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Omegastoopreme reports that "Sainsburys in Basildon had a whole rack of the Mechtech DX Optimus Prime, with its own price marker indicating he comes in a solid case of just Primes.

 £12.99 same as the other DX figures."

The latest Auto Assembly 2011 Press Release has been sent out

David Wise To Attend Auto Assembly 2011!

With just two months to go before Europe's largest Transformers convention, Auto Assembly, you may be lulled into thinking that all of the preparations are coming to a close and that we have made all of our major announcements. Well think again!

We are now proud to announce that we are being joined at the convention by our third guest of honour, none other than G1 script writer David Wise! David was responsible for writing more episodes of the original television series than any other writer and wrote episodes including War Dawn, The Rebirth, Kremzeek, The Girl Who Loved Powerglide and many others. In addition, he has also worked on Teenage Mutant Ninja Turtles, Star Trek and countless other shows. David will be with us for the whole weekend signing autographs and will take to the stage on Sunday afternoon to answer your questions. He will also be involved in some other events during the weekend which we will be announcing shortly.

For more information on David's appearance, and to hear a message from the man himself, check out our official announcement video on youtube here:-

http://youtu.be/KZWUpiiYUzA

David's appearance has been made possible thanks to an incredibly generous sponsorship package from UK dealer Toyz And Gamez. They have worked with us previously on our 2010 exclusive variant cover of IDW's Transformers Issue 9 (copies of which are still available through their website at www.toyzandgamez.co.uk) and we can't thank them enough for making David's Auto Assembly debut possible.

David joins our growing line-up of eleven guests which includes eight comic guests including Simon Furman, Nick Roche and Andrew Wildman and our other guests of honour - Gregg Berger and David Kaye who recorded this special message for us the other day about their appearance at the event:-

http://youtu.be/bKMmOVGIvzQ

The convention is taking place over the weekend of 12th - 14th August 2011 at the Holiday Inn Birmingham City Centre, Birmingham, England and tickets are available from the website now. For more details on the convention, to see a full list of all the guests and activities taking place over the weekend, or to book your tickets, visit the website at www.autoassembly.org.uk

We hope to see you all in August!

The Auto Assembly 2011 Team

Web: www.autoassembly.org.uk
Youtube: www.youtube.com/autoassembly
Twitter: www.twitter.com/auto_assembly
Forum: http://autoassembly.proboards.com
Email: autoassembly@aol.com
Tel: +44 (0)7860 948296

Auto Assembly 2011 is sponsored by

Toyz And Gamez - www.toyzandgamez.co.uk
www.transformertoys.co.uk
www.transformersanimated.com
www.thetransformers.net
Science Fiction Collectables - www.sf-collectables.co.uk
Big Bad Toy Store - www.bbts.com
Xyber Toys - www.xybertoys.com
Moonbase 2 Podcast - http://moonbase2.libsyn.com

Full Metal Hero has posted new images of Transformers Masterpiece 10 Convoy

TakaraTomy have updated the official Japanese Transformers website with the following updates.

­The Mobage Transformers: The Live is introduced.  This game sees your favourite Autobots and Decepticons battle it out.

A page has been added advertising an event that takes place this Saturday in Japan (18th June 2011) between 12:00 and 12:30 that will feature the first public viewing of the new MP-10 Masterpiece Convoy figure.  After this event you can expect that the internet will be awash with more images of the figure that will no doubt be recoloured numerous times over the next five years.

The MechTech pages have been updated with a page dedicated to Wing Jet Optimus Prime and Ultimate Ironhide

The Transformers Chronicle is launched.  TF Chronicles is the new name for a new EZ Collection figure line based on the Generation One series and starting off with Optimus Prime

 

Our ebay auctions for the BotCon 2011 Exclusive toys end in under 1 hour and are still at a low price

Auction Botcon 2011 TFAnimated Autotrooper 3-pack - currently £60

Auction Botcon 2011 Exclusive Fisitron AKA Ironfist MISB - currently £40

Auction Botcon 2011 Exclusive Shattered Glass Galvatron - currently £40­

­­The International Tokyo Toy Show has shown off three Transformers Dark of the Moon campaign prizes, or Lucky Draw Transformers toys.

