 Alien Force 10CM Figures - Bandai
9. Bakugan Starter Pack - Spin Master
10. Ben 10 Alien Force 15cm DNA Figures = Bandai

UK July 2009 (Unit Sales - Volume)
1. Hot Wheels Basic Car Assortment - Mattel
2. Transformers Robot Heroes - Hasbro
3. Gogo's Crazy Bones Evolution Booster - Magic Box
4. Transformers Movie Legends Assortment - Hasbro
5. Gogo's Crazy Bones III Explorer Pack - Magic Box
6. Cars Vehicle Assortment - Mattel
7. Plasticine 8 Pack - Flair
8. Ben 10 Alient Force 10CM Figures - Bandai
9. Transformers Movie Deluxe Figures - Hasbro
10. Bakugan Booster Pack - Spin Master

We're pleased to bring you the October 2008 UK retail charts as well as the 2008 Year-To-Date figures, though the trend for Transformers continues that of recent months, with no entries in the monthly chart, but the line does manage to hold onto places in the YTD chart through the continued success of the number 1 selling action figure for 2007, the Transformers Movie Legends.  In fact, if it wasn't for the dominance of Bandai's Ben 10, the Movie Legends would probably have held onto their "best selling action figure" crown this year as well.

October 2008 - £ Sales
1. Kidizoom Camera - Vtech
2. In the Night Garden Talking Plush - Hasbro Inc
3. Ben 10 figures 10cm Assortment - Bandai
4. BG Bounce N Spin Zebra - Fisher Price core Mattel
5. Ben 10 15CM Action Figures - Bandai
6. In The Night Garden Huggle Snuggle IgglePigg - Hasbro
7. V Smile TV Learning System - VTech
8. Fur Real Biscuit My Lovin Pup - Tiger Electronics / Hasbro
9. Music and Motion Choo Choo - Fisher-Price core Mattel
10. Ben 10 Deluxe Omnitrix - Bandai

October 2008 - Unit Sales

1. Hot Wheels Basic Car Assortment - Mattel
2. Ben 10 figures 10cm assortment - Bandai
3. Cars Vehicle Assortment - Mattel
4. Ben 10 15cm assortment - Bandai
5. In The Night Garden Mini Plush - Hasbro
6. HSM Singalong Mircophone - Vivid Imaginations
7. In The Night Garden Talking Plush - Hasbro
8. Bionicle Mistika - Lego
9. Star Wars - Lego
10. Zeebeez - Re Creation

UK Year To Date - £ Sales
1. Ben 10 Figures 10cm - Bandai
2. Cars Vehicle Assortment - Mattel
3. In The Night Garden Talking Plush - Hasbro
4. Ben 10 15cm Assortment - Bandai
5. Ben 10 Omnitrix FX Watch - Bandai
6. In The Night Garden Mini Plush Assortment - Hasbro
7. Hot Wheel Car Assortment - Mattel
8. Power Rangers 12.5cm Figures - Bandai
9. Transformers Movie Legends - Hasbro
10. Dr Who Five Inch Figures - Character Options

UK Year To Date - Unit Sales
1. Hot Wheels Car Assortment - Mattel
2. Cars Vehicle Assortment - Mattel
3. Ben 10 Figures 10cm - Bandai
4. Match Attax Cards - Topps
5. Transformers Movie Legends - Hasbro
6. Power Rangers 12.5cm Figures - Bandai
7. In The Night Garden Mini Plush Assortment - Hasbro
8. Ben 10 15cm Assortment - Bandai
9. WWE Ruthless Aggression - Jakks Pacific / Vivid
10. Dr Who five inch figures - Character Options

According to figures released by the British Retail Consortium annual like-for-like sales fell in five of the last six months, the first time that this has happened since 2005.  In the boys toys market, however, the Year-To-Date figures are up 6%, even though sales for July and August were not able to match the sales of Transformers in the same months last year.

