Transformers At The Moon - Transformers Toys Follow Transformers At The Moon on Twitter at Follow Transformers At The Moon on Facebook at Like what we do? Why not Digg us and let the world know

Transformers News: Tag - "mattel"

Welcome to the Transformers At The Moon news desk

This area of the website is dedicated to Transformers news. Currently this website contains 2 news stories divided over 1 pages. You can submit a news story by using our news submission page.

You can browse the news stories contained within this section by using the page jump buttons below. To filter the news stories, please use the tabs that you will find directly below this introduction and before the results area.

You can browse the news by category by clicking on the Browse News Categories option. From there a list of categories will appear, along with their description. Simply click on the category that you are are after and those news stories will appear.

You can also view the news stories by using the Tag Cloud which contains the most frequently used tags or by using the Tag Index section from which you can filter the news stories to only include stories with specific tags, such as "Transformers Toys", "UK Release", "Optimus Prime", "eBay", "YouTube" etc.

Browse By Category

Below you will find a list of the categories in which news stories on this website are published. Simply click on the category to view the latest news stories within that category.
  1. AFA Graded Transformers - AFA graded Transformers related news and information. For more details regarding AFA Transformers including the latest ratings, going prices and how to get your figure rated, please visit
  2. G.I. Joe - We are also fans of G.I-Joe and so on occasionally we run news stories related to that Hasbro line, primarily related to the live action films.
  3. Lucky Draw Transformers - These news stories are reported both on Lucky Draw Transformers .com as well as Transformer Toys
  4. Older News
  5. Site Sponsors - News relating specifically to our website sponsors.
  6. The - The news stories within this category appear on The as well as Transformers At The Moon
  7. Toy Industry News - This section contains toy industry related news stories, including press releases, NPD sales charts and other events that may have a knock on affect to Hasbro Inc, TakaraTomy or Transformers in general.
  8. Trans-Europe Express Group News - The Trans-Europe Express was a Yahoo! Group where a few people collaboration to share information on what was going in within Europe relating to Transformers as well as promoting a united European fan community.
  9. Transformer Toy Sightings - This is where you will find toy sighting related news stories.
  10. Transformers Animated - Transformers Animated was the cartoon / comic / toy form that the Transformers took from late 2007 until 2010. These news stories are published on Transformers as well as on Transformers At The Moon
  11. Transformers Cartoons
  12. Transformers Comic News
  13. Transformers Convention News
  14. Transformers Interviews and Articles
  15. Transformers Merchandise
  16. Transformers Movie News
  17. Transformers Power Core Combiners - News related to the 2010 Transformers subline known as the Power Core Combiners. These news stories are published both on Transformers At The Moon as well as Transformers Power Core
  18. Transformers Product Listings
  19. Transformers Rumours
  20. Transformers Toy News
  21. Transformers Trademark News - News stories relating to trademark applications that Hasbro Inc have made with the USPTO. These stories are always broken here first.
  22. Transformers: Prime - Transformers: Prime is the name of the 2010 CGI Transformers cartoon which aired on the Hasbro-Discovery joint TV channel The Hub in the fall of 2010 within the US.
  23. Website Bug Fixes
  24. Website Competitions
  25. Website Updates

Popular News Tags

Below you will find a tag cloud of the most popular news story tags. Simply click on the tag to view all associated stories. Tag clouds are not always the most useful output of tagging, and so you can also browse the news stories using our tag index by clicking on the tag index tag below the tag cloud.

Tag Index

From this section you can browser through all of the possible tags that may have been assigned to a news story. The number of stories tagged to each tag appears within brackets after the tag name. E.G Megatron (456) means that 456 news stories have been tagged with the phrase "Megatron". To navigate, simply use the top bar to browse by the first character of the tag phrase.

Introduction Browse News Categories Tag Cloud (popular) Tag Index
Transformers Trademark News

Unrelated to Transformers but Mattel have filed a new trademark application for Dino Riders:


The trademark application follows recent rumours that a live-action film is in the works for the 1980s franchise.

Category: Transformers Trademark News | Submitted by: TFATM - on: Monday, 30th November 2015 at 08:04:24 GMT | Share: | Discuss: Read on

Transformers Trademark News

The Australian Associated Press have released an article stating that toy sales for the year 2015-2016 are forecast to be the strongest in a decade. According to research performed by the NPD Group the US toy market has seen a 6.2% growth on the previous year with sales up to $19.9 billion (US). In 2014 toy sales rose by 4%.

The NPD Group report that the growth is being fuelled by increasing popularity of collectibles, toys based on Hollywood Blockbusters, and better technology which provides a more interactive experience for children.  It comes as great news to everyone in the toy industry as sales have slowed and sometimes been in decline over the last decade as children have become more interested in technology rather than toys.

"The selection is much greater than in the past," said Jim Silver, editor-in-chief of TTPM, an online toy review site. "Technology is much better in the toy aisle, and it's really inspiring young kids to play but also bringing older kids to things like radio control and role play items."