Shown are Gold MechTech Optimus Prime with trailer before, along with the previously unseen Gold MechTech Voyager Megatron and Gold MechTech Voyager Sentinel Prime

Hasbro Brands to Deliver Major Hollywood Blockbuster Film and Television Action, Adventure and Fun Worldwide This Summer and Beyond

Transformers: Dark of the Moon Hits Theaters June 29, BATTLESHIP Film on Deck for 2012, MY LITTLE PONY Friendship is Magic and Emmy Nominated TRANSFORMERS PRIME Airing on The Hub 

LAS VEGAS--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ:HAS - News) arrived at the International Licensing Expo counting down the days until the AUTOBOTS and DECEPTICONS invade theaters worldwide again on June 29, 2011 with the release of the new Paramount Pictures film Transformers: Dark of the Moon. Adding to the excitement will be Hasbro licensees across all major categories bringing to market highly innovative, stylish and relevant “More Than Meets the Eye” products to delight TRANSFORMERS fans of all ages.

Cameras continue to roll toward the scheduled May 18, 2012 release of the BATTLESHIP movie, under direction of Hollywood storyteller Peter Berg. As Mr. Berg and Universal Pictures will bring BATTLESHIP to the big screen as an epic action adventure, Hasbro will do the same with its global portfolio of licensees and retailers by building a BATTLESHIP merchandising program that will launch next spring. Key driver categories will include apparel, publishing, and gaming with supporting products that blend aspects of the film with the rich heritage of the BATTLESHIP brand to deliver highly compelling merchandise to mass, mid-tier and specialty retailers worldwide.

Hasbro Studios and The Hub continue to gain major market traction underscored by eight Daytime Emmy Award nominations – six for TRANSFORMERS PRIME and one each for the FAMILY GAME NIGHT game show and PICTUREKA. MY LITTLE PONY Friendship is Magic is also currently ranked the No. 1 television program for kids 2-11 on The Hub in the U.S., and in Canada, the show has consistently been a top rated show on Treehouse since its launch last fall*. Additionally, Pound Puppies has become a top rated show among both boys and girls on The Hub and on YTV in Canada. Excitement is also building for new programming currently in development such as an animated LITTLEST PET SHOP episodic series slated to debut in 2012.

“Hasbro is soaring to new heights with our mega entertainment brands such as BATTLESHIP, MY LITTLE PONY and TRANSFORMERS by creating relevant lifestyle products that further enhance the brand immersion experience,” said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro. “These properties evoke action, adventure and fun, which speak to every consumer at some level. Our goal is to reach those fans and connect them to our brands in meaningful ways that tap those emotions from fashion to publishing and home goods.”

As the ‘Robots in Disguise’ arrive on the silver screen later this month and continue to battle on The Hub network, retail shelves around the globe will be stocked with movie-based products from more than 325 Hasbro licensees that tie into fans’ affinity for the overarching TRANSFORMERS brand. Leading the charge is fashion for the entire family with hundreds of TRANSFORMERS brand-inspired design treatments on everything from t-shirts to caps, jackets, hoodies, sneakers, sunglasses and watches from licensees such as Uniqlo, and Shanghai Metersbonwe Fashion and Accessories.

On the publishing front, the TRANSFORMERS brand continues to hold strong appeal across all formats such as comic books and graphic novels where the extension of storylines and character development further immerse fans into the depths of the powerhouse property. Publishing licensees such as IDW, Bendon, Ice Water Press, and Random House-Del Rey are all on-board to fill book pages with gripping TRANSFORMERS fiction.