Overall this year Transformers sales have remained fairly strong due to the continued success of the Movie Legends figures. Sales of Transformers did drop heavily at the start of the year, though July and the start of August did see the line return to strength, with increased sales and actually regain the joint number 2 slot of movie tie-in toys along side Batman. Since the start of August however, sales have slowly declined though the Movie Legends are still looking like they may hold on to a top 10 spot for the second year running.

Below you will find the NPD charts for August 2008 as well as the Year-To-Date figures
UK August 2008 - £ Sales - Value
1 BEN 10 FIGURES 10CM - BANDAI
2 BEN 10 15CM ACTION FIGURES - BANDAI
3 CARS VEHICLE ASSORTMENT - MATTEL
4 CLONE WARS BASIC FIGURE 3.75" - HASBRO
5 ALL SURFACE SWINGBALL - MOOKIE TOYS
6 FIRST STEPS BABYWALKER - VTECH
7 WALL-E DELUXE ACTION FIGURE - VIVID IMAGINATIONS
8 HOT WHEELS BASIC CAR ASSORTMENT - MATTEL
9 DOCTOR WHO 5" FIGURES - CHARACTER OPTIONS
10 ITNG 12" TALKING PLUSH - HASBRO


UK August 2008 - Unit Sales (Volume)
1 HOT WHEELS BASIC CAR ASSORTMENT - MATTEL
2 BEN 10 FIGURES 10CM - BANDAI
3 CARS VEHICLE ASSORTMENT - MATTEL
4 SUPER TIPS BRIGHT 12 - VIVID
5 12 COLOURED PENCILS - VIVID
6 TRANSFORMERS MOVIE LEGENDS - HASBRO
7 CLONE WARS BASIC FIGURES 3.75" - HASBRO
8 BEN 10 15CM ACTION FIGURES - BANDAI
9 ZEEBEEZ - RE:CREATION
10 ITNG MINI PLUSH - HASBRO


UK YEar To Date - £ Sales (Value)
1 BEN 10 FIGURES 10CM - BANDAI
2 CARS VEHICLE ASSORTMENT - MATTEL
3 BEN 10 OMNITRIX FX WATCH - BANDAI
4 ITNG MINI PLUSH - HASBRO
5 ITNG 12" TALKING PLUSH - HASBRO
6 TRANSFORMERS MOVIE LEGENDS - HASBRO
7 POWER RANGERS OOD 12.5CM FIGURES - BANDAI
8 BEN 10 15CM ACTION FIGURES - BANDAI
9 HOT WHEELS BASIC CAR ASSORTMENT - MATTEL
10 HSM COUNTRY CLUB FRIENDS - MATTEL


UK Year To Date - Unit Sales (Volume)
1 HOT WHEELS BASIC CAR ASSORTMENT - MATTEL
2 CARS VEHICLE ASSORTMENT - MATTEL
3 BEN 10 FIGURES 10CM - BANDAI
4 TRANSFORMERS MOVIE LEGENDS - HASBRO
5 POWER RANGERS OOD 12.5CM FIGURES - BANDAI
6 ITNG MINI PLUSH - HASBRO
7 WWE RUTHLESS AGGRESSION - VIVID
8 BEN 10 15CM ACTION FIGURES - BANDAI
9 DOCTOR WHO 5" FIGURES - CHARACTER OPTIONS
10 SUPER TIPS BRIGHT 12 - VIVID


As an additional feature this month, we're going to take a quick look at the relationship between film-licensed toy sales for this year as well as the potential for some of next years big releases.

The main toy tie-in movies this year, according to retailers, were going to be The Dark Night and Clone Wars. Due to the success of The Dark Night at the box office, it was expected that toy sales for this line would be extremely high. Clone Wars, on the other hand, had a terrible time at the Box Office and so sales of the tie-in toys were expected to be poor. Neither of these predictions came true. According to figures in the October issue of Toy News Magazine, store managers rated Star Wars as the number one product with Transformers and The Dark Knight both in second position. Sales of Batman toys rose sharply when the Movie was released but they declined equally as quickly. Star Wars and Transformers, however, both continued to perform strongly even after their respective movies had finished. Looking at the charts which the magazine produce, Transformers was the top selling toy from late May 2007 until early October 2007, at which point Spiderman 3 toys re-took the number one spot. As 2007 ended, Transformrs dropped out of the chart which compares sales of Spiderman 3, Transformers, Star Wars, Iron Man, Hulk, Indiana Jones and Batman from April 2007 until August 2008. Transformers re-entered the chart in early June, peaking in July as the joint 2nd best line with Batman behine Starwars which out sold both lines by 3 times. Since then Batman sales have dropped back by two thirds, sales of Transformers have halved, whilst sales of Star Wars toys have almost quadrupled.

