AUTOBOTS and DECEPTICONS storm toy aisles prior to Hasbro's new live-action TRANSFORMERS movie invading theaters this summer

­DreamWorks Pictures and Paramount Pictures Film Elevates the Excitement and Action from 2007's Blockbuster TRANSFORMERS Movie

TORONTO,June 18 /CNW Telbec/ -

This summer, the colossal battle between the AUTOBOTS and the DECEPTICONS continues when the "ROBOTS IN DISGUISE" once again invade movie theaters around the world. TRANSFORMERS: REVENGE OF THE FALLEN, from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, debuts June 24th, 2009 and continues the saga of the 2007 Worldwide blockbuster film that finds two warring factions of robots colliding in a major battle on planet Earth.

On May 30th, Hasbro launches its new line of movie-based TRANSFORMERS toys that capture the action and excitement of the new film. Fans will love the new action figures showcasing popular characters like OPTIMUS PRIME and BUMBLEBEE in multiple scales - with many featuring lights and authentic sounds and phrases from the movie. Kids can pretend to be a TRANSFORMERS robot by wearing the new BUMBLEBEE MOVIE VOICE MIXER HELMET that lets children mix their own voices with music and includes "tune-in radio phrases," just like BUMBLEBEE. To complete the fantasy, kids can pretend to battle the DECEPTICONS with the new TRANSFORMERS MOVIE BUMBLEBEE PLASMA CANNON. This awesome arm blaster converts from BUMBLEBEE'S robot arm to his plasma cannon and features lights and signature TRANSFORMERS sound effects. And, long-time fans will be thrilled with one of the most powerful DECEPTICONS, the new TRANSFORMERS MOVIE CONSTRUCTICON DEVASTATOR figure, a monstrous robot that combines six vehicles into one giant robot.

For 25 years, Hasbro has provided kids with hours of MORE THAN MEETS THE EYE action with their figures that convert from robot to vehicles and back again. Legions of boys around the world grew up creating fantastic adventures and battles set on both the planet CYBERTRON and Earth that featured the heroic AUTOBOTS - like OPTIMUS PRIME and BUMBLEBEE - clashing with the evil DECEPTICONS, led by MEGATRON. The toys' popularity reached new levels with the release of the first live-action TRANSFORMERS movie, cementing the toys and the brand in the upper stratosphere of pop culture.