An image of a recoloured Transformers Movie Dreadwind called Overcast, which looks like it has been taken from a mobile phone (cell phone) as appeared on a taobao auction. The toy is black and yellow in colour and can be seen here.

Transformers: The Game continues its success and is still number one in the UK all-format chart (for the third week) despite a 15% drop in sales.

1. Transformers: The Game (Activision)
2. Wii Play (Nintendo)
3. Dr Kawashima's Brain Training (Nintendo)
4. Pokemon Diamond (Nintendo)
5. More Brain Training from Dr Kawashima (Nintendo)
6. Harry Potter & the Order of the Phoenix (EA)
7. Pokemon Pearl (Nintendo)
8. Surf's Up (Ubisoft)
9. Cooking Mama (505 Games)
10. New Super Mario Bros. (Nintendo)

Transformers The Game has remained at number one of the all-formats gaming chart here within the UK, report Chart Track with Nintendo dominating the top ten. Transformers: The Game - Autobot is now ranked at 37..

Transformers: The Game has now officially topped the All Formats games charts here within the UK with Transformers: The Gamr - Autobot up to number 17 from 19. Below you fill find the top 20.

1. TRANSFORMERS: THE GAME ACTIVISION (was 2)
2. POKEMON DIAMOND NINTENDO (was 1)
3. POKEMON PEARL NINTENDO (was 3)
4. HARRY POTTER & THE ORDER OF THE PHOENIX ELECTRONIC ARTS (was 4)
5. MARIO PARTY 8 NINTENDO (New Entry)
6. SHREK THE THIRD ACTIVISION (was 5)
7. NEW SUPER MARIO BROS. NINTENDO (was 8)
8. PIRATES OF THE CARIBBEAN: AT WORLD'S END DISNEY INTERACTIVE STUDIOS (was 9)
9. TIGER WOODS PGA TOUR 07 ELECTRONIC ARTS (was 7)
10. RUGBY 08 ELECTRONIC ARTS (was 12)
11. THE DARKNESS TAKE 2 (was 6)
12. RESISTANCE: FALL OF MAN SONY COMPUTER ENT. (was 10)
13. MOTORSTORM SONY COMPUTER ENT. (was 14)
14. FORZA MOTORSPORT 2 MICROSOFT (was 11)
15. RESIDENT EVIL 4 CAPCOM - (New Entry)
16. MARIO STRIKERS CHARGED FOOTBALL NINTENDO (was 13)
17. TRANSFORMERS: THE GAME - AUTOBOT ACTIVISION (was 19)
18. SPIDER-MAN 3 ACTIVISION (was 15)
19. TOMB RAIDER: ANNIVERSARY EIDOS (was 16)
20. TOM CLANCY'S RAINBOW SIX: VEGAS UBISOFT (was 18)

Activision, Inc. (Nasdaq:ATVI) today announced record financial results for the first fiscal quarter ended June 30, 2007.

Net revenues were $495.5 million, a 163% increase, as compared to net revenues of $188.1 million reported for the first quarter last fiscal year. Net income for the first fiscal quarter was $27.8 million, or $0.09 earnings per diluted share, as compared to a net loss of $18.3 million, or a loss per share of $0.07 reported for the previous first quarter. Excluding the impact of expenses related to equity-based compensation, the company reported net income of $32.8 million and earnings per diluted share of $0.11 for the first quarter. This compares to a net loss of $14.7 million and loss per share of $0.05, excluding the impact of expenses related to equity-based compensation for the first quarter of last fiscal year.

Robert Kotick, Chairman and CEO of Activision, stated, "During the quarter, we shipped more than eight million units of new game releases worldwide and for the first six months of the calendar year, Activision was the #1 third-party U.S. publisher on the console and handheld platforms. As a result of our strong performance, we are raising our fiscal year 2008 net revenue and earnings outlook and are increasing our fiscal year operating margin outlook to a company record"

Kotick continued, "Our focus on growing our strong franchises and next- generation console leadership position is yielding superb results. We intend to continue expanding our franchise portfolio, strengthening our development capabilities and improving our operating efficiency over the balance of the fiscal year. We believe this strategy will create strengths and capabilities that should enable us to continue growing our revenues, operating margin and earnings per share, as well as increase our return on invested capital."

