Hasbro has released the following press release regarding it's joint venture with UK Games company Jagex to build a new Transformers Online Game
Hasbro and Jagex Enter Strategic Development Agreement to Create New Transformers Online Game
Iconic AUTOBOTS and DECEPTICONS Set to Battle Online in 2012
PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) announced
today that it has signed a strategic development agreement with Jagex
Limited to jointly create a new online game based on the globally iconic
TRANSFORMERS brand. Under the agreement, the two companies are slated
to launch the TRANSFORMERS online game in 2012 in North America, Latin
America, Europe, New Zealand and Australia.
Jagex, based in the United Kingdom, is one of the largest independent
game developers and publishers in the world with a dedicated global user
base of millions playing its more than 40 online games. The company's
flagship game, RuneScape, is the world's most popular free-to-play MMOG.
“Hasbro’s decision to align with Jagex speaks to the quality of their
award-winning development and publishing team that boasts an outstanding
track record of delivering innovative and fun online games capable of
reaching millions of gamers across the globe,” said Mark Blecher, Senior
Vice President and General Manager of Digital Gaming and Media at
Hasbro. “We are extremely excited to create a dream team that combines
TRANSFORMERS brand stewards with Jagex development experts to deliver an
epic TRANSFORMERS gaming experience to fans in 2012.”
“TRANSFORMERS is one of the most iconic brands in the world and we are
delighted to team up with Hasbro in order to bring our shared vision to
reality,” said Mark Gerhard, CEO at Jagex Games Studio. “There is a huge
appetite for an online TRANSFORMERS game and we will utilize every bit
of our development and publishing expertise to deliver a dynamic and
action-packed game that TRANSFORMERS fans will find irresistible.”
About TRANSFORMERS
The TRANSFORMERS brand has delivered “MORE THAN MEETS THE EYE” action to
legions of fans around the world for more than 25 years. As one of the
hottest global entertainment properties, TRANSFORMERS captures
excitement through action figure play, movies, television, digital
gaming, comics, and more.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children
and families around the world with a wide-range of immersive
entertainment offerings based on the Company’s world class brand
portfolio. From toys and games, to television programming, motion
pictures, video games and a comprehensive licensing program, Hasbro
strives to delight its customers through the strategic leveraging of
well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP,
NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and
MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10,
2010. The online home of The Hub is www.hubworld.com. The Hub logo and
name are trademarks of Hub Television Networks, LLC. All rights
reserved.
Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.
About Jagex Games Studio
Jagex Games Studio is a multi-award winning games developer based in
Cambridge, England. Jagex specialises in the development of high quality
browser-based games and is the largest independent games developer and
publisher in the UK.
Jagex has a long-standing reputation for creating the world's best
online games and for developing hugely popular, high quality,
accessible, free-to-play games and for providing an unbeatable community
experience for millions of players around the world. Jagex has
developed and self-published over 40 online titles, including the
world's most popular free multiplayer online game, RuneScape.com
In addition to RuneScape, Jagex self-publishes games on its games portal
Jagex.com, and has released a series of successful iPhone games
including BounceDown, StarCannon, and Miner Disturbance. Jagex also acts
as a third-party publisher for likeminded developers, publishing titles
such as the real-time strategy game War of Legends and the iPhone title
Undercroft.
Contacts
Hasbro, Inc.
Daniel Benkwitt, 401-727-5318
dbenkwitt@hasbro.com
or
Jagex Limited
Adam Tuckwell, (+44 (0)844 588 6607
Press@Jagex.com
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