The promotion drive for High Moon Studios pcoming Transformers: Fall of Cybertron video game continues in the form of an interview their president, Peter Della Penna, and Marketing Manager, Greg Agiu, have held with TheAlistDaily.com in which they discuss Transformers both at a brand level as well as specifically regarding Transformers: Fall of Cybertron. Some of the highlights include how they obtained the license to make a Transformers game in the first place, how they were tapping up the veteran voice actors to wokr on the products and how they managed to get the Dinobots into the new game. Check it out by following the link within this story.

An NDA deadline seems to have passed as various video game websites were updated yesteday with videos of Transformers Fall of Cybertron.

IGN - shows some great new footage and also talks about some of the design decisions

Inside Gamer - interview with the man overseeing Transformers Fall of Cybertron, Matt Tieger

Kotaku - includes sound clips of Jazz and Vortex

Gamesradar has posted an article titled 15 things you need to know about Transformers: Fall of Cybertron. The 15 "need to know" points are listed below, but the article expands on each of them. Click here to read the article over on gamesradar. A couple of the more interesting points, Vortex can also transform into a jet and Gregg Berger will be voicing Grimlock!

1. The plot begins immediately after War for Cybertron
2. It has one campaign with different characters
3. At least one Transformer has more than two forms
4. Every Transformer has a unique ability
5. Like Jazz's a grappling hook...
6. Or Optimus Prime's control of the massive Metroplex...
7. Or the Combaticons' ability to turn into Bruticus...
8. Grimlock is in the game
9. ...and he can transform into a fire-breathing robotic T-Rex
10. You can buy and upgrade gear
11. Cybertron is no longer flat
12. Nolan North voices an archeologist
13. There's more ammo this time
14. There's no campaign co-op
15. Character creation is insane

GT TV (GameTailers.com video channel) has posted up a video that includes footage from the Transformers Fall of Cybertron game.  During the video they also annouced that the gameplay follows a single story arc where you will switch between Autobt and Decepticon and that during Optimus Prime's level you will be able to summon Metroplex.

IGN has various screen shots from Transformers Fall of Cybertron, the highly anticipated sequal to Transformers War for Cybertron video game.

The images include Optimus Prime, Grimlock, Jazz, Cliffjumper and Shockwave

Spike.tv have updated their website with a brand new trailer of the upcoming High Moon Studios, Transformers: Fall of Cybertron video game. The game, which is a sequel to Transformers: War for Cybertron, including many characters from the previous game as well as new characters including Bruticus!. You can watch the trailer below, if your country is allowed.

• On the creation of the first game
• On game narrative
• On managing Transformers lore
• On scripting a game
• On creative limits
• On designing characters
• On the War for Cybertron toys
• On Dinobots

TFormers have spotted that Matt Tieger, the Game Director of Transformers Fall of Cybertron (from High Moon Studios) will be attending New York Comic-Con 2011.

Matt was previously in charge of Transformers War for Cybertron.

NYCC kicks off Thursday October 13th until October 16, 2011 at the Jacob Javitz Center. He will be at the Activision Publishing booth as well as attending the Hasbro panel.

Game Informer are continuing their coverage of the upcoming Transforemrs Fall of Cybertron video game with a sneak peek at the new model for Optimus Prime.

Optimsu Prime's new form is reminiscent of Dreamwave's War Within comic series.

GameStop has posted even more information on Transformers Fall of Cybertron, confirming characters such as Grimlock and the Combaticons.

Transformers: Fall of Cybertron transports you to the final days of the planet Cybertron where you will experience the darkest hours of the apocalyptic war between the Autobots and Decepticons. Embark on an adrenaline-fueled journey through a wide range of missions and massive environments designed around each character's unique abilities. With the stakes higher than ever before, you play as a variety of Transformers, including Grimlock's nearly indestructible T-Rex form and the legendary Combaticons forming into the colossal Bruticus. Fight through both sides of the Transformers' most epic battles leading to their legendary exodus from their homeworld. Transformers: Fall of Cybertron allows you to go head-to-head as Autobots and Decepticons with its multi-player online mode. Create your own personalized character and weaponry with the most advanced and in-depth customization ever before seen in a Transformers video game. 

The Allspark have some very large, blurry, images of concepts for Transformers: Fall of Cybertron characters including Wheeljack, Sunstreaker, Arcee and Megatron.

The images are screen captures from the video tour of High Moon Studios which was posted on GameInformer.com

Transformers: Fall of Cybertron, a direct sequel to 2010 actioner War for Cybertron, is on its way. GameInformer has the scoop but is being stingy with the details, only revealing that High Moon Studios returns on dev duty and that the Activision-published game continues the story of the civil war raging between the Autobots and Decepticons. Its report claims that the title "changes and improves upon so many of the fundamental ideas that the developer considers the game a natural successor rather than a true sequel."

