The Associated Press have published the following article regarding the pay packet of Hasbro CEO  Brian Goldner.

"NEW YORK – Brian Goldner, the CEO of the nation's No.2 toy maker, Hasbro Inc., received a pay package valued at $23 million for 2010, nearly triple his pay package in 2009, due to hefty stock and option awards designed to keep him with the company, according to a regulatory filing.

Most of the package came in the form of stock grants and stock options worth a total of $18.8 million when they were granted.

Goldner's performance-based bonus edged down 4 percent, to $2.6 million from $2.7 million, because Hasbro's revenue fell slightly during the year and did not meet company targets.

Some of the stock grants and options Goldner, 47, received are tied into a new agreement that extends his employment with Hasbro through 2014 with Hasbro. That contract boosted his base salary to nearly $1.2 million from $1 million in 2009.

Most of the stock options and grants were intended to entice Goldner, who has been CEO since 2008 and has been with Hasbro for 11 years, to remain at the company.

The grants "address the risk that Mr. Goldner could be recruited away from the company by a competitive offer in the future," Hasbro said in a filing it made Wednesday evening with the Securities and Exchange Commission. The grants also help offset pension payments Goldner won't receive because the company froze its pension plans in 2007.

Goldner's other compensation and perks included $9,846 in above-market returns on deferred compensation and $420,662 in matching contributions to savings accounts and retirement accounts and for financial planning, legal and tax preparation services.

Pawtucket, R.I.-based Hasbro's 2010 net income climbed 6 percent while its revenue dipped 2 percent to $4 billion, hurt by difficult comparisons with 2009, when Hasbro sold toys tied in with two summer blockbusters, "Transformers: Revenge of the Fallen" and "G.I. Joe: Rise of the Cobra." It also faced an unexpected drop in sales in December around the crucial holiday period.

Its share price jumped 47 percent during the year.

The Associated Press formula calculates an executive's total compensation during the last fiscal year by adding salary, bonuses, perks, above-market interest the company pays on deferred compensation and the estimated value of stock and stock options awarded during the year. The AP formula does not count changes in the present value of pension benefits. That makes the AP total slightly different in most cases from the total reported by companies to the Securities and Exchange Commission.

The value that a company assigned to an executive's stock and option awards for 2010 was the present value of what the company expected the awards to be worth to the executive over time. Companies use one of several formulas to calculate that value. However, the number is just an estimate, and what an executive ultimately receives will depend on the performance of the company's stock in the years after the awards are granted. Most stock compensation programs require an executive to wait a specified amount of time to receive shares or exercise options."

AP reports that "Toymaker Hasbro says second-quarter profit rose on demand for brands such as Transformers, Littlest Pet Shop and Indiana Jones. Profit rose to $37.5 million, or 25 cents per share, from $4.8 million, or 3 cents per share, a year earlier. Sales jumped 13.4 percent to $784.3 million from $691.4 million. International sales rose 15 percent. Analysts polled by Thomson Financial expected profit of 22 cents per share and sales of $675.4 million. Pawtucket, R.I. -based Hasbro Inc. raised prices to help offset rising costs".

News agency Reuters, have issued the following press release which gives more details as to which areas saw the biggest increase

"NEW YORK (Reuters) - Hasbro Inc (HAS.N), the No. 2 U.S. toymaker, posted a higher-than-expected quarterly profit on Monday, boosted by sales of toys tied to movies such as the latest "Indiana Jones" release and by brands like G.I. Joe and Transformers.
ADVERTISEMENT

Second-quarter net profit rose to $37.5 million, or 25 cents a share, from $4.8 million, or 3 cents a share, a year earlier when it took a charge for repurchasing its warrants from Lucasfilm Ltd and Lucas Licensing Ltd.

Analysts, on average, had expected a profit of 22 cents per share, according to Reuters Estimates.

Sales rose 13 percent to $784.3 million.

While U.S. and Canadian sales rose 11 percent to $467.7 million, sales in international markets increased 15 percent to $293.7 million, aided by a weak dollar.

Hasbro, which also owns the Littlest Pet Shop and Playskool brands, has said it expects per-share earnings to rise this year, but has also pointed to challenges, such as higher costs for transporting its goods.

"While input cost inflation continues to be challenging, thus far we have been able to mitigate most of the impact through cost savings initiatives and pricing actions," Chief Operating Officer and Chief Financial Officer David Hargreaves said in a statement on Monday.

Even rival Mattel Inc (MAT.N) is feeling the pain of rising commodity costs. The world's top toy company raised prices by mid- to high-single-digit rates across most products in June.

Hasbro said it spent $51.6 million to buy back 1.646 million shares of common stock during the quarter.

Hasbro shares have traded as low as $21.70 in the past year. They closed at $37.99 last week, nearly $2 below the year's high of $39.97, on the New York Stock Exchange."