Looking towards 2009, both Transformers 2 and G.I-Joe are expected to shift some seriou figures within the UK with G.I Joe expected to be the suprise package. "G I Joe could be a surprise. It is a brand with a lot of staying power, similar to the Transformers leading up to the movie. I ran the Blog metrics against Bakugan of Spin Master – an action figure which, similar to G I Joe, has never had a movie and which nevertheless is selling at the rate of $100 million at retail" writes Lutz Muller. Lutz gones on to say "This graph (Edtitor: which shows G.I-Joe blog posts as between 3 and 7 times that of Bakugan) demonstrates very clearly the strong underlying consumer interest in the GI Joe brand – which I expect will result in above-expectation box office and toy sales results.". Looking further ahead, 2010 looks like another strong year for Hasbro with both Ironman 2 and Spider-man 4 due for release, though the close timing of the release of both films is expected to cause problems with conflicting toy sales. Here is a short list of some of the upcoming movie tie-in lines that have the most potential to be big sellers (according to Lutz Muller). All potential figures are marked out of 10.

Star Trek - 8 - Released May 2009
Terminator: Salvation - 8 - May 2009
Transformers: Revenge of the Fallen - 9 - June 2009
Ice Age 3 - 8 - July 2009
Harry Potter: Half BLood Prince - 10 - July 2009
He-man - 8 - August 2009
G.I-Joe - 9 - August 2009
Toy Story 3 - 9 - Jan 2010
Teengage Mutant Ninja Turtles - 8 - March 2010
Iron Man 2 - 8 - April 2010
Spiderman 4 - 10 - May 2010
Harry Potter: Deathly Hallows - 10 - November 2010

About Lutz Muller is a Swiss who has lived on five continents. In the US, he was the CEO for four manufacturing companies, including two in the toy industry. Since 2002, he has provided competitive intelligence on the toy and video games market to manufacturers and financial institutions coast-to-coast

Its been a while since we bought you the last NPD UK sales charts, so we thought it was time to publish the July figures:

July 2008 (£)
1 Ben 10 Figs 10cm Assortment Manufacturer - Bandai
2 Cars Vehicle Assortment - Mattel
3 Ben 10 15cm Action Figures - Bandai
4 All Surface Swingball - Mookie
5 Wall-E Deluxe Action Figure - Vivid
6 Hot Wheels Basic Car Assortment - Mattel
7 In The Night Garden Mini Plush - Hasbro
8 In The Night Garden 12" Talking Plush - Hasbro
9 Dr. Who 5" Figures - Character Options
10 High School Musical Country Club Friends - Mattel

July 2008 (units)
1 Hot Wheels Car Assortment - Mattel
2 Cars Vehicle Assortment - Mattel
3 Ben 10 Figs 10cm Assortment - Bandai
4 Bubbles Billion Tub 8 oz - Placo Products
5 In The Night Garden Mini Plush - Hasbro
6 Transformers Movie Legends - Hasbro
7 Ben 10 15cm Action Figures - Bandai
8 Speed Racer Die-cast Vehicles - Mattel
9 Wall-E Basic Action Figures - Vivid
10 Power Rangers Operation Overdrive 12.5cm Figures - Bandai

