Its time to bring you details of how the Transformers brand performed in January of 2008.
First up, Transformers was 4th in the properties chart for the month behind Bratz, Barbie and Thomas & Friends.
In the retail charts, the strong sales continued both in terms of units sold as well as monetary sales. The best selling action figures of 2007, the Transformers Movie Legends, were 2nd in terms of £ sales, 3rd in terms of units sold. The Movie deluxe figures were 4th in terms of £ sales and 8th in terms of units sold and the Classic Mini-con 3 pack was 6th in terms of unit sales. For the full NPD Charts, see further down in this article.
In the retailers charts, Transformers continues to perform well at The Entertainer, with Dropkick being the 4th best selling toy in by the 4th Feb 2008. Beatmix Bumblebee just makes the top 10 at number 10.
UK Jan 2008 £ Sales
1. Cars Assortment
2. Transformers Movie Legends
3. Hot Wheels Assortment
4. Transformers Movie Deluxe
5. WWE Ruthless Agression
6. In The Night Garden Talking Plush
7. Dr Who 5-Inch Figures
8. V.Smile Software
9. In The Night Garden Mini Plush
10. High School Musical Country Club Friends
UK Jan 2008 Unit Sales
1. Hot Wheels Car Assortment
2. Cars Assortment
3. Transformers Movie Legends
4. WWE Rutheless Aggression
5. In The Night Garden Mini Plush
6. Transformers Classics Mini-Con 3 Pack
7. Dr Who 5-Inch Figures
8. Transformers Movie Deluxe
9. Spider-man 3 Figures
10. Power Rangers Operation Overdrive Figures