Press Release

Details of Successor to the Critically Acclaimed War for Cybertron Game Revealed in Upcoming Game Informer Magazine Cover Story


Santa Monica, CA - October 6, 2011 - Gamers will finally experience the epic battles that shaped the history of the AUTOBOTS and DECEPTICONS with the fall 2012 release of Activision Publishing, Inc.'s (Nasdaq: ATVI) TRANSFORMERS: FALL OF CYBERTRON for the Xbox 360® and PlayStation®3 computer entertainment system. Currently in development by the acclaimed team at High Moon Studios, TRANSFORMERS: FALL OF CYBERTRON takes fans through the final, darkest hours of the civil war between the AUTOBOTS and DECEPTICONS as they fight for control of their dying planet, ultimately leading to their storied exodus from home.

More information about the upcoming game can be found in the November 2011 cover story of Game Informer magazine on sale beginning October 14, which will feature never before seen artwork and dual, limited edition covers. Eager fans can visit http://www.GameInformer.com for updated news, features, interviews and videos throughout the next few weeks.

"High Moon Studios is an extremely talented development team having raised the bar of gameplay and TRANSFORMERS authenticity in their games," said David Oxford, Executive Vice President at Activision Publishing. "TRANSFORMERS: FALL OF CYBERTRON is an extraordinary project both for the studio and the TRANSFORMERS gaming legacy - the stakes are higher and the scale much larger than ever before, and we absolutely cannot wait for fans to see all the new characters and epic action that awaits them."

"Hasbro has worked hand in hand with Activision to create a fully original storyline that details the climactic battles leading to the famed exodus of the TRANSFORMERS characters from CYBERTRON," said Mark Blecher, SVP of Digital Media and Marketing, Hasbro. "Our team at Hasbro is looking forward to exploring and expanding the TRANSFORMERS story again with an incredible blockbuster video game that will blow fans away next year."

For more information and exclusive updates, fans can visit http://www.facebook.com/transformersgame and follow the team via Twitter @HighMoonStudios.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.

Cautionary Note Regarding Forward-looking Statements:Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

###

HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2011 Hasbro. All Rights Reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Game © 2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

All other trademarks and trade names are the properties of their respective owners.

Activision have sent out the following press release

TRANSFORMERSâ„¢: DARK OF THE MOONâ„¢ VIDEO GAME SHIPS TO RETAILERS NATIONWIDE

New Action Game Thrusts Players into an Original Prologue Storyline to Blockbuster Film

Santa Monica, CA - June 14, 2011 - The colossal battle between the AUTOBOTSâ„¢ and DECEPTICONSâ„¢ is underway as Activision Publishing, Inc.'s (Nasdaq: ATVI) new video game Transformers: Dark of the Moon ships to retail stores nationwide today. Created by acclaimed developer High Moon Studios and based on Hasbro's legendary TRANSFORMERS property, the game lets fans fight through epic battles as they unravel MEGATRON'S sinister plan and is set in the world of director Michael Bay's upcoming movie from Paramount Pictures that will be released in theaters on June 29th.

"The Transformers: Dark of the Moon game lets fans experience the gripping battles and original prologue story that precede the highly anticipated film," said David Oxford, Executive Vice President at Activision Publishing. "The team at High Moon Studios has created an amazing TRANSFORMERS narrative that unfolds through an epic single-player campaign and allows fans to play as their favorite characters in head-to-head multiplayer action."

"Activision has delivered a stellar prologue game leading up to the blockbuster movie," said Mark Blecher, SVP of Digital Media and Marketing, Hasbro. "Hasbro is looking forward to offering fans of the TRANSFORMERS brand and gamers alike an exciting video game to expand on the Transformers: Dark of the Moon experience this summer."

Featuring a new gameplay mechanic called Stealth Force, the Transformers: Dark of the Moon game lets fans instantly convert to a third, hybrid state that combines the weapons and firepower of Robot mode with the agility and maneuverability of Vehicle mode. Set in unique environments around the world such as the Jungles of Central America, Siberian military facilities, urban cityscapes and more, the game lets players assume the roles of a diverse roster of favorite TRANSFORMERS characters through a heart-pounding campaign to save mankind. Additionally, fans can play the game with or against their friends around the world through intense, online multiplayer game modes as their favorite iconic characters with the ability to personalize their characters' look with numerous appearance, weapons and skills customization options.

The Transformers: Dark of the Moon video game is rated "T" (Teen - for Violence) by the ESRB and is available on the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system.