Business Highlights

Activision's record first quarter performance was driven by strong consumer response to its proven franchises, Guitar Hero II(TM), Spider-Man 3(TM) and Shrek The Third(TM), as well as its new intellectual property TRANSFORMERS: The Game, which was released in the U.S. during the quarter.

According to The NPD Group, during the quarter, Activision was the #1 U.S. publisher on both the Xbox 360(TM) video game and entertainment system and the PlayStation(R) 2 computer entertainment system. The company also ranked as the #1 third-party publisher on the PLAYSTATION(R) 3 computer entertainment system and the Nintendo platforms in the U.S. Activision grew its U.S. console and hand-held market share to 16.9%, as compared with 8.5% over the same period last year.

Other quarterly business highlights are as follows:

-- Guitar Hero II and Spider-Man 3 were two of the top-three best-selling titles for the quarter in the U.S., according to The NPD Group. Guitar Hero II was the #1 best-selling U.S. console game overall, and Spider-Man 3 was the #3 best-selling U.S. console and handheld game.

-- Shrek The Third was the #1 kid's movie-based title in the U.S. for the months of May and June combined, according to The NPD Group.

-- In the U.S., Activision was the #1 third-party handheld publisher, according to The NPD Group.

-- Activision's international publishing revenues grew 240% year over year.

-- In Europe, Spider-Man 3 was the #1 best-selling console and handheld game for the quarter in the U.K., Germany and France, according to Charttrack and Gfk.

-- On May 11, 2007, Activision completed its acquisition of DemonWare, the leading provider of network middleware technologies for console and PC games headquartered in Dublin, Ireland.

For the second quarter, Activision has already shipped TRANSFORMERS: The Game internationally in connection with the film's theatrical release and Guitar Hero(TM) Encore: Rocks The 80s(TM) for the PlayStation 2 computer entertainment system. Activision also expects to ship Enemy Territory(TM): Quake Wars on the PC.

Company Outlook

Today, Activision increased its fiscal year 2008 net revenue and earnings per share outlook. For the full fiscal year, the company expects net revenues of $1.87 billion and earnings per diluted share of $0.51, including the impact of equity-based compensation expense, compared to the company's previous fiscal year outlook of $1.8 billion in net revenues and earnings per diluted share of $0.45. Excluding the impact of equity-based compensation expense, the company expects earnings per diluted share of $0.61.

For the second quarter, the company expects net revenues of $250 million and a loss per share of $0.04, including the impact of equity-based compensation expense. Excluding the impact of equity-based compensation expense, the company expects a loss per share of $0.03.

Conference Call

Today at 4:30 p.m. EDT, Activision's management will host a conference call and Webcast to discuss its first quarter fiscal year 2008 results and outlook. The company welcomes all members of the financial and media communities to visit the "Investor Relations" area of www.activision.com to listen to the conference call via live Webcast or to listen to the call live by dialing into (719) 457-2699 in the U.S.

Non-GAAP Financial Measures

Activision provides net earnings (loss) per share data both including and excluding the impact of expenses related to stock options, employee stock purchase plans, restricted stock awards and other share-based compensation and the associated tax benefits.

Prior to April 1, 2006, Activision accounted for equity-based compensation under Accounting Principles Board, Opinion No. 25, "Accounting for Stock Issued to Employees" ("APB No. 25"). In accordance with APB No. 25 the company historically used the intrinsic value method to account for equity-based compensation. As of April 1, 2006, the company accounts for equity-based compensation using the fair value method under Statement of Financial Accounting Standards No. 123 (revised 2004), "Share Based Payment" ("FAS 123R").