For those who enjoy a digital immersion experience, the TRANSFORMERS brand will pervade console and mobile gaming platforms this summer. Activision is delivering gameplay that is the prologue to the Transformer: Dark of the Moon film while Electronic Arts will allow players to jump into the role of one of the most popular AUTOBOTS battling the DECEPTICONS on the iPhone®, iPod® touch or iPad™. For online battles, Jagex is developing an eye-popping browser-based massively multiplayer online game (MMOG) for Western markets in 2012.

Retailers have also stepped up in a big way this summer with major promotions and in-store displays of TRANSFORMERS branded products that will carry consumers from summer fun through back-to-school and holiday. A wide assortment of items across every major category from apparel to publishing and home goods will be found at mass, mid-tier and specialty retailers alongside Hasbro’s 2011 product line, including figures, role-play items and the new KRE-O line of construction sets.

About Hasbro

Hasbro, Inc. (NASDAQ:HAS - News) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion picture­s, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.

Another low quality recorded TV Spot for Transformers: Dark of the Moon has found its way onto YouTube.  You can watch it below.

A new Transformers: Dark of the Moon clip was shown last night on the Late Show, within the US, as one of the guests on the show was Rosie Huntington-Whiteley. The clip, that can be watched below, features Carly and Sam and shows the tension within their relationship with Sam being out of work.
­

Remember today is the last day for you to pick up a bargin, the BotCon 2011 Exclusive toys are for sale on ebay from ourselves - already in the UK.

Auction Botcon 2011 TFAnimated Autotrooper 3-pack - MISB

Auction Botcon 2011 Exclusive Fisitron AKA Ironfist MISB

Auction Botcon 2011 Exclusive Shattered Glass Galvatron

We have updated theTransformers toys instruction sheets section of the website with some new PDF instructon sheets entries that follow on from our last batch on Instruction sheet updates for Kre-O toys.

Of the updates, the following new entries were added into the database:

1. KRE-O TRANSFORMERS AUTOBOT JAZZ Construction Set Instructions
2. KRE-O TRANSFORMERS AUTOBOT JAZZ Construction Set Instructions
3. KRE-O TRANSFORMERS AUTOBOT RATCHET Construction Set Instructions
4. KRE-O TRANSFORMERS AUTOBOT RATCHET Construction Set Instructions
5. KRE-O TRANSFORMERS BUMBLEBEE Construction Set Instructions
6. KRE-O TRANSFORMERS BUMBLEBEE Construction Set Instructions
7. KRE-O TRANSFORMERS BUMBLEBEE Construction Set Instructions
8. KRE-O TRANSFORMERS BUMBLEBEE Construction Set Instructions
9. KRE-O TRANSFORMERS MEGATRON Construction Set Instructions
10. KRE-O TRANSFORMERS MEGATRON Construction Set Instructions
11. KRE-O TRANSFORMERS MIRAGE Construction Set Instructions
12. KRE-O TRANSFORMERS MIRAGE Construction Set Instructions
13. KRE-O TRANSFORMERS OPTIMUS PRIME Construction Set Instructions
14. KRE-O TRANSFORMERS OPTIMUS PRIME Construction Set Instructions
15. KRE-O TRANSFORMERS OPTIMUS PRIME Construction Set Instructions
16. KRE-O TRANSFORMERS OPTIMUS PRIME Construction Set Instructions
17. KRE-O TRANSFORMERS OPTIMUS PRIME Construction Set Instructions
18. KRE-O TRANSFORMERS PROWL Construction Set Instructions
19. KRE-O TRANSFORMERS PROWL Construction Set Instructions
20. KRE-O TRANSFORMERS SENTINEL PRIME Construction Set Instructions
21. KRE-O TRANSFORMERS SENTINEL PRIME Construction Set Instructions
22. KRE-O TRANSFORMERS SIDESWIPE Construction Set Instructions
23. KRE-O TRANSFORMERS SIDESWIPE Construction Set Instructions
24. KRE-O TRANSFORMERS STARSCREAM Construction Set Instructions
25. KRE-O TRANSFORMERS STARSCREAM Construction Set Instructions

You can download copies of the instruction sheets from our Transformers toys instruction sheets section of the website.