Year-to-date (£)
1 Cars Assortment - Mattel
2 Ben 10 Figs 10cm Assortment - Bandai
3 Ben 10 Ominitrix F/X watch - Bandai
4 In The Night Garden Mini Plush - Hasbro
5 Transformers Movie Legends - Hasbro
6 Power Rangers Operation Overdrive 12.5cm Figures - Bandai
7 In The Night Garden 12" Talking Plush - Hasbro
8 Hot Wheels Basic Car Assortment - Mattel
9 Ben 10 15cm Action Figures - Bandai
10 Transformers Movie Deluxe - Hasbro

Year-to-date (Units)
1 HOT WHEELS BASIC CAR ASSORTMENT - MATTEL
2 CARS VEHICLE ASSORTMENT - MATTEL
3 BEN 10 FIGS 10CM ASSORTMENT - BANDAI
4 TRANSFORMERS MOVIE LEGENDS - HASBRO
5 POWER RANGERS OPERATION OVERDRIVE FIGURES - BANDAI
6 ITNG MINI PLUSH - HASBRO
7 WWE RUTHLESS AGGRESSION - VIVID
8 BEN 10 15CM ACTION FIGURES - BANDAI
9 DR WHO 5-INCH FIGURES - CHARACTER OPTIONS
10 BEN 10 OMNITRIX F/X WATCH - BANDAI

So after seven months of sales Transformers managed to keep two positions within the monetary chart but only one within the units.  We expect that the Movie deluxes disappeared from the charts after August, but the Movie Legend line is looking strong and may well hang in the chart for the second year, though it does need a bit of a boost if it can retain its title as Action Figure Unit Sales of the year.  Still no sign of the Transformers Animated toys though, which is not too suprising.  We hope to have the August figures for you soon

Though the final official figures have not yet been published The British Retail Consortium's most recent retail figures have shown that June's retail sales values fell 0.4 per cent on a like-for-like basis compared with June 2007. That means that sales have now been lower than a year ago in three of the past four months making it the worst summer since 2005. Last month's fall has been blamed on changeable weather after May's warm sun. The increasing demands on household budgets and weakness of the housing market, shoppers are becoming increasingly price-conscious and reluctant to spend on big-ticket items. This coupled with the increase in toy prizes in the 2nd half of the year mean that the trend is likely to continue.

Stephen Robertson, Director General of the BRC explained to us that "The negative result confirms fears May's modest like-for-like growth was a start-of-summer blip. While total retail sales frew in June, that was by less than half last month's figure. Retailers are doing all they can to reassure customers, offering some of the strongest discounts and promotions in decades and keeping a lid on inflation"

He continued, "Retailers are doing all they can to reassure customers, offering some of the strongest discounts and promotions in decades and keeping a lid on inflation."

Its time again to bring you the latest batch of UK toy sales charts, courtesy of the N.P.D. As usual, all Transformers related records appear in bold and in capitals.

April saw Transformers sales continue to slow, but overall both the Movie Legends and Movie Deluxe figures managed a good showing despite the lack of new releases in that period. Sales were helped by the fact that Transformers ranked 24th in the advertising expenditure list for the month, the 10th highest Hasbro property.

Ben 10 continued its dominance of the chart and will prove to be the big test for the Transformers Animated figures, which are of course out in stores now.

April 2008 (£ Sales)

1. Cars vehicle assortment - Mattel
2. Ben 10 Omnitrix FX watch - Bandai
3. Power Rangers Operation Overdrive 12.5cm figures - Bandai
4. HSM Country Club friends - Mattel
5. Ben 10 collectable figures - Bandai
6. ITNG mini plush - Hasbro
7. TRANSFORMERS MOVIE LEGENDS - HASBRO
8. Ben 10 15cm action - Bandai
9. Hot Wheels basic cars - Mattel
10. ITNG 12-inch talking plush - Hasbro

April 2008 (Unit Sales)

1. Hot Wheels basic cars - Mattel
2. Cars vehicle assortment - Mattel
3. Power Rangers Operation Overdrive 12.5cm figures - Bandai
4. TRANSFORMERS MOVIE LEGENDS - HASBRO
5. Ben 10 collectable figures - Bandai
6. ITNG Mini-plush - Hasbro
7. WWE Ruthless Aggression - Vivid
8. Ben 10 15cm Action - Bandai
9. Ben 10 Omnitrix FX Watch - Bandai
10. TRANSFORMERS MOVIE DELUXE - HASBRO

