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Its official, Transformers was the best selling Action Figure line in the UK for 2007!! Yes you read that right, despite only being on sale for half of the year, the Transformers Movie Legends series beat its main rival, Dr Who and Power Rangers to claim the number 1 spot based on units sold. Overall, 2007 was a great year for UK sales of Transformers, proving that the line can still be a success on this shores. In December both the Movie Legends and the Deluxe Assortment stayed in the Top ten chars on both monetary value and units sold. What also happened, and this may come as a little surprise, the Transformers Classics Mini-con Three pack sold the 10th highest number of units in 2007 of any toys! Yes Transformers appear in the Unit sales chart three times, at number 3, 8 and 10.
Below you will find the NPD charts for both December 2007 as well the Year-To-Date figures for 2007. What also should be noted is that in the Retail Store charts Transformers Beatmix Bumblebee was also the 2nd best selling toy in The Entertainer stores in December 2007.
December 2007 £
1. Bob It Extreme 2 - Hasbro
2. Baby Annabell Doll - Zapf Creations
3. Flytech Dragonfly - Character Options
4. 20q - Mattel
5. Transformers Movie Legends - Hasbro
6. V.Smile TV Learning System - VTech
7. ITNG Hugle Snuggle Iggle Piggle - Hasbro
8. Cars Character Assortment - Mattel
9. Kid Tough Digital Camera - Fisher-Price
10. Transformers Movie Deluxe Assortment - Hasbro
December 2007 Units
1. Hot Wheels Basic Car Assortment - Mattel
2. Chars Character Assortment - Mattel
3. Transformers Movie Legends - Hasbro
4. 20Q - Mattel
5. Dr Who 5-Inch Figures - Character Options
6. WWE Ruthless Aggression - VIVD
7. Bop It Extreme - Hasbro
8. Transformers Movie Deluxe Assortment - Hasbro
9. Ben 10 Collectable Figures - Bandai
10. Transformers Classics Mini-con Three Pack - Hasbro
2007 Year To Date (£)
1. Tamagotchi Connexion Assortment - Bandai
2. Dr Who 5-Inch Figures - Character Options
3. Cars Character Assortment - Mattel
4. Baby Annabell Doll - ZAPF Creation
5. Transformers Movie Legends - Hasbro
6. Transformers Movie Deluxe Assortment - Hasbro
7. Flytech Dragonfly - Character Options
8. Hot Wheels Basic Car Assortment - Hasbro
9. Power Rangers Mystic Force Light Figures - Bandai
10. WWE Ruthless Aggression - Vivid
2007 Year To Date (Units)
1. Hot Wheels Basic Car Assortment - Mattel
2. Cars Character Assortment - Mattel
3. Transformers Movie Legends - Hasbro
4. Dr Who 5-Inch Figures - Character Options
5. Power Rangers Mystic Force Light Figures - Bandai
6. WWE Ruthless Aggression - Vivid
7. Tamagotchi Connexion Assortment - Bandai
8. 20Q - Hasbro
9. Transformers Movie Deluxe Assortment - Hasbro
10. Dr Who Sonic Screwdriver
Update: For those wondering what Novembers charts looked like, here they are
November 2007 £ Sales
1. Baby Annabell Doll - ZAPF Creation
2. Kid Tough Digitial Camera - Fisher Price
3. Girl Tech Digi Makeover - Mattel
4. Flytech Dragonfly - Character Options
5. Huggle Snuggle Igglepiggle - Hasbro
6. Transformers Optimus Prime Voice Changer - Hasbro
7. V Smile TV Learning System - VTech
8. CARS Transforming Mack Playset - Mattel
9. Transformers Movie Assortment - Hasbro
10. 20Q - Mattel
November 2007 Unit Sales
1. Hot Wheels Cars Assortment - Mattel
2. Cars Assortment - Mattel
3. Transformers Movie Legends - Hasbro
4. 20Q - Mattel
5. Dr Who 5-Inch Figures - Character Options
6. Transformers Movie Assortment - Hasbro
7. WWE Rutheless Agression - Vivid
8. Ben10 Collectable Figures - Bandai
9. V.Smile Software Assortment - VTech
10. Bionicle TOA Mahri Assortment - Lego
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