GameChronicles.com have published their review of the X-Box version of Transformers: Dark of the Moon.  They game the score 8.3 our of 10 with the breakdown being 8 for gameplay, 8 for graphics, 9 for sound and 8 for value.  The game, which uses the Transformers: War For Cybertron engine and is a direct prequel to the live action movie is out now on all formats.  Here is how they summed up the review at the end.

"While Transformers: Dark of the Moon is certainly the best of the movie-inspired Transformer games it still falls short of last year’s amazing War for Cybertron. There was just something so imaginative and inspired about taking the franchise to the Transformers' home world. Dark of the Moon still offers a great deal of varied and challenging gameplay in both solo and online modes. I loved the new Stealth Force combat mode almost as much as I hated the conventional driving sections of the game. Fortunately, those moments are few and far between.

The bottom line is that any action gamer looking for awesome multiplayer combat with classes, skills, and upgrades, or any Transformer fan looking for a cool prequel story to the upcoming movie will love Dark of the Moon. I know I did."

The Auto Assembly team have published a new YouTube video announced the third guest of honour. Who is it? Well you'll have to watch the video below or pop over to TFW2005.com where Simon Plumbe, organiser of Auto Assembly was recently interviewed by SOl Fury and announced the news.
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This third guest of honour is sponsored by Toys And Games

­Behold new images of the high­ly anticipated I-Gear Impactor toy

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The Hub have issued the following press release:

LOS ANGELES – The Hub television network, a destination for kids and their families, will present -- in advance of the theater debut of the eagerly anticipated blockbuster film -- the world premiere of the original special “The Making of ‘Transformers: Dark of the Moon’,” a behind-the-scenes look at the upcoming third feature film in the hugely successful film franchise. Based on the popular Hasbro brand Transformers, The Hub Original Special offers a sneak peek at footage from the film and features appearances by director Michael Bay and original interviews with the cast including Shia Labeouf and Josh Duhamel.

“The Making of ‘Transformers: Dark of the Moon’” will be presented only on The Hub, premiering Saturday, June 25 (2 p.m. ET), with encore performances Sunday, June 26 (10 p.m. ET), Saturday, July 2 (12:30 p.m. ET), Sunday, July 3 (9 p.m. ET), and Monday, July 4 (12:30 p.m. ET and 8 p.m. ET). The special is produced by Hasbro Studios.

The Hub TV Network is a joint venture of Discovery Communications and Hasbro, Inc., and is available to 62 million U.S. cable and satellite households.

“Transformers: Dark of the Moon” is the third film in the Transformers franchise and the first shot in 3D. It is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. The movie opens on June 29, 2011. Paramount Pictures Corporation. All rights reserved.

The Hub continues its Transformers action summer with an Independence Day special line-up of back-to-back, fan-favorite episodes of the Daytime Emmy®Award-winning “Transformers Prime” and “Transformers Generation 1.” The seven-hour marathon will be presented Monday, July 4, from 1-8 p.m. ET for fans of all ages to experience the two series together.

As an added bonus, special programming informational bits will pop up during the television episodes with trivia about the two series to test viewers’ knowledge of the epic mythology behind the Decepticons and the Autobots. Fans can also go online to Hubworld.com to see additional episodes and engage in a variety of interactive Transformers-themed games.

Nominated for six Daytime Emmy ® Awards (including two Daytime Emmy® Award wins), the Hub Original Series “Transformers Prime” continuesthe legendary battle between the Autobots and the evil Decepticons. Archrivals Optimus Prime and Megatron once again face-off in their epic rivalry for control of the Earth. The new half-hour animated series features iconic characters of the franchise as well as introduces new human characters to the action series. From Hasbro Studios, the series is executive produced by Roberto Orci, Alex Kurtzman and Jeff Kline.

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