Net earnings (loss) per share excluding the impact of expenses related to equity-based compensation is not determined in accordance with generally accepted accounting principles (GAAP), and the exclusion of those amounts has the effect of increasing non-GAAP earnings per share by that same amount per share as compared to GAAP earnings per share for the period. Activision recognizes that there are limitations associated with the use of this non-GAAP financial measure as it does not reflect all of the expenses associated with our results as determined in accordance with GAAP and may reduce comparability to other companies that calculate similar non-GAAP measures differently. Management compensates for the limitations resulting from the exclusion of expenses related to stock-based compensation by considering the amount and impact of equity-based compensation expenses separately and by considering the company's GAAP as well as non-GAAP results and, in this release, by presenting the most comparable GAAP measure, net income (loss), directly ahead of non-GAAP net income (loss) in this release and by providing a reconciliation that shows and describes the adjustments made in the accompanying tables. Management does not believe the limitations resulting from this exclusion are material, particularly when this non-GAAP financial measure is disclosed with its most comparable GAAP financial measure, net income (loss). Management believes that the presentation of this non-GAAP financial measure provides investors with additional useful information to measure the company's financial performance because it allows for a better comparison of results in the periods reported herein to those in historical periods.

This non-GAAP financial measure should be considered in addition to, not as a substitute for or superior to, financial measures determined in accordance with GAAP. Non-GAAP net earnings (loss) do not include certain expenses required to be recorded in order to present earnings in accordance with GAAP. This non-GAAP financial measure is not based on a comprehensive set of accounting rules or principles and the term non-GAAP net earnings (loss) does not have a standardized meaning. Therefore, other companies may use the same or similarly named measure but exclude different items, which may not provide investors a comparable view of the company's performance in relation to other companies in the same industry.

SOURCE: Activision, Inc.

TheTranformers.net had three new news stories today, the second of which covers the previously thought US exclusive X-Box 360 version of Transformers The Game, called Transformers The Game: Cybertron Edition. TF.net report that various UK computer game chain stores will be stocking the game.

We received the following press release from Activision regarding their first quarter sales. Including in the eight million units that were shipped, 1 million units of Transformers: The Game. Here's the full release:


Activision Ships More Than Eight Million Units Worldwide During First Quarter Fiscal Year 2008


SANTA MONICA, Calif., Jul 10, 2007 (BUSINESS WIRE) -- Activision, Inc. (Nasdaq:ATVI) announced today that during the first quarter of fiscal year 2008, the company shipped more than four million units of Spider-Man 3(TM), two million units of Shrek the Third(TM), approximately one million units of TRANSFORMERS: The Game and more than one million units of Guitar Hero II(TM).

As a result, the company now expects that its financial results for the first quarter fiscal year 2008 will exceed its previously reported outlook on May 31, 2007.

"We are pleased with the strong worldwide consumer response to our three movie-based games - Spider-Man 3, Shrek The Third and TRANSFORMERS: The Game - as well as the launch of Guitar Hero II on the Xbox 360(TM)," stated Robert Kotick, Chairman and CEO, Activision, Inc.

Activision expects to announce its first quarter fiscal 2008 earnings results in early August.

Separately, Activision confirmed that the company w ill webcast remarks made by its senior management during a corporate presentation to analysts at the E3 Media & Business Summit on Tuesday, July 10, 2007 at 12:30 pm PDT (3:30 pm EDT). To access the webcast, please log on to www.activision.com or http://phx.corporate-ir.net/playerlink.zhtml?c=60455&s=wm&e=1588763

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as "will," "will be," "remains," "to be," "plans," "believes", "may", "expects," "intends," and similar expressions. These risks and uncertainties include, but are not limited to, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision's historical stock option granting practices, the board and Activision; the outcome of the SEC's formal investigation and the derivative litigation filed in Ju ly 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies. Other factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, other litigation (unrelated to stock option granting practices), sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's pro ducts, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options, foreign exchange rate changes, and the risks identified in Activision's most recent annual report on Form 10-K and recent reports on Form 8-K.