Year-To-Date (£ Sales)

1. Cars vehicle assortment - Mattel
2. Ben 10 Omnitrix FX watch - Bandai
3. Power Rangers Operation Overdrive 12.5cm figures - Bandai
4. TRANSFORMERS MOVIE LEGENDS - HASBRO
5. ITNG mini plush - Hasbro
6. Ben 10 collectable figures - Bandai
7. ITNG 12-inch talking plush - Hasbro
8. TRANSFORMERS MOVIE DELUXE - HASBRO
9. Hot Wheels basic cars - Mattel
10. Tamagotchi Connexion - Bandai

Year-To-Date (Unit Sales)

1. Hot Wheels basic cars - Mattel
2. Cars vehicle assortment - Mattel
3. TRANSFORMERS MOVIE LEGENDS - HASBRO
4. Power Rangers Operation Overdrive 12.5cm figures - Bandai
5. Ben 10 collectable figures - Bandai
6. ITNG mini plush - Hasbro
7. WWE Ruthless Aggression - Vivid
8. Dr Who 5-Inch figures - Character Options
9. Ben 10 Omnitrix FX watch - Bandai
10. TRANSFORMERS MOVIE DELUXE - HASBRO

Its that time of the month when we can bring you the latest batch of NPD sales figures, this time for UK sales through Feb 2008. As always the figures are split into two charts, Units Sold and £ sales. Transformers related items are marked in itallics. Though sales were still strong for both the Transformers Movie Legends and Deluxe lines, both dropped being overtaken by Power Rangers in both of the charts

UK Feb 2008 £ Sales
1. Cars Assortment
2. Power Rangers Operation Overdrive Figures
3. Transformers Movie Legends
4. Itng Mini Plush
5. Ben 10 Collectable Figures 10cm
6. Transformers Movie Deluxe
7. Ben 10 - Omnitrix F/X Watch
8. Tamagotchi Connexion
9. Itng 12-Inch Talking Plush
10. WWE Ruthless Aggression

UK Feb 2008 Unit Sales
1. Hot Wheels Car Assortment
2. Cars Assortment
3. Power Rangers Operation Overdrive Figures
4. Transformers Movie Legends
5. Ben 10 Collectable Figures 10cm
6. Itng Mini Plush
7. WWE Ruthless Aggression
8. Transformers Movie Deluxe
9. Spiderman 3 Figures
10. Ben 10 - 15cm Action Figures

Don't forget that you can view Jans figures in this old news story.

Its time to bring you details of how the Transformers brand performed in January of 2008.

First up, Transformers was 4th in the properties chart for the month behind Bratz, Barbie and Thomas & Friends.

In the retail charts, the strong sales continued both in terms of units sold as well as monetary sales. The best selling action figures of 2007, the Transformers Movie Legends, were 2nd in terms of £ sales, 3rd in terms of units sold. The Movie deluxe figures were 4th in terms of £ sales and 8th in terms of units sold and the Classic Mini-con 3 pack was 6th in terms of unit sales. For the full NPD Charts, see further down in this article.

In the retailers charts, Transformers continues to perform well at The Entertainer, with Dropkick being the 4th best selling toy in by the 4th Feb 2008. Beatmix Bumblebee just makes the top 10 at number 10.