Surging demand for all things "Frozen" helped the toy industry achieve a rare gain in 2014. Toys related to the blockbuster about a princess who sets off to find her sister with icy powers were popular. In fact, Frozen was the top toy brand in 2014, reaching $US531 million in sales, according to NPD.

And the Hollywood infatuation is expected to continue with the release of the Star Wars movie on December 18: Hundreds of products, from puzzles to action figures related to Star Wars, are expected to exceed Frozen's success.

Marty Brochstein, who's with the International Licensing Industry Merchandisers Association, says the LightSaber from Hasbro, which features motion sensor-controlled sound effects, already are on backorder. He says Star Wars appeals to both kids and adults.

"It's multi-generational," Brochstein says.

Hasbro, the nation's second largest toy company, reported a jump in second-quarter profit last month, helped by toys related to "Star Wars."

Hasbro has the major merchandising licensing rights to make Star Wars toys from now until 2020. It's also teaming up with Walt Disney Co's consumer products division to make Frozen dolls in 2016. That deal froze out Mattel, which sells the dolls based on Frozen characters.

Toys R Us' new CEO David Brandon says the retailer is placing big bets this holiday season on brands like Star Wars to help boost sluggish US sales.

"It will be very interesting to see at the end of the holiday season where the growth comes from. And how much growth there is," Brandon says.

Toy companies are pushing remote controlled cars and droids controlled by smartphones. And robotic creatures are becoming more life-like with voice recognition features.

Hasbro's StarLily My Magical Unicorn, for example, responds to voice and touch with more than 100 sound and motion combinations. Mattel also is hoping technology will help it reverse years of slumping sales.

"You want to make sure that you give them enough that they're going to want to walk away from their iPads and phones," said Mattel's Executive Vice President Geoff Walker.

Mattel's new Barbie features speech recognition and can have a two-way conversation with girls. And its Fisher-Price brand has Smart Bear, an interactive plush bear marketed as having the brains of a computer without the screen - and is linked to a smartphone app. Fisher-Price also is pushing a robotic dinosaur.

Credit to Yahoo! News and AAP for the story.

Category: Transformers Trademark News | Submitted by: quartz - on: Monday, 23rd November 2015 at 10:25:07 GMT | Share: | Discuss: Read on

Transformers Trademark News

After Mattel posted an 11% drop in it's sales figures on Wall Street yesterday Hasbro's shares also dropped (even though they haddn't posted any figures).

Seeking Alpha reports

Everyone knows or knows someone who knows a “Debbie Downer.” That acquaintance or friend that just won’t let you have a good time. They always seem to pull the good times down and ruin the party for the rest of us.

You can find Debbie Downers in the stock market as well. Today’s example is Mattel (NYSE: MAT). After it reported lower earnings and an 11% drop in sales, it dragged Hasbro (NYSE: HAS) down with it.

The reasoning behind most of these moves is that the pressures hurting one company in a sector should be impacting the competition as well.

But that isn’t always the case.

We can find numerous examples of companies in the same industry with the same pressures that deal with those challenges differently. Southwest Airlines (NYSE: LUV) was able to put up considerable numbers over the past year as its competition suffered greatly. It did this by hedging its oil costs correctly.

Maybe Hasbro hasn’t done the exact same thing as Mattel – and will report similar earnings figures? But who’s to say they did. As smart investors, we cannot assume that is the case. As of this writing, Mattel is down 16% and Hasbro is down 9%.

Let's think about that, a 9% percent drop on no information about their business model. It’s the kind of emotional movement that value investors love.

Category: Transformers Trademark News | Submitted by: Moonbug - on: Wednesday, 4th February 2009 at 14:21:32 GMT | Share: | Discuss: Read on

Transformers Trademark News

Hasbro Inc and Mattel both released their first quarter figures this afternoon (this morning in America) with forecasts fair even performance for both companies, but with Hasbro receiving the higher increase in profits. Well the official figures are in, shocking some forecasters, as whilst Hasbro's profits rose by 14%, Mattel reported a loss of $46.6 Million

Reuters report that "The maker of Monopoly board games said first-quarter profit climbed to $37.5 million, or 25 cents a share, from $32.9 million, or 19 cents a share, a year earlier.
Quarterly sales rose 13 percent to $704.2 million from $625.3 million.
Analysts on average were expecting earnings of 14 cents a share on $582.2 million in sales, according to Reuters Estimates.

Hasbro said sales climbed 6 percent in the United States and Canada and 22 percent internationally."

AP Business Wire reported "The toymaker Hasbro Inc. said Monday its earnings rose 14 percent in the first quarter on growth in brands such as Transformers and Littlest Pet Shop.
The world's second biggest toy company said it earned $37.5 million, or 25 cents per share, for the three months ended March 30, up from $32.9 million, or 19 cents per share, during the same quarter a year ago.
The results beat the expectations of analysts polled by Thomson Financial, who forecast net income of 14 cents per share.
Sales grew 13 percent to $704.2 million from $625.3 million a year ago.
The company said international revenue rose 22 percent to $248.3 million, while revenue in the U.S. and Canada segment grew 6 percent to $428.5 million.
Hasbro released the results as its chief rival, Mattel Inc., said it lost $46.6 million, or 13 cents per share, missing analysts' expectations of a profit of a penny per share. The El Segundo, Calif.-based maker of Barbie dolls and Fisher-Price toys blamed higher product costs and legal fees.