The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

SOURCE: Activision, Inc.

The Transformers Movie tie-in game, Transformers The Game, was released in North America yesterday and the first reviews are now coming in. Gamespot give it 6 (PS3, Xbox 360 and WII), though their readers reviews across the same formats average at 4.5. IGN rate it as 5.7 out of 10, though their readers rate it as an 8, with average press ratings of 6.5. Both reviews can be summarised by saying "it promised much, but delivered little". Activision are due to be at Botcon 2007, so it should be interesting to see what questions are asked during their panel.


Credit to TF.net for the links.

The Battle for Earth Begins as TRANSFORMERS: The Game Rolls out to Retail Stores Today

Gamers Control the Outcome of the Planet as They Choose to Protect It as AUTOBOTS or Destroy It as DECEPTICONS




SANTA MONICA, Calif., Jun 26, 2007 (BUSINESS WIRE) -- The fate of the world is in gamers' hands with the announcement that TRANSFORMERS: The Game from Activision, Inc. (Nasdaq:ATVI), under license from HPG, the licensing division of Hasbro, Inc., has shipped to retail stores nationwide. Timed to the highly anticipated theatrical release of the "TRANSFORMERS" live-action feature film from DreamWorks Pictures and Paramount Pictures, the game allows players to experience the unstoppable power and massive scale of the AUTOBOTS and DECEPTICONS in an epic battle for Earth.

"TRANSFORMERS: The Game lets you choose your side - Autobots or Decepticons - to either protect or destroy Earth," said Will Kassoy, senior vice president of global brand management, Activision, Inc. "The game features fully destructible environments, an army of playable characters, split second changes from robot to vehicle form and a storyline that goes beyond the film to include some elements from t he property's long history that will also appeal to Generation 1 fans."

"The Activision team has done an outstanding job of replicating the live-action movie scale and realism into TRANSFORMERS: The Game," said Jeff Burdeen, Vice President of Digital Media for HPG. "Across the current and next-generation platforms, gamers will have an awesome TRANSFORMERS experience from the amazing vehicle-to-robot changes to the heart-pounding action."

In TRANSFORMERS: The Game for the consoles and PC, players are presented with dual campaigns as they choose from an unprecedented line-up of characters including OPTIMUS PRIME, MEGATRON, IRONHIDE, STARSCREAM, BUMBLEBEE and more. Gamers must master each character's unique weapons, moves and instantaneous conversions from robot to vehicle mode as they rampage through fully interactive and destructible environments in their quest to protect or destroy Earth.

The Nintendo DS(TM) offers two completely different games, TRANSFO RMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS. Both titles enable players to engage in the "AllSpark Wars" through Nintendo(R) Wi-Fi Connection where they must help their side win the global conflict between AUTOBOTS and DECEPTICONS via daily challenge missions and global player stats comparisons. Each Nintendo DS game features 20 unique story missions plus more than 20 challenge missions as well as local wireless multiplayer modes for up to four players.

The PSP(R) (PlayStation(R) Portable) system version of TRANSFORMERS: The Game features more than 20 playable TRANSFORMERS characters with three combat modes and 19 story-based missions that have players playing both AUTOBOTS and DECEPTICONS as they progress through the game. In addition, gamers can battle in four-player Ad Hoc wireless competitions including Deathmatch, Team Deathmatch, Ascension Rites (king of the hill) and Secure the Energon (capture the flag), in more than 10 multiplayer arenas.

