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Its that time of the month when it pleases us to be able to bring you not only the latest batch of NPD Sales figures, but also other information on how Transformers has been performing as a property here within the UK.
First up, Easter. Easter fell early this year which lead to a increase in toy sales with double digit growth in the Action Figure sector. Transformers continued to perform well, despite a significant drop in the number of figures available, though it was Ben10 that out shined all other action figures with its sales over the Easter period accounting for 1/5 of the entire category!
Here are the sales charts both for March as well as the Year To Date. Transformers are marked in bold
March 2008 (£ Sales)
1 Cars Assortment - MATTEL
2 Ben 10 Collectable Figures 10CM - BANDAI
3 Ben 10 Omnitrix FX Watch - BANDAI
4 In The Night Garden Talking Plush - HASBRO
5 In The Night Garden Mini Plush - HASBRO
6 Power Rangers Operation Overdrive Figures - BANDAI
7 TRANSFORMERS MOVIE LEGENDS - HASBRO
8 Tamagotchi Connexion - BANDAI
9 Hot Wheels Car Assortment - MATTEL
10 TRANSFORMERS MOVIE DELUXE - HASBRO
March 2008 (Unit Sold)
1 Hot Wheels Car Assortment - MATTEL
2 Cars Assortment - MATTEL
3 Ben 10 Collectable Figures 10CM - BANDAI
4 Power Rangers Operation Overdrive Figures - BANDAI
5 TRANSFORMERS MOVIE LEGENDS - HASBRO
6 In The Night Garden Mini Plush - HASBRO
7 WWE Ruthless Aggression - VIVID
8 Dr Who 5-Inch Figures - CHARACTER OPTIONS
9 Ben 10 Omnitrix FX Watch - BANDAI
10 Pokemon 4CM Figures - BANDAI
Year To Date (£ Sales)
1 Cars Assortment - MATTEL
2 TRANSFORMERS MOVIE LEGENDS HASBRO
3 In The Night Garden Talking Plush - HASBRO
4 In The Night Garden Mini Plush - HASBRO
5 Ben 10 Omnitrix FX Watch - BANDAI
6 Ben 10 Collectable Figures 10CM - BANDAI
7 Power Rangers Operation Overdrive Figures - BANDAI
8 TRANSFORMERS MOVIE DELUXE HASBRO
9 Hot Wheels Car Assortment - MATTEL
10 WWE Ruthless Aggression - VIVID
Year To Date (Unit Sales)
1 Hot Wheels Car Assortment - MATTEL
2 Cars Assortment - MATTEL
3 TRANSFORMERS MOVIE LEGENDS HASBRO
4 Power Rangers Operation Overdrive Figures - BANDAI
5 Ben 10 Collectable Figures 10CM - BANDAI
6 In The Night Garden Mini Plush - HASBRO
7 WWE Ruthless Aggression - VIVID
8 Dr Who 5-Inch Figures - CHARACTER OPTIONS
9 TRANSFORMERS MOVIE DELUXE - HASBRO
10 TRANSFORMERS CLASSICS MINI-CON 3PK HASBRO
Hasbro's 2007 sales were announced this morning with Fourth quarter sales increased 16 per cent to $1.3 billion. Net income climbed 24 percent to $133.7 million from $108.3 million a year earlier.
Full year net income climbed 45 per cent to $333 million, the biggest gain since at least 1999.
International sales increased a stagering 29 per cent, far more than the US, with strong sales for Transformers, Spider-Man, PotC and Littlest Pet Shop animals. 4th Quarter sales accounted for two-fifths of the total international profit for the year.
In related news Hasbro have named Brian Goldner as their new CEO, taking over from Alfred J. Verrecchia.
The NPD sales charts for September have been announced and Transformers continues its strong performance keeping it on track to be one of the must have lines this Christmas. Overall Transformers Movie Legends are the best selling Transformers items out there, with the Movie Assortment having a strong September. Here is a break down of where Transformers items fit into the four published charts followed by the full charts
In the UK September 2007 Gross Sales (in pounds), the Transformers Movie assortment is number two, with Transformers Movie Legends placed at number three (down one on August). As epxected, the Deluxe and Voyager assortments are gone from the charts.
In the Units Sales chart, Transformers Movie Legends remained at number two, with the Movie Assortment sitting at number 5.
In the Year to date £ sales categories, the Transformers Movie Legends figures break into the charts and are placed at number 10.
Finally, in the Unit Sales Year To Date, Transformers Movie Legends are placed at number 5, up one from August.
Here are the full charts
UK September 2007 £ Sales
1. Doctor Who 5-Inch Series
2. Transformers Movie Assortment
3. Transformers Movie Legends
4. Tamagotchi Connexion
5. WWE Ruthless Aggression
6. Hotwheels Cart Assortment
7. In The Night Garden 12-Inch Talking Plush
8. In The Night Garden Mini Plush
9. Ben 10 Omnitrix Fix Watch
10. First Steps Babywalker
UK September 2007 Unit Sales
1. Hot Wheels Car Assortment
2. Transformers Movie Legends
3. Dr Who 5-Inch Figures
4. Cars Assortment
5. Transformers Movie Assortment
6. WWE Ruthless Aggression
7. In The Night Garden Mystic Force Light Figures
8. Power Rangers Mystic Force Light Figures
9. Super Tips Bright 12
10. 12 Coloured Pencils
UK Year To Date £ Sales
1. Tamagotchi Conexion
2. Dr Who 5-Inch Figures
3. Cars Assortment
4. Power Rangers Mystic Force Light Figures
5. All Surface Swingball
6. HotWheels Car Assortment
7. WWE Ruthless Agression
8. WWE Deluxe Figures
9. Dr Who Sonic Screwdriver
10. Transformers Movie Legends
UK Year To Date Unit Sales
1. Hot Wheels Car Assortment
2. Cars Assortment
3. Power Rangers Mystic Force Light Figures
4. Dr Who 5-Inch Figures
5. Transformers Movie Legends
6. Tamagotchi Connexion
7. WWE Ruthless Aggression
8. Super Wheels
9. Super Tips Bright 12
10. Power Rangers Mysitc Force Battlized Figures
What it interesting is when you look at the September spend by advertiser. Mattel top the list fir 46.27% of the spend share, Character are second with 16.79% and Hasbro third with just 9.81%. Of that 9.81%, Transformers does not fit into Hasbro UKs top 5 advertised products. If they did, who knows what level the sales figures might have reached.
For those wonder what Augusts charts were like, here's a recap
UK August 2007 £ Sales
1. Dr Who Wave 1
2. Transformers Movie Legends
3. All Surface Swingball
4. Itng Mini Plush Assortment
5. Itng 12" Talking Plush
6. Transformers Movie Voyager Assortment
7. Transformers Movie Deluxe Assortment
8. Tamagotchi Connexion Assortment
9. Hot Wheels Basic Car Assortment
10. Cars Character Assortment
UK August 2007 Unit Sales
1. Hot Wheels Basic Car Assortment
2. Transformers Movie Legends
3. Dr Who Figures Wave 1
4. Itng Mini Plush Assortment
5. Cars Character Assortment
6. Power Rangers Mystic Force Battlized figure 12.5
7. Super Tips Bright 12
8. Transformers Movie Deluxe Assortment
9. Super Wheels Assortment
10;. WWE Ruthless Aggression
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