UK Jan 2008 £ Sales
1. Cars Assortment
2. Transformers Movie Legends
3. Hot Wheels Assortment
4. Transformers Movie Deluxe
5. WWE Ruthless Agression
6. In The Night Garden Talking Plush
7. Dr Who 5-Inch Figures
8. V.Smile Software
9. In The Night Garden Mini Plush
10. High School Musical Country Club Friends

UK Jan 2008 Unit Sales
1. Hot Wheels Car Assortment
2. Cars Assortment
3. Transformers Movie Legends
4. WWE Rutheless Aggression
5. In The Night Garden Mini Plush
6. Transformers Classics Mini-Con 3 Pack
7. Dr Who 5-Inch Figures
8. Transformers Movie Deluxe
9. Spider-man 3 Figures
10. Power Rangers Operation Overdrive Figures

The NPD sales charts for September have been announced and Transformers continues its strong performance keeping it on track to be one of the must have lines this Christmas. Overall Transformers Movie Legends are the best selling Transformers items out there, with the Movie Assortment having a strong September. Here is a break down of where Transformers items fit into the four published charts followed by the full charts

In the UK September 2007 Gross Sales (in pounds), the Transformers Movie assortment is number two, with Transformers Movie Legends placed at number three (down one on August). As epxected, the Deluxe and Voyager assortments are gone from the charts.

In the Units Sales chart, Transformers Movie Legends remained at number two, with the Movie Assortment sitting at number 5.

In the Year to date £ sales categories, the Transformers Movie Legends figures break into the charts and are placed at number 10.

Finally, in the Unit Sales Year To Date, Transformers Movie Legends are placed at number 5, up one from August.

Here are the full charts

UK September 2007 £ Sales
1. Doctor Who 5-Inch Series
2. Transformers Movie Assortment
3. Transformers Movie Legends
4. Tamagotchi Connexion
5. WWE Ruthless Aggression
6. Hotwheels Cart Assortment
7. In The Night Garden 12-Inch Talking Plush
8. In The Night Garden Mini Plush
9. Ben 10 Omnitrix Fix Watch
10. First Steps Babywalker

UK September 2007 Unit Sales
1. Hot Wheels Car Assortment
2. Transformers Movie Legends
3. Dr Who 5-Inch Figures
4. Cars Assortment
5. Transformers Movie Assortment
6. WWE Ruthless Aggression
7. In The Night Garden Mystic Force Light Figures
8. Power Rangers Mystic Force Light Figures
9. Super Tips Bright 12
10. 12 Coloured Pencils

UK Year To Date £ Sales
1. Tamagotchi Conexion
2. Dr Who 5-Inch Figures
3. Cars Assortment
4. Power Rangers Mystic Force Light Figures
5. All Surface Swingball
6. HotWheels Car Assortment
7. WWE Ruthless Agression
8. WWE Deluxe Figures
9. Dr Who Sonic Screwdriver
10. Transformers Movie Legends

UK Year To Date Unit Sales
1. Hot Wheels Car Assortment
2. Cars Assortment
3. Power Rangers Mystic Force Light Figures
4. Dr Who 5-Inch Figures
5. Transformers Movie Legends
6. Tamagotchi Connexion
7. WWE Ruthless Aggression
8. Super Wheels
9. Super Tips Bright 12
10. Power Rangers Mysitc Force Battlized Figures

What it interesting is when you look at the September spend by advertiser. Mattel top the list fir 46.27% of the spend share, Character are second with 16.79% and Hasbro third with just 9.81%. Of that 9.81%, Transformers does not fit into Hasbro UKs top 5 advertised products. If they did, who knows what level the sales figures might have reached.

For those wonder what Augusts charts were like, here's a recap

UK August 2007 £ Sales
1. Dr Who Wave 1
2. Transformers Movie Legends
3. All Surface Swingball
4. Itng Mini Plush Assortment
5. Itng 12" Talking Plush
6. Transformers Movie Voyager Assortment
7. Transformers Movie Deluxe Assortment
8. Tamagotchi Connexion Assortment
9. Hot Wheels Basic Car Assortment
10. Cars Character Assortment

UK August 2007 Unit Sales
1. Hot Wheels Basic Car Assortment
2. Transformers Movie Legends
3. Dr Who Figures Wave 1
4. Itng Mini Plush Assortment
5. Cars Character Assortment
6. Power Rangers Mystic Force Battlized figure 12.5
7. Super Tips Bright 12
8. Transformers Movie Deluxe Assortment
9. Super Wheels Assortment
10;. WWE Ruthless Aggression