High Transformers UK sales continue throughout September

The NPD sales charts for September have been announced and Transformers continues its strong performance keeping it on track to be one of the must have lines this Christmas. Overall Transformers Movie Legends are the best selling Transformers items out there, with the Movie Assortment having a strong September. Here is a break down of where Transformers items fit into the four published charts followed by the full charts

In the UK September 2007 Gross Sales (in pounds), the Transformers Movie assortment is number two, with Transformers Movie Legends placed at number three (down one on August). As epxected, the Deluxe and Voyager assortments are gone from the charts.

In the Units Sales chart, Transformers Movie Legends remained at number two, with the Movie Assortment sitting at number 5.

In the Year to date Ł sales categories, the Transformers Movie Legends figures break into the charts and are placed at number 10.

Finally, in the Unit Sales Year To Date, Transformers Movie Legends are placed at number 5, up one from August.

Here are the full charts

UK September 2007 Ł Sales
1. Doctor Who 5-Inch Series
2. Transformers Movie Assortment
3. Transformers Movie Legends
4. Tamagotchi Connexion
5. WWE Ruthless Aggression
6. Hotwheels Cart Assortment
7. In The Night Garden 12-Inch Talking Plush
8. In The Night Garden Mini Plush
9. Ben 10 Omnitrix Fix Watch
10. First Steps Babywalker

UK September 2007 Unit Sales
1. Hot Wheels Car Assortment
2. Transformers Movie Legends
3. Dr Who 5-Inch Figures
4. Cars Assortment
5. Transformers Movie Assortment
6. WWE Ruthless Aggression
7. In The Night Garden Mystic Force Light Figures
8. Power Rangers Mystic Force Light Figures
9. Super Tips Bright 12
10. 12 Coloured Pencils

UK Year To Date Ł Sales
1. Tamagotchi Conexion
2. Dr Who 5-Inch Figures
3. Cars Assortment
4. Power Rangers Mystic Force Light Figures
5. All Surface Swingball
6. HotWheels Car Assortment
7. WWE Ruthless Agression
8. WWE Deluxe Figures
9. Dr Who Sonic Screwdriver
10. Transformers Movie Legends

UK Year To Date Unit Sales
1. Hot Wheels Car Assortment
2. Cars Assortment
3. Power Rangers Mystic Force Light Figures
4. Dr Who 5-Inch Figures
5. Transformers Movie Legends
6. Tamagotchi Connexion
7. WWE Ruthless Aggression
8. Super Wheels
9. Super Tips Bright 12
10. Power Rangers Mysitc Force Battlized Figures

What it interesting is when you look at the September spend by advertiser. Mattel top the list fir 46.27% of the spend share, Character are second with 16.79% and Hasbro third with just 9.81%. Of that 9.81%, Transformers does not fit into Hasbro UKs top 5 advertised products. If they did, who knows what level the sales figures might have reached.

For those wonder what Augusts charts were like, here's a recap

UK August 2007 Ł Sales
1. Dr Who Wave 1
2. Transformers Movie Legends
3. All Surface Swingball
4. Itng Mini Plush Assortment
5. Itng 12" Talking Plush
6. Transformers Movie Voyager Assortment
7. Transformers Movie Deluxe Assortment
8. Tamagotchi Connexion Assortment
9. Hot Wheels Basic Car Assortment
10. Cars Character Assortment

UK August 2007 Unit Sales
1. Hot Wheels Basic Car Assortment
2. Transformers Movie Legends
3. Dr Who Figures Wave 1
4. Itng Mini Plush Assortment
5. Cars Character Assortment
6. Power Rangers Mystic Force Battlized figure 12.5
7. Super Tips Bright 12
8. Transformers Movie Deluxe Assortment
9. Super Wheels Assortment
10;. WWE Ruthless Aggression