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Activision have sent out the following press release regarding Transformers Animated: The Game
Transformers Animated: The Game
Activision Publishing, Inc. (Nasdaq: ATVI) announced today that
TRANSFORMERS Animated: The Game, developed under license from
Hasbro, Inc. (NYSE: HAS), is now available in retail stores
nationwide. Based on Hasbro and Cartoon Network’s animated
television series, TRANSFORMERS Animated: The Game delivers an
exciting action-adventure experience, allowing players to take
control of their favorite AUTOBOT characters as they work together
to reclaim lost fragments of the ALLSPARK, the source of all
Transformers life.
“TRANSFORMERS Animated: The Game adds to the mystique and
success of the Cartoon Network’s animated television series,
by extending the TRANSFORMERS universe onto Nintendo
DS™,” said Kim Salzer, vice president of global brand
management, Activision, Inc. “We are thrilled to continue our
incredible collaboration with Hasbro, and bring yet another
innovative, interactive experience to fans of this
highly-successful TRANSFORMERS franchise.”
Providing an experience that extends beyond the animated series,
TRANSFORMERS Animated: The Game thrusts fans into the action with
gameplay elements that include platforming, blasting through
DECEPTICON-controlled hoverbots, solving side-scrolling puzzles and
slot-car racing-inspired driving challenges. Players instantly
switch between AUTOBOT team members to work out a number of
teamwork-based puzzles in up to 20 different levels. They’ll
race through a fictitious 22nd century Detroit, dodging on-coming
traffic while seamlessly converting between robot and vehicle-form,
utilising the special abilities of OPTIMUS PRIME, BUMBLEBEE,
BULKHEAD and PROWL. Working as a team and combining the abilities
of each character is the key to reaching the ultimate goal –
intercepting the missing pieces of the ALLSPARK before the
DECEPTICONS.
TRANSFORMERS Animated: The Game was developed by Artificial Mind
and Movement exclusively for Nintendo DS™ and is rated 7+ by
PEGI.
For assets and more information about the game visit the
Activision Press Centre at
http://www.activision.com/index.html#presscenter|en_US
or visit the official game site at
www.transformersanimatedgame.com.
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in
children’s and family leisure time products and services with
a rich portfolio of brands and entertainment properties that
provides some of the highest quality and most recognizable play and
recreational experiences in the world. As a brand-driven,
consumer-focused global company, Hasbro brings to market a range of
toys, games and licensed products, from traditional to high-tech
and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM
and WIZARDS OF THE COAST. Come see how we inspire play through our
brands at
www.hasbro.com. 2008 Hasbro, Inc. All
Rights Reserved.
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading worldwide developer, publisher and
distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada,
the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain,
the Netherlands, Australia, Japan and South Korea. More information
about Activision Publishing and its products can be found on the
company's website,
www.activision.com.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing’s expectations, plans, intentions or strategies
regarding the future are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Activision
Publishing generally uses words such as “outlook”,
“will,” “could,” “would,”
“might,” “remains,” “to be,”
“plans,” “believes”, “may”,
“expects,” “intends,”
“anticipates,” “estimate,” future,”
“plan,” “positioned,”
“potential,” “project,”
“remain,” “scheduled,” “set
to,” “subject to,” “upcoming” and
similar expressions to help identify forward-looking statements.
Factors that could cause Activision Publishing’s actual
future results to differ materially from those expressed in the
forward-looking statements set forth in this release include, but
are not limited to, sales of Activision Publishing’s titles,
shifts in consumer spending trends, the seasonal and cyclical
nature of the interactive game market, Activision
Publishing’s ability to predict consumer preferences among
competing hardware platforms (including next-generation hardware),
declines in software pricing, product returns and price protection,
product delays, retail acceptance of Activision Publishing’s
products, adoption rate and availability of new hardware and
related software, industry competition, rapid changes in technology
and industry standards, protection of proprietary rights,
litigation against Activision Publishing, maintenance of
relationships with key personnel, customers, vendors and
third-party developers, domestic and international economic,
financial and political conditions and policies, foreign exchange
rates, integration of recent acquisitions and the identification of
suitable future acquisition opportunities, Activision
Blizzard’s success in integrating the operations of
Activision Publishing and Vivendi Games in a timely manner, or at
all, and the combined company’s ability to realize the
anticipated benefits and synergies of the transaction to the
extent, or in the timeframe, anticipated. Other such factors
include additional risk factors identified in Activision
Blizzard’s most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations