Welcome to the Transformers At The Moon news desk
This area of the website is dedicated to Transformers news. Currently
this website contains 1 news stories divided over 1 pages.
You can submit a news story by using our
news submission page.
You can browse the news stories contained within this section by using the
page jump buttons below. To filter the news stories, please
use the tabs that you will find directly below this introduction and
before the results area.
You can browse the news by category by clicking on the
Browse News Categories
option. From there a list of categories will appear, along with their
description. Simply click on the category that you are are after
and those news stories will appear.
You can also view the news stories by using the
Tag Cloud
which contains the most frequently used tags or by using the
Tag Index
section from which you can filter the news stories to only
include stories with specific tags, such as
"Transformers Toys", "UK Release", "Optimus Prime",
"eBay", "YouTube" etc.
Popular News Tags
Below you will find a tag cloud of the most popular news story tags.
Simply click on the tag to view all associated stories.
Tag clouds are not always the most useful output of tagging, and so
you can also browse the news stories using our tag index
by clicking on the tag index tag below the tag cloud.
Tag Index
From this section you can browser through all of the possible tags
that may have been assigned to a news story. The number of stories
tagged to each tag appears within brackets after the tag name. E.G Megatron (456)
means that 456 news stories have been tagged with the phrase "Megatron".
To navigate, simply use the top bar to browse by the first character of the tag phrase.
ToyNews, the UK Toy Industry publication, has printed a story regarding a slump in US toy sales in December 2009.
Data from NPD Group shows sales were down two per cent through November 2009.
Sales in the US were $16.03 billion for the year to November, down
from $16.38 billion in 2008 and $21.3 billion in sales for the
preceding 12 months ended in November 2009 compared to $21.77 billion
for the corresponding period of 2008.
The categories that
recorded a rise in sales year-to-date (YTD) and in the 12-month
year-on-year (YOY) period through November included building sets, up
22 per cent YTD to $761 million and up 25 per cent YOY to $1.02 billion.
Action figures/accessories/role-play, were up by six per cent YTD to $1.25 billion and up seven per cent YOY to $1.62 billion.
Arts
& Crafts was up by four per cent YTD to $2.25 billion and up four
per cent YOY to $2.7 billion and the catch-all 'all other toys'
category, up four per cent for both measurements.
Games and
puzzles sales were flat YTD through November but declined by one per
cent for the 12-month period; minus puzzles, game sales rose one per
cent for both time periods.
Commenting on the possible causes of the gains, NPD toy analyst
Anita Frazier said: "Building Sets and Arts & Crafts are two
supercategories that have benefited from consumer value.
"Both
super categories include toys that provide hours of entertainment for
kids, and in the case of arts and crafts, with many products at lower
than average price points."
Declining toy supercategories
included plush, down 13 per cent YTD and ten per cent YOY; Youth
electronics, down 13 per cent YTD and 11 per cent YOY; Vehicles, down
nine percent for both measurements.
Outdoor and sports toys, fell
by eight per cent YTD and nine per cent YOY; Infant/pre-school, down
five per cent for both measurements; and dolls, down two per cent YTD
and one per cent YOY.
ToyNewsMagazine are reporting that US toy sales dropped by three percent for the period August 2008 to August 2009.
The figures from NPD also show that sales were down two per cent year-to-date for the first eight months.
Some
categories did see sales rises. Building Sets were up 21 per cent,
Action Figures and Accessories seven per cent and Arts and Crafts four
per cent.
| Discuss: 