Additionally, Activision is releasing three separate games on the Nintendo platforms developed by Behaviour Interactive. Available on the Nintendo 3DSâ„¢ hand-held system and Wiiâ„¢ system, Transformers: Dark of the Moon Stealth Force Edition follows a prologue storyline and harnesses the power of Stealth Force to focus gameplay on intense vehicular combat, allowing fans to obliterate enemies at blazing speeds with advanced weapons, defense systems and targeting capabilities as they slalom between cars and dodge fire in a highly maneuverable vehicle form.

For the Nintendo DSâ„¢, fans can choose their side with two distinct titles, Transformers: Dark of the Moon AUTOBOTS and Transformers: Dark of the Moon DECEPTICONS.

All Nintendo platform games are rated "E10+" (Everyone 10 and older - for Fantasy Violence) by the ESRB.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About TRANSFORMERS: DARK OF THE MOON

Shia LaBeouf returns as Sam Witwicky in Transformers: Dark of the Moon. When a mysterious event from Earth's past erupts into the present day it threatens to bring a war to Earth so big that the Transformers alone will not be able to save us. Starring Shia LaBeouf, Josh Duhamel, John Turturro, Tyrese Gibson, Rosie Huntington-Whiteley, Patrick Dempsey, Kevin Dunn, with John Malkovich and Frances McDormand. In cinemas worldwide from 29th June 2011 in 2D and 3D.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

# # #

HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2011 Hasbro. All Rights Reserved. Game © 2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

All other trademarks and trade names are the properties of their respective owners.

The website trueachievements.com has posted a list of the achievements for Transformers 3 on the xBox 360.  You can view the list below:

Prime - Complete the Campaign.
Completionist - Destroy all hidden TRANSFORMERS symbols in Campaign.
Road Kill - Destroy 30 enemies while in vehicle form in Campaign.
Grenade Expert - Eliminate 20 opponents with the Flak Grenade in Campaign.
Recruit - Survive 60 seconds in a public multiplayer match without being killed.
Power Surge - Use an active ability 5 times in a public multiplayer match.
The Champion - Reach level 20 in any single class in Multiplayer.
Secret Achievement - Continue playing to unlock this secret achievement.

Chapter I - Complete Chapter I on any difficulty.
Top Score: Bumblebee - Complete Chapter I with a score of 1000000 or more.
I know what I’m doing! - Change into vehicle form before reaching the change form tutorial in Chapter I.
Boot Stomper - Kill 3 Enemies with Bumblebee’s Kick Ability in Chapter I.

Chapter II - Complete Chapter II on any difficulty.
Top Score: Ironhide - Complete Chapter II with a score of 1000000 or more.
Seek and Destroy - Kill 25 Enemies using Grenade Blossom in Chapter II.
Rule With An Iron Fist - Kill 20 enemies with Ironhide's Melee attack in Chapter II.

Chapter III - Complete Chapter III on any difficulty.
Top Score: Mirage - Complete Chapter III with a score of 800000 or more.
Body Count - While holding out for Reynolds to send backup in Chapter III, 30 Decepticons are killed.
Good Driver Discount - Avoid taking any damage from Starscream’s proximity mines in Chapter III.

Chapter IV - Complete Chapter IV on any difficulty.
Top Score: Soundwave - Complete Chapter IV with a score of 1000000 or more.
Serrated - Kill 10 Autobots with Laserbeak's ram ability in Chapter IV.
Stunning! - Stun 10 Autobots with Soundwave's stun ability in Chapter IV.

Chapter V - Complete Chapter V on any difficulty.
Homewrecker - Wipe out all secret base ground defenders within 60 seconds in Chapter V.
Furious Flyer - Fly through the canyons after Air Raid in 120 seconds in Chapter V.
Surprise Package - In the air battle, activate Starscream's Guided Missile ability 5 times without dying in Chapter V.

Chapter VI - Complete Chapter VI on any difficulty.
Top Score: Megatron - Complete Chapter VI with a score of 2000000 or more.
Autobots are Weak! - Defeat all 3 waves in Megatron's Lair without dying on Hard Difficulty in Chapter VI.
Overlord - Drain 5000 health from enemies in Chapter VI.

Chapter VII - Complete Chapter VII on any difficulty.
Fleet of Foot - When one Driller arm is attacking, avoid all attacks in Chapter VII.
Counting Coup - Use only melee attacks on Shockwave's power core to make him retreat to his cryo platform.
Primed for Combat - Activate Optimus' Shoulder Rocket ability 5 times without dying in Chapter VII.

Don't forget to check out our exclusive interview for more on the game itself

On Monday morning co-owner of this website Moonbug was in attendance for a hands-on presentation of Transformers: Dark of the Moon.  The event came with an embargo on coverage until 5pm on May 3rd but we will publish a report as soon as we are allowed.