TRANSFORMER S: The Game was developed by Traveller's Tales for the Xbox 360(TM) video game system from Microsoft, PLAYSTATION(R)3 computer entertainment system, Wii(TM) home video game system from Nintendo, PlayStation(R)2 computer entertainment system and PC, and is rated "T" (Teen) by the ESRB. The PSP system version was developed by Savage Entertainment and is currently rated "E 10+" (Everyone 10 and older - Violence) by the ESRB. Two unique games for Nintendo DS, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS, were developed by Vicarious Visions and are rated "E 10+" (Everyone 10 and older - Violence) by the ESRB. For more information about the game, visit http://www.transformersgame.com/.

TRANSFORMERS: The Game press kit assets are available at http://pressroom.activision.com where media can download press materials and art assets.

BradyGames' TRANSFORMERS: The Game Official Strategy Guide is availa ble at electronics, book, and software retailers nationwide, and online at www.bradygames.com.

About HPG

HPG, the licensing division of Hasbro, Inc. (NYSE:HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.

About HASBRO

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategi es regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as "will," "will be," "remains," "to be," "plans," "believes", "may", "expects," "intends," and similar expressions. These risks and uncertainties include, but are not limited to, further action by the Nasdaq Listing and Hearing Review Council relating to the continuation of the listing of Activision's common stock on the Nasdaq market; the completion of work by Activision management and Activision's auditors on the restatement of Activision's financial statements in response to the findings of the special sub-committee of independent directors established in July 2006 to review our historical stock option granting practices; the completion and filing of overdue quarterly reports and amendments to a previously filed quarterly report with the SEC; the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the sub-committee, the board and the Activision; the outcome of the informal inquiry opened by the SEC in July 2006 and the derivative litigation filed in July 2006 against certain current and former directors and officers of the Activision relating to the Activision's stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies. Other factors that could cause the Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, other litigation (unrelated to stock option granting practices), sales of the Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, the Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of the Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options, foreign exchange rate changes, and the risks identified in the Activision's most recent annual report on Form 10-K/A and recent reports on Form 8-K. The forward-looking statements in this release are based upo n information available to the Activision as of the date of this release, and the Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. (C) 2007 Hasbro. All Rights Reserved.

SOURCE: Activision, Inc.

So Hood Magazine has posted a new YouTube video on their site showing brief interview with Frank Welker about his role in the Transformers The Game computer game, as well as his inspiration in creating the updated voice of evil.

Daniel Ross has been added as the second confirmed guest for BotCon 2007, which takes place next week. Daniel Ross will provide the voice for Starscream on all console versions of Transformers: The Game available this summer, and Mixmaster and Hound on the PSP version.

Thanks to TFWorld2005 for the original report.

A video was posted on YouTube yesterday of what appears to be the intro sequence for Transformers The Game. The game is still currently under-development but you can view the video by using the flash player below.

Activision have updated the website for Transformers The Game with a few more image grabs of some of the Decepticon characters from the game.

Thanks to Steve Bax for letting us know that his site, OneShallStand.com, are running a "First to play, first to see" competition in association with Paramount Pictures and Activision. The competition is like the one in the Official Playstation 2 Magazine where the winner will spend the day at Paramount Pictures in London getting the chance to play the Transformers Movie game and also to see an advance screening of the film. The event will take place on the 15th July and to enter you simply need to answer one question. To enter the competition visit www.oneshallstand.com

OneShallStand.com is an UK website where you can order your comics online.

It's been a while since we bought a computer game magazine but upon feasting my eyes on an image of Transformers Movie Optimus Prime, I decided to buck that trend and buy the latest edition of the Official Playstation Magazine UK (Issue 80). I'm not sure when it was released, (a week ago I think) but if you've not picked up a copy then I'd recommed it for the length, multi-page, article on the Transformers The Game.

For those overseas readers who are unable to get a copy of the Official Playstation 2 Magazine UK, we've scanned in the covers (both inner and outer) as well as the article itself. We've also taken high-recolution scans of all of the Transformers The Game in-game footage screen shots and other marketing images from the magazine.

The magazine scans can be found in our Transformers related Magazine Scans area.