Category: Transformers Trademark News | Submitted by: quartz - on: Monday, 21st April 2008 at 14:16:28 BST | Share: | Discuss: Read on

Transformers Trademark News With Mattel featuring a backlash due to safety concerns on various of their products, Hasbro are now stepping up testing in their Chinese factories.

Here's a snippet of a story currently running on Yahoo Business News

Hasbro does not own any toy plants in China and relies entirely on contractors for its production there. Mattel owns five Chinese toy factories, but not Lee Der Industrial Co., which made the 1.5 million preschool toys that were recalled across the globe earlier this month.

Most of Hasbro's toys are made in China; Wedbush Morgan Securities analyst Sean McGowan said this fact may actually help the maker of Transformers and Star Wars action figures prevent tainted toys from ever reaching a child's hands.

"Knowing that they are more vulnerable, they have put in layers of testing that they might not have if they weren't using contract manufacturers," McGowan said.

"It may happen at some point that Hasbro or some other company winds up with a manufacturing issue, but they feel pretty confident that they've got the kinds of systems in place that would catch anything."

Under its new "three-point" check system, Mattel said it would require every batch of paint at each of its vendors to be tested and said it would increase the number of random inspections of its factories. The toy maker also said it would test each production run of its toys.

Jim Silver, editor-in-chief of Toy Wishes magazine, said every major toy company is taking a hard look its manufacturing to ensure there are no problems for the holiday season, the most crucial selling period for toy companies.

"All the major companies are overseas right now looking at their factories and literally testing like they've never tested before," Silver said. "Everybody is over there checking. Nobody really wants an issue for the fourth quarter and they realize the importance of meeting all safety standards."

Shares of Hasbro rose 32 cents to close at $27.61 a share on the New York Stock Exchange, while Mattel slipped 45 cents to $22.55 following the recall.

An interesting side-note on this story is that some companies / stores are already starting to look at European made products as a replacement for Far Eastern goods. Naplenews suggests that as all European toys are stamped with the CE sticker, proving they have past stringent safety tests in Europe (which are far stricter than it's US counterparts), the shops / manufacturers feel safe that these goods would not have a similar problem.

Category: Transformers Trademark News | Submitted by: Moonbug - on: Friday, 17th August 2007 at 08:26:00 BST | Share: | Discuss: Read on

Transformers Toy Galleries
Jetfire Jetfire
Click the link or image above to view the Jetfire toy gallery. The gallery contains 36 images of this figure for your viewing pleasure.
Transformers related trademarks filed with the USPTO
Hasbro Inc submitted a trademark application for ELITA-1 with the USPTO on the Wednesday, 21st March 2007. The mark was submitted within the category toy action figures, toy vehicles and toy robots convertible into other visual toy forms and accessories and currently has as status of Abandoned because no Statement of Use or Extension Request timely filed after Notice of Allowance was issued. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page..
Transformers Cartoon Series
Transformers Comics
Choose Your Fate Choose Your Fate
We loved the Transformers Choose Your Fate books as kids, and even wrote a text adventure in their style for an old version of Transformers At The Moon. Here you can find images from these puzzle-books, both UK and US ....
Transformers Videos
Activison Animated Game Activison Animated Game
The world premier of the Transformers Animated Nintendo DS video game was shown at the UK Transformers Convention Auto Assembly on August 2nd 2008. ....
Transformers Conventions and Events
OTFCC 2003 (USA) OTFCC 2003 (USA)
We loved the Transformers Choose Your Fate books as kids, and even wrote a text adventure in their style for an old version of Transformers At The Moon. Here you can find images from these puzzle-books, both UK and US ....
Transformers Toysheets
US Sheet 1 US Sheet 1
The scans contained within this gallery are taken from our own Transformers toysheet collection. This is the first US Transformers toysheet. ....
Transformers Instructions
Transformers Animated Transformers Animated
The instruction scans contained within this gallery with the watermark were originally from the Chinese TF08 website. They have been added here as a mirror. ....
Transformers At The Moon Members Only
Visit the Portal area of this website for the members only features. To become a member, visit the message board.
Right Now on eBay
Other Websites run by The Mapes Bros
Transformers At The Moon Transformers Prime Transformers Animated Lucky Draw Transformers AFA Graded Transformers The Visionaries .net
About Transformers At The Moon -
Transformers At The Moon is a fan created website regarding those Robots In Disguise from Hasbro Inc and TakaraTomy better known as The Transformers. This website was established in October 1999 and has been running ever since.

You can use Transformers At The Moon for such things as transformers toys,transformers figures,transformers movie,optimus prime,megatron,bumblebee,unicron,transformers cartoon,transformers comics

Transformers Toys - Transformers At The Moon -
Latest Discussions
